How to centralize your marketing data with an integration strategy
Marketers, advertisers, and agencies face the challenge of scattered marketing data regularly. New marketing channels appear all of the time. This means that more data is available for business decision-making. It becomes challenging for marketers to handle all this information….
8-MINUTE READ | By Pieter van Groenendael
Google Data Studio vs. Tableau: A Comparison Guide
Marketers need access to good and relevant data, regardless of whether you’re analyzing your latest blog post or evaluating the performance of your year’s biggest 360° integrated brand campaign. To do that, you need your data presented in an easy-to-understand…
17-MINUTE READ | By Isha Shinde
How to overcome the marketing data management challenge
Any effective digital marketing strategy is built around one thing—data. Anyone who has suddenly been served ads for a product after being to a specific website knows their data is being collected. This strategy is certainly not new. Marketers have…
14-MINUTE READ | By Lee Dor
Useful affiliate marketing statistics
Affiliate marketers are here to stay. Since its rapid growth in the 2010s, affiliate marketing remains one of the most popular strategies to drive partner sales and generate online revenue. In this article, I share some of the most exciting…
9-MINUTE READ | By Johannes Rastas
Google Analytics 4 vs. Universal Analytics: what’s the difference
If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a modern and improved data…
6-MINUTE READ | By Ha Tran
Google Data Studio pricing: Everything you need to know
Google Data Studio—or Data Studio—is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Data Studio is a no-brainer for…
5-MINUTE READ | By Joy Huynh
Learnings from top growth marketers to help you handle your next growth challenge
As businesses strive to grow and reach new heights, they often turn to expert growth marketers for advice. These experienced professionals have learned a great deal about what works — and what doesn’t — when marketing a product. In this…
10-MINUTE READ | By Serena Chan
Adverity vs. Supermetrics: A comparison guide
Adverity and Supermetrics give marketing teams the ability to gather, store, and analyze data in a flexible and scalable way. This article will help if you’re weighing your marketing data solution options or using Adverity and considering an alternative. We’ll…
16-MINUTE READ | By Isha Shinde
How to automate marketing mix modeling with an MMM data feed spreadsheet
Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping…
9-MINUTE READ | By Michael Kaminsky
What is Supermetrics
Supermetrics specializes in data integration tools that make it easier for marketing analysts and business intelligence teams to move and integrate data to data warehouses, business intelligence tools, and applications such as Google Data Studio, Google Sheets, and Microsoft Excel….
2-MINUTE READ | By Kate Gleeson
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