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Category | Field | Code | Type | Description |
---|---|---|---|---|
TIME | Year | Year | dim | The year of the session, a four-digit year from 2005 to the current year |
Year & month | Yearmonth | dim | Combined values of ga:year and ga:month | |
Year & quarter | Yearquarter | dim | Combination of year and quarter | |
Year & week (Sun-Sat) | Yearweek | dim | Combined values of ga:year and ga:week | |
Year & week (Mon-Sun) | YearweekISO | dim | ||
Quarter | quarter | dim | Quarter, e.g. 1 | |
Month | Month | dim | Month of the session, a two digit integer from 01 to 12 | |
Week (Sun-Sat) | week | dim | The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday | |
Week (Mon-Sun) | weekISO | dim | ||
Week (Mon-Sun, dates) | yearweekiso_daterange | dim | ||
Day of month | day | dim | The day of the month, a two-digit number from 01 to 31 | |
Day of week | dayOfWeekWithName | dim | ||
Date | Date | dim | The date of the session formatted as YYYYMMDD | |
Hour | Hour | dim | A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.) | |
Minute | minute | dim | Returns the minutes, between 00 and 59, in the hour | |
Nth month | nthMonth | dim | The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on | |
Nth week (Sun-Sat) | nthWeek | dim | The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries | |
Nth day | nthDay | dim | The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on | |
Nth hour | nthHour | dim | The index for each hours in the specified date range. The index for the first hours of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on | |
Nth minute | nthMinute | dim | The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on | |
ACCOUNT | Account ID | accountId | dim | ID of the account |
Account name | account | dim | Name of the account | |
Web property ID | webPropertyId | dim | ID of the web property | |
Web property name | webPropertyName | dim | Name of the web property | |
View ID | profileID | dim | ID of the view | |
View name | profile | dim | Name of the view | |
SEGMENT | Segment | segment | dim | |
Segment ID | segmentID | dim | ||
TRAFFIC SOURCE | Source | Source | dim | |
Medium | medium | dim | The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For Google Ads autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none) | |
Source / Medium | sourceMedium | dim | Combined values of ga:source and ga:medium | |
Channel group | channelGrouping | dim | The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings) | |
Keyword | Keyword | dim | For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For Google Ads traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set) | |
Campaign | Campaign | dim | For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For Google Ads autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set) | |
Campaign code | campaignCode | dim | For manual campaign tracking, it is the value of the utm_id campaign tracking parameter | |
Ad content (utm_content) | adContent | dim | For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For Google Ads autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the Google Ads content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set) | |
Referral path | ReferralPath | dim | The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link | |
Full referrer | fullReferrer | dim | The full referring URL including the hostname and path | |
Social network | socialNetwork | dim | The social network name. This is related to the referring social network for traffic sources | |
Has social source referral | hasSocialSourceReferral | dim | A boolean, either Yes or No, indicates whether sessions to the property are from a social source | |
Source Property | sourcePropertyDisplayName | dim | Source property display name of roll-up properties. This is valid for only roll-up properties | |
Source Property ID | sourcePropertyTrackingId | dim | Source property tracking ID of roll-up properties. This is valid for only roll-up properties | |
LOCATION | Continent | Continent | dim | Users' continent, derived from users' IP addresses or Geographical IDs |
Sub continent | SubContinent | dim | Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe | |
Country | Country | dim | Users' country, derived from their IP addresses or Geographical IDs | |
Country ISO code | CountryIsoCode | dim | Users' country ISO code in ISO-3166-1 alpha-2 format,derived from their IP addresses or Geographical ID | |
Region | Region | dim | Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example | |
Region ID | RegionId | dim | Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid | |
Region ISO code | RegionIsoCode | dim | Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs | |
City | City | dim | Users' city, derived from their IP addresses or Geographical IDs | |
City ID | CityId | dim | Users' city ID, derived from their IP addresses or Geographical IDs | |
