You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate…
15-MINUTE READ | By Joy Huynh
Growth marketing is the next marketing frontier. Through frequent testing, quick learning, and effective adaption, it produces sustainable and replicable marketing activities. Additionally, growth marketing focuses on retention and engagements within the customer base. In this article, we’ll show you…
10-MINUTE READ | By Minna Tuikka
When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to…
20-MINUTE READ | By Riku Mikkonen
As businesses strive to grow and reach new heights, they often turn to expert growth marketers for advice. These experienced professionals have learned a great deal about what works — and what doesn’t — when marketing a product. In this…
10-MINUTE READ | By Serena Chan
If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year…
10-MINUTE READ | By Heidi Suutari and Sophie Michaud
Let’s face it: most B2B brands have the worst YouTube channels. If you’re unlucky enough to stumble into this wasteland, you’ll probably find 40-minute product demos, uninspired customer case studies, and boring updates for new product features. In other words:…
14-MINUTE READ | By Devin Pickell
Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s…
6-MINUTE READ | By Jaani Saulamaa, Juha Viherväs, and Iiro Heiskanen
Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list. Despite being the new kid on the block, TikTok can already join the…
10-MINUTE READ | By Joy Huynh
Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads….
20-MINUTE READ | By Sophie Michaud
If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article,…
10-MINUTE READ | By Joy Huynh
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