Supermetrics Blog. Master online marketing.

8-MINUTE READ · By Krzysztof Stanisławek One thing that we encounter all the time in PPC, no matter the industry and no matter the client, is reporting issues. Companies struggle to get a big picture overview of their spending, clicks, and conversions. As a result,...

6-MINUTE READ · By Matias Koski Scattered marketing data is one of the biggest challenges for marketers, agencies, and advertisers alike. New marketing channels pop up all the time. This means you get even more data to take into account when making business decisions....

10-MINUTE READ · By Anna Shutko and Joy Huynh Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data.  Its rich formatting options...

10-MINUTE READ · By Addison Burke Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you've been hesitant to commit more resources to PPC, or if your current campaign is floundering, you might not be...

8-MINUTE READ · By Tina Arnoldi   Google Sheets Vs Microsoft Excel - which one is better for digital marketing? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity Speed Collaboration Integrations Functionality...

10-MINUTE READ · By Simon Pilkington It’s no secret that Instagram Stories are by far one of the platform’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will...

10-MINUTE READ · By Amy Hebdon Paid search marketers need the best reporting tools possible to monitor and communicate performance.  The good news is that between Supermetrics and Data Studio, you can create a custom report that’s far better than any paid reporting...

8-MINUTE READ · By Cezary Urbanowicz Working with data is part of every marketer's daily routine. In SEO we prepare reports for clients, analyze the effects of our work, and plan further optimization of websites. As one of Poland's biggest SEO agencies, we use Google...

10-MINUTE READ · By Tina Arnoldi Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and...