Google Attribution 101: everything you need to know
7-MINUTE READ · By Misty Faucheux on June 19 2017. The goal of Google Attribution is to provide more sophisticated insights into overall campaign performance. In this post, you’ll learn more about the product and how you can use it. Last-click…
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New in Supermetrics: Adobe Analytics connector
6-MINUTE READ · By Supermetrics on June 15 2017. We’re pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that…
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How to use Google Ads’ historical quality score and unique reach
6-MINUTE READ · By Misty Faucheux on June 05 2017. Google is always striving to make metrics more relevant to marketers. Recently, they released two new metrics focusing on ad performance: historical quality score and unique reach. What is quality…
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We’ve made improvements to the Supermetrics database connector
5-MINUTE READ · By Supermetrics on May 30 2017. We have made some great additions to the Supermetrics Add-on’s database connector: You can now pull data from PostgreSQL and Amazon Redshift databases, and we have fixed the problems with connecting…
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Facebook Insights template for Data Studio
UPD: This article explains how you can create a Data Studio dashboard with Facebook Insights data using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google Data Studio connectors. Start a free trial of Facebook…
10-MINUTE READ | By Miguel Cedeno
6 ways to dramatically improve your Facebook targeting using Google Analytics
10-MINUTE READ · By Jon Quinton on May 16 2017. Facebook offers an intimidating wealth of targeting options, putting new advertisers on a steep learning curve before they figure out what works for them. What if you could start that…
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How to copy Data Studio’s Google Ads template for Facebook, Bing & Twitter in 9 minutes
10-MINUTE READ · By Supermetrics on May 8 2017. UPDATE: This article tells how you can pull data into a Data Studio dashboard using Supermetrics for Google Sheets. Now you can create reports much more effectively with Supermetrics for Google…
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How to use 6 hidden features in Google Ads
8-MINUTE READ · By Tina Arnoldi on May 2 2017. Keyword bids, ad copy, quality scores, conversions and landing pages. These are all components of a Google Ads campaign that advertisers are already familiar with. If you drill into your…
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How to create Data Studio reports with calculated metrics
6-MINUTE READ · By Tina Arnoldi By now, we hope you have become familiar with Data Studio. In this post, I’ll show you an advanced feature of Data Studio – using calculated metrics – and provide another example of reporting with…
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How to measure the performance of your YouTube campaign with Google Analytics & Google Ads
10-MINUTE READ · By Tina Arnoldi on March 21 2017. If you already have business videos or the capability to create video content, YouTube can bring you a lot of traffic for very little money. But keep in mind this…
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