Growth marketing 101: the basics of marketing experiments

Growth marketing is the next marketing frontier. Through frequent testing, quick learning, and effective adaption, it produces sustainable and replicable marketing activities. Additionally, growth marketing focuses on retention and engagements within the customer base. In this article, we’ll show you…

10-MINUTE READ | By Minna Tuikka

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Google Shopping optimization: Manage your best and worst selling products [new template]

Google Shopping optimization

Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s…

6-MINUTE READ | By Jaani Saulamaa, Juha Viherväs, and Iiro Heiskanen

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