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| Category | Field | Code | Description |
|---|---|---|---|
| USER/SESSION | Users | users | |
| Sessions | Sessions | The total number of sessions | |
| New users | newvisits | The number of sessions marked as a user's first sessions | |
| Bounces | Bounces | The total number of single page (or single interaction hit) sessions for the property | |
| Pageviews | Pageviews | The total number of pageviews for the property | |
| Total time on site (seconds) | sessionDuration | Total duration (in seconds) of users' sessions | |
| Total time on site (hours) | TimeOnSite_hours | ||
| Bounce rate (%) | entrancebouncerate_perc | The percentage of single-page session (i.e., session in which the person left the property from the first page) | |
| New sessions (%) | percentnewvisits_perc | The percentage of sessions by users who had never visited the property before | |
| Avg. sessions per user | AvgVisits | ||
| Avg. session length (min) | AvgTimeOnSite_minutes | ||
| Avg. session length (h:m:s) | AvgTimeOnSite_hms | ||
| Avg. session length (seconds) | average_session_length_seconds | ||
| Avg. pageviews per session | pageviewspervisit | The average number of pages viewed during a session, including repeated views of a single page | |
| Hits | hits | Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume | |
| 1 day active users | 1dayUsers | Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date | |
| 7 day active users | 7dayUsers | Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date | |
| 14 day active users | 14dayUsers | Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date | |
| 28 day active users | 28dayUsers | Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date | |
| 30 day active users | 30dayUsers | Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date | |
| ECOMMERCE | Transactions | Transactions | The total number of transactions |
| Transaction revenue | TransactionRevenue | The total sale revenue (excluding shipping and tax) of the transaction | |
| Item revenue | ItemRevenue | The total revenue from purchased product items | |
| Item quantity | ItemQuantity | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7 | |
| Transaction shipping | Transactionshipping | The total cost of shipping | |
| Transaction tax | Transactiontax | Total tax for the transaction | |
| Unique purchases | Uniquepurchases | The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2 | |
| Avg. revenue per user | revenuePerUser | The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users | |
| Avg. revenue per item | revenuePerItem | The average revenue per item | |
| Avg. revenue per session | transactionrevenuepervisit | Average transaction revenue for a session | |
| Avg. order value | revenuepertransaction | The average revenue of an ecommerce transaction | |
| Items per purchase | itemsPerPurchase | The average quantity of this item (or group of items) sold per purchase | |
| Ecommerce conversion rate (%) | EcommerceConversionRate_perc | ||
| Item revenue (local currency) | localItemRevenue | Product revenue in local currency | |
| Transaction revenue (local currency) | localTransactionRevenue | Transaction revenue in local currency | |
| Transaction shipping (local currency) | localTransactionShipping | Transaction shipping cost in local currency | |
| Transaction tax (local currency) | localTransactionTax | Transaction tax in local currency | |
| Product List Views | productListViews | Number of times the product appeared in a product list (Enhanced Ecommerce) | |
| Product List Clicks | productListClicks | Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce) | |
| Product List CTR (%) | productListCTR_perc | The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce) | |
| Product Detail Views | productDetailViews | Number of times users viewed the product-detail page (Enhanced Ecommerce) | |
| Product Adds To Cart | productAddsToCart | Number of times the product was added to the shopping cart (Enhanced Ecommerce) | |
| Product Removes From Cart | productRemovesFromCart | Number of times the product was removed from the shopping cart (Enhanced Ecommerce) | |
| Product Checkouts | productCheckouts | Number of times the product was included in the check-out process (Enhanced Ecommerce) | |
