Over the past week, you may have heard about “the quota apocalypse” or the “GA4 connector debacle” that a Google Analytics 4 update created for those reporting on GA4 properties in Looker Studio (formerly Google Data Studio). Skip ahead >>…
8-MINUTE READ | By Ralph Spandl
Transparency is the best path to better customer engagement. User feedback is one of the important elements in the decision-making process—it’s all about giving the customers the chance to collaborate with the team and weigh in on product decisions and…
7-MINUTE READ | By Anastasia Levchenko
Fivetran and Supermetrics both offer businesses efficient means of gathering, storing, and analyzing data. This comparison article will overview both options to help you decide which would best suit your business needs. But before going into a deeper comparison, let’s…
12-MINUTE READ | By Laura Hämmäinen
Are you looking for a data pipeline solution? Or are you using Stitch and trying to figure out alternatives? Then this article might be what you’re looking for. This article will look at a few aspects like features, integrations, security,…
12-MINUTE READ | By Isha Shinde
When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to…
20-MINUTE READ | By Riku Mikkonen
Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your…
10-MINUTE READ | By Tea Korpi
Marketers need access to good and relevant data, regardless of whether you’re analyzing your latest blog post or evaluating the performance of your year’s biggest 360° integrated brand campaign. To do that, you need your data presented in an easy-to-understand…
17-MINUTE READ | By Isha Shinde
If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a modern and improved data…
6-MINUTE READ | By Ha Tran
Looker Studio (formerly Google Data Studio) is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Looker Studio (Data Studio)…
5-MINUTE READ | By Joy Huynh
Adverity and Supermetrics give marketing teams the ability to gather, store, and analyze data in a flexible and scalable way. This article will help if you’re weighing your marketing data solution options or using Adverity and considering an alternative. We’ll…
16-MINUTE READ | By Isha Shinde
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