Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.
News and product updates,

Happy to see you again. It’s been a month since we brought you the latest news and product updates from Supermetrics. In this edition, we’ll walk you through: Introducing the new Home tab in the Supermetrics sidebar for Google Sheets The Home tab keeps everything you need within reach. You’ll see: New early-access connectors This ...

3-MINUTE READ | By Joy Huynh & Tea Korpi & Ha Tran

While many data reporting platforms excel at loading and transforming data, their visualization capabilities often need to be broadened with a handful of chart types.  Bringing marketing data to Power BI is a great way to visualize data and communicate insights. While common charts like bar charts, line charts, and scorecards are sufficient for most ...

3-MINUTE READ | By Ralph Spandl

“Why do we bother with marketing reporting?” That’s the basic question I ask marketing leaders when giving talks on marketing measurement strategy. Marketers do reporting to see how they’re doing against their goals and identify the best channels for investment. And if you’re an agency, you’re probably building dashboards and spreadsheets because your clients expect ...

5-MINUTE READ | By Evan Kaeding

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy—understanding the incremental impact ...

10-MINUTE READ | By Michael Kaminsky and Kathy Murillo

When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients.  I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...

12-MINUTE READ | By Sofie Segercrantz

Let me guess. You’re here because you want to overcome Google Analytics 4’s UI limitation and have more freedom to customize your reports. Bringing your data into Power BI is a great way to stay on top of your website performance without any restrictions. In this article, I’ll discuss two common methods for exporting GA4 ...

4-MINUTE READ | By Jessica Wei

The end of third-party cookies is a one-two punch for marketers. It’ll limit how marketers track and measure marketing and deliver targeted ads. Investing in a first-party data strategy will help marketers adapt beyond the cookie crumbles. In this post, we’ll discuss everything you need to know about first-party data and how to take advantage ...

9-MINUTE READ | By Pieter van Groenendael & Bani Kaur

This month, we’ve made a bunch of improvements to our products, launched new early-access connectors, and prepared for some exciting events. Let’s get right into it. Supermetrics won the G2 Best Software Award What a great start to the year! We’re so proud to be named a 2024 G2 Best Software Award winner. Thanks to ...

By Aurora Aalto & Tea Korpi & Jessica Wei

B2B marketing measurement is facing a major turning point.  With stricter privacy regulations, growing pressure to drive revenue, and a lack of tailored tools, marketers are dealing with a tricky situation— how do you measure the impact of B2B marketing? In this article, we’ll discuss the future of B2B marketing measurement and how you can ...

5-MINUTE READ | By Emily Gustin & Aleksander Cardwell

If you’ve ever tried to get MySQL data into Google Sheets, you’d probably agree that the process isn’t straightforward, especially if you have to deal with a large amount of data or combine data from sources other than MySQL. That’s why in this article, we’ll show you two ways to export data from MySQL (or ...

5-MINUTE READ | By Joy Huynh

1

...

Explore the blog

Want to see what Supermetrics can do for you?

Get full access to Supermetrics with a 14-day free trial.

No credit card required.

Book Demo

Marketing Intelligence Cloud

  • Connect
  • Own
  • Transform
  • Analyze
  • Act

© Supermetrics 2024