| Product Refunds | productRefunds | Number of times a refund was issued for the product (Enhanced Ecommerce) | |
| Product Refund Amount | productRefundAmount | Total refund amount associated with the product (Enhanced Ecommerce) | |
| Product Revenue per Purchase | productRevenuePerPurchase | Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce) | |
| Cart-to-Detail Rate (%) | cartToDetailRate_perc | Product adds divided by views of product details (Enhanced Ecommerce) | |
| Buy-to-Detail Rate (%) | buyToDetailRate_perc | Unique purchases divided by views of product detail pages (Enhanced Ecommerce) | |
| Quantity Added To Cart | quantityAddedToCart | Number of product units added to the shopping cart (Enhanced Ecommerce) | |
| Quantity Removed From Cart | quantityRemovedFromCart | Number of product units removed from a shopping cart (Enhanced Ecommerce) | |
| Quantity Checked Out | quantityCheckedOut | Number of product units included in check out (Enhanced Ecommerce) | |
| Quantity Refunded | quantityRefunded | Number of product units refunded (Enhanced Ecommerce) | |
| Refunds | totalRefunds | Number of refunds that have been issued (Enhanced Ecommerce) | |
| Refund Amount | refundAmount | Currency amount refunded for a transaction (Enhanced Ecommerce) | |
| Local Product Refund Amount | localProductRefundAmount | Refund amount in local currency for a given product (Enhanced Ecommerce) | |
| Local Refund Amount | localRefundAmount | Total refund amount in local currency for the transaction (Enhanced Ecommerce) | |
| Internal Promotion Clicks | internalPromotionClicks | The number of clicks on an internal promotion (Enhanced Ecommerce) | |
| Internal Promotion Views | internalPromotionViews | The number of views of an internal promotion (Enhanced Ecommerce) | |
| Internal Promotion CTR (%) | internalPromotionCTR_perc | The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce) | |
| CONTENT | Pageviews | Pageviews2 | The total number of pageviews for the property |
| Unique pageviews | UniquePageviews | Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination | |
| Entrances | Entrances | The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath | |
| Exits | Exits | The number of exits from the property | |
| Total time on page (sec) | TimeOnPage | Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property | |
| Avg. time on page (sec) | avgtimeonpage | The average time users spent viewing this page or a set of pages | |
| Exit rate (%) | exitrate_perc | The percentage of exits from the property that occurred out of the total pageviews | |
| Page value | pageValue | The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews | |
| Content group 1 unique views | contentGroupUniqueViews1 | ||
| Content group 2 unique views | contentGroupUniqueViews2 | ||
| Content group 3 unique views | contentGroupUniqueViews3 | ||
| Content group 4 unique views | contentGroupUniqueViews4 | ||
| Content group 5 unique views | contentGroupUniqueViews5 | ||
| EVENTS | Total events | TotalEvents | The total number of events for the profile, across all categories |
| Unique events | UniqueEvents | The number of unique events. Events in different sessions are counted as separate events | |
| Unique dimension combinations | uniqueDimensionCombinations | Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499 | |
| Sessions with event | sessionsWithEvent | The total number of sessions with events | |
| Event value | EventValue | Total value of events for the profile | |
| Avg. event value | avgeventvalue | The average value of an event | |
| Avg. events per session with event | eventspervisitwithevent | The average number of events per session with event | |
| PAID CAMPAIGNS | Ad Impressions | Impressions | Total number of campaign impressions |
| Ad clicks | AdClicks | Total number of times users have clicked on an ad to reach the property | |
| Ad cost | AdCost | Derived cost for the advertising campaign. Its currency is the one you set in the Google Ads account | |
| CPC | cpc | Cost to advertiser per click | |
| CPM | cpm | Cost per thousand impressions | |
| CTR | ctr | ||
| Avg. revenue per ad click (RPC) | rpc | RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads | |
| Return on ad spend (ROAS) (%) | roas_perc | Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost | |
| MULTI CHANNEL FUNNELS | Total conversions | mcf:totalConversions | |
