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Category | Field | Code | Description |
---|---|---|---|
TIME | Year | Year | The year of the session, a four-digit year from 2005 to the current year |
Year & month | Yearmonth | Combined values of ga:year and ga:month | |
Year & quarter | Yearquarter | Combination of year and quarter | |
Year & week (Sun-Sat) | Yearweek | Combined values of ga:year and ga:week | |
Year & week (Mon-Sun) | YearweekISO | ||
Quarter | quarter | Quarter, e.g. 1 | |
Month | Month | Month of the session, a two digit integer from 01 to 12 | |
Week (Sun-Sat) | week | The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday | |
Week (Mon-Sun) | weekISO | ||
Week (Mon-Sun, dates) | yearweekiso_daterange | ||
Day of month | day | The day of the month, a two-digit number from 01 to 31 | |
Day of week | dayOfWeekWithName | ||
Date | Date | The date of the session formatted as YYYYMMDD | |
Hour | Hour | A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.) | |
Minute | minute | Returns the minutes, between 00 and 59, in the hour | |
Nth month | nthMonth | The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on | |
Nth week (Sun-Sat) | nthWeek | The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries | |
Nth day | nthDay | The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on | |
Nth hour | nthHour | The index for each hours in the specified date range. The index for the first hours of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on | |
Nth minute | nthMinute | The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on | |
ACCOUNT | Account ID | accountId | ID of the account |
Account name | account | Name of the account | |
Web property ID | webPropertyId | ID of the web property | |
Web property name | webPropertyName | Name of the web property | |
View ID | profileID | ID of the view | |
View name | profile | Name of the view | |
SEGMENT | Segment | segment | |
Segment ID | segmentID | ||
TRAFFIC SOURCE | Source | Source | |
Medium | medium | The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For Google Ads autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none) | |
Source / Medium | sourceMedium | Combined values of ga:source and ga:medium | |
Channel group | channelGrouping | The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings) | |
Keyword | Keyword | For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For Google Ads traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set) | |
Campaign | Campaign | For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For Google Ads autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set) | |
Campaign code | campaignCode | For manual campaign tracking, it is the value of the utm_id campaign tracking parameter | |
Ad content (utm_content) | adContent | For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For Google Ads autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the Google Ads content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set) | |
Referral path | ReferralPath | The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link | |
Full referrer | fullReferrer | The full referring URL including the hostname and path | |
Social network | socialNetwork | The social network name. This is related to the referring social network for traffic sources | |
Has social source referral | hasSocialSourceReferral | A boolean, either Yes or No, indicates whether sessions to the property are from a social source | |
Source Property | sourcePropertyDisplayName | Source property display name of roll-up properties. This is valid for only roll-up properties | |
Source Property ID | sourcePropertyTrackingId | Source property tracking ID of roll-up properties. This is valid for only roll-up properties | |
LOCATION | Continent | Continent | Users' continent, derived from users' IP addresses or Geographical IDs |
Sub continent | SubContinent | Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe | |
Country | Country | Users' country, derived from their IP addresses or Geographical IDs | |
Country ISO code | CountryIsoCode | Users' country ISO code in ISO-3166-1 alpha-2 format,derived from their IP addresses or Geographical ID | |
Region | Region | Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example | |
Region ID | RegionId | Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid | |
Region ISO code | RegionIsoCode | Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs | |
City | City | Users' city, derived from their IP addresses or Geographical IDs | |
City ID | CityId | Users' city ID, derived from their IP addresses or Geographical IDs | |
