How to reclaim your missing Google Ads search terms with Supermetrics [new template]
Introducing Ghost Term Analysis, a new Supermetrics template from OIKIO Digital Performance Agency. 👻 In September 2020, Google Ads changed their search term reporting practices concerning low-volume searches. Citing privacy reasons, advertisers no longer have full visibility into all the…
8-MINUTE READ | By Juha Viherväs & Jaani Saulamaa
Supermetrics recognized with the Internationalization Award by the President of Finland
Every year since 1967, the President of Finland has recognized a select few Finnish companies with an Internationalization Award celebrating “success on international markets, profitable growth, the development of Finnish know-how, and responsibility of operations.” This year, we’re excited to…
4-MINUTE READ | By Mikael Thuneberg
How to build a Shopify dashboard in Google Data Studio [template included]
TL;DR If you’re already familiar with Google Data Studio, you can simply swipe our Shopify dashboard template for free. For more tips on growing your online store with data, keep reading. Once you have your Shopify store up and running,…
6-MINUTE READ | By Joy Huynh
How to write a comprehensive product review
Comprehensive product reviews can be just as effective as personal recommendations. This makes them a powerful promotional tool in affiliate marketing. In this article, you’ll learn: Why product reviews matter How to write a comprehensive product review How to draft…
8-MINUTE READ | By Svetlana Gryaznova
Data visualization for marketers: 6 steps to present data visually
There’s a lot of talk about the importance of data in marketing but what is data without presentation? Just a bunch of numbers. Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to…
6-MINUTE READ | By Simki Dutta
Automated marketing mix modeling: a better way to grow your business with data
Today, we’re excited to announce our partnership with Proof Analytics, an automated marketing mix modeling platform. But before we get to that, let’s take a moment to talk about how we got here. In the late 1980s, Procter & Gamble…
6-MINUTE READ | By Jukka Puputti
Influencer affiliate marketing: how influencers can grow your affiliate program
In this article, we’ll discuss different categories of influencers and explain how influencer marketing aligns with affiliate marketing. We’ll focus on the recruitment side of influencer affiliate marketing and cover everything that goes into partnering with influencers from an affiliate…
12-MINUTE READ | By Johannes Rastas
Improve your StackAdapt reporting with the brand new connector from Supermetrics
Today, another much-anticipated connector, StackAdapt, joins the Supermetrics connector squad! 🤖 Now you can get data from one of the most popular programmatic demand-side platforms to Google Sheets, Google Data Studio, and Excel. With the StackAdapt connector you can: Pull…
3-MINUTE READ | By Anna Shutko
How to import website data to Google Sheets
Copy/pasting data from your web analytics platform to Google Sheets can be a total nightmare. It’s boring, time-consuming, and you’re bound to copy data into the wrong cell at some point. And that’s why today, I’m going to show you…
4-MINUTE READ | By Joy Huynh
The 5 Google Ads metrics you really should be tracking
A few days ago, Google Ads turned 20. It is now the biggest PPC marketing platform, with an advertising revenue of over $42 billion in 2019. Google Ads has a ton of metrics and it only makes sense that inexperienced…
5-MINUTE READ | By Nicolas Lekkas
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