| Total conversion value | mcf:totalConversionValue | ||
| Assisted conversions | mcf:assistedConversions | ||
| Assisted conversion value | mcf:assistedValue | ||
| First interaction conversions | mcf:firstInteractionConversions | ||
| First interaction conversion value | mcf:firstInteractionValue | ||
| Last interaction conversions | mcf:lastInteractionConversions | ||
| Last interaction conversion value | mcf:lastInteractionValue | ||
| Assisted/Last click conversions ratio | mcf:assistedToLastClickRatio | ||
| ADSENSE | AdSense ads viewed | adsenseAdsViewed | The number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit |
| AdSense ad units viewed | adsenseAdUnitsViewed | The number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. For details, see https://support.google.com/adsense/answer/32715?hl=en | |
| AdSense page impressions | adsensePageImpressions | The number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units | |
| AdSense clicks | adsenseAdsClicks | The number of times AdSense ads on the site were clicked (requires integration with AdSense) | |
| AdSense revenue | adsenseRevenue | The total revenue from AdSense ads | |
| AdSense CTR | adsenseCTR | The percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense) | |
| AdSense eCPM | adsenseECPM | The estimated cost per thousand page impressions (requires integration with AdSense). It is the AdSense Revenue per 1,000 page impressions | |
| AdSense exits | adsenseExits | The number of sessions ended due to a user clicking on an AdSense ad (requires integration with AdSense) | |
| AD EXCHANGE | AdX revenue | adxRevenue | The total estimated revenue from Ad Exchange ads |
| SOCIAL ACTIONS | Social actions (onsite) | socialInteractions | The total number of social interactions |
| Unique social actions (onsite) | uniqueSocialInteractions | The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget | |
| INTERNAL SEARCH | Search uniques | Searchuniques | Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once |
| Search sessions | searchSessions | The total number of sessions that included an internal search | |
| Search result views | searchResultViews | The number of times a search result page was viewed | |
| Search refinements | searchRefinements | The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different | |
| Search exits | searchExits | The number of exits on the site that occurred following a search result from the site's internal search feature | |
| Avg. search pageviews | avgsearchresultviews | The average number of times people viewed a page as a result of a search | |
| Search depth | searchDepth | The total number of subsequent page views made after a use of the site's internal search feature | |
| Avg. search depth | avgsearchdepth | The average number of pages people viewed after performing a search | |
| Avg. search duration | avgsearchduration | The average time (in seconds) users, after searching, spent on the property | |
| Search exit rate (%) | searchexitrate_perc | The percentage of searches that resulted in an immediate exit from the property | |
| Percent of sessions with search | percentvisitswithsearch | The percentage of sessions with search | |
| SITE SPEED | Avg. page load time (sec) | avgpageloadtime | The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser |
| Avg. domain lookup time (sec) | avgdomainlookuptime | The average time (in seconds) spent in DNS lookup for this page | |
| Avg. page download time (sec) | avgpagedownloadtime | The average time (in seconds) to download this page | |
| Avg. redirection time (sec) | avgredirectiontime | The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0 | |
| Avg. server connection time (sec) | avgserverconnectiontime | The average time (in seconds) spent in establishing a TCP connection to this page | |
| Avg. server response time (sec) | avgserverresponsetime | The average time (in seconds) the site's server takes to respond to users' requests | |
| Page load sample | pageLoadSample | The sample set (or count) of pageviews used to calculate the average page load time | |
| Sample size used for calculating speed metrics | speedMetricsSample | The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime | |
| DOM content loaded time (ms) | domContentLoadedTime | The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback | |
