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6 Tips to Go Beyond Google Analytics for Better Audience Insights
COMPLETE YOUR GOOGLE ANALYTICS DATA · 7-MINUTE READ · By Misty Faucheux on April 25 2017. Most of us rely on Google Analytics (GA) for many of our metrics – and for good reason. It’s free and easy to use, and most marketers care more about...
read moreHow to Make A Google Data Studio Dashboard for Adwords, Facebook, Twitter & Bing Data
9-MINUTE READ · By Supermetrics UPD: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio connectors. Start a free...
read moreGoogle Data Studio: Creating Reports With Calculated Metrics
6-MINUTE READ · By Tina Arnoldi By now, we hope you have become familiar with Data Studio, still in Beta but available to anyone with a Google account. In an earlier post on our blog, you learned how to use Supermetrics for Google Sheets with Data Studio to use...
read moreThree Ways to Power Up Your Google Analytics Data
POWER UP YOUR DATA · 6-MINUTE READ · By Tina Arnoldi on April 3 2017. Google Analytics is a powerful, free tool for measuring your marketing efforts. But it doesn’t deliver right out of the box. There are options for customization that you as a...
read moreDoubleClick Bid Manager and Adform Connectors Joining The Supermetrics Family
NEW CONNECTORS · 6-MINUTE READ · By Supermetrics on March 29 2017. Supermetrics is happy to announce that not one but two new connectors have graduated from beta testing: DoubleClick Bid Manager and Adform. They’re all available to be selected from...
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Free Data Studio Template and Tutorial: Facebook Ads
10-MINUTE READ · By Supermetrics. UPD: This article tells how you can create a Data Studio dashboard with Facebook Ads data using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio...
read moreMeasuring the Performance of Your YouTube Campaign: Google Analytics and Adwords
ADWORDS AND GOOGLE ANALYTICS VIDEO METRICS · 10-MINUTE READ · By Tina Arnoldi on March 21 2017. If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind...
read moreEvery Click Counts: Compare Success Across Facebook Ads, Twitter Ads and Other Platforms
ADVERTISING ON SOCIAL PLATFORMS · 10-MINUTE READ · By Misty Faucheux on March 13 2017. To ensure that we are reaching our audiences any place where they might be consuming media, marketers run paid campaigns on many different platforms. While individually we can tell...
read moreUse Case: Automating KPI Reporting with Leadfeeder
SUPERMETRICS USE CASE · 9-MINUTE READ · By Pekka Koskinen on March 7 2017. Running a SaaS startup is like flying an airplane in the dark. By looking out of the window and using your senses you get some feedback on what’s happening, but the real trustworthy information...
read more10 Reasons Why Google Analytics is Not Increasing Your Bottom Line
GOOGLE ANALYTICS TIPS · 7-MINUTE READ · By Paul Koks on February 27, 2017 Google Analytics is a fantastic tool, but in my experience more than 80% of the companies actively using it, are not getting everything out of it. Or even worse, are not able to increase their...
read more5 Tips To Improve Your E-Commerce
E-COMMERCE · 9-MINUTE READ · By Misty Faucheux on February 20 2017. Marketing efforts are typically considered a success only if they drive leads and sales. While brand awareness is important, your stakeholders most often want to know that you’re converting your...
read moreUse Case: How to Avoid Google Analytics’ Sampling
SAMPLING · 9-MINUTE READ · By Ruben Ugarte on February 13 2017. If you’re heavy user of Google Analytics, then you know about the dreaded “sampling issue”. If you don’t, then let’s see how Google themselves describe sampling: “Sampling in Analytics is the practice of...
read moreMeasuring the Performance of Your YouTube Campaign: Tips
YOUTUBE CAMPAIGN · 8-MINUTE READ · By Tina Arnoldi on February 7 2017. With traditional print ads, you don’t know how many people are actually viewing them. Even with pay-per-click advertising, you can view impressions but that still does not mean the ad...
read moreUse Case: How Reprise Takes Advantage of Supermetrics
USE CASE · 6-MINUTE READ · By Pablo Contreras on January 30 2017. In this blogpost Pablo from Graphene (the company which is currently a part of Reprise Media) will tell about how Supermetrics is used in their team and provide you with hints on what tasks could be...
read moreProperty Sets: Determine Your Overall Property Success
PROPERTY SETS · 6-MINUTE READ · By Misty Faucheux on January 23 2017. It’s been nearly a year since Google introduced property sets. When Google released property sets back in spring 2016, marketers rejoiced since they could now see total clicks and impressions of...
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