All you need to know about Google Ads universal app campaigns
8-MINUTE READ · By Misty Faucheux on September 18 2017. In this post, we break down everything you need to know about Google Ads’ universal app campaigns. How app install campaigns used to work on AdWords Before we dive into…
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How to avoid Google Analytics sampling in Data Studio
8-MINUTE READ · By Paul Koks on September 11 2017. In my experience, sampling is one of the top frustrations many marketers and data analysts have to deal with. Google Analytics is a great tool, but unreliable data is something…
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Announcing Supermetrics connectors for Data Studio
If you want to use Google Data Studio for reporting, your life just got a lot easier. We are extremely thrilled to announce our native Data Studio connectors that directly pull all your marketing data into Data Studio! Now you…
7-MINUTE READ | By Supermetrics on September 7 2017
5 advanced ways to use Supermetrics for better PPC management
9-MINUTE READ · By Supermetrics on September 5 2017. As you probably know, Supermetrics is great for basic PPC marketing reporting, like creating monthly reports for your Adwords or Facebook Ads campaigns. What you may not have realized is that…
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How to create perfect marketing reports from blank Google Sheets
15-MINUTE READ · By Stephen Dawson on August 31 2017. It goes without saying that the perfect report is a top tool and ally for many marketers. Perfection isn’t easy to come by however and there are many factors to…
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How to improve your Google Ads strategy with dynamic search ads
8-MINUTE READ · By Tina Arnoldi on August 28 2017. Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google Ads campaigns. Depending on how many people are involved, it can be…
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Google Analytics for content marketers: a data-driven approach
6-MINUTE READ · By Tina Arnoldi on August 14 2017. Measuring content performance is about more than who reads a particular piece of content. The ultimate goal is to build a community and ultimately convert people into customers. As a…
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Historical quality score analysis and reporting: the complete guide
11-MINUTE READ · By Anna Shutko Back in June, we introduced AdWords’ newly-released metrics Historical Quality Score in this post. Historical Quality Score is a very valuable metric for marketers – it reflects how relevant your ad is to the…
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6 tips to making the most of Supermetrics and Google Analytics
7-MINUTE READ · By Paul Koks on July 4, 2017 In the past I didn’t like building reports, but with reporting automation everything changed in a positive way. Five years ago I was still exporting a lot of data from…
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Google Analytics Enhanced Ecommerce: how to make data-driven decisions
8-MINUTE READ · By Tina Arnoldi on June 27 2017. Google Analytics helps marketers make data driven decisions to improve business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the…
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