Pricing changes for our Google Drive add-on

Today we’re announcing a new pricing structure for our Google Drive add-on. First some background.

When Google was planning to launch add-ons for Google Drive, they selected us among just a few dozen of companies for early access to add-on development. When add-ons were released in March 2014, we published Supermetrics for Google Drive. It has been a big success, with tens of thousands of users over the world, including lots of digital marketing agencies like iProspect as well as other big names like BBC Worldwide, PBS and Vice News.

For the first eight months, we offered the add-on completely free with all the features. In November last year, we released a paid version, when changes by Google allowed us to add time-based triggers for automatic refreshing and emailing, but we still kept almost everything available for free. We believed the powerful free version would generate enough virality to justify offering it.

Like other SaaS vendors that have terminated or reduced their free offering (see for example Baremetrics or Trakio), we’ve recently concluded that offering so much for free doesn’t really generate enough value to offset the cost. The time we need to put into supporting free users and the server resources they consume is a significant expense, and the viral marketing effect of providing a free version is not large enough to compensate for that. We’ll continue to offer a free version, but it will be less powerful.

Thus we’re now announcing the following changes in the pricing of the add-on:

Paid versions

  • The current Pro version will remain as it is now, price unchanged ($49/month). Pro version users will soon get access to new Twitter Ads and Yahoo Gemini connectors.
  • We’re adding a new Super Pro version priced at $99/month, targeted mainly to digital marketing agencies and other companies that have a major focus on online marketing. Super Pro users will get exclusive access to our new DoubleClick connectors (DFA, DFP, DoubleClick Search). The Super Pro version will be available for purchase in January 2016, and existing Pro version licenses can be transferred over.

Free version & free trial

  • The free 30 day trial with full functionality will remain as it is, so everyone can thoroughly test the add-on to see if it’s worth paying for.
  • After the 30 day trial, the tool can still be used for free, but this free version will be less powerful than before. It can connect to Google Analytics, will be able to fetch max 100 rows per query, and run max 100 queries per day.
  • Current free version users will get to keep the current feature set at no cost until February 15, 2016, and will receive a discount for upgrading to Pro or Super Pro.

 

New pricing model summary

  Free Pro Super Pro
Data sources
Google Analytics
Google Analytics
Google AdWords
Database
Bing Ads
Google BigQuery
Google Search Console
Facebook Ads
Facebook Insights
MailChimp
Moz
SEMrush
Stripe
Yahoo Gemini
YouTube
Twitter Ads (coming soon)
Google Analytics
Google AdWords
Database
Bing Ads
Google BigQuery
Google Search Console
Facebook Ads
Facebook Insights
MailChimp
Moz
SEMrush
Stripe
Yahoo Gemini
YouTube
Twitter Ads (coming soon)
DoubleClick for Advertisers
DoubleClick for Publishers
DoubleClick Search
Simple connectors
Google+
Instagram
LinkedIn
Pinterest
Reddit
Tumblr
Twitter
Vimeo
VKontakte
Google+
Instagram
LinkedIn
Pinterest
Reddit
Tumblr
Twitter
Vimeo
VKontakte
Scheduled refresh      
Scheduled emailing      
Try to avoid Google’s sampling setting      
Max rows per query 100 1,000,000 1,000,000
Queries per day 100 (1500)* (10,000)*
Other Restrictions on heavy queries    
   
$ 49 /month

Buy now

$ 99 /month

Available soon

* You can run more queries than these limits specify, but if you consistently exceed them and your queries are very heavy, we may contact you to negotiate pricing appropriate for your usage level.

 

This new pricing model will allow us to offer even better service to our paying users and ensures we can develop the product rapidly in the future. On the other hand, we understand the change will be an inconvenience to many free version users. We hope the long transition period (and the discounted paid licenses) will make this easier to manage.

If you have any questions on these changes, don’t hesitate to contact us.

 

 

 

8 Responses to “Pricing changes for our Google Drive add-on”

  1. Cagri Sarigoz

    Hello Supermetrics Team,

    Isn’t it a bit unfair to set pricing for bulk data sources? I was using Supermetrics add-on for only Facebook Insights data. Now will I have to pay $49 / month just for that? Maybe you can offer lower prices per data source, allowing selection of data sources.

    By the way, Google Analytics itself has a Google Sheet add-on already. Which makes free plan almost unnecessary.

    Reply
    • Supermetrics

      Thanks for the feedback, we understand your frustration with the change. When planning this, we analyzed our usage data and found that most users that are using just one data source are using Google Analytics. Most users who use Facebook also use other sources. So we decided that having GA in the free version would be the least disruptive for current free version users.

      In our Excel tool (supermetrics.com/grabber) we price per data source, but with the GDrive add-on we decided to use a simpler pricing model. Of course, all models have their downsides, and we will consider changes based on the feedback we get.

      Reply
  2. Steve Burnett

    We would like to use this for our agency. How many users does the Pro version include? If we have a single spreadsheet that multiple users are using, how many people can we share the doc with? Thanks!

    Reply
    • Supermetrics

      Licenses are tied to a Google Drive login email. So if you buy one license, everyone logging in with the GDrive account associated with that license can run, edit and refresh queries using the Pro features.

      Unlimited people can view the results without needing a license, that’s not restricted at all. If you schedule an automatic refresh using the Pro license, the files will always be up-to-date, and others with access to the files can then see the latest data.

      Reply
  3. Renan

    Hello Team,

    In Brazil, the dollar value varies widely. Have any plans to make a bundle in BRL?

    Thks.

    Reply
    • Supermetrics

      Pricing in multiple currencies is quite tricky, so I’m sorry to say, we won’t be adding others in the near future. We currently display USD or euro pricing, depending on where you’re located.

      Reply
  4. James

    This has become way too expensive for an individual user who just wanted to pull Adwords and Bing numbers. I’m afraid I’ll have to look for an alternative as there are no cheaper annual options.

    Reply
    • Supermetrics

      Yes, we know it may be too expensive for some individuals or small businesses. On the other hand, despite the changes, it’s still very cheap for many big companies that use it. If you email us at info@supermetrics.com, we can probably arrange something for you.

      Reply

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