Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
Category | Field | Code | Description |
---|---|---|---|
ACCOUNT LIFETIME | Profile followers | followers_count | Total number of unique accounts following this profile |
Profile follows | follows_count | Total number of accounts this profile is following | |
Profile media count | media_count | Total number of media for this profile | |
ACCOUNT INSIGHTS | New followers | follower_count | Total number of new followers each day within the specified range |
Profile views | profile_views | Total number of unique accounts that have viewed this profile within the specified period | |
Profile impressions | impressions | Total number of times this profile has been seen within the specified period | |
Profile reach | reach | Total number of unique accounts that have seen this profile within the specified period. NOTE: When reach is split by month, reach will display last 28 days of month | |
Email contacts | email_contacts | Total number of taps on the email link in this profile within the specified period | |
Phone call clicks | phone_call_clicks | Total number of taps on the call link in this profile within the specified period | |
Text message clicks | text_message_clicks | Total number of taps on the text message link in this profile within the specified period | |
Get directions clicks | get_directions_clicks | Total number of taps on the directions link in this profile within the specified period | |
Website clicks | website_clicks | Total number of taps on the website link in this profile within the specified period | |
Profile replies | profile_replies | The number of replies you received from your story, including text replies and quick reaction replies, within the specified period | |
PHOTO & VIDEO | Media count | number_of_media | Total number of media objects |
Interactions | interactions | The number of likes, saves, comments and shares on your media minus the number of unlikes, unsaves, and deleted comments | |
Comments count | media_comments_count | Total number of comments on the media object including replies | |
Like count | media_like_count | Total number of likes on the media object including replies | |
Media impressions | media_impressions | Total number of impressions of the media object | |
Media reach | media_reach | Total reach of the media object | |
Unique saves | media_saved | Total number of unique accounts that have saved the media object | |
Shares | media_shares | The number of shares of your post. Album carousels and IGTV are not supported | |
Profile visits | media_profile_visits | The number of times your profile was visited. Does not support Album carousels or IGTV | |
Follows | media_follows | The number of accounts that started following you. Does not support Album carousels or IGTV | |
PROFILE ACTIVITY FROM MEDIA | Profile activity total | media_profile_activity | Total number of actions people take when they visit your profile after engaging with your media. Does not support Album carousel, IGTV, or Reels |
Profile activity: bio link clicks | media_bio_link_click | Number of bio link click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels | |
Profile activity: phone call clicks | media_call_click | Number of phone call click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels | |
Profile activity: get directions clicks | media_direction_click | Number of get direction click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels | |
Profile activity: email clicks | media_email_click | Number of email click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels | |
Profile activity: other clicks | media_other_click | Number of other click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels | |
Profile activity: text message clicks | media_text_click | Number of text message click actions people take when they visit your profile after engaging with your media. Does not support Album carousels, IGTV, or Reels | |
VIDEO | Video views | media_video_views | Total number of times the video has been seen. Returns 0 for videos in carousel albums |
CAROUSEL | Carousel album impressions | media_carousel_album_impressions | Total number of times the carousel album has been seen |
Carousel album reach | media_carousel_album_reach | Total number of unique accounts that have seen the carousel album | |
Carousel album saved | media_carousel_album_saved | Total number of unique accounts that have saved the carousel album | |
STORY (AVAIL. FOR LAST 24 H) | Story exits | media_story_exits | Number of times someone exited the story |
Story impressions | media_story_impressions | Total number of times the story has been seen | |
Story reach | media_story_reach | Total number of unique accounts that have seen the story | |
Story replies | media_story_replies | Total number of replies to the story | |
Taps forward | media_story_taps_forward | Total number of taps to see this story's next photo or video | |
Taps back | media_story_taps_back | Total number of taps to see this story's previous photo or video | |
REELS | Reel plays | media_reel_plays | Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays |
Reel shares | media_reel_shares | Number of shares of the reel | |
Total reel interactions | media_reel_total_interactions | Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments | |
Reels average minutes watched | media_reel_avg_watch_time | The average amount of time spent playing the reel. This includes replays in a single instance, so the value may exceed the total duration of the video due to this | |
Reels minutes viewed | media_reel_video_views | The total amount of time the reel was played, including any time spent replaying the reel | |
DEPRECATED | Engagement | media_engagement | Total number of likes, comments, and saves on the media object |
Carousel album engagement | media_carousel_album_engagement | Total number of likes and comments on the carousel album |