Google Ads dashboard: what you need to know
12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros…
5-MINUTE READ | By Supermetrics
Custom JSON/CSV/XML connector for Google Data Studio
12-MINUTE READ · By Supermetrics Hundreds of platforms provide their data in JSON, CSV, XML, TXT and other popular data formats, which can be used for reporting. When included in your report, this data can uncover great insights on how…
12-MINUTE READ | By Supermetrics
Maximize your advertising impact with YouTube TrueView
10-MINUTE READ · By Tina Arnoldi Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of…
5-MINUTE READ | By Supermetrics
How to use Google Data Studio for inventory forecasting
For anyone who has to maintain ecommerce inventory, you know the seriousness of keeping it accurate. During high times, you don’t want to run out. The inverse of that, however, is that during your slower times, extra inventory could be…
9-MINUTE READ | By Misty Faucheux
What every marketer must know about Google Analytics multi-channel funnels
11-MINUTE READ · By Tina Arnoldi. In this post, I’ll walk you through the Multi-Channel Funnels (MCF) report in Google Analytics. If you have not yet read my post on conversions, you may want to start there before digging into…
5-MINUTE READ | By Supermetrics
How to master Google Analytics conversions: a step-by-step guide
10-MINUTE READ · By Tina Arnoldi A conversion happens on your website when someone takes a desirable action that moves them closer to becoming a customer. It could start with a click on an AdWords ad, driving people to the…
5-MINUTE READ | By Supermetrics
We’ve added AdRoll to the Supermetrics connector family
3-MINUTE READ · By Supermetrics Supermetrics proudly presents an integration with AdRoll, one of the largest programmatic advertising networks. You can easily report, analyze and monitor your AdRoll campaigns in Google Sheets and Google Data Studio. Below are a few…
5-MINUTE READ | By Supermetrics
Become a champion in attribution modeling: a how to guide
11-MINUTE READ · By Tina Arnoldi We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start…
5-MINUTE READ | By Supermetrics
Google My Business connector is here!
10-MINUTE READ · By Supermetrics Up until now, a big challenge for Google My Business users with multiple listings has been reporting, analyzing, and comparing the performance across multiple locations. If you have a few dozens, or hundreds, or even…
5-MINUTE READ | By Supermetrics
How to make the most of your non-branded keywords
10-MINUTE READ · By Misty Faucheux With paid search, we are often segmenting our campaigns or ad groups into branded and non-branded keywords since we know both are relevant to capturing the attention of current and new customers. Yet, looking…
5-MINUTE READ | By Supermetrics
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