| DOM interactive time (ms) | domInteractiveTime | The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded | |
| Avg. DOM content loaded time (s) | avgdomContentLoadedTime | The average time (in seconds) the browser takes to parse the document | |
| Avg. DOM interactive time (s) | avgDomInteractiveTime | The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts | |
| DOM latency metric sample | domLatencyMetricsSample | Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime | |
| Page load time (ms) | pageLoadTime | Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load. Should be divided by the page load sample metric to get the average time | |
| Domain lookup time (ms) | domainLookupTime | The total time (in milliseconds) all samples spent in DNS lookup for this page. Should be divided by the speed metrics sample metric to get the average time | |
| Page download time (ms) | pageDownloadTime | The total time (in milliseconds) to download this page among all samples. Should be divided by the speed metrics sample metric to get the average time | |
| Redirection time (ms) | redirectionTime | The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0. Should be divided by the speed metrics sample metric to get the average time | |
| Server connection time (ms) | serverConnectionTime | Total time (in milliseconds) all samples spent in establishing a TCP connection to this page. Should be divided by the speed metrics sample metric to get the average time | |
| Server response time (ms) | serverResponseTime | The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server. Should be divided by the speed metrics sample metric to get the average time | |
| APP TRACKING | Screen views | screenviews | The total number of screenviews |
| Unique screen views | uniqueScreenviews | The number of unique screen views. Screen views in different sessions are counted as separate screen views | |
| Screen views per session | screenviewsPerSession | The average number of screenviews per session | |
| Avg. time on screen (sec) | avgScreenviewDuration | Average time (in seconds) users spent on a screen | |
| EXCEPTION TRACKING | Exceptions | exceptions | The number of exceptions sent to Google Analytics |
| Fatal exceptions | fatalExceptions | The number of exceptions where isFatal is set to true | |
| Exceptions per screenview | exceptionsPerScreenview | The number of exceptions thrown divided by the number of screenviews | |
| Fatal exceptions per screenview | fatalExceptionsPerScreenview | The number of fatal exceptions thrown divided by the number of screenviews | |
| USER TIMINGS | Avg. timing value (sec) | avgTimingValue | |
| Timing sample size | userTimingSample | The number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable | |
| CAMPAIGN | Organic searches within a session | organicSearches | The number of organic searches happened in a session. This metric is search engine agnostic |
| GOALS | Goal starts, all goals | goalStartsAll | Total number of starts for all goals defined in the profile |
| Goal completions, all goals | goalCompletionsAll | Total number of completions for all goals defined in the profile | |
| Goal conversion rate, all goals (%) | goalconversionrateall_perc | The percentage of sessions which resulted in a conversion to at least one of the goals | |
| Total goal value | GoalValueAll | Total numeric value for all goals defined in the profile | |
| Total value (goals + ecommerce) | totalValue | Total value for the property (including total revenue and total goal value) | |
| Avg. goal value per session | goalvaluepervisit | The average goal value of a session | |
| Goal 1 completions | goal1completions | ||
| Goal 2 completions | goal2completions | ||
| Goal 3 completions | goal3completions | ||
| Goal 4 completions | goal4completions | ||
| Goal 5 completions | goal5completions | ||
| Goal 6 completions | goal6completions | ||
| Goal 7 completions | goal7completions | ||
| Goal 8 completions | goal8completions | ||
| Goal 9 completions | goal9completions | ||
| Goal 10 completions | goal10completions | ||
| Goal 11 completions | goal11completions | ||
| Goal 12 completions | goal12completions | ||
| Goal 13 completions | goal13completions | ||
| Goal 14 completions | goal14completions | ||
| Goal 15 completions | goal15completions | ||
| Goal 16 completions | goal16completions | ||
