Today we’re announcing a major improvement in our YouTube reporting capabilities: our tools now include support for YouTube Content Owner (CMS) accounts. This makes it simple for YouTube partners to run reporting on all of their channels and videos, including both content uploaded by the Content Owners themselves and claimed content uploaded by 3rd parties.
These improvements are especially useful to big media companies that need to keep track of engagement and monetization metrics for a large amount of content. One example is BBC Worldwide, which partnered with us to help us add support for CMS accounts. David Boyle, EVP Insight at BBC Worldwide, describes the benefits they get from using our products:
We regularly report on how our brands like Top Gear and Doctor Who are performing on YouTube, Google Analytics and social media. That means we need to regularly run a lot of reports from a lot of different services. This used to take a lot of time and effort, but now we use the Supermetrics tools to automate all of this regular reporting in one report. As a result we have more data and more free time to use that data to drive business decisions. We’re quicker and our brands are smarter as a result.
YouTube Content Owner reporting is now available in all our reporting tools:
We’re happy to say we’re one of the first European companies that have been granted access to the YouTube Content Owner API, and the first business reporting provider to offer these features!