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Why does it seem like the neighbors are having all the fun? That’s what working with marketing analytics often feels like. Finance, sales, and product all appear to have access to all the data they need with technology stacks that can churn out answers to their questions in seconds. From their fully cloud-based set ups ...

Sep 3, 2020 | 5 minute read

Snowflake connector banner

As the volume of marketing data grows, more and more businesses are moving their data to a data warehouse. Snowflake is a great choice for many as it can be built on top of any existing cloud platform, whether it’s Google, Amazon Web Services, or Microsoft Azure. That’s why we built a Snowflake connector for ...

Aug 19, 2020 | 4 minute read

redshift vs. snowflake vs. bigquery

Because of the increasingly fragmented marketing data landscape, data-driven marketers now need specialized tools to reduce the time it takes for data to be processed into information. While marketing data warehouses are not a new concept, the legacy model to implement them has serious drawbacks. Customers need to first purchase large capacity hardware, install and ...

Mar 24, 2020 | 8 minute read

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