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Property Sets: Determine Your Overall Property Success
PROPERTY SETS · 6-MINUTE READ · By Misty Faucheux on January 23 2017. It’s been nearly a year since Google introduced property sets. When Google released property sets back in spring 2016, marketers rejoiced since they could now see total clicks and impressions of...
read moreNew Year, New Connector: Custom JSON/CSV
NEW CONNECTOR · 4-MINUTE READ · By Supermetrics on January 18 2017. Many of you have requested us to add data sources, that we don’t yet support. And there there’s a big variety in them: from SEO and A/B testing tools to companies’ own CRM systems as well as public...
read moreUse Case: Why Supermetrics Is valuable for Digital Uncut and their Clients
SUPERMETRICS USER CASE · 5-MINUTE READ · By Sam Martin-Ross on January 16 2017. Over at Digital Uncut we use Supermetrics to streamline our internal processes, this frees up time to focus on more important and interesting aspects of our clients’ accounts.This means we...
read moreAnalyze Your User 's Behavior In Depth: Cohort Analysis
COHORT ANALYSIS • 6 - MINUTE READ • by Sumi Goonetilleke on January 2 2017 Do users really engage with your content? Use the right tool to find out! You often publish articles, run a campaign or post news worthy blog posts but you don’t really know how your readers...
read moreFive Analytics Tools Every Digital Marketer Should Use
ANALYTICS TOOLS · 6-MINUTE READ · By Paul Koks on December 19, 2016 As a digital marketer you should not limit yourself to one or two analytics tools. Your understanding of your visitors and customers will start to explode once you combine the insights of multiple...
read moreMonitoring AdWords' Campaigns: 7 Tips To avoid Under- and Overspending
ADWORDS' CAMPAIGN MONITORING · 6-MINUTE READ · By Tina Arnoldi on December 12 2016. With bid strategies and automated rules (in Google AdWords), you do not have to manually monitor every account every day. These are valuable tools for marketers who have multiple paid...
read moreSuccessful Holiday Campaigns: The Most Important Metrics To Analyze
HOLIDAY CAMPAIGNS' METRICS · 6-MINUTE READ · By Misty Faucheux on December 5 2016. The holidays are here, and nearly every company is ramping up their marketing efforts to try and gain new customers – or encourage current customers to purchase again. With so much...
read moreWhy Your Conversion Rate is Wrong and How to Fix it
CONVERSION RATE · 6-MINUTE READ · By Paul Koks on November 28 2016 The conversion rate is one of the most common metrics that companies rely on when they optimize their business. But how do you actually measure it; can you trust your numbers? We all have our own set...
read moreNew Bing Ads: Campaign Creation Workflow and Expanded Text Ads
BING ADS NEW USER INTERFACE · 5-MINUTE READ · By Misty Faucheux on November 21 2016. Bing Ads has taken steps to better compete against AdWords and similar platforms. Microsoft has released a new version of the campaign creation workflow. The goal of this update is to...
read moreHow to Discover a Ton of Insights in Three Simple Google Analytics Segments
GOOGLE ANALYTICS SEGMENTS · 6-MINUTE READ · By Paul Koks on November 14 2016 The truth lies far beneath the surface. What I mean here is that you really have to dig deep in your data to find the golden nuggets. I always get a bad feeling when people talk about average...
read moreHow to Build An Insightful PPC Report in 5 Simple Steps
PPC REPORTS· 4-MINUTE READ · By Misty Faucheux on November 9 2016. Your PPC reports display the effectiveness of your campaigns to internal and external clients, and stakeholders. Yet, most marketers still don’t know what they should include in their reports,...
read moreMust-Have Metrics for Every PPC Report: Looking Beyond CPC & CTR
PPC METRICS· 4-MINUTE READ · By Misty Faucheux on October 31 2016. PPC metrics demonstrate the effectiveness of your campaigns. The wrong metrics, however, could be sending the wrong message to your stakeholders and clients. You need to showcase the...
read moreHow iProspect Leverages Supermetrics Solutions for its Clients’ Benefits
SUPERMETRICS USER CASE· 3-MINUTE READ · By Axel Queffeulou on October 24 2016. As a leader in digital marketing, iProspect has a large and diversified client portfolio. When faced with such a large number of clients and projects, agencies must constantly find new...
read more4 Brilliant TED Talks That Will Make You a Better Data Analyst
DATA ANALYSIS · 6-MINUTE READ · By Oscar Santolalla on October 17 2016 Think of your favorite artist. Think of an inventor you admire. For them, new ideas are essential, like their everyday’s meal. Without new ideas, they could not create anything great. ...
read moreFive Custom Filter Types Every Business Owner Should Set Up
CUSTOM FILTER · 6-MINUTE READ · By Paul Koks on October 10 2016 Google Analytics collects data at the property level, but you have the powerful option to create separate reporting views. Most often the difference between what data is being collected in each...
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