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Google Ads vs. SEO: which is best?

14-MINUTE READ · By Joseph Jones Over the years, there’s been a lot of debate and speculation on the subject of using SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other or taking...

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Google InMarket Leads: a complete overview

11-MINUTE READ · By Misty Faucheux Google Analytics has always been an effective tool for determining what your audience is interested in – and what they’re not. As the years have gone by, however, Google Analytics hasn’t changed all that much. Sure, e-commerce...

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Google Ads dashboard: what you need to know

12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons. What’s new...

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How to optimize your Facebook Ads campaigns

9-MINUTE READ · By Anand Srinivasan Until a few years back, Google Ads was the undisputed leader when it came to digital advertising. Search engine visitors have high purchasing intent and this makes ads targeted at them worthwhile. However, Facebook has now emerged...

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