On Tuesday, Google announced lots of new metrics and dimensions being available through the Analytics API. Most significantly:

  • There are 10 new AdWords dimensions available, such as the ‘matched query’ dimension, which shows the actual search query typed by the visitor that triggered the impression of the AdWords ad.
  • The ‘visitors’ metrics can now be split and filtered with lots of different dimensions, so it’s possible to fetch, for example, visitors by traffic source. Previously the visitors metric could only be split by time.

As always when there’s an update by Google, we have moved fast: these new fields are already available in the latest release of GA Data Grabber! Download the latest version here.

Of course, all of these new data fields are available also with our Excel VBA and Google Docs functions – these don’t even need updating, since all new fields become immediately available when they are released by Google.

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