How to effectively use naming conventions in Google Analytics
Naming conventions can make the difference between collecting easy to understand data and data that is very hard to use. Not only web analysts, but also digital marketers need to understand how the different sections in Google Analytics are structured….
9-MINUTE READ | By Paul Koks on August 22 2016
10-point checklist for a perfect Google Analytics setup
11-MINUTE READ · By Paul Koks on August 03 2016 In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will…
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How to build a bot with Supermetrics and Google Sheets
PPC & SEO · 8-MINUTE READ · By Matthew Guay on July 28 2016 Ever wished you could pull up your spreadsheet data right inside your favorite chat app? Perhaps you’re discussing this month’s sales with your boss, or are…
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Google Ads conversion tracking: 7 major factors that impact performance
As marketers we all rely on some form of AdWords conversion tracking to optimize campaign performance. We get our heads stuck in data for hours trying to make the best possible decision. We argue over low-performing keywords with clients and…
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How to quickly improve your Google Analytics skills
9-MINUTE READ · By Paul Koks on June 30 2016 What steps do you take to master Google Analytics? Relying on one strategy is not your best choice. Take a structured, well-balanced approach to boost your Google Analytics skills. Google Analytics is…
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Supermetrics now connects with Twitter Ads
Today, we’re happy to announce Supermetrics is now fully integrated with Twitter Ads. Another step that lets you gain a more comprehensive view on your mix of paid marketing channels. With this new connector, you can easily import Twitter Ads data into Google…
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10 ways to segment Google Analytics data for greater insights
9-MINUTE READ · By Paul Koks on May 31 2016 One of the keys in finding actionable insights, is to segment your data and visitors. Raw data without context doesn’t tell much. But wait a second… Before even thinking about analyzing…
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10 reasons why digital marketers should love report automation
7-MINUTE READ · By Paul Koks on April 25 2016 Do you spend hours of your time creating reports each and every month? Or do you automate every single piece of it? A lot of companies still spend too much time manually…
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We’ve added a Mailchimp connector to Supermetrics
We’re constantly expanding the data sources available in our tools. Our newest addition is MailChimp, which has been one the most requested APIs among our users. With the MailChimp connector, you can easily fetch email marketing metrics such as email…
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Supermetrics Uploader featured on the Google Analytics Blog
We’re very happy to see one of our products, Supermetrics Uploader, featured on the official Google Analytics Blog: Bringing more of your cost data into Google Analytics. Even though less well-known than our other products, Supermetrics Uploader is extremely useful to…
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