Designated Market Area (DMA) | metro | The Designated Market Area (DMA) from where traffic arrived | |
Language | Language | The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser | |
Latitude | latitude | The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes | |
Longitude | longitude | The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes | |
SESSION | User type | UserType | A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning |
Days since last session | DaysSinceLastSession | The number of days elapsed since users last visited the property, used to calculate user loyalty | |
Session count | sessionCount | The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4' | |
Page depth | PageDepth | The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more | |
Session length (seconds) | sessionDurationBucket | The length (returned as a string) of a session measured in seconds and reported in second increments | |
Client ID | clientID | A unique Google Analytics ID for a browser | |
ECOMMERCE | Product Brand | productBrand | The brand name under which the product is sold (Enhanced Ecommerce) |
Product Category Hierarchy | productCategoryHierarchy | The hierarchical category in which the product is classified (Enhanced Ecommerce) | |
Product Category Level 1 | productCategoryLevel1 | Level 1 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product Category Level 2 | productCategoryLevel2 | Level 2 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product Category Level 3 | productCategoryLevel3 | Level 3 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product Category Level 4 | productCategoryLevel4 | Level 4 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product Category Level 5 | productCategoryLevel5 | Level 5 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product category (old ecommerce tracking) | ProductCategory | Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce | |
Product name | ProductName | The product name, supplied by the ecommerce tracking application, for purchased items | |
Product SKU | ProductSku | The product SKU, defined in the ecommerce tracking application, for purchased items | |
Product List Name | productListName | The name of the product list in which the product appears (Enhanced Ecommerce) | |
Product List Position | productListPosition | The position of the product in the product list (Enhanced Ecommerce) | |
Product Variant | productVariant | The specific variation of a product, e.g., XS, S, M, L for size | |
Internal Promotion Creative | internalPromotionCreative | The creative content designed for a promotion (Enhanced Ecommerce) | |
Internal Promotion ID | internalPromotionId | The ID of the promotion (Enhanced Ecommerce) | |
Internal Promotion Name | internalPromotionName | The name of the promotion (Enhanced Ecommerce) | |
Internal Promotion Position | internalPromotionPosition | The position of the promotion on the web page or application screen (Enhanced Ecommerce) | |
Order Coupon Code | orderCouponCode | Code for the order-level coupon (Enhanced Ecommerce) | |
Product Coupon Code | productCouponCode | Code for the product-level coupon (Enhanced Ecommerce) | |
Checkout Options | checkoutOptions | User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options | |
Shopping Stage | shoppingStage | Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce) | |
Days to transaction | DaysToTransaction | The number of days between users' purchases and the most recent campaign source prior to the purchase | |
Sessions to transaction | sessionsToTransaction | The number of sessions between users' purchases and the related campaigns that lead to the purchases | |
Transaction ID | TransactionID | The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart | |
Affiliation | Affiliation | A product affiliation to designate a supplying company or brick and mortar location | |
Currency code | currencyCode | The local currency code (based on ISO 4217 standard) of the transaction | |
CONTENT | Page path | PagePath | A page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL |
Page directory level 1 | pagePathLevel1 | This dimension rolls up all the page paths in the first hierarchical level in pagePath | |
Page directory level 2 | pagePathLevel2 | This dimension rolls up all the page paths in the second hierarchical level in pagePath | |
Page directory level 3 | pagePathLevel3 | This dimension rolls up all the page paths in the third hierarchical level in pagePath | |
