Google Analytics for content marketers: a data-driven approach
6-MINUTE READ · By Tina Arnoldi on August 14 2017. Measuring content performance is about more than who reads a particular piece of content. The ultimate goal is to build a community and ultimately convert people into customers. As a…
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6 tips to making the most of Supermetrics and Google Analytics
7-MINUTE READ · By Paul Koks on July 4, 2017 In the past I didn’t like building reports, but with reporting automation everything changed in a positive way. Five years ago I was still exporting a lot of data from…
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Google Analytics Enhanced Ecommerce: how to make data-driven decisions
8-MINUTE READ · By Tina Arnoldi on June 27 2017. Google Analytics helps marketers make data driven decisions to improve business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the…
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Google Attribution 101: everything you need to know
7-MINUTE READ · By Misty Faucheux on June 19 2017. The goal of Google Attribution is to provide more sophisticated insights into overall campaign performance. In this post, you’ll learn more about the product and how you can use it. Last-click…
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New in Supermetrics: Adobe Analytics connector
6-MINUTE READ · By Supermetrics on June 15 2017. We’re pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that…
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We’ve made improvements to the Supermetrics database connector
5-MINUTE READ · By Supermetrics on May 30 2017. We have made some great additions to the Supermetrics Add-on’s database connector: You can now pull data from PostgreSQL and Amazon Redshift databases, and we have fixed the problems with connecting…
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Facebook Insights template for Data Studio
UPD: This article explains how you can create a Data Studio dashboard with Facebook Insights data using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio connectors. Start a free trial of Facebook…
10-MINUTE READ | By Miguel Cedeno
6 ways to dramatically improve your Facebook targeting using Google Analytics
10-MINUTE READ · By Jon Quinton on May 16 2017. Facebook offers an intimidating wealth of targeting options, putting new advertisers on a steep learning curve before they figure out what works for them. What if you could start that…
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How to copy Data Studio’s Google Ads template for Facebook, Bing & Twitter in 9 minutes
10-MINUTE READ · By Supermetrics on May 8 2017. UPDATE: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google…
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How to use 6 hidden features in Google Ads
8-MINUTE READ · By Tina Arnoldi on May 2 2017. Keyword bids, ad copy, quality scores, conversions and landing pages. These are all components of a Google Ads campaign that advertisers are already familiar with. If you drill into your…
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