Affiliate commission: best affiliate marketing compensation models
When choosing which affiliate programs to join, one of the deciding factors is the commission rate. While obviously you must also factor in other details such as product price and demand, the percentage of your commissions needs to be high…
9-MINUTE READ | By Johannes Rastas
How to automate your marketing reports: 3 concrete examples
In August of 2019, Search Station had come to a point where we needed to optimize the efficiency of our time spent on client tasks and our own operational tasks. We decided to plunge into the shiny world of automated…
5-MINUTE READ | By Samuel Manton
How to build standout SEO reports: 11 tips from agency marketers
When it comes to building SEO reports, no one knows their stuff like agency marketers. After all, clients are paying agencies not only for services like keyword research, on-page optimization, content marketing, and link building but also for proving the…
14-MINUTE READ | By Pinja Virtanen
How to start an affiliate program: a guide to running in-house affiliate programs
Are you wondering how partnership programs can benefit your company? This article will guide you in setting up a partner program for your business. We will cover both how to start an affiliate program and go over the strategies that…
25-MINUTE READ | By Hetty Korsten
How to optimize your Google My Business profile: 5 concrete tips
If you’re trying to get more customers to a local business like a restaurant, a coffee shop, or a retail store, you’ve probably noticed that having an attractive storefront, a cool website, or an active social media presence is no…
5-MINUTE READ | By Siri Enckell
Best affiliate marketing podcasts in 2020
What inspires you to succeed in affiliate marketing? You need insights but where to find them? Maybe it’s a book, an article on your favorite blog, or the people around you? Previously, we’ve shared a list of top affiliate marketing…
8-MINUTE READ | By Svetlana Gryaznova
How to build a Google Ads budget pacing tool in Google Sheets [including a free template]
TL;DR If you want to hit the ground running, take a copy of this Google Ads budget tracker template for Google Sheets. For more tips on how to improve your budget tracking, keep reading. If you’re a performance marketer, you’d…
5-MINUTE READ | By Joy Huynh
Top 15 growth metrics for acquiring leads and converting them into sales
Digital marketing is usually hired to help grow sales, yet the relationship between your marketing efforts and your customers’ purchase actions often feels convoluted. As marketing operations and demand generation experts at McGaw.io, we’re well-versed in analyzing and optimizing sales…
15-MINUTE READ | By Dan McGaw
Expert affiliate marketing strategies to boost your affiliate conversions
Conversion optimization has a major impact on the amount of affiliate commissions you make. But how to make sure you get the most referrals from your traffic? This guide will help you discover expert affiliate marketing strategies to boost your…
15-MINUTE READ | By Hetty Korsten
Google Ads vs. Facebook Ads: A free Google Data Studio template and tutorial
TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not…
4-MINUTE READ | By Joy Huynh
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