Marketing data lakes 101: everything you need to know

marketing data lake

If you’ve ever dealt with marketing data, you’d probably agree that siloed data is the number one enemy of effective reporting and analytics. And while cloud-based data warehouses like BigQuery and Snowflake are great solutions for integrating, storing, and analyzing…

6-MINUTE READ | By Evan Kaeding and Pinja Virtanen

Read article

Should you build or buy your marketing data pipelines?

marketing data pipelines: to build or to buy

If you’re looking to move your cross-channel marketing and sales data into a data warehouse (like Google BigQuery, Snowflake, or Azure Synapse Analytics), a cloud storage solution or data lake (like Google Cloud Storage Bucket, Amazon S3, or Azure Storage…

9-MINUTE READ | By Evan Kaeding and Pinja Virtanen

Read article

1 2 3

Try Supermetrics for free

Get full access to Supermetrics with a 14-day free trial.
No credit card required.