Page directory level 4 | pagePathLevel4 | This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension | |
Page title | PageTitle | The page's title. Multiple pages might have the same page title | |
Landing page path | LandingPagePath | The first page in users' sessions, or the landing page | |
Second page path | SecondPagePath | The second page in users' sessions | |
Exit page path | ExitPagePath | The last page or exit page in users' sessions | |
Previous page path | PreviousPagePath | A page visited before another page on the same property, typically used with the pagePath dimension | |
CONTENT GROUPS | Content group 1 | contentGroup1 | |
Content group 2 | contentGroup2 | ||
Content group 3 | contentGroup3 | ||
Content group 4 | contentGroup4 | ||
Content group 5 | contentGroup5 | ||
Landing content group 1 | landingContentGroup1 | ||
Landing content group 2 | landingContentGroup2 | ||
Landing content group 3 | landingContentGroup3 | ||
Landing content group 4 | landingContentGroup4 | ||
Landing content group 5 | landingContentGroup5 | ||
Previous content group 1 | previousContentGroup1 | ||
Previous content group 2 | previousContentGroup2 | ||
Previous content group 3 | previousContentGroup3 | ||
Previous content group 4 | previousContentGroup4 | ||
Previous content group 5 | previousContentGroup5 | ||
Next content group 1 | nextContentGroup1 | ||
Next content group 2 | nextContentGroup2 | ||
Next content group 3 | nextContentGroup3 | ||
Next content group 4 | nextContentGroup4 | ||
Next content group 5 | nextContentGroup5 | ||
GOOGLE ADS | Customer ID | adwordsCustomerId | Customer's Google Ads ID |
Campaign ID | adwordsCampaignId | Google Ads Campaign ID | |
Ad group ID | adwordsAdGroupId | Google Ads Ad group ID | |
Creative ID | adwordsCreativeId | Google Ads Ad ID | |
Criteria ID | adwordsCriteriaId | Google Ads Criterion ID. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid | |
Ad group | adGroup | The name of the Google Ads ad group | |
Ad slot | adSlot | The location (Top, RHS, or not set) of the advertisement on the hosting page | |
Ad slot position | adSlotPosition | ||
Ad distribution network | adDistributionNetwork | The network (Content, Search, Search partners, etc.) used to deliver the ads | |
Ad match type | adMatchType | The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en | |
Keyword match type | adKeywordMatchType | The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708 | |
Ad matched query | adMatchedQuery | The search query that triggered impressions | |
Ad placement domain | adPlacementDomain | The domain where the ads on the content network were placed | |
Ad placement URL | adPlacementUrl | The URL where the ads were placed on the content network | |
Ad format | adFormat | The Google Ads ad format (Text, Image, Flash, Video, etc.) | |
Ad targeting type | adTargetingType | This (keyword, placement, or vertical targeting) indicates how the Google Ads ads were targeted | |
Ad targeting option | adTargetingOption | It is Automatic placements or Managed placements, indicating how the ads were managed on the content network | |
Ad display URL | adDisplayUrl | The URL the Google Ads ads displayed | |
Ad destination URL | adDestinationUrl | The URL to which the Google Ads ads referred traffic | |
Is TrueView video ad | isTrueViewVideoAd | A boolean, Yes or No, indicating whether the ad is an Google Ads TrueView video ad | |
Ad query word count | adQueryWordCount | The number of words in the search query | |
BROWSER & NETWORK | Browser | Browser | The name of users' browsers, for example, Internet Explorer or Firefox |
Browser version | BrowserVersion | The version of users' browsers, for example, 2.0.0.14 | |
Browser size | BrowserSize | The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960 | |
Operating system | OperatingSystem | Users' operating system, for example, Windows, Linux, Macintosh, or iOS | |
Operating system version | OperatingSystemVersion | The version of users' operating system, i.e., XP for Windows, PPC for Macintosh | |
Screen colors | ScreenColors | The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit | |
Screen resolution | ScreenResolution | Resolution of users' screens, for example, 1024x738 | |
Java enabled | JavaEnabled | A boolean, either Yes or No, indicating whether Java is enabled in users' browsers | |
Flash version | FlashVersion | The version of Flash, including minor versions, supported by users' browsers | |
Hostname | Hostname | The hostname from which the tracking request was made | |
Network domain | NetworkDomain | The domain name of users' ISP, derived from the domain name registered to the ISP's IP address | |
