Managing full-funnel performance marketing in a global ecommerce brand: 7 lessons from Groupon

Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges…
5-MINUTE READ | By Joy Huynh
Why traditional B2B marketing attribution is broken and what you can do about it

Tell me B2B marketing attribution reporting is broken without actually telling me B2B marketing attribution reporting is broken… This is one of many quote requests where the message that came across Session Media didn’t align with the attribution source concluded…
6-MINUTE READ | By Ben Brown
Freelance affiliate marketing: a quick guide

Can freelance marketing consultants use affiliate marketing to build an additional stream of income? Let’s find out. To add some practical insights into the topic, I collaborated with four Supermetrics affiliate partners who shared their experience with freelance affiliate marketing….
11-MINUTE READ | By Johannes Rastas
Power My Analytics vs Supermetrics: Features, security, and which one is right for you

In this article, we’ll compare the popular marketing analytics tool Power My Analytics with Supermetrics to help you decide which one is right for your agency or marketing team. Before going into a deeper comparison, let’s look at an overview….
5-MINUTE READ | By Isha Shinde
How to use Google Search Console for SEO audit and keyword research [free template]

Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. It’s also about learning how to combine those keywords…
10-MINUTE READ | By Palash Nag
Mobile affiliate marketing: a practical guide

According to Google, 82% of customers use mobile devices to decide on a final product. Do you want to take advantage of this opportunity? It’s now the best time for affiliate marketers to start implementing a mobile marketing strategy to…
8-MINUTE READ | By Svetlana Gryaznova
Supermetrics Charts offers improved scorecards for your Google Data Studio dashboards

Scorecards are everywhere. They’re a substantial element in any marketing dashboard because they provide an easy-to-understand visual representation of a KPI. But there is already a native scorecard in Google Data Studio, so why would we create a new one?…
3-MINUTE READ | By Ralph Spandl
How to build an ecommerce dashboard in Google Data Studio [free template included]

Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web…
9-MINUTE READ | By Joy Huynh
Getting started with Instagram affiliate marketing

With over one billion active users, Instagram has become one of the fastest-growing social media platforms out there. Many of us (including myself) spend countless hours scrolling through it, and almost everybody has, at least, heard of it. Over the…
11-MINUTE READ | By Laura Caicedo
How to load data into Amazon Redshift: Supermetrics’ new data destination

Our mission at Supermetrics is to enable you to turn your marketing data into opportunity. To do that, one of the first things you need to do is have that data where you need it when you need it. To…
4-MINUTE READ | By Aleksander Cardwell
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