How to improve business performance by combining marketing and business intelligence in your data warehouse
Are you thinking about unifying your marketing data to maximize its impact on your business performance? If your answer is ‘yes’, there are two important concepts you need to master: performance at the enterprise level: goals, business performance, business intelligence and…
8-MINUTE READ | By Moulaye Traore
How to perform the ultimate SEO content audit for your blog
Let’s say your business blog has existed for three years. During those three years, you’ve published a new post twice a week. That’s a total of 312 blog posts out there in the sewers of the internet. But unless you’ve…
19-MINUTE READ | By Pinja Virtanen
How to run a successful affiliate contest?
You have established an affiliate marketing program for your business and you’re seeing a steady flow of sales brought in by your affiliate partners every month. But it doesn’t end there. To leverage the full potential of your program and…
10-MINUTE READ | By Svetlana Gryaznova & Johannes Rastas
Ecommerce analytics 101: A marketer’s guide to driving more online sales with data
Over the past two months, there has been a huge year-over-year (YoY) increase in ecommerce due to the coronavirus outbreak. According to CCInsight, U.S. retailers’ online YoY revenue growth is up 68% as of mid-April, surpassing an earlier peak of…
19-MINUTE READ | By Kaleigh Moore
Data ownership: How to gain deeper insights from your marketing data
Today, the job of marketing professionals is nothing short of overwhelming. The platforms they are on, the channels they manage, the data they generate — and let’s not forget that they have to make sense of it, too — it’s…
7-MINUTE READ | By Mina Nacheva
Is it worth optimizing for featured snippets?
If you use search engines on a regular basis, you must have come across featured snippets. This topic has been exhausted on most SEO and marketing blogs, the most in-depth research being conducted by Ahrefs with their study of 2…
9-MINUTE READ | By Johannes Rastas
How to create custom schemas for your marketing data warehouse in 3 simple steps
While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the…
4-MINUTE READ | By Riku Mikkonen
How to create content for affiliate marketing that ranks?
Why do most affiliate blogs fail to attract traffic? It’s not because they haven’t produced enough long-form content but rather due to not having anything original to say or any additional value to provide. Your affiliate landing page adds an…
8-MINUTE READ | By Johannes Rastas
Take full control of your queries with the updated Supermetrics API
We’ve updated the Supermetrics API to give you more opportunities to use data in your reporting. With a bunch of user-friendly improvements, the new Supermetrics API gives you even more possibilities to extract data to use in BI tools, custom…
5-MINUTE READ | By Riku Mikkonen
Guide to A/B testing for affiliate marketers
Testing and optimizing your campaigns and website is crucial for affiliate marketing success. Dedicated A/B testing distinguishes a beginner affiliate marketer from an expert. In this guide you’ll learn how and what to test as an affiliate marketer. Let’s boost…
14-MINUTE READ | By Hetty Korsten
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- Ecommerce
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