| Goal 17 completions | goal17completions | ||
| Goal 18 completions | goal18completions | ||
| Goal 19 completions | goal19completions | ||
| Goal 20 completions | goal20completions | ||
| Goal 1 conversion rate (%) | goal1conversionrate_perc | ||
| Goal 2 conversion rate (%) | goal2conversionrate_perc | ||
| Goal 3 conversion rate (%) | goal3conversionrate_perc | ||
| Goal 4 conversion rate (%) | goal4conversionrate_perc | ||
| Goal 5 conversion rate (%) | goal5conversionrate_perc | ||
| Goal 6 conversion rate (%) | goal6conversionrate_perc | ||
| Goal 7 conversion rate (%) | goal7conversionrate_perc | ||
| Goal 8 conversion rate (%) | goal8conversionrate_perc | ||
| Goal 9 conversion rate (%) | goal9conversionrate_perc | ||
| Goal 10 conversion rate (%) | goal10conversionrate_perc | ||
| Goal 11 conversion rate (%) | goal11conversionrate_perc | ||
| Goal 12 conversion rate (%) | goal12conversionrate_perc | ||
| Goal 13 conversion rate (%) | goal13conversionrate_perc | ||
| Goal 14 conversion rate (%) | goal14conversionrate_perc | ||
| Goal 15 conversion rate (%) | goal15conversionrate_perc | ||
| Goal 16 conversion rate (%) | goal16conversionrate_perc | ||
| Goal 17 conversion rate (%) | goal17conversionrate_perc | ||
| Goal 18 conversion rate (%) | goal18conversionrate_perc | ||
| Goal 19 conversion rate (%) | goal19conversionrate_perc | ||
| Goal 20 conversion rate (%) | goal20conversionrate_perc | ||
| Goal 1 funnel abandon rate (%) | goal1abandonrate_perc | ||
| Goal 2 funnel abandon rate (%) | goal2abandonrate_perc | ||
| Goal 3 funnel abandon rate (%) | goal3abandonrate_perc | ||
| Goal 4 funnel abandon rate (%) | goal4abandonrate_perc | ||
| Goal 5 funnel abandon rate (%) | goal5abandonrate_perc | ||
| Goal 6 funnel abandon rate (%) | goal6abandonrate_perc | ||
| Goal 7 funnel abandon rate (%) | goal7abandonrate_perc | ||
| Goal 8 funnel abandon rate (%) | goal8abandonrate_perc | ||
| Goal 9 funnel abandon rate (%) | goal9abandonrate_perc | ||
| Goal 10 funnel abandon rate (%) | goal10abandonrate_perc | ||
| Goal 11 funnel abandon rate (%) | goal11abandonrate_perc | ||
| Goal 12 funnel abandon rate (%) | goal12abandonrate_perc | ||
| Goal 13 funnel abandon rate (%) | goal13abandonrate_perc | ||
| Goal 14 funnel abandon rate (%) | goal14abandonrate_perc | ||
| Goal 15 funnel abandon rate (%) | goal15abandonrate_perc | ||
| Goal 16 funnel abandon rate (%) | goal16abandonrate_perc | ||
| Goal 17 funnel abandon rate (%) | goal17abandonrate_perc | ||
| Goal 18 funnel abandon rate (%) | goal18abandonrate_perc | ||
| Goal 19 funnel abandon rate (%) | goal19abandonrate_perc | ||
| Goal 20 funnel abandon rate (%) | goal20abandonrate_perc | ||
| Goal 1 value | goal1value | ||
| Goal 2 value | goal2value | ||
| Goal 3 value | goal3value | ||
| Goal 4 value | goal4value | ||
| Goal 5 value | goal5value | ||
| Goal 6 value | goal6value | ||
| Goal 7 value | goal7value | ||
| Goal 8 value | goal8value | ||
| Goal 9 value | goal9value | ||
| Goal 10 value | goal10value | ||
| Goal 11 value | goal11value | ||
| Goal 12 value | goal12value | ||
| Goal 13 value | goal13value | ||
| Goal 14 value | goal14value | ||
| Goal 15 value | goal15value | ||
| Goal 16 value | goal16value | ||
| Goal 17 value | goal17value | ||
| Goal 18 value | goal18value | ||
| Goal 19 value | goal19value | ||
| Goal 20 value | goal20value | ||
| Goal 1 starts | goal1starts | ||
| Goal 2 starts | goal2starts | ||
| Goal 3 starts | goal3starts | ||
| Goal 4 starts | goal4starts | ||
| Goal 5 starts | goal5starts | ||
| Goal 6 starts | goal6starts | ||
| Goal 7 starts | goal7starts | ||
| Goal 8 starts | goal8starts | ||
| Goal 9 starts | goal9starts | ||
| Goal 10 starts | goal10starts | ||
| Goal 11 starts | goal11starts | ||
| Goal 12 starts | goal12starts | ||
| Goal 13 starts | goal13starts | ||
| Goal 14 starts | goal14starts | ||
| Goal 15 starts | goal15starts | ||
| Goal 16 starts | goal16starts | ||
| Goal 17 starts | goal17starts | ||
| Goal 18 starts | goal18starts | ||
| Goal 19 starts | goal19starts | ||
| Goal 20 starts | goal20starts | ||
| DOUBLECLICK BID MANAGER | DBM Impressions | dbmImpressions | DBM Total Impressions (Analytics 360 only, requires integration with DBM) |
| DBM Clicks | dbmClicks | DBM Total Clicks (Analytics 360 only, requires integration with DBM) | |