Network location | NetworkLocation | The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names | |
Data source | ga_data_source | The data source of a hit. By default, hits sent from analytics.js are reported as 'web' and hits sent from the mobile SDKs are reported as 'app'. These values can be overridden in the Measurement Protocol | |
DEVICE | Device category | deviceCategory | The type of device: desktop, tablet, or mobile |
Mobile device brand | mobileDeviceBranding | Mobile manufacturer or branded name | |
Mobile device model | mobileDeviceModel | Mobile device model | |
Mobile device model (improved) | mobileDeviceModel_improved | Mobile device model. Improved GA data with iPhone models classified based on screen resolution | |
Mobile device full name | mobileDeviceInfo | The branding, model, and marketing name used to identify the mobile device | |
Mobile device full name (improved) | mobileDeviceInfo_improved | The branding, model, and marketing name used to identify the mobile device. Improved GA data with iPhone models classified based on screen resolution | |
Mobile device marketing name | mobileDeviceMarketingName | The marketing name used for the mobile device | |
Mobile device input mode | mobileInputSelector | Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device | |
EVENTS | Event category | EventCategory | The event category |
Event label | EventLabel | Event label | |
Event action | EventAction | Event action | |
MULTI CHANNEL FUNNELS | Transaction ID | mcf:transactionId | |
MCF channel group | mcf:basicChannelGrouping | ||
MCF channel group path | mcf:basicChannelGroupingPath | ||
1st interaction channel | mcf:interaction1 | ||
2nd interaction channel | mcf:interaction2 | ||
3rd interaction channel | mcf:interaction3 | ||
4th interaction channel | mcf:interaction4 | ||
Source path | mcf:sourcePath | ||
Medium path | mcf:mediumPath | ||
Source/medium path | mcf:sourceMediumPath | ||
Campaign path | mcf:campaignPath | ||
1st interaction campaign | mcf:campaign1 | ||
2nd interaction campaign | mcf:campaign2 | ||
3rd interaction campaign | mcf:campaign3 | ||
4th interaction campaign | mcf:campaign4 | ||
5th interaction campaign | mcf:campaign5 | ||
Keyword path | mcf:keywordPath | ||
Google Ads ad content path | mcf:adwordsAdContentPath | ||
Google Ads ad group ID path | mcf:adwordsAdGroupIDPath | ||
Google Ads ad group path | mcf:adwordsAdGroupPath | ||
Google Ads campaign ID path | mcf:adwordsCampaignIDPath | ||
Google Ads campaign path | mcf:adwordsCampaignPath | ||
Google Ads creative ID path | mcf:adwordsCreativeIDPath | ||
Google Ads criteria ID path | mcf:adwordsCriteriaIDPath | ||
Google Ads destination URL path | mcf:adwordsDestinationUrlPath | ||
Google Ads display URL path | mcf:adwordsDisplayUrlPath | ||
Google Ads keyword path | mcf:adwordsKeywordPath | ||
Google Ads matched search query path | mcf:adwordsMatchedSearchQueryPath | ||
Google Ads placement domain path | mcf:adwordsPlacementDomainPath | ||
Google Ads placement URL path | mcf:adwordsPlacementUrlPath | ||
Conversion type | mcf:conversionType | ||
Conversion goal number | mcf:conversionGoalNumber | ||
Conversion path length (# of interactions) | mcf:pathLengthInInteractionsHistogram | ||
Conversion time lag (days) | mcf:timeLagInDaysHistogram | ||
INTERNAL SEARCH | Search keyword | SearchKeyword | Search term used within the property |
Search category | SearchCategory | The category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing | |
Search used | SearchUsed | A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session | |
Search start page | SearchStartPage | The page where users initiated an internal search | |
Search destination page | SearchDestinationPage | The page users immediately visited after performing an internal search on the site. This is usually the search results page | |
Search keyword refinement | SearchKeywordRefinement | Subsequent keyword search term or string entered by users after a given initial string search | |
ONSITE SOCIAL ACTIONS | Social engagement type | socialEngagementType | Engagement type, either "Socially Engaged" or "Not Socially Engaged" |
Social action type | socialInteractionNetworkAction | For social interactions, this is the concatenation of the socialInteractionNetwork and socialInteractionAction action (e.g., Google: +1) being tracked at this hit level | |
Social action network | socialInteractionNetwork | For social interactions, this represents the social network being tracked | |
