Ecommerce data warehouses: the what, the why, and the how
Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data. When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without…
8-MINUTE READ | By Kaleigh Moore
How to improve your Google Ads quality score [template included]
How can you tell if your Google Ads are performing well? Google uses a metric called “quality score” to decide how often people see your ads and how much it’ll cost you. By combining quality score with other key metrics…
9-MINUTE READ | By Sophie Michaud
Best free and paid affiliate marketing forums in 2021
Wondering which affiliate marketing forums could boost your affiliate business this year? Check our list of the best free and paid affiliate marketing forums that can bring you fresh marketing ideas and commissions in 2021. Why join affiliate marketing forums?…
8-MINUTE READ | By Hetty Korsten
Monitoring industry trends and competitors with the new Instagram Public Data connector
The new kid on the block has arrived! We’re excited to announce that you can now pull your Instagram public data into Google Sheets, Data Studio, Excel, and BI tools with Supermetrics. 🎉 With this connector, you can: Gather public…
4-MINUTE READ | By Joy Huynh
How to build the ultimate digital marketing report in Google Data Studio [template included]
Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most…
12-MINUTE READ | By Elliot Sheen, Eliot Shiner, and Anna Shutko
How to create automated marketing reports in Google Slides in 5 simple steps
If you work in marketing, chances are you’ve copy/pasted data from Facebook Ads, Google Analytics, HubSpot, etc., into a Google Slides or PowerPoint presentation on more occasions than you’d like to admit. And if you’ve been through the process, you’d…
7-MINUTE READ | By Pinja Virtanen
Affiliate marketing on Twitter
Can you do affiliate marketing on Twitter? Well, that’s what we’re going to find out. Instead of simply promoting Twitter as a promising marketing channel for driving affiliate sales, let’s take a more realistic look at this topic and try…
7-MINUTE READ | By Johannes Rastas
Pinterest analytics: How to analyze the performance of your organic and paid campaigns [including 2 free templates]
TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive…
7-MINUTE READ | By Joy Huynh
Affiliate marketing trends in 2021
While last year turned out somewhat different than anyone expected, affiliate marketing was not among the industries that took the most severe blow. At least not those affiliate marketers who operate in the SaaS niche. At Supermetrics, our affiliate program…
11-MINUTE READ | By Johannes Rastas
How to make money with affiliate marketing: a quick guide
This article covers the two main types of content that you’ll need to make money with affiliate marketing, regardless of your niche. We also go through the three main aspects of keyword research and share tips for link building, which…
10-MINUTE READ | By Johannes Rastas
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- Affiliate marketing
- Data management
- Data visualization
- Ecommerce
- Marketing analytics
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- Performance marketing
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