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12-MINUTE READ · By Edward Ford Marketing reporting is a vehicle for improving marketing performance. By regularly reviewing progress marketers can identify what is working, what isn’t working, and what actions you can take to optimize and improve performance....

8-MINUTE READ · By Dino Mahi Spreadsheets have long been the staple for marketing data analysis. However, the ever-evolving needs of customer and marketing data analysis are compelling an increasing number of marketers to explore more specialized tools. Spreadsheets...

10-MINUTE READ · By Tomi Mester Every second business I start to work with on data projects produces one very common symptom: they try to focus on too many things at the same time. Just recently, I asked a friend of mine who runs an e-commerce company of 11...

8-MINUTE READ · By Misty Faucheux Search Engine Optimization (SEO) is a great way to drive quality traffic to your website; yet, it’s a commonly misunderstood aspect of digital marketing, especially by non-marketers. So, it’s important when creating your SEO marketing...

8-MINUTE READ · By Tina Arnoldi Solid marketing reporting is about more than displaying numbers. There are best practices for creating reports that are useful for you as a digital marketer, your team, your executives, and your clients. We wrote earlier about why you...

15-MINUTE READ · By Edward Ford Every marketer is required to show that what they’re doing is valuable. The main way that's done is with reporting and in this post we'll provide you with everything you need to know about digital marketing reporting, from the basics...

6-MINUTE READ · By Tina Arnoldi Do your PPC reports add value? Or are they just a list of numbers? If it's numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough, which is why strategy and insight are a key part of...

14-MINUTE READ · By Harpal Singh For those in of you in the B2B space, you’ve probably come across the phrase: account-based marketing. This marketing philosophy evangelises highly-targeted, ultra-relevant campaigns to a small group of prospects, rather than the...

5-MINUTE READ · By Anna Shutko We at Supermetrics are big fans of marketing reporting templates: they are easy to use, you get insight into your data immediately, and you can easily come up with ideas for improving your PPC, SEO, and social marketing efforts. Products...

12-MINUTE READ · By Mieke Houbrechts In a recent survey, 87% of executives claimed that data is the most underused asset within marketing. By structuring and visualizing that underused data in a marketing reporting dashboard, marketers can understand at a glance which...

6-MINUTE READ · By Misty Faucheux In the land of digital marketing, SEO and SEM are typically handled by two different departments – or at least two different specialists. While designed to work in tandem, oftentimes, these two areas don’t realize that SEO affects SEM...

6-MINUTE READ · By Tina Arnoldi If you do not optimize your website for organic searches, your website will decline in the SERPS while your competitors may move up. Organic searches will likely increase this year as people have more ways to search than ever before. We...