Social action target URL | socialInteractionTarget | For social interactions, this is the URL (or resource) which receives the social network action | |
OFFSITE SOCIAL ACTIONS | Offsite social action shared URL | socialActivityContentUrl | For a social data hub activity, this is the URL shared by the associated social network users |
USER/SESSION | Age | userAgeBracket | Age bracket of users |
Gender | userGender | Gender of users | |
Affinity category | interestAffinityCategory | Indicates that users are more likely to be interested in learning about the specified category | |
In-market category | interestInMarketCategory | Indicates that users are more likely to be ready to purchase products or services in the specified category | |
Other category | interestOtherCategory | Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase | |
APP TRACKING | App ID | appId | The application ID |
App name | appName | The application name | |
App version | appVersion | The application version | |
App installer ID | appInstallerId | The ID of the app installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer ID is set by the PackageManager#getInstallerPackageName method | |
Screen name | screenName | The name of the screen | |
Landing screen name | landingScreenName | The name of the first viewed screen | |
Exit screen name | exitScreenName | The name of the screen where users exited the application | |
Screen depth | screenDepth | The number of screenviews (reported as a string) per session, useful for historgrams | |
EXCEPTION TRACKING | Exception Description | exceptionDescription | The description for the exception |
EXPERIMENTS | Experiment ID | experimentID | The user-scoped ID of the content experiment that users were exposed to when the metrics were reported |
Experiment variant | experimentVariant | The user-scoped ID of the particular variant that users were exposed to during a content experiment | |
GOALS | Goal completion page | goalCompletionLocation | The page path or screen name that matched any destination type goal completion |
Goal previous step 1 | goalPreviousStep1 | The page path or screen name that matched any destination type goal, one step prior to the goal completion location | |
Goal previous step 2 | goalPreviousStep2 | The page path or screen name that matched any destination type goal, two steps prior to the goal completion location | |
Goal previous step 3 | goalPreviousStep3 | The page path or screen name that matched any destination type goal, three steps prior to the goal completion location | |
USER TIMINGS | Timing category | userTimingCategory | For easier reporting purposes, this is used to categorize all user timing variables into logical groups |
Timing label | userTimingLabel | The name of the resource's action being tracked | |
Timing variable | userTimingVariable | Used to add flexibility to visualize user timings in the reports | |
CUSTOM | UserDefinedValue | UserDefinedValue | The value provided when defining custom user segments for the property |
CustomVarName1 | CustomVarName1 | ||
CustomVarName2 | CustomVarName2 | ||
CustomVarName3 | CustomVarName3 | ||
CustomVarName4 | CustomVarName4 | ||
CustomVarName5 | CustomVarName5 | ||
CustomVarName6 | CustomVarName6 | ||
CustomVarName7 | CustomVarName7 | ||
CustomVarName8 | CustomVarName8 | ||
CustomVarName9 | CustomVarName9 | ||
CustomVarName10 | CustomVarName10 | ||
CustomVarName11 | CustomVarName11 | ||
CustomVarName12 | CustomVarName12 | ||
CustomVarName13 | CustomVarName13 | ||
CustomVarName14 | CustomVarName14 | ||
CustomVarName15 | CustomVarName15 | ||
CustomVarName16 | CustomVarName16 | ||
CustomVarName17 | CustomVarName17 | ||
CustomVarName18 | CustomVarName18 | ||
CustomVarName19 | CustomVarName19 | ||
CustomVarName20 | CustomVarName20 | ||
CustomVarName21 | CustomVarName21 | ||
CustomVarName22 | CustomVarName22 | ||
CustomVarName23 | CustomVarName23 | ||
CustomVarName24 | CustomVarName24 | ||
CustomVarName25 | CustomVarName25 | ||
CustomVarName26 | CustomVarName26 | ||
CustomVarName27 | CustomVarName27 | ||
CustomVarName28 | CustomVarName28 | ||
CustomVarName29 | CustomVarName29 | ||
CustomVarName30 | CustomVarName30 | ||
CustomVarName31 | CustomVarName31 | ||
CustomVarName32 | CustomVarName32 | ||
CustomVarName33 | CustomVarName33 | ||
CustomVarName34 | CustomVarName34 | ||
CustomVarName35 | CustomVarName35 | ||
CustomVarName36 | CustomVarName36 | ||
CustomVarName37 | CustomVarName37 | ||
CustomVarName38 | CustomVarName38 | ||
CustomVarName39 | CustomVarName39 | ||
CustomVarName40 | CustomVarName40 | ||
CustomVarName41 | CustomVarName41 | ||
CustomVarName42 | CustomVarName42 | ||