| DBM Cost | dbmCost | DBM Cost (Analytics 360 only, requires integration with DBM) | |
| DBM CPA | dbmCPA | DBM Revenue eCPA (Analytics 360 only, requires integration with DBM) | |
| DBM CPM | dbmCPM | DBM Revenue eCPM (Analytics 360 only, requires integration with DBM) | |
| DBM CTR (%) | dbmCTR_perc | DBM CTR (Analytics 360 only, requires integration with DBM) | |
| DBM CPC | dbmCPC | DBM Revenue eCPC (Analytics 360 only, requires integration with DBM) | |
| DBM Conversions | dbmConversions | DBM Total Conversions (Analytics 360 only, requires integration with DBM) | |
| DBM Return on ad spend (ROAS) (%) | dbmROAS_perc | DBM ROAS (Analytics 360 only, requires integration with DBM) | |
| DOUBLECLICK CAMPAIGN MANAGER | DFA Impressions | dcmImpressions | DCM Total Impressions (Analytics 360 only) |
| DFA Clicks | dcmClicks | DCM Total Clicks (Analytics 360 only) | |
| DFA Cost | dcmCost | DCM Total Cost (Analytics 360 only) | |
| DFA CTR (%) | dcmCTR_perc | DCM Click Through Rate (Analytics 360 only) | |
| DFA CPC | dcmCPC | DCM Cost Per Click (Analytics 360 only) | |
| DFA Conversions | dcmFloodlightQuantity | The number of DCM Floodlight conversions (Analytics 360 only) | |
| DFA Revenue | dcmFloodlightRevenue | DCM Floodlight revenue (Analytics 360 only) | |
| DFA ROI (%) | dcmROI_perc | ||
| DOUBLECLICK SEARCH | SA360 Clicks | dsClicks | DS Clicks (Analytics 360 only, requires integration with DS) |
| SA360 Cost | dsCost | DS Cost (Analytics 360 only, requires integration with DS) | |
| SA360 Impressions | dsImpressions | DS Impressions (Analytics 360 only, requires integration with DS) | |
| SA360 CPC | dsCPC | DS Cost to advertiser per click (Analytics 360 only, requires integration with DS) | |
| SA360 CTR | dsCTR | DS Click Through Rate (Analytics 360 only, requires integration with DS) | |
| SA360 Profit | dsProfit | DS Profit (Analytics 360 only, requires integration with DS) | |
| SA360 ROAS | dsReturnOnAdSpend | DS Return On Ad Spend (Analytics 360 only, requires integration with DS) | |
| SA360 RPC | dsRevenuePerClick | DS Revenue Per Click (Analytics 360 only, requires integration with DS) | |
| CUSTOM | Custom metric 1 | metric1 | |
| Custom metric 2 | metric2 | ||
| Custom metric 3 | metric3 | ||
| Custom metric 4 | metric4 | ||
| Custom metric 5 | metric5 | ||
| Custom metric 6 | metric6 | ||
| Custom metric 7 | metric7 | ||
| Custom metric 8 | metric8 | ||
| Custom metric 9 | metric9 | ||
| Custom metric 10 | metric10 | ||
| Custom metric 11 | metric11 | ||
| Custom metric 12 | metric12 | ||
| Custom metric 13 | metric13 | ||
| Custom metric 14 | metric14 | ||
| Custom metric 15 | metric15 | ||
| Custom metric 16 | metric16 | ||
| Custom metric 17 | metric17 | ||
| Custom metric 18 | metric18 | ||
| Custom metric 19 | metric19 | ||
| Custom metric 20 | metric20 | ||
| Custom metric 21 | metric21 | ||
| Custom metric 22 | metric22 | ||
| Custom metric 23 | metric23 | ||
| Custom metric 24 | metric24 | ||
| Custom metric 25 | metric25 | ||
| Custom metric 26 | metric26 | ||
| Custom metric 27 | metric27 | ||
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| Custom metric 92 | metric92 | ||
| Custom metric 93 | metric93 | ||
| Custom metric 94 | metric94 | ||
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| Custom metric 96 | metric96 | ||
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| Custom metric 190 | metric190 | ||
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| Custom metric 192 | metric192 | ||
| Custom metric 193 | metric193 | ||
| Custom metric 194 | metric194 | ||
| Custom metric 195 | metric195 | ||
| Custom metric 196 | metric196 | ||
| Custom metric 197 | metric197 | ||
| Custom metric 198 | metric198 | ||
| Custom metric 199 | metric199 | ||
| Custom metric 200 | metric200 | ||
| DEPRECATED | Correlation Score | correlationScore | Please note that this field will be removed on 2017-06-02. Please note that this field will be removed on 2022-03-01 |
| Social actions (offsite) | socialActivities | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
| Queried Product Quantity | queryProductQuantity | Please note that this field will be removed on 2017-06-02. Please note that this field will be removed on 2022-03-01 | |
| Related Product Quantity | relatedProductQuantity | Please note that this field will be removed on 2017-06-02. Please note that this field will be removed on 2022-03-01 |