Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
Category | Field | Code | Description |
---|---|---|---|
PERFORMANCE | Conversions | conversions | Conversion count, taking into account attribution window and conversion type settings |
Clicks | clicks | ||
Impressions | impressions | Number of times an ad/ad set/campaign has been seen | |
Conversion rate (%) | conversionRate_perc | Conversions per clicks | |
Cost per click | cpc | ||
Cost per conversion | cpcon | ||
CTR (%) | ctr_perc | Clicks per times seen | |
SPENDING | Cost | spend | Advertising spend in USD |
Cost (EUR) | cost_eur | Cost converted to Euros | |
Cost (GBP) | cost_gbp | Cost converted to British pounds | |
Cost (USD) | cost_usd | Cost converted to US dollars | |
Daily budget | dailyBudget | Daily budget for advertising cost | |
Lifetime budget | lifetimeBudget | Budget for advertising cost for the lifetime of a campaign | |
Bid amount | bidAmount | Daily budget for advertising cost |