Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure

Metric list for Instagram Insights

47 metrics available

CategoryFieldCodeDescription
ACCOUNT LIFETIMEProfile followersfollowers_countTotal number of unique accounts following this profile
Profile followsfollows_countTotal number of accounts this profile is following
Profile media countmedia_countTotal number of media for this profile
ACCOUNT INSIGHTSNew followersfollower_countTotal number of new followers each day within the specified range
Profile viewsprofile_viewsTotal number of unique accounts that have viewed this profile within the specified period
Profile impressionsimpressionsTotal number of times this profile has been seen within the specified period
Profile reachreachTotal number of unique accounts that have seen this profile within the specified period. NOTE: When reach is split by month, reach will display last 28 days of month
Email contactsemail_contactsTotal number of taps on the email link in this profile within the specified period
Phone call clicksphone_call_clicksTotal number of taps on the call link in this profile within the specified period
Text message clickstext_message_clicksTotal number of taps on the text message link in this profile within the specified period
Get directions clicksget_directions_clicksTotal number of taps on the directions link in this profile within the specified period
Website clickswebsite_clicksTotal number of taps on the website link in this profile within the specified period
Profile repliesprofile_repliesThe number of replies you received from your story, including text replies and quick reaction replies, within the specified period
PHOTO & VIDEOMedia countnumber_of_mediaTotal number of media objects
InteractionsinteractionsThe number of likes, saves, comments and shares on your media minus the number of unlikes, unsaves, and deleted comments
Comments countmedia_comments_countTotal number of comments on the media object including replies
Like countmedia_like_countTotal number of likes on the media object including replies
Media impressionsmedia_impressionsTotal number of impressions of the media object
Media reachmedia_reachTotal reach of the media object
Unique savesmedia_savedTotal number of unique accounts that have saved the media object
Sharesmedia_sharesThe number of shares of your post. Album carousels and IGTV are not supported
Profile visitsmedia_profile_visitsThe number of times your profile was visited. Does not support Album carousels or IGTV
Followsmedia_followsThe number of accounts that started following you. Does not support Album carousels or IGTV
PROFILE ACTIVITY FROM MEDIAProfile activity totalmedia_profile_activityTotal number of actions people take when they visit your profile after engaging with your media. Does not support Album carousel, IGTV, or Reels
Profile activity: bio link clicksmedia_bio_link_clickNumber of bio link click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels
Profile activity: phone call clicksmedia_call_clickNumber of phone call click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels
Profile activity: get directions clicksmedia_direction_clickNumber of get direction click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels
Profile activity: email clicksmedia_email_clickNumber of email click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels
Profile activity: other clicksmedia_other_clickNumber of other click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels
Profile activity: text message clicksmedia_text_clickNumber of text message click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels
VIDEOVideo viewsmedia_video_viewsTotal number of times the video has been seen. Returns 0 for videos in carousel albums
CAROUSELCarousel album impressionsmedia_carousel_album_impressionsTotal number of times the carousel album has been seen
Carousel album reachmedia_carousel_album_reachTotal number of unique accounts that have seen the carousel album
Carousel album savedmedia_carousel_album_savedTotal number of unique accounts that have saved the carousel album
STORY (AVAIL. FOR LAST 24 H)Story exitsmedia_story_exitsNumber of times someone exited the story
Story impressionsmedia_story_impressionsTotal number of times the story has been seen
Story reachmedia_story_reachTotal number of unique accounts that have seen the story
Story repliesmedia_story_repliesTotal number of replies to the story
Taps forwardmedia_story_taps_forwardTotal number of taps to see this story's next photo or video
Taps backmedia_story_taps_backTotal number of taps to see this story's previous photo or video
REELSReel playsmedia_reel_playsNumber of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays
Reel sharesmedia_reel_sharesNumber of shares of the reel
Total reel interactionsmedia_reel_total_interactionsNumber of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments
Reels average minutes watchedmedia_reel_avg_watch_timeThe average amount of time spent playing the reel. This includes replays in a single instance, so the value may exceed the total duration of the video due to this
Reels minutes viewedmedia_reel_video_viewsThe total amount of time the reel was played, including any time spent replaying the reel
DEPRECATEDEngagementmedia_engagementTotal number of likes, comments, and saves on the media object
Carousel album engagementmedia_carousel_album_engagementTotal number of likes and comments on the carousel album