Designated Market Area (DMA) | metro | dim | The Designated Market Area (DMA) from where traffic arrived | |
Language | Language | dim | The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser | |
Latitude | latitude | dim | The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes | |
Longitude | longitude | dim | The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes | |
SESSION | User type | UserType | dim | A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning |
Days since last session | DaysSinceLastSession | dim | The number of days elapsed since users last visited the property, used to calculate user loyalty | |
Session count | sessionCount | dim | The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4' | |
Page depth | PageDepth | dim | The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more | |
Session length (seconds) | sessionDurationBucket | dim | The length (returned as a string) of a session measured in seconds and reported in second increments | |
Client ID | clientID | dim | A unique Google Analytics ID for a browser | |
ECOMMERCE | Product Brand | productBrand | dim | The brand name under which the product is sold (Enhanced Ecommerce) |
Product Category Hierarchy | productCategoryHierarchy | dim | The hierarchical category in which the product is classified (Enhanced Ecommerce) | |
Product Category Level 1 | productCategoryLevel1 | dim | Level 1 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product Category Level 2 | productCategoryLevel2 | dim | Level 2 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product Category Level 3 | productCategoryLevel3 | dim | Level 3 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product Category Level 4 | productCategoryLevel4 | dim | Level 4 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product Category Level 5 | productCategoryLevel5 | dim | Level 5 in the product category hierarchy, starting from the top (Enhanced Ecommerce) | |
Product category (old ecommerce tracking) | ProductCategory | dim | Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce | |
Product name | ProductName | dim | The product name, supplied by the ecommerce tracking application, for purchased items | |
Product SKU | ProductSku | dim | The product SKU, defined in the ecommerce tracking application, for purchased items | |
Product List Name | productListName | dim | The name of the product list in which the product appears (Enhanced Ecommerce) | |
Product List Position | productListPosition | dim | The position of the product in the product list (Enhanced Ecommerce) | |
Product Variant | productVariant | dim | The specific variation of a product, e.g., XS, S, M, L for size | |
Internal Promotion Creative | internalPromotionCreative | dim | The creative content designed for a promotion (Enhanced Ecommerce) | |
Internal Promotion ID | internalPromotionId | dim | The ID of the promotion (Enhanced Ecommerce) | |
Internal Promotion Name | internalPromotionName | dim | The name of the promotion (Enhanced Ecommerce) | |
Internal Promotion Position | internalPromotionPosition | dim | The position of the promotion on the web page or application screen (Enhanced Ecommerce) | |
Order Coupon Code | orderCouponCode | dim | Code for the order-level coupon (Enhanced Ecommerce) | |
Product Coupon Code | productCouponCode | dim | Code for the product-level coupon (Enhanced Ecommerce) | |
Checkout Options | checkoutOptions | dim | User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options | |
Shopping Stage | shoppingStage | dim | Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce) | |
Days to transaction | DaysToTransaction | dim | The number of days between users' purchases and the most recent campaign source prior to the purchase | |
Sessions to transaction | sessionsToTransaction | dim | The number of sessions between users' purchases and the related campaigns that lead to the purchases | |
Transaction ID | TransactionID | dim | The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart | |
Affiliation | Affiliation | dim | A product affiliation to designate a supplying company or brick and mortar location | |
Currency code | currencyCode | dim | The local currency code (based on ISO 4217 standard) of the transaction | |
CONTENT | Page path | PagePath | dim | A page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL |
Page directory level 1 | pagePathLevel1 | dim | This dimension rolls up all the page paths in the first hierarchical level in pagePath | |
Page directory level 2 | pagePathLevel2 | dim | This dimension rolls up all the page paths in the second hierarchical level in pagePath | |
Page directory level 3 | pagePathLevel3 | dim | This dimension rolls up all the page paths in the third hierarchical level in pagePath | |
Page directory level 4 | pagePathLevel4 | dim | This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension | |
Page title | PageTitle | dim | The page's title. Multiple pages might have the same page title | |
Landing page path | LandingPagePath | dim | The first page in users' sessions, or the landing page | |
Second page path | SecondPagePath | dim | The second page in users' sessions | |
Exit page path | ExitPagePath | dim | The last page or exit page in users' sessions | |
Previous page path | PreviousPagePath | dim | A page visited before another page on the same property, typically used with the pagePath dimension | |
CONTENT GROUPS | Content group 1 | contentGroup1 | dim | |
Content group 2 | contentGroup2 | dim | ||
Content group 3 | contentGroup3 | dim | ||
Content group 4 | contentGroup4 | dim | ||
Content group 5 | contentGroup5 | dim | ||
Landing content group 1 | landingContentGroup1 | dim | ||
Landing content group 2 | landingContentGroup2 | dim | ||
Landing content group 3 | landingContentGroup3 | dim | ||
Landing content group 4 | landingContentGroup4 | dim | ||
Landing content group 5 | landingContentGroup5 | dim | ||
Previous content group 1 | previousContentGroup1 | dim | ||
Previous content group 2 | previousContentGroup2 | dim | ||
Previous content group 3 | previousContentGroup3 | dim | ||
Previous content group 4 | previousContentGroup4 | dim | ||
Previous content group 5 | previousContentGroup5 | dim | ||
Next content group 1 | nextContentGroup1 | dim | ||
Next content group 2 | nextContentGroup2 | dim | ||
Next content group 3 | nextContentGroup3 | dim | ||
Next content group 4 | nextContentGroup4 | dim | ||
Next content group 5 | nextContentGroup5 | dim | ||
GOOGLE ADS | Customer ID | adwordsCustomerId | dim | Customer's Google Ads ID |
Campaign ID | adwordsCampaignId | dim | Google Ads Campaign ID | |
Ad group ID | adwordsAdGroupId | dim | Google Ads Ad group ID | |
Creative ID | adwordsCreativeId | dim | Google Ads Ad ID | |
Criteria ID | adwordsCriteriaId | dim | Google Ads Criterion ID. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid | |
Ad group | adGroup | dim | The name of the Google Ads ad group | |
Ad slot | adSlot | dim | The location (Top, RHS, or not set) of the advertisement on the hosting page | |
Ad slot position | adSlotPosition | dim | ||
Ad distribution network | adDistributionNetwork | dim | The network (Content, Search, Search partners, etc.) used to deliver the ads | |
Ad match type | adMatchType | dim | The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en | |
Keyword match type | adKeywordMatchType | dim | The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708 | |
Ad matched query | adMatchedQuery | dim | The search query that triggered impressions | |
Ad placement domain | adPlacementDomain | dim | The domain where the ads on the content network were placed | |
Ad placement URL | adPlacementUrl | dim | The URL where the ads were placed on the content network | |
Ad format | adFormat | dim | The Google Ads ad format (Text, Image, Flash, Video, etc.) | |
Ad targeting type | adTargetingType | dim | This (keyword, placement, or vertical targeting) indicates how the Google Ads ads were targeted | |
Ad targeting option | adTargetingOption | dim | It is Automatic placements or Managed placements, indicating how the ads were managed on the content network | |
Ad display URL | adDisplayUrl | dim | The URL the Google Ads ads displayed | |
Ad destination URL | adDestinationUrl | dim | The URL to which the Google Ads ads referred traffic | |
Is TrueView video ad | isTrueViewVideoAd | dim | A boolean, Yes or No, indicating whether the ad is an Google Ads TrueView video ad | |
Ad query word count | adQueryWordCount | dim | The number of words in the search query | |
BROWSER & NETWORK | Browser | Browser | dim | The name of users' browsers, for example, Internet Explorer or Firefox |
Browser version | BrowserVersion | dim | The version of users' browsers, for example, 2.0.0.14 | |
Browser size | BrowserSize | dim | The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960 | |
Operating system | OperatingSystem | dim | Users' operating system, for example, Windows, Linux, Macintosh, or iOS | |
Operating system version | OperatingSystemVersion | dim | The version of users' operating system, i.e., XP for Windows, PPC for Macintosh | |
Screen colors | ScreenColors | dim | The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit | |
Screen resolution | ScreenResolution | dim | Resolution of users' screens, for example, 1024x738 | |
Java enabled | JavaEnabled | dim | A boolean, either Yes or No, indicating whether Java is enabled in users' browsers | |
Flash version | FlashVersion | dim | The version of Flash, including minor versions, supported by users' browsers | |
Hostname | Hostname | dim | The hostname from which the tracking request was made | |
Network domain | NetworkDomain | dim | The domain name of users' ISP, derived from the domain name registered to the ISP's IP address | |
Network location | NetworkLocation | dim | The