Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your…
10-MINUTE READ | By Tea Korpi
If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a modern and improved data…
6-MINUTE READ | By Ha Tran
You’ve probably noticed that Google Analytics 4 —or GA4—has been the talk of the town recently—unless you’ve been living under a rock. On the one hand, most marketers are excited about this new era of analytics since GA4 unlocks and…
10-MINUTE READ | By Joy Huynh
In October 2020, Google launched the newest version of Google Analytics 4 or GA4. The marketing around this launch focused on its powerful features. If you haven’t moved across to GA4 now, then you’ll want to keep reading. Let’s look…
9-MINUTE READ | By Sophie Michaud
After nine years of dedicated service, Google Analytics— or Universal Analytics—will finally step down and give the crown to its successor—Google Analytics 4. Google Analytics has been around for 15 years, and for the very first time, Google gives the…
6-MINUTE READ | By Joy Huynh
The use of third-party cookies is coming to an end, and eventually, cookies will be abandoned altogether. What should digital marketers do when the majority of their online traffic becomes anonymous? The use of third-party cookies that capture online behavioral…
5-MINUTE READ | By Niko Karppinen
A funnel depth audit is one of the most important things you can do for your website. I do them quarterly for my clients. How often you should conduct them depends on your content publishing cadence. The funnel depth audit…
16-MINUTE READ | By Ryan Levander
Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your…
15-MINUTE READ | By Joy Huynh
If you have a tendency to get nerdy about web analytics data (like we do), you’ve probably already played around with the new Google Analytics 4. In fact, you may have even tried Supermetrics’ Google Analytics 4 connector. And if…
10-MINUTE READ | By Pinja Virtanen
If copy/pasting Google Analytics data to Google Sheets is bogging you down, how about I show you a much faster (and much less painful) way to import your data? So open a fresh Google Sheet and let’s get into it….
5-MINUTE READ | By Joy Huynh
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