We’ve added a new data source that many users of our tools have been requesting for a long time: Supermetrics Data Grabber and Supermetrics for Google Docs can now connect to Google Webmaster Tools. This data is extremely useful now that Google Analytics shows “not provided” for most search keywords. Things you can get using the new Webmaster Tools reporting include:

  • Search query metrics: impressions, clicks, click-through rate (CTR) and average position. Split by search keyword, landing page, date, week or month.
    Screen Shot 2014-05-05 at 9.12.33
  • Number of URLs on your site indexed by Google, by time
    Screen Shot 2014-05-05 at 9.29.29
  • Number of external links to your site, by domain
    Screen Shot 2014-05-05 at 9.16.34
  • Newest links to your site by date
    Screen Shot 2014-05-05 at 9.25.13
  • Internal links on your site
  • Keywords Google finds on your site

Compared to using the Google Webmaster Tools web reporting, our tools have significant advantages. The main benefits are that you can easily get data from many sites into a single view, you can split the data much more flexibly (for instance, put weeks in rows and pivot search keywords into columns), and you can mix with data from other sources like AdWords and Bing Ads.

Getting started

  • Supermetrics for Google Docs: to start running GWT queries, simply log in to Google Webmaster Tools in the Data source tab. If you haven’t installed the add-on yet, you can do so here.
  • Supermetrics Data Grabber for Excel: download the latest version here, and log in to the Google Webmaster Tools Module. The GWT Module doesn’t require purchasing a separate license, it’s tied to the Google Analytics Module licenses. So if you’ve bought the GA Module, you can start using GWT for no extra cost, just log in with the same Google Account (email address).


The GWT data is not fetched via an official Google API, so this functionality may break if Google makes major changes to Webmaster Tools. We will of course try to keep this working in all situations, but we can’t make any guarantees. This is why we don’t charge anything for the GWT Module, and thus won’t provide any refunds if it stops working due to changes made by Google. Despite not being an official API, the method we use for fetching data from GWT has been endorsed by Google, and we don’t expect it to break any time soon.


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