Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping…
9-MINUTE READ | By Michael Kaminsky
Starting today, you can see a new icon next to your data source connections. This small change will take a lot off your shoulders when building and updating your marketing reports with other people. A single click to make a…
3-MINUTE READ | By Irina Pozniakova
If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t a walk in the park. Even though you can copy/paste data cell by cell, the real nightmare begins when you have to…
3-MINUTE READ | By Joy Huynh
Buying paid ads from Google Ads, Bing Ads, or social media platforms is all well and good, but those efforts — and the related expenses — have to amount to something. What’s the point of bringing your ad to a…
9-MINUTE READ | By Remi Turcotte
If you’re running paid ads, in-app ads, or organic campaigns on Facebook, you probably need to export your data to Google Sheets for a more in-depth analysis. You can, of course, go with the old-fashioned CSV copy and pasting data…
8-MINUTE READ | By Joy Huynh
You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI. Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data…
7-MINUTE READ | By Jens Lystlund Madsen
When I first started using Google Sheets, I thought it was a joke. My first experience with it back in 2010 was in high school when I was in my Intro to Accounting class. My exact thoughts were, “There’s no…
6-MINUTE READ | By Evan Kaeding
If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention…
10-MINUTE READ | By Sophie Michaud
If you’re using Google Sheets, you probably need to reference or import data from another sheet every once in a while. It’s not very complicated, and there are a few ways to do that. You can copy/paste the data, of…
5-MINUTE READ | By Sophie Michaud
Can’t make up your mind between Supermetrics for Data Studio and Supermetrics for Google Sheets (or Excel)? While we’d naturally recommend that you get both — Data Studio for data visualization and reporting and one of the spreadsheet products for…
8-MINUTE READ | By Pinja Virtanen
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