Everything you should know about affiliate conversion tracking
Today, affiliate marketing is more data-driven than ever. With the power of tracking software integrated into your affiliate dashboard, you can quickly see what works best for converting your website visitors. But raw data is of little value without the…
6-MINUTE READ | By Svetlana Gryaznova
Useful affiliate marketing statistics in 2020
Affiliate marketers are here to stay. Since its rapid growth in the 2010s, affiliate marketing remains one of the most popular strategies to drive sales and generate passive income. In this article, we will share some of the most exciting…
7-MINUTE READ | By Johannes Rastas
Supermetrics closes €40 million funding supporting our mission to help every business grow with data
When I was working as a web analyst back in 2009, I was pretty frustrated with all the copy-pasting and importing CSVs I had to do to get data from Google Analytics to Excel. Luckily, around that time, the Google…
3-MINUTE READ | By Mikael Thuneberg
Introducing the easiest way for marketers to move data from Snowflake into Google Data Studio, Google Sheets, and Excel
As the volume of marketing data grows, more and more businesses are moving their data to a data warehouse. Snowflake is a great choice for many as it can be built on top of any existing cloud platform, whether it’s…
4-MINUTE READ | By Anna Shutko
Affiliate success stories: an interview with Ross Tavendale
This is the first post in our new series of articles where we interview some of our top affiliates and give you a sneak peak into their daily routines. Learning how to become a successful affiliate marketer requires long-term commitment….
6-MINUTE READ | By Victoria Galperina
Marketing attribution: How to build an attribution model for your business
Far too many marketing teams are still seen internally as the arts and crafts department. They’re considered a support function at best and a cost center at worst. And that’s frustrating considering all the work you’re putting into launching new…
9-MINUTE READ | By Pinja Virtanen
PPC affiliate marketing: does it work in 2020?
When talking about PPC affiliate marketing, it’s important to make a distinction between two different types of performance-based marketing. What is usually referred to as pay per click affiliate programs are programs where marketers, also called publishers, get paid by…
10-MINUTE READ | By Johannes Rastas
How to make a Google Data Studio dashboard with data from Google Ads, Facebook Ads, Twitter Ads & Microsoft Advertising
TL;DR: If you’re already familiar with Google Data Studio and just want to swipe our free dashboard template, simply take a copy of this paid channel mix template. For more info on how to use this template, keep reading. Performance marketers…
8-MINUTE READ | By Joy Huynh
Ecommerce advertising: a data-driven guide for choosing the best ad channels and tactics in 2020
An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer. But…
15-MINUTE READ | By Kaleigh Moore
Affiliate marketing on Quora: how to promote affiliate links and make money on Quora
Wondering how to do affiliate marketing on Quora? This guide will show you how to find traffic opportunities for your website. We will also cover how to promote affiliate links on Quora. What is Quora Quora is a question and…
8-MINUTE READ | By Hetty Korsten
- All posts
- Affiliate marketing
- Data management
- Data visualization
- Ecommerce
- Marketing analytics
- News & product updates
- Performance marketing
- SEO
- Social media
- Web analytics
Sign up for Supermetrics newsletter
Choose your favorite topics and we'll send our stories from the tech front lines straight to your inbox.
Try Supermetrics for free
Get full access to Supermetrics with a 14-day free trial.
No credit card required.
