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How to ask customers for reviews—and how we got to the G2 Top 100

When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to G2’s top 100 list—the top review site for business software and services. Fast forward >> ...

Aug 4, 2022 | 20 minute read

Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...

Jul 19, 2022 | 10 minute read

How to use Google Search Console for SEO audit and keyword research [free template]

Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. It’s also about learning how to combine those keywords on a page and site-wide basis to establish yourself as an authority and optimizing them ...

Mar 30, 2022 | 10 minute read

Google Trends reporting in Google Data Studio: A free template and tutorial

Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...

Dec 16, 2021 | 5 minute read

Snapchat analytics

If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article, I’m going to show you the basics of Snapchat analytics. Keep on reading to find ...

Apr 9, 2021 | 10 minute read

CallRail announcement

The cat is finally out of the bag! We’re happy to announce that CallRail has officially joined the Supermetrics connector squad. ?? Now you can easily move your CallRail data to Google Sheets, Google Data Studio, Excel, data visualization tools, and data warehouses with Supermetrics. Let’s take a look at some reports you can build ...

Mar 30, 2021 | 3 minute read

Snapchat Marketing connector

Snapchat Marketing has officially joined the Supermetrics connector squad. ?? We’re happy to announce that you can now pull your paid Snapchat data into Google Sheets, Google Data Studio, Excel, BI tools, and data warehouses with Supermetrics. With this connector, you can: Analyze your Snapchat campaigns’ performance in-depth Calculate your ecommerce marketing campaigns’ ROAS  Create ...

Mar 2, 2021 | 4 minute read

Pinterest analytics how to analyze the performance of your organic and paid Pinterest campaigns

TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. ...

Jan 29, 2021 | 7 minute read

Great news: you can now create reports with both paid and organic data from Pinterest in Google Sheets, Google Data Studio, and Excel. Here are a few ideas of what you can do with these two new connectors:  Analyze how your content performs on Pinterest using the Pinterest Organic connector Pull your account, campaign, ad ...

Dec 8, 2020 | 4 minute read

StackAdapt announcement banner

Today, another much-anticipated connector, StackAdapt, joins the Supermetrics connector squad! ? Now you can get data from one of the most popular programmatic demand-side platforms to Google Sheets, Google Data Studio, and Excel.  With the StackAdapt connector you can: Create a comprehensive user journey analysis Your StackAdapt campaigns can belong to different stages of the ...

Nov 17, 2020 | 3 minute read

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