CustomVarName43 | CustomVarName43 | ||
CustomVarName44 | CustomVarName44 | ||
CustomVarName45 | CustomVarName45 | ||
CustomVarName46 | CustomVarName46 | ||
CustomVarName47 | CustomVarName47 | ||
CustomVarName48 | CustomVarName48 | ||
CustomVarName49 | CustomVarName49 | ||
CustomVarName50 | CustomVarName50 | ||
CustomVarValue1 | CustomVarValue1 | ||
CustomVarValue2 | CustomVarValue2 | ||
CustomVarValue3 | CustomVarValue3 | ||
CustomVarValue4 | CustomVarValue4 | ||
CustomVarValue5 | CustomVarValue5 | ||
CustomVarValue6 | CustomVarValue6 | ||
CustomVarValue7 | CustomVarValue7 | ||
CustomVarValue8 | CustomVarValue8 | ||
CustomVarValue9 | CustomVarValue9 | ||
CustomVarValue10 | CustomVarValue10 | ||
CustomVarValue11 | CustomVarValue11 | ||
CustomVarValue12 | CustomVarValue12 | ||
CustomVarValue13 | CustomVarValue13 | ||
CustomVarValue14 | CustomVarValue14 | ||
CustomVarValue15 | CustomVarValue15 | ||
CustomVarValue16 | CustomVarValue16 | ||
CustomVarValue17 | CustomVarValue17 | ||
CustomVarValue18 | CustomVarValue18 | ||
CustomVarValue19 | CustomVarValue19 | ||
CustomVarValue20 | CustomVarValue20 | ||
CustomVarValue21 | CustomVarValue21 | ||
CustomVarValue22 | CustomVarValue22 | ||
CustomVarValue23 | CustomVarValue23 | ||
CustomVarValue24 | CustomVarValue24 | ||
CustomVarValue25 | CustomVarValue25 | ||
CustomVarValue26 | CustomVarValue26 | ||
CustomVarValue27 | CustomVarValue27 | ||
CustomVarValue28 | CustomVarValue28 | ||
CustomVarValue29 | CustomVarValue29 | ||
CustomVarValue30 | CustomVarValue30 | ||
CustomVarValue31 | CustomVarValue31 | ||
CustomVarValue32 | CustomVarValue32 | ||
CustomVarValue33 | CustomVarValue33 | ||
CustomVarValue34 | CustomVarValue34 | ||
CustomVarValue35 | CustomVarValue35 | ||
CustomVarValue36 | CustomVarValue36 | ||
CustomVarValue37 | CustomVarValue37 | ||
CustomVarValue38 | CustomVarValue38 | ||
CustomVarValue39 | CustomVarValue39 | ||
CustomVarValue40 | CustomVarValue40 | ||
CustomVarValue41 | CustomVarValue41 | ||
CustomVarValue42 | CustomVarValue42 | ||
CustomVarValue43 | CustomVarValue43 | ||
CustomVarValue44 | CustomVarValue44 | ||
CustomVarValue45 | CustomVarValue45 | ||
CustomVarValue46 | CustomVarValue46 | ||
CustomVarValue47 | CustomVarValue47 | ||
CustomVarValue48 | CustomVarValue48 | ||
CustomVarValue49 | CustomVarValue49 | ||
CustomVarValue50 | CustomVarValue50 | ||
Custom dimension 1 | dimension1 | ||
Custom dimension 2 | dimension2 | ||
Custom dimension 3 | dimension3 | ||
Custom dimension 4 | dimension4 | ||
Custom dimension 5 | dimension5 | ||
Custom dimension 6 | dimension6 | ||
Custom dimension 7 | dimension7 | ||
Custom dimension 8 | dimension8 | ||
Custom dimension 9 | dimension9 | ||
Custom dimension 10 | dimension10 | ||
Custom dimension 11 | dimension11 | ||
Custom dimension 12 | dimension12 | ||
Custom dimension 13 | dimension13 | ||
Custom dimension 14 | dimension14 | ||
Custom dimension 15 | dimension15 | ||
Custom dimension 16 | dimension16 | ||
Custom dimension 17 | dimension17 | ||
Custom dimension 18 | dimension18 | ||
Custom dimension 19 | dimension19 | ||
Custom dimension 20 | dimension20 | ||
Custom dimension 21 | dimension21 | ||
Custom dimension 22 | dimension22 | ||
Custom dimension 23 | dimension23 | ||
Custom dimension 24 | dimension24 | ||
Custom dimension 25 | dimension25 | ||
Custom dimension 26 | dimension26 | ||
Custom dimension 27 | dimension27 | ||
Custom dimension 28 | dimension28 | ||
Custom dimension 29 | dimension29 | ||
Custom dimension 30 | dimension30 | ||
Custom dimension 31 | dimension31 | ||
Custom dimension 32 | dimension32 | ||
Custom dimension 33 | dimension33 | ||
Custom dimension 34 | dimension34 | ||
Custom dimension 35 | dimension35 | ||
Custom dimension 36 | dimension36 | ||
Custom dimension 37 | dimension37 | ||
Custom dimension 38 | dimension38 | ||
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DOUBLECLICK BID MANAGER | DBM Advertiser (GA Model) | dbmClickAdvertiser | DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) |
