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Google Ads vs. SEO: Which is Best?

14-MINUTE READ · By Joseph Jones Over the years, there’s been a lot of debate and speculation on the subject of utilizing SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other...

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Google InMarket Leads: a Complete Overview

11-MINUTE READ · By Misty Faucheux Google Analytics has always been an effective tool for determining what your audience is interested in – and what they’re not. As the years have gone by, however, Google Analytics hasn’t changed all that much. Sure,...

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Google Tools for Small Business Owners

11-MINUTE READ · By Tina Arnoldi The Google Innovations Keynote this year included coverage of Google marketing tools specifically for small business owners. This includes building a free website, creating ads easily, using Google My Business (GMB) and free training...

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Developing Your Social Media Strategy

10-MINUTE READ · By Tina Arnoldi Many people make the mistake of jumping into social media without a plan. You hear about the audience size on a channel and automatically think “We need to be there.” That’s not the case - with the exception of...

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