Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Search or filter

You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate optimization comes in handy. It’s all about making your ecommerce website more effective at converting ...

Sep 1, 2022 | 15 minute read

Growth marketing 101: the basics of marketing experiments

Growth marketing is the next marketing frontier. Through frequent testing, quick learning, and effective adaption, it produces sustainable and replicable marketing activities. Additionally, growth marketing focuses on retention and engagements within the customer base. In this article, we’ll show you the basics of growth marketing and how to get started with testing and experiments. Skip ...

Aug 11, 2022 | 10 minute read

How to ask customers for reviews—and how we got to the G2 Top 100

When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to G2’s top 100 list—the top review site for business software and services. Fast forward >> ...

Aug 4, 2022 | 20 minute read

As businesses strive to grow and reach new heights, they often turn to expert growth marketers for advice. These experienced professionals have learned a great deal about what works — and what doesn’t — when marketing a product. In this article, we’ll share key learnings from top growth marketers. From the importance of customer focus ...

Jun 22, 2022 | 10 minute read

If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. So why are we still using LinkedIn Ads when CTR ...

Apr 21, 2022 | 10 minute read

grow your YouTube channel

Let’s face it: most B2B brands have the worst YouTube channels.  If you’re unlucky enough to stumble into this wasteland, you’ll probably find 40-minute product demos, uninspired customer case studies, and boring updates for new product features. In other words: a total snoozefest. YouTube is and will always be an entertaining educational platform. People go ...

Oct 19, 2021 | 14 minute read

Google Shopping optimization

Introducing shopping outliers, a new Supermetrics template from OIKIO Digital Performance Agency. Advertising in Google’s Shopping network provides retailers with an excellent opportunity to promote online and local inventory in order to boost traffic, visibility, and online sales. As Google’s automation keeps improving, it challenges performance marketers to find new ways to both understand and ...

Oct 14, 2021 | 6 minute read

Here’s a fun challenge for you: list the top five hottest social media channels. We bet there’s a good chance TikTok will end up on your list.  Despite being the new kid on the block, TikTok can already join the big kids’ table with Facebook and Instagram. So if you want to test a new ...

Jun 24, 2021 | 10 minute read

How to optimize Facebook Ads

Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads. Most ad platforms are pretty good at optimizing your campaigns based on user behavior. So ...

Apr 22, 2021 | 20 minute read

Snapchat analytics

If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article, I’m going to show you the basics of Snapchat analytics. Keep on reading to find ...

Apr 9, 2021 | 10 minute read

Want to see what Supermetrics can do for you?

Get full access to Supermetrics with a 14-day free trial.

No credit card required.

SecurityTerms of ServicePrivacy PolicyCookie Policy
Cookie Settings
© Supermetrics 2023