Marketers need access to good and relevant data, regardless of whether you’re analyzing your latest blog post or evaluating the performance of your year’s biggest 360° integrated brand campaign. To do that, you need your data presented in an easy-to-understand…
17-MINUTE READ | By Isha Shinde
If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a modern and improved data…
6-MINUTE READ | By Ha Tran
Google Data Studio—or Data Studio—is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Data Studio is a no-brainer for…
5-MINUTE READ | By Joy Huynh
Adverity and Supermetrics give marketing teams the ability to gather, store, and analyze data in a flexible and scalable way. This article will help if you’re weighing your marketing data solution options or using Adverity and considering an alternative. We’ll…
16-MINUTE READ | By Isha Shinde
Since Google Data Studio’s beginnings in 2016, new features and updates have been rolling out frequently to improve the platform and move the needle on data visualization. More importantly, the Data Studio team has always listened to the community and…
12-MINUTE READ | By Lachezar Arabadzhiev
You’ve probably noticed that Google Analytics 4 —or GA4—has been the talk of the town recently—unless you’ve been living under a rock. On the one hand, most marketers are excited about this new era of analytics since GA4 unlocks and…
10-MINUTE READ | By Joy Huynh
Most marketers track goals. You want to know if you’re within your budget, make more sales than the week before, or if your NPS score is in the green zone. With Google Data Studio, you can access several charts to…
4-MINUTE READ | By Ralph Spandl
As a digital marketer, you’re familiar with many advertising channels, like social media, search, online video, TV, or radio. But you may still be a bit unfamiliar with digital audio advertising. Marketers have found themselves asking questions like what digital…
15-MINUTE READ | By Fanny Heimonen
Supermetrics and Funnel provide marketing teams with the ability to gather, store, and analyze data in a simple, flexible, and scalable way. This article will compare Funnel with Supermetrics to help you decide which one is right for your organization….
10-MINUTE READ | By Isha Shinde
In October 2020, Google launched the newest version of Google Analytics 4 or GA4. The marketing around this launch focused on its powerful features. If you haven’t moved across to GA4 now, then you’ll want to keep reading. Let’s look…
9-MINUTE READ | By Sophie Michaud
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