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Which PPC Metrics are the Most Important?
PPC ANALYTICS · 6-MINUTE READ · By Sherice Jacob on August 22 2017. Being able to understand and make informed decisions based on PPC analytics is vital to getting the highest return on investment from your ad spend. But are some analytics more important than others?...
read moreGoogle Analytics for Content Marketers: A Data-driven Strategy
GOOGLE ANALYTICS & CONTENT STRATEGY · 6-MINUTE READ · By Tina Arnoldi on August 14 2017. Measuring content performance is about more than who reads a particular piece of content. The ultimate goal is to build a community and ultimately convert people into customers....
read moreGoogle Analytics New User Interface: How Has It Changed?
GOOGLE ANALYTICS NEW VIEW · 8-MINUTE READ · By Misty Faucheux on August 7 2017. If you have been in Google Analytics lately, then you’ve noticed that the dashboard is a little different. Google updated the layout starting in April 2017, slowly rolling it out to...
read moreHistorical Quality Score Analysis and Reporting: the Complete Guide
11-MINUTE READ · By Anna from Supermetrics Back in June, we introduced AdWords’ newly-released metrics Historical Quality Score in this post. Historical Quality Score is a very valuable metric for marketers - it reflects how relevant your ad is to the...
read moreBuilding an Adwords and Facebook Ads Dashboard in Data Studio
8-MINUTE READ · By David Krevitt UPD: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio connectors. Start a free trial...
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New in Supermetrics: Adobe Analytics Connector
ADOBE ANALYTICS REPORTING · 6-MINUTE READ · By Supermetrics on June 15 2017. We get unreasonably pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that in mind, you can...
read more7 Easy Tips for Getting Ranked High on Google
GOOGLE RANK · 7-MINUTE READ · By Chris Hickman on June 12 2017. Every business wants to get a high ranking on Google. High rankings mean high visibility. High visibility means clicks, conversions, and sales. The vast majority of clicks only go to sites that are on the...
read moreFacebook Insights Template for Data Studio
FACEBOOK INSIGHTS GOOGLE DATA STUDIO · 5-MINUTE READ · By Miguel Cedeno on May 29 2017. Facebook Insights is a great tool – it allows you to understand the performance of your Facebook Page. Perhaps more importantly, it also uses diverse metrics to...
read moreHow to Copy Data Studio’s AdWords Template for Facebook, Bing and Twitter in 9 Minutes
10-MINUTE READ · By Supermetrics on May 8 2017. UPD: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio...
read moreHow to Make A Google Data Studio Dashboard for Adwords, Facebook, Twitter & Bing Data
9-MINUTE READ · By Supermetrics UPD: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio connectors. Start a free...
read moreGoogle Data Studio: Creating Reports With Calculated Metrics
6-MINUTE READ · By Tina Arnoldi By now, we hope you have become familiar with Data Studio, still in Beta but available to anyone with a Google account. In an earlier post on our blog, you learned how to use Supermetrics for Google Sheets with Data Studio to use...
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Free Data Studio Template and Tutorial: Facebook Ads
10-MINUTE READ · By Supermetrics. UPD: This article tells how you can create a Data Studio dashboard with Facebook Ads data using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio...
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New Year, New Connector: Custom JSON/CSV
NEW CONNECTOR · 4-MINUTE READ · By Supermetrics on January 18 2017. Many of you have requested us to add data sources, that we don’t yet support. And there there’s a big variety in them: from SEO and A/B testing tools to companies’ own CRM systems as well as public...
read moreNew AdWords Features Every Marketer Should Know
6-MINUTE READ · By Tina Arnoldi Responsive Display Ads and Price Extensions are two new AdWords features that can result in more dynamic ads. Visually appealing ads along with more room for your messaging will result in a better ROI. If you are unfamiliar with the...
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