DBM Advertiser ID (GA Model) | dbmClickAdvertiserId | DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Creative ID (GA Model) | dbmClickCreativeId | DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Exchange (GA Model) | dbmClickExchange | DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Exchange ID (GA Model) | dbmClickExchangeId | DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Insertion Order (GA Model) | dbmClickInsertionOrder | DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Insertion Order ID (GA Model) | dbmClickInsertionOrderId | DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Line Item (GA Model) | dbmClickLineItem | DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Line Item ID (GA Model) | dbmClickLineItemId | DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Site (GA Model) | dbmClickSite | DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Site ID (GA Model) | dbmClickSiteId | DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Advertiser (DCM Model) | dbmLastEventAdvertiser | DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Advertiser ID (DCM Model) | dbmLastEventAdvertiserId | DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Creative ID (DCM Model) | dbmLastEventCreativeId | DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Exchange (DCM Model) | dbmLastEventExchange | DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Exchange ID (DCM Model) | dbmLastEventExchangeId | DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Insertion Order (DCM Model) | dbmLastEventInsertionOrder | DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Insertion Order ID (DCM Model) | dbmLastEventInsertionOrderId | DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Line Item (DCM Model) | dbmLastEventLineItem | DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Line Item ID (DCM Model) | dbmLastEventLineItemId | DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Site (DCM Model) | dbmLastEventSite | DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Site ID (DCM Model) | dbmLastEventSiteId | DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DOUBLECLICK CAMPAIGN MANAGER | DFA Ad | dcmLastEventAd | DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) |
DFA Ad ID (DFA Model) | dcmLastEventAdId | DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Ad Type (DFA Model) | dcmLastEventAdType | DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Ad Type ID (DFA Model) | dcmLastEventAdTypeId | DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Advertiser (DFA Model) | dcmLastEventAdvertiser | DCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Advertiser ID (DFA Model) | dcmLastEventAdvertiserId | DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Attribution Type (DFA Model) | dcmLastEventAttributionType | There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only) | |
DFA Campaign (DFA Model) | dcmLastEventCampaign | DCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Campaign ID (DFA Model) | dcmLastEventCampaignId | DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative ID (DFA Model) | dcmLastEventCreativeId | DCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative (DFA Model) | dcmLastEventCreative | DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Rendering ID (DFA Model) | dcmLastEventRenderingId | DCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative Type (DFA Model) | dcmLastEventCreativeType | DCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative Type ID (DFA Model) | dcmLastEventCreativeTypeId | DCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative Version (DFA Model) | dcmLastEventCreativeVersion | DCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Site (DFA Model) | dcmLastEventSite | Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Site ID (DFA Model) | dcmLastEventSiteId | DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Placement (DFA Model) | dcmLastEventSitePlacement | DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Placement ID (DFA Model) | dcmLastEventSitePlacementId | DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Floodlight Configuration ID (DFA Model) | dcmLastEventSpotId | DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Ad (GA Model) | dcmClickAd | DCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Ad ID (GA Model) | dcmClickAdId | DCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Ad Type (GA Model) | dcmClickAdType | DCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Ad Type ID | dcmClickAdTypeId | DCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Advertiser (GA Model) | dcmClickAdvertiser | DCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Advertiser ID (GA Model) | dcmClickAdvertiserId | DCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Campaign (GA Model) | dcmClickCampaign | DCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Campaign ID (GA Model) | dcmClickCampaignId | DCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative ID (GA Model) | dcmClickCreativeId | DCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative (GA Model) | dcmClickCreative | DCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Rendering ID (GA