We’re constantly expanding the data sources available in our tools. Our newest addition is MailChimp, which has been one the most requested APIs among our users. With the MailChimp connector, you can easily fetch email marketing metrics such as email delivery rates, open rates and click rates into Google Sheets and Excel. You’re no longer restricted to MailChimp’s built-in reports but can freely pick which metrics to display and how to split the data, allowing for a much better view of how your campaigns are performing. Getting this data into a spreadsheet is super-valuable, as you can add your calculations and charts, and combine email marketing data with the other data sources we offer.

MailChimp data in Excel

In addition to campaign performance statistics, our MailChimp connector can retrieve data for

  • Automations: performance metrics for automations and individual automation emails
  • Lists: stats like member counts, new subscribers and average open & click rates
  • List members: Email addresses and other details of list members – useful for cross-referencing lists
  • A/B testing
  • Industry stats for benchmarking

MailChimp is now available as a data source in all our reporting tools:



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