If you’ve ever been involved in building and maintaining custom API connections between popular marketing/sales platforms and cloud data warehouses or data lakes, you’d probably agree that it’s a tedious process that always takes longer than originally estimated. While building…
8-MINUTE READ | By Riku Mikkonen
If you’ve ever dealt with marketing data, you’d probably agree that siloed data is the number one enemy of effective reporting and analytics. And while cloud-based data warehouses like BigQuery and Snowflake are great solutions for integrating, storing, and analyzing…
6-MINUTE READ | By Evan Kaeding and Pinja Virtanen
You know how your marketing data lives across dozens of different platforms, including — but definitely not limited to — Google Analytics, Facebook Ads, LinkedIn, Google Analytics, and/or Salesforce? A cloud-based marketing data warehouse (like Google BigQuery, Snowflake, or Azure…
24-MINUTE READ | By Riku Mikkonen
Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data. When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without…
8-MINUTE READ | By Kaleigh Moore
If you’re looking to move your cross-channel marketing and sales data into a data warehouse (like Google BigQuery, Snowflake, or Azure Synapse Analytics), a cloud storage solution or data lake (like Google Cloud Storage Bucket, Amazon S3, or Azure Storage…
9-MINUTE READ | By Evan Kaeding and Pinja Virtanen
Like most fast-growing SaaS companies, we use a ton of data to track and spur our growth at Supermetrics. A big part of the credit here goes to our 3-person growth team, who are in charge of tracking and analyzing…
6-MINUTE READ | By Riku Mikkonen
Before you start sweating: nope, your competitors aren’t very likely to be advanced users of predictive analytics in marketing. Yet. But since the predictive analytics market is growing at a 23.2% rate year over year and we know that predictive…
12-MINUTE READ | By Pinja Virtanen
Are you thinking about unifying your marketing data to maximize its impact on your business performance? If your answer is ‘yes’, there are two important concepts you need to master: performance at the enterprise level: goals, business performance, business intelligence and…
8-MINUTE READ | By Moulaye Traore
Today, the job of marketing professionals is nothing short of overwhelming. The platforms they are on, the channels they manage, the data they generate — and let’s not forget that they have to make sense of it, too — it’s…
7-MINUTE READ | By Mina Nacheva
While you’ve always been able to use common data extraction schemas in Supermetrics for BigQuery, you might occasionally also want to pull metrics that aren’t covered by a standard schema. To tackle this need, we’ve launched a new feature: the…
4-MINUTE READ | By Riku Mikkonen
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