Most marketers agree that non-cookie measurement methods will have a big impact on advertising. But, implementing these methods requires a certain level of analytics capability and access to the right data. You might find yourself asking: What’s my current level…
12-MINUTE READ | By Pieter van Groenendael
Marketers, advertisers, and agencies face the challenge of scattered marketing data regularly. New marketing channels appear all of the time. This means that more data is available for business decision-making. It becomes challenging for marketers to handle all this information….
8-MINUTE READ | By Pieter van Groenendael
Any effective digital marketing strategy is built around one thing—data. Anyone who has suddenly been served ads for a product after being to a specific website knows their data is being collected. This strategy is certainly not new. Marketers have…
14-MINUTE READ | By Lee Dor
If you’re running marketing campaigns on multiple platforms—Facebook, Instagram, TikTok, etc.—you need marketing data integration. Marketing data integration is the process of combining marketing data from different sources to create a unified and consistent view. Being able to assemble separate…
14-MINUTE READ | By Joy Huynh
Considering the marketing timeline, data ethics is still a relatively new concept. Broadly speaking, marketing data ethics refers to the ethical considerations that need to be taken into account when collecting, using, and sharing data. This can include everything from…
10-MINUTE READ | By Stéphane Hamel
In recent years, the outcry for data privacy has greatly increased. Governments worldwide have rolled out laws mandating privacy, forcing large tech companies to meet legal requirements and consumer expectations. Safari and Firefox are already blocking third-party cookies, and Google…
6-MINUTE READ | By Luke Kline
My rudimentary knowledge of SEO tells me that you’re probably somewhere in the middle of our marketing funnel and are comparing alternatives to Supermetrics. Otherwise, why would you be reading this? If you’ve made it this far into the evaluation…
10-MINUTE READ | By Evan Kaeding
After nine years of dedicated service, Google Analytics— or Universal Analytics—will finally step down and give the crown to its successor—Google Analytics 4. Google Analytics has been around for 15 years, and for the very first time, Google gives the…
6-MINUTE READ | By Joy Huynh
Our mission at Supermetrics is to enable you to turn your marketing data into opportunity. To do that, one of the first things you need to do is have that data where you need it when you need it. To…
4-MINUTE READ | By Aleksander Cardwell
When I started my career as a research analyst in 2006, marketing was much easier than it is today. The industry was less crowded. Search opportunities in both organic and paid advertising were huge. Direct response ads were at their…
5-MINUTE READ | By Mikael Thuneberg
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