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How To Avoid Google Analytics Sampling in Data Studio

GOOGLE ANALYTICS SAMPLING · 8-MINUTE READ · By Paul Koks on September 11 2017. In my experience, sampling is one of the top frustations many marketers and data analysts have to deal with. Google Analytics is a great tool, but unreliable data is something you want to...

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Announcing Supermetrics Connectors for Data Studio

DATA STUDIO CONNECTORS · 8-MINUTE READ · By Supermetrics on September 7 2017. If you want to use Google Data Studio for reporting, your life just got a lot easier. We are extremely thrilled to announce our native Data Studio connectors that directly pull all your...

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Top 5 Advanced Use Cases for Supermetrics in PPC Management

ADVANCED USE CASES · 9-MINUTE READ · By Supermetrics on September 5 2017. As you probably know and have tried, Supermetrics is great for basic PPC reporting, like monthly reports for your Adwords or Facebook Ads campaigns. What you may not have realized is that there...

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Dynamic Search Ads: Improve Your AdWords Strategy

DYNAMIC SEARCH ADS · 8-MINUTE READ · By Tina Arnoldi on August 28 2017. Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google AdWords campaigns. Depending on how many people are involved, it can be a lengthy process if you...

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Which PPC Metrics are the Most Important?

PPC ANALYTICS · 6-MINUTE READ · By Sherice Jacob on August 22 2017. Being able to understand and make informed decisions based on PPC analytics is vital to getting the highest return on investment from your ad spend. But are some analytics more important than others?...

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Google Analytics for Content Marketers: A Data-driven Strategy

GOOGLE ANALYTICS & CONTENT STRATEGY · 6-MINUTE READ · By Tina Arnoldi on August 14 2017. Measuring content performance is about more than who reads a particular piece of content. The ultimate goal is to build a community and ultimately convert people into customers....

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Google Analytics New User Interface: How Has It Changed?

GOOGLE ANALYTICS NEW VIEW · 8-MINUTE READ · By Misty Faucheux on August 7 2017. If you have been in Google Analytics lately, then you’ve noticed that the dashboard is a little different. Google updated the layout starting in April 2017, slowly rolling it out to...

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Building an Adwords and Facebook Ads Dashboard in Data Studio

ADWORDS AND FB ADS DASHBOARD · 8-MINUTE READ · By David Krevitt on July 18 2017. In this post we walk through how to build a FB Ads + Adwords dashboard in Google Data Studio. If you'd like to skip straight to the template, you can make a copy here. No one disputes...

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Mobile Measurement: Understanding the True Value of Mobile

MOBILE MEASUREMENT IN GOOGLE ANALYTICS & ADWORDS · 5-MINUTE READ · By Tina Arnoldi on July 10 2017. The number of mobile users has surpassed the number of desktop users and will only continue to rise. Many people start their consumer journey on a mobile device, but...

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Six Tips to Better Leverage Supermetrics and Google Analytics

SUPERMETRICS TIPS, GOOGLE ANALYTICS · 7-MINUTE READ · By Paul Koks on July 4, 2017 In the past I didn't like building reports, but with reporting automation everything changed in a positive way. Five years ago I was still exporting a lot of data from Google Analytics....

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Google Attribution: What Does It Mean for Marketers

GOOGLE ATTRIBUTION · 7-MINUTE READ · By Misty Faucheux on June 19 2017. In May, Google announced that it was doing away with last-click attribution. In its place, Google will now be offering a new reporting product, known as Google Attribution. The goal of this new...

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New in Supermetrics: Adobe Analytics Connector

ADOBE ANALYTICS REPORTING · 6-MINUTE READ · By Supermetrics on June 15 2017. We get unreasonably pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that in mind, you can...

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7 Easy Tips for Getting Ranked High on Google

GOOGLE RANK · 7-MINUTE READ · By Chris Hickman on June 12 2017. Every business wants to get a high ranking on Google. High rankings mean high visibility. High visibility means clicks, conversions, and sales. The vast majority of clicks only go to sites that are on the...

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