Like most fast-growing SaaS companies, we use a ton of data to track and spur our growth at Supermetrics. A big part of the credit here goes to our 3-person growth team, who are in charge of tracking and analyzing…
6-MINUTE READ | By Riku Mikkonen
Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive…
12-MINUTE READ | By Pinja Virtanen
Are you thinking about unifying your marketing data to maximize its impact on your business performance? If your answer is ‘yes’, there are two important concepts you need to master: performance at the enterprise level: goals, business performance, business intelligence and…
8-MINUTE READ | By Moulaye Traore
Today, the job of marketing professionals is nothing short of overwhelming. The platforms they are on, the channels they manage, the data they generate — and let’s not forget that they have to make sense of it, too — it’s…
7-MINUTE READ | By Mina Nacheva
While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the…
4-MINUTE READ | By Riku Mikkonen
When it comes to moving and centralizing marketing data from disparate sources, you basically have two options: to build your own pipelines or to buy them from a specialized vendor like Supermetrics. But which option should you go with? In…
7-MINUTE READ | By Pinja Virtanen
Because of the increasingly fragmented marketing data landscape, data-driven marketers now need specialized tools to reduce the time it takes for data to be processed into information. While marketing data warehouses are not a new concept, the legacy model to…
8-MINUTE READ | By Dino Mahi
Marketers who take user privacy and data ethics seriously are faced with a paradox. On one hand, we all understand the benefits we can gain by tracking user behavior on and off our websites. On the other hand, we’re growing…
10-MINUTE READ | By Pinja Virtanen
Ever since the first digital spreadsheets were introduced in the 1960s, businesses have used them wherever they could. Quick access and simplicity have made spreadsheet software like Microsoft Excel and Google Sheets an important tool for marketers. Spreadsheets have been…
5-MINUTE READ | By Riku Mikkonen
In the marketing context, the words ‘database’ and ‘data warehouse’ are often used interchangeably. However, as you’ll soon learn, the two concepts have a few fundamental differences. But before we jump in, let’s quickly define both terms. What is a…
6-MINUTE READ | By Pinja Virtanen
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