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PPC Strategies for B2B Lead Generation

PPC Strategies for B2B Lead Generation

B2B MARKETING STRATEGIES · 9-MINUTE READ · By Tina Arnoldi on November 28 2017. B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not...

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Supermetrics raises €3.5 Million

Supermetrics raises €3.5 Million

INVESTMENT · 10-MINUTE READ · By Supermetrics on November 23 2017. We are super excited to share that Supermetrics just received a €3.5M funding from OpenOcean venture capital fund, which will allow us to invest in expansion of our core product, develop new products...

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Choosing the Best Marketing Reporting Tool

Choosing the Best Marketing Reporting Tool

MARKETING REPORTING TOOLS · 9-MINUTE READ · By Misty Faucheux on October 30 2017. These days, marketers are being put under increasing pressure to “prove” that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on...

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Reach Your Audience on YouTube with Video Ads

Reach Your Audience on YouTube with Video Ads

YOUTUBE AUDIENCES · 9-MINUTE READ · By Tina Arnoldi on October 10 2017. 1.5 billion logged in viewers visit YouTube  every single month and spend over an hour a day on that marketing channel. As a marketer, are you leveraging YouTube to reach the right people? Now...

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