Marketing data pipelines: to build or to buy?

marketing data pipelines: to build or to buy

When it comes to moving and centralizing marketing data from disparate sources, you basically have two options: to build your own pipelines or to buy them from a specialized vendor like Supermetrics.  But which option should you go with? In…

7-MINUTE READ | By Pinja Virtanen

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Alternative to spreadsheets: data warehousing

Ever since the first digital spreadsheets were introduced in the 1960s, businesses have used them wherever they could. Quick access and simplicity have made spreadsheet software like Microsoft Excel and Google Sheets an important tool for marketers. Spreadsheets have been…

5-MINUTE READ | By Riku Mikkonen

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