How Leadfeeder automates KPI reporting with Supermetrics
9-MINUTE READ · By Pekka Koskinen on March 7 2017. Running a SaaS startup is like flying an airplane in the dark. By looking out of the window and using your senses you get some feedback on what’s happening, but…
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How to avoid Google Analytics’ sampling
9-MINUTE READ · By Ruben Ugarte on February 13 2017. If you’re heavy user of Google Analytics, then you know about the dreaded “sampling issue”. If you don’t, then let’s see how Google themselves describe sampling: “Sampling in Analytics is…
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How to measure the performance of your YouTube campaign
YOUTUBE CAMPAIGN · 8-MINUTE READ · By Tina Arnoldi on February 7 2017. With traditional print ads, you don’t know how many people are actually viewing them. Even with pay-per-click advertising, you can view impressions but that still does not…
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New year, new connector: Custom JSON/CSV
4-MINUTE READ · By Supermetrics on January 18 2017. Many of you have requested us to add data sources, that we don’t yet support. And there there’s a big variety in them: from SEO and A/B testing tools to companies’…
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How to analyze user behavior with cohort analysis
6-MINUTE READ • by Sumi Goonetilleke on January 2 2017 Do users really engage with your content? Use the right tool to find out! You often publish articles, run a campaign or post news worthy blog posts but you don’t…
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How to monitor your Google Ads campaigns: 7 tips to avoid underspending & overspending
6-MINUTE READ · By Tina Arnoldi on December 12 2016. With bid strategies and automated rules (in Google Ads), you do not have to manually monitor every account every day. These are valuable tools for marketers who have multiple paid…
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Why your conversion rate is wrong and how you can fix it in Google Analytics
6-MINUTE READ · By Paul Koks on November 28 2016 The conversion rate is one of the most common metrics that companies rely on when they optimize their business. But how do you actually measure it; can you trust your…
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How to discover a ton of insights from 3 simple Google Analytics segments
6-MINUTE READ · By Paul Koks on November 14 2016 The truth lies far beneath the surface. What I mean here is that you really have to dig deep in your data to find the golden nuggets. I always get a…
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How to build an insightful Google Ads report in 5 simple steps
PPC REPORTS· 4-MINUTE READ · By Misty Faucheux on November 9 2016. Your PPC reports display the effectiveness of your campaigns to internal and external clients, and stakeholders. Yet, most marketers still don’t know what they should include in their…
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How iProspect uses Supermetrics for client reporting
3-MINUTE READ · By Axel Queffeulou on October 24 2016. As a leader in digital marketing, iProspect has a large and diversified client portfolio. When faced with such a large number of clients and projects, agencies must constantly find new…
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