6 ways to dramatically improve your Facebook targeting using Google Analytics
10-MINUTE READ · By Jon Quinton on May 16 2017. Facebook offers an intimidating wealth of targeting options, putting new advertisers on a steep learning curve before they figure out what works for them. What if you could start that…
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How to copy Data Studio’s Google Ads template for Facebook, Bing & Twitter in 9 minutes
10-MINUTE READ · By Supermetrics on May 8 2017. UPDATE: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google…
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How to use 6 hidden features in Google Ads
8-MINUTE READ · By Tina Arnoldi on May 2 2017. Keyword bids, ad copy, quality scores, conversions and landing pages. These are all components of a Google Ads campaign that advertisers are already familiar with. If you drill into your…
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How to create Data Studio reports with calculated metrics
6-MINUTE READ · By Tina Arnoldi By now, we hope you have become familiar with Data Studio. In this post, I’ll show you an advanced feature of Data Studio – using calculated metrics – and provide another example of reporting with…
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How to measure the performance of your YouTube campaign with Google Analytics & Google Ads
10-MINUTE READ · By Tina Arnoldi on March 21 2017. If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this…
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How Leadfeeder automates KPI reporting with Supermetrics
9-MINUTE READ · By Pekka Koskinen on March 7 2017. Running a SaaS startup is like flying an airplane in the dark. By looking out of the window and using your senses you get some feedback on what’s happening, but…
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How to avoid Google Analytics’ sampling
9-MINUTE READ · By Ruben Ugarte on February 13 2017. If you’re heavy user of Google Analytics, then you know about the dreaded “sampling issue”. If you don’t, then let’s see how Google themselves describe sampling: “Sampling in Analytics is…
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How to measure the performance of your YouTube campaign
YOUTUBE CAMPAIGN · 8-MINUTE READ · By Tina Arnoldi on February 7 2017. With traditional print ads, you don’t know how many people are actually viewing them. Even with pay-per-click advertising, you can view impressions but that still does not…
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New year, new connector: Custom JSON/CSV
4-MINUTE READ · By Supermetrics on January 18 2017. Many of you have requested us to add data sources, that we don’t yet support. And there there’s a big variety in them: from SEO and A/B testing tools to companies’…
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How to analyze user behavior with cohort analysis
6-MINUTE READ • by Sumi Goonetilleke on January 2 2017 Do users really engage with your content? Use the right tool to find out! You often publish articles, run a campaign or post news worthy blog posts but you don’t…
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