4 brilliant TED talks that will make you a better data analyst
6-MINUTE READ · By Oscar Santolalla on October 17 2016 Think of your favorite artist. Think of an inventor you admire. For them, new ideas are essential, like their everyday’s meal. Without new ideas, they could not create anything great….
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5 Google Analytics custom filter types every business should set up
CUSTOM FILTER · 6-MINUTE READ · By Paul Koks on October 10 2016 Google Analytics collects data at the property level, but you have the powerful option to create separate reporting views. Most often the difference between what data is…
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How to explain data discrepancies between Facebook & Google Analytics
Are you struggling to reconcile Facebook analytics data with third-party data from Google Analytics? Not sure how to present both sets of data to your client? Wondering how to explain the discrepancies? You’re in luck. Whether you’re trying to evaluate…
11-MINUTE READ | By Kayla Eide-Hall
Advanced reporting template for Google Ads client budget tracking
PPC · 3-MINUTE READ · By Stephen Dawson on September 19 2016 Your clients spend should be a key consideration when it comes to PPC marketing. Without a budget order, you don’t have the ability to place monthly caps on spend in…
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How to build an insightful Google Ads lead campaign report
6-MINUTE READ · By Ana Kostic on August 30 2016. As a PPC marketer, I must choose the right amount of data to report and then present it in a visually helpful form. It’s hard to find the balance between…
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How to effectively use naming conventions in Google Analytics
Naming conventions can make the difference between collecting easy to understand data and data that is very hard to use. Not only web analysts, but also digital marketers need to understand how the different sections in Google Analytics are structured….
9-MINUTE READ | By Paul Koks on August 22 2016
10-point checklist for a perfect Google Analytics setup
11-MINUTE READ · By Paul Koks on August 03 2016 In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will…
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How to build a bot with Supermetrics and Google Sheets
PPC & SEO · 8-MINUTE READ · By Matthew Guay on July 28 2016 Ever wished you could pull up your spreadsheet data right inside your favorite chat app? Perhaps you’re discussing this month’s sales with your boss, or are…
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Google Ads conversion tracking: 7 major factors that impact performance
As marketers we all rely on some form of AdWords conversion tracking to optimize campaign performance. We get our heads stuck in data for hours trying to make the best possible decision. We argue over low-performing keywords with clients and…
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How to quickly improve your Google Analytics skills
9-MINUTE READ · By Paul Koks on June 30 2016 What steps do you take to master Google Analytics? Relying on one strategy is not your best choice. Take a structured, well-balanced approach to boost your Google Analytics skills. Google Analytics is…
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