Model) | dcmClickRenderingId | DCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative Type (GA Model) | dcmClickCreativeType | DCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative Type ID (GA Model) | dcmClickCreativeTypeId | DCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative Version (GA Model) | dcmClickCreativeVersion | DCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Site (GA Model) | dcmClickSite | Site name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Site ID (GA Model) | dcmClickSiteId | DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Placement (GA Model) | dcmClickSitePlacement | DCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Placement ID (GA Model) | dcmClickSitePlacementId | DCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Floodlight Configuration ID (GA Model) | dcmClickSpotId | DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Activity | dcmFloodlightActivity | DCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only) | |
DFA Activity and Group | dcmFloodlightActivityAndGroup | DCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only) | |
DFA Activity Group | dcmFloodlightActivityGroup | DCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only) | |
DFA Activity Group ID | dcmFloodlightActivityGroupId | DCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only) | |
DFA Activity ID | dcmFloodlightActivityId | DCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only) | |
DFA Advertiser ID | dcmFloodlightAdvertiserId | DCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only) | |
DFA Floodlight Configuration ID | dcmFloodlightSpotId | DCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only) | |
DOUBLECLICK SEARCH | SA360 Ad Group | dsAdGroup | DS Ad Group (Analytics 360 only, requires integration with DS) |
SA360 Ad Group ID | dsAdGroupId | DS Ad Group ID (Analytics 360 only, requires integration with DS) | |
SA360 Advertiser | dsAdvertiser | DS Advertiser (Analytics 360 only, requires integration with DS) | |
SA360 Advertiser ID | dsAdvertiserId | DS Advertiser ID (Analytics 360 only, requires integration with DS) | |
SA360 Agency | dsAgency | DS Agency (Analytics 360 only, requires integration with DS) | |
SA360 Agency ID | dsAgencyId | DS Agency ID (Analytics 360 only, requires integration with DS) | |
SA360 Campaign | dsCampaign | DS Campaign (Analytics 360 only, requires integration with DS) | |
SA360 Campaign ID | dsCampaignId | DS Campaign ID (Analytics 360 only, requires integration with DS) | |
SA360 Engine Account | dsEngineAccount | DS Engine Account (Analytics 360 only, requires integration with DS) | |
SA360 Engine Account ID | dsEngineAccountId | DS Engine Account ID (Analytics 360 only, requires integration with DS) | |
SA360 Keyword | dsKeyword | DS Keyword (Analytics 360 only, requires integration with DS) | |
SA360 Keyword ID | dsKeywordId | DS Keyword ID (Analytics 360 only, requires integration with DS) | |
SAMPLING | Is sampled | isSampled | Has value of TRUE if the data returned by the Google Analytics API has been sampled |
DEPRECATED | Next page path | NextPagePath | Please note that this field will be removed on 2020-05-12. Please note that this field will be removed on 2022-03-01 |
Offsite social action user | socialActivityUserHandle | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Offsite social action user profile URL | socialActivityUserProfileUrl | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Offsite social action title | socialActivityDisplayName | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Offsite social action URL | socialActivityEndorsingUrl | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Correlation Model ID | correlationModelId | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Offsite social action type | socialActivityAction | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Related Product Name | relatedProductName | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Related Product Variation | relatedProductVariation | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Related Product ID | relatedProductId | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Queried Product Variation | queryProductVariation | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Queried Product Name | queryProductName | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Queried Product ID | queryProductId | This dimensions is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Offsite social action post content | socialActivityPost | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 |