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Must-Have Metrics for Every PPC Report: Looking Beyond CPC & CTR
PPC METRICS· 4-MINUTE READ · By Misty Faucheux on October 31 2016. PPC metrics demonstrate the effectiveness of your campaigns. The wrong metrics, however, could be sending the wrong message to your stakeholders and clients. You need to showcase the...
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How iProspect Leverages Supermetrics Solutions for its Clients’ Benefits
SUPERMETRICS USER CASE· 3-MINUTE READ · By Axel Queffeulou on October 24 2016. As a leader in digital marketing, iProspect has a large and diversified client portfolio. When faced with such a large number of clients and projects, agencies must constantly find new...
read more4 Brilliant TED Talks That Will Make You a Better Data Analyst
DATA ANALYSIS · 6-MINUTE READ · By Oscar Santolalla on October 17 2016 Think of your favorite artist. Think of an inventor you admire. For them, new ideas are essential, like their everyday’s meal. Without new ideas, they could not create anything great. ...
read moreFive Custom Filter Types Every Business Owner Should Set Up
CUSTOM FILTER · 6-MINUTE READ · By Paul Koks on October 10 2016 Google Analytics collects data at the property level, but you have the powerful option to create separate reporting views. Most often the difference between what data is being collected in each...
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How to Explain Data Discrepancies Between Facebook and Google Analytics
FACEBOOK & GOOGLE ANALYTICS · 10-MINUTE READ · By Kayla Eide-Hall on October 3 2016 Are you struggling to reconcile Facebook analytics data with third-party data from Google Analytics? Not sure how to present both sets of data to your client? Wondering how to...
read moreHow to DIY PPC Budget Pacing Report in 10 Minutes (by Lunametrics)
BUDGET PACING · 3-MINUTE READ · By Andrew Garberson on September 27 2016 Saying goodbye to expensive advertising reporting tools was easy. No more sales calls. No more closed code report limitations. Way more budget for other fun tools. But I really missed the...
read moreHow to Measure Conversion After The Retirement of Converted Clicks
ADWORDS' RETIRING CONVERTED CLICKS · 8-MINUTE READ · By Misty Faucheux on September 23 2016 If you’ve been in AdWords lately, you’ve seen the notification that Google is retiring Converted Clicks. In fact, it will no longer support the metric starting on September...
read moreAdvanced Reporting Template for Client Budget Tracking (It’s Free!)
PPC BUDGET TRACKING & PACING · 3-MINUTE READ · By Stephen Dawson on September 19 2016 Your clients spend should be a key consideration when it comes to PPC management. Without a budget order, you don’t have the ability to place monthly caps on spend in...
read moreA Step-by-Step Guide to PPC Account Structure: Campaign or Ad Group
PPC ACCOUNT STRUCTURE · 6-MINUTE READ · By Lindsay Shugerman on September 12 2016 You need to add a new group of words to your Pay Per Click account. But should they become the newest Ad Group or do you need to create a whole new campaign? And the answer is…(drum...
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New AdWords Features Every Marketer Should Know
6-MINUTE READ · By Tina Arnoldi Responsive Display Ads and Price Extensions are two new AdWords features that can result in more dynamic ads. Visually appealing ads along with more room for your messaging will result in a better ROI. If you are unfamiliar with the...
read moreHow to Make An Insightful AdWords Lead Campaign Report
ADWORDS REPORTING TEMPLATE · 6-MINUTE READ · By Ana Kostic on August 30 2016. As a PPC campaign manager, I must choose the right amount of data to report and then present it in a visually helpful form. It’s hard to find the balance between the amount of data I need as...
read moreHow to Effectively Use Naming Conventions in Google Analytics
GOOGLE ANALYTICS NAMING CONVENTIONS · 9-MINUTE READ · By Paul Koks on August 22 2016 Naming conventions can make the difference between collecting easy to understand data and data that is very hard to use. Not only web analysts, but also digital marketers need to...
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Why every SEO analyst should use Google Search Console
Google Search Console · 4-MINUTE READ · By Tina Arnoldi on August 16 2016 · Webmaster Tools naturally sounds like it’s for the web developer on your team, not you as a marketer or SEO analyst. When it was renamed to Google Search Console in 2015, it became clearer...
read moreHow to Make the Most of Google AdWords' Expanded Text Ads
Google Adwords Expanded Text Ads · 6-MINUTE READ · By Misty Faucheux on August 8 2016 · Leveraging the Potential Power of Double Headlines and Longer Descriptions. After months of announcement, Google has finally released the Expanded Text Ads (ETA) for AdWords...
read more10-point checklist for a Perfect Google Analytics Setup
GOOGLE ANALYTICS SETUP · 11-MINUTE READ · By Paul Koks on August 03 2016 In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you...
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