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10-MINUTE-READ · By Jessi Carr & Eddie Zaldivar (Inseev Interactive) Inseev Interactive is a San Diego-based performance digital marketing agency founded in 2013. Although they were launched with a primary focus on SEO services, they quickly expanded into a...

12-MINUTE READ  By Riku Mikkonen With marketing data increasing drastically in volume, many marketers are looking to build a marketing data warehouse. This guide helps marketers learn how to get started with marketing data warehouses and how to benefit from using one....

Google Analytics helps you keep track of the success of your paid search campaigns. You can monitor and analyze the types of traffic that you’re receiving - increased website activity or conversions - and determine what you need to do to be more effective. But this...

By Heather Darab and Anna Shutko It’s no secret that AdRoll is one of the best tools for reaching potential customers with the right message at the right time. This marketing platform combines multiple ad formats and sizes under its belt and its features enable...

10-MINUTE READ · By Pinja Virtanen At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. In this post, we’ll walk you through 31 of...

6-MINUTE READ · By Riku Mikkonen With the amount of marketing data produced daily, demands presented for storage and computing power are on the rise. Many marketers are faced with insufficient capabilities and spend a lot of time waiting for reports. Could a marketing...

8-MINUTE READ · By Tina Arnoldi Before you create your actionable PPC reports, you need to create well-organized PPC campaigns. There are no shortage of tools available online to help you with PPC marketing and in this post we've covered 17+1 different tools. Some of...

8-MINUTE READ · By Misty Faucheux Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why you have to create a report to fulfil this...

12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve noticed that in a PPC account, there are often a...

8-MINUTE READ · By Misty Faucheux Paid search is an important part of nearly everyone’s marketing strategy, but doing it correctly requires careful planning and a willingness to do more than set it up and forget about it. But what are the steps involved in creating a...

16-MINUTE READ · By Tina Arnoldi In this article we'll explore all things PPC marketing to help digital marketers improve the performance of their paid campaigns and boost results. What is PPC marketing? PPC marketing acronyms The pros of PPC marketing The cons of PPC...

14-MINUTE READ · By Branko Kral Introduction: the need for SEO measurement and reporting You have a long term SEO project with overall results you’re proud of. But you experience surprising fluctuations in organic search traffic volume. You know your content calendar...