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DAYS TO CONVERSION REPORT · 10-MINUTE READ · By Misty Faucheux on December 13 2017. Google AdWords – not surprisingly – has updated their platform again. They’ve been doing this pretty regularly to ensure that we as marketers have a useful...

PROGRAMMATIC ADVERTISING · 10-MINUTE READ · By Tina Arnoldi on December 8 2017. Programmatic advertising automates the ad buying process and secures ad space based on criteria identified by the buyer. With it, computers do the hard work of...

B2B MARKETING STRATEGIES · 9-MINUTE READ · By Tina Arnoldi on November 28 2017. B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not...

IN-DEPTH ANALYTICS · 11-MINUTE READ · By Nick Sawinyh on November 22 2017. Analytics is a word thrown around a lot these days. However, knowing your website’s analytics and knowing what do with these number is the difference between night and day. With a good...

ADWORDS BUDGET CHANGE · 10-MINUTE READ · By Misty Faucheux on November 14 2017. At the beginning of October, AdWords users received a notification that campaigns can now spend up to twice the average daily budget in order to meet campaign goals. According to Google,...

STRATEGIC REMARKETING · 9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal...

SUPERMETRICS FUNCTIONS · 9-MINUTE READ · By Joshua Goy on October 24 2017. If you are a fan of using spreadsheets for data analysis like I am, be sure to try out a "secret weapon” that I use for marketing reporting - Supermetrics...

KEYWORD RANK TRACKING REPORTS · 13-MINUTE READ · By Ryan Purkey on October 17 2017. Recording historical, accurate, landing-page-targeted keyword rankings is critical to building up organic traffic to a site. For sites tracking keywords in hundreds, this guide will...

YOUTUBE AUDIENCES · 9-MINUTE READ · By Tina Arnoldi on October 10 2017. 1.5 billion logged in viewers visit YouTube  every single month and spend over an hour a day on that marketing channel. As a marketer, are you leveraging YouTube to reach the right people? Now...

MARKETING METRICS · 8-MINUTE READ · By Mustafa Khundmiri on October 3 2017. Growing a SaaS business is not an easy task. The environment requires you to constantly attract a high volume of leads and turn them into recurring customers. With people able to cancel their...

ADWORDS AD COPY TESTS · 6-MINUTE READ · By Misty Faucheux on September 25, 2017. We marketers are busy. We are often pulled in a myriad of directions on a daily basis, meaning that we frequently don’t have time to really focus on the nuts and bolts of our many...