7 SEO mistakes to avoid in 2021

Many marketers and business owners fail to get results from their search engine optimization efforts. Often, it’s because they’re falling prey to common SEO mistakes. In this article, I’ll share seven of the most critical SEO pitfalls you must avoid…
6-MINUTE READ | By Harpreet Munjal
12 affiliate management software options for SaaS and ecommerce

Are you looking for a list of affiliate management software for your business? Continue reading. 👇 Whether you aim to increase revenue, grow your customer base, or build brand credibility, affiliate marketing is a powerful channel. In this post, we’ve…
10-MINUTE READ | By Svetlana Gryaznova & Hetty Korsten
Should you optimize Google Ads for machine learning?

I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would…
7-MINUTE READ | By Dmitry Golovanov
How to set up auto updates and email notifications in Google Sheets

Since 2014, Supermetrics for Google Sheets has been helping marketers and analysts automate tedious and repetitive tasks with the scheduled refreshing and emailing features. Fast forward six years, and we’ve moved the scheduler to the Google Sheets sidebar, making it…
7-MINUTE READ | By Pinja Virtanen
How to use CRM data to boost your ecommerce conversion rates

To beat your competition in the crowded ecommerce market, you need to give your customers what they want. The secret to giving your customers what they want? Knowing them inside out. That’s where customer relationship management (CRM) data comes in. …
8-MINUTE READ | By Jimmy Rodriguez
How to track affiliate sales in Google Analytics

Always Be Closing! The ultimate goal of any affiliate marketer is to generate conversions since that’s what brings them affiliate revenue. The most common way to do that is to have a website, where an affiliate creates content to attract…
9-MINUTE READ | By Svetlana Gryaznova
Level up your Pinterest reporting with two new connectors from Supermetrics

Great news: you can now create reports with both paid and organic data from Pinterest in Google Sheets, Google Data Studio, and Excel. Here are a few ideas of what you can do with these two new connectors: Analyze how…
4-MINUTE READ | By Anna Shutko
SEO best practices for ecommerce: how to improve your website performance

Having an ecommerce website is a good first step. However, you also need to make sure your ideal customers find your website. The best way to do that is through search engine optimization or SEO. Optimizing your ecommerce website for…
6-MINUTE READ | By Stacey Wonder
Common types of affiliate partners

When starting an affiliate or partner program, one of the first challenges to tackle is identifying what types of affiliate partners to go after. With recruitment being the most time-consuming part of running an affiliate program, it’s better to plan…
12-MINUTE READ | By Johannes Rastas
How to build the ultimate pivot table in Google Data Studio

As digital marketers, we’re often experiencing data overload. And that’s why having a clear process for analyzing your paid campaigns’ performance is critical. This process will help when you’re asking questions, like: What data do I need to look at…
18-MINUTE READ | By Gabe Solberg
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