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Making you an expert in reporting, analytics & PPC.

Getting More from Google Data Studio: Advanced Tips and Techniques
10-MINUTE READ · By Misty Faucheux Google Data Studio offers advanced reporting visualization that includes customizable dashboards, charts and graphs. While the product is only a couple of years old, marketers have rush to embrace the platform since it allows them to...
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10 Tips For Increasing PPC Conversion Rates Right Now
10-MINUTE READ · By Addison Burke Marketing is changing. Social media is pay for play. Organic reach is pretty abysmal on just about every platform. If you've been hesitant to commit more resources to PPC, or if your current campaign is floundering, you might not be...
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Google Sheets vs Excel: Which is better for digital marketing?
8-MINUTE READ · By Tina Arnoldi Google Sheets Vs Microsoft Excel - which one is better for digital marketing? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity Speed Collaboration Integrations Functionality...
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Instagram Stories Analytics: How Digital Marketers Can Measure, Report & Improve Performance
10-MINUTE READ · By Simon Pilkington It’s no secret that Instagram Stories are by far one of the platform’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will...
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Perfect Your Google Data Studio Dashboards with 7 Laws of UX
14-MINUTE READ · By Stephen Dawson. There is no reason why dashboard developers should not want to create a report that looks pleasing, and more importantly, is easy to use. A visual display of data is afterall a complex item to digest by the reader. Creating a...
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It’s Time to Stop Using the Google Ads Overview Report for Data Studio (and do this instead)
10-MINUTE READ · By Amy Hebdon Paid search marketers need the best reporting tools possible to monitor and communicate performance. The good news is that between Supermetrics and Data Studio, you can create a custom report that’s far better than any paid reporting...
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How To Create 3 SEO Reports Using Supermetrics
8-MINUTE READ · By Cezary Urbanowicz Working with data is part of every marketer's daily routine. In SEO we prepare reports for clients, analyze the effects of our work, and plan further optimization of websites. As one of Poland's biggest SEO agencies, we use Google...
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Marketing Reporting Software: 15+ Digital Marketing Tools for PPC, SEO, SEM, Web Analytics, Visualization & BI
10-MINUTE READ · By Tina Arnoldi Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and...
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How to Automate Your Marketing Reporting with Google Data Studio
15-MINUTE READ · By Manuel Martinez. Are you currently up to ears with your monthly marketing reporting? For many digital marketers countless hours are spent every month putting together yearly reports for senior stakeholders. Marketing departments join forces and are...
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Google Data Studio: The Ultimate Guide for Marketers
14-MINUTE READ · By Misty Faucheux As marketers, we have to justify our successes, and the most comprehensive way to do that is with marketing reporting. Typically, marketing reports are created in products like Excel or Google Sheets, and whilst spreadsheets are...
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5 Free Microsoft Excel Digital Marketing Reporting Templates
5-MINUTE READ · By Anna Shutko Looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more... Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like...
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How to Compare PPC Campaign Performance Across Multiple Networks with BigQuery
8-MINUTE READ · By Misty Faucheux If you run campaigns across many different platforms, then you know the struggle of trying to consolidate your important data into a single location. In most cases, data is downloaded from, say, Facebook or Google Ads, and stored in a...
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The Ultimate Guide to Creating Facebook Insights Reports in Google Data Studio (2019 Update)
15-MINUTE READ · By Anna Shutko. Google Data Studio is an excellent tool to visualise marketing data. It has all you need for successful presentation and analysis: you can illustrate key metrics with the scorecards, build trendlines of changes in, e.g. impressions...
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How To Create PPC Reports Using Supermetrics: 5 Use Cases
10-MINUTE READ · By Anna Shutko Over 400,000 marketers trust Supermetrics for their marketing & PPC reporting. Why? It connects to 40+ marketing platforms, has all the features to get the exact data you want, and the entire reporting process can be easily...
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The Ultimate Marketing Reporting Playbook: 29 agency marketers share their expert tips to help you improve marketing reporting, make better decisions, and grow your business
12-MINUTE READ · By Edward Ford Marketing reporting is a vehicle for improving marketing performance. By regularly reviewing progress marketers can identify what is working, what isn’t working, and what actions you can take to optimize and improve performance....
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