My rudimentary knowledge of SEO tells me that you’re probably somewhere in the middle of our marketing funnel and are comparing alternatives to Supermetrics. Otherwise, why would you be reading this? If you’ve made it this far into the evaluation…
10-MINUTE READ | By Evan Kaeding
Our mission at Supermetrics is to enable you to turn your marketing data into opportunity. To do that, one of the first things you need to do is have that data where you need it when you need it. To…
4-MINUTE READ | By Aleksander Cardwell
In order to build an actionable and insightful report in Tableau, you need to have well-prepared and clean data. However, since businesses have data in many different places and formats, cleaning data for analysis can become a heavy process. That…
6-MINUTE READ | By Bartosz Schneider
When I started my career as a research analyst in 2006, marketing was much easier than it is today. The industry was less crowded. Search opportunities in both organic and paid advertising were huge. Direct response ads were at their…
5-MINUTE READ | By Mikael Thuneberg
Every organization is on an analytics journey. Some are quite far along, while others are just getting started. At Supermetrics, we provide solutions to help customers wrangle their marketing data and analytics, no matter what stage they’re at. From freelance…
9-MINUTE READ | By Evan Kaeding
Historically, data governance was something only large corporations cared about. But as most startups and SMBs today are hoping to grow their businesses with data-informed decisions, the practice of data governance is becoming more important. And that’s why in this…
9-MINUTE READ | By Evan Kaeding and Pinja Virtanen
The Supermetrics API makes it easy to get fresh marketing data into Power BI using the “web data connector”. However, Power BI starts to run into issues when the data volume grows beyond 10k rows from a single query. For…
6-MINUTE READ | By Evan Kaeding
It seems like data lakes are all the rage these days. Why is that? And more importantly, if you work with marketing data, why should you care? And if you do care, but don’t know how to query data in…
9-MINUTE READ | By Evan Kaeding
When I first started using Google Sheets, I thought it was a joke. My first experience with it back in 2010 was in high school when I was in my Intro to Accounting class. My exact thoughts were, “There’s no…
6-MINUTE READ | By Evan Kaeding
In this guide, I’ll show you how to use the Supermetrics API with Python to query data from marketing and digital advertising platforms (like Facebook, LinkedIn, Twitter, and many more) in JSON format, how to convert that data into a…
15-MINUTE READ | By David Magdolen
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