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Announcing Our New Product: Supermetrics for Excel
9-MINUTE READ · By Supermetrics Today we are thrilled to announce our new product - Supermetrics for Excel. Following the success of our famous Google Sheets add-on, with 300 000+ users to date, we have developed a tool which helps marketers create insightful reports...
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Releasing the Quora Ads Connector
7-MINUTE READ · By Supermetrics We are very excited to announce that Supermetrics and Quora have joined forces to launch a Quora Ads connector! With this new integration, you can easily pull your Quora Ads data into Google Sheets, Google Data Studio, Excel and various...
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Announcing a New Connector: Instagram Insights
10-MINUTE READ · By Supermetrics Instagram. The social network which has taken the internet by storm has recently surpassed the 1 billion users mark. This platform offers numerous opportunities not only for individual users but for businesses as well. To take...
read moreSocial Media Across the Funnel: Awareness and Interest (Part I)
6-MINUTE READ · By Tina Arnoldi Elias St. Elmo Lewis, an advertising pioneer in the late 1800s, is known for the AIDA model, commonly used today in marketing to represent the stages of the consumer journey - awareness, interest, desire and action, each of which has a...
read moreReaching Last-minute Christmas Shoppers with Google Ads
7-MINUTE READ · By Tina Arnoldi There is still time! Although it’s December already, it is early in the month and some people have not even started their Christmas shopping. With the options available online and retailers offering overnight shipping, there is...
read moreGoogle Ads vs. SEO: Which is Best?
14-MINUTE READ · By Joseph Jones Over the years, there’s been a lot of debate and speculation on the subject of utilizing SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other...
read more6 Essential Mobile App Metrics to Measure Success
12-MINUTE READ · By Danielle Canstello It’s important to measure success, make improvements and measure again if you want to be successful as an app developer. Like any other business venture, you don’t just launch an app and move on to the next one. You...
read moreGoogle InMarket Leads: a Complete Overview
11-MINUTE READ · By Misty Faucheux Google Analytics has always been an effective tool for determining what your audience is interested in – and what they’re not. As the years have gone by, however, Google Analytics hasn’t changed all that much. Sure,...
read moreTop Tools to Help With Your Link Building Campaign
8-MINUTE READ · By Brooklin Nash You already know that search engine optimization SEO is necessary for your business. 61% of marketers say that growing organic presence and improving SEO is their top inbound marketing priority. To do that, they are pouring their...
read moreBulk URL Checker Google Sheets Reporting Template
12-MINUTE READ · By Remi Turcotte The Web is in constant flux, and so can be your clients’ web presence. Buying paid advertisement space from Google Ads, Bing Ads or social media platforms is all well and good, but those efforts—and those...
read moreEverything You Need To Know About Google Marketing Platform
10-MINUTE READ · By Tina Arnoldi The Google Marketing Platform, announced in June of this year, consolidates Google tools for better collaboration and data sharing. If you use any Google product, you likely already have access to this without even realizing it. Visit...
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Introducing Amazon Ads Vendor Central Connector
15-MINUTE READ · By Supermetrics Fact of the day: over 50% of consumers turn to Amazon first when searching for products online. It’s become one of the largest search engines in the world and one which Google considers as their biggest search competitor. It's no...
read moreHow to Optimize the New Responsive Search Ads on Google
11-MINUTE READ · By Tina Arnoldi Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad...
read moreNew Google Ads Dashboard: What You Need to Know
12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons....
read moreGoogle Tools for Small Business Owners
11-MINUTE READ · By Tina Arnoldi The Google Innovations Keynote this year included coverage of Google marketing tools specifically for small business owners. This includes building a free website, creating ads easily, using Google My Business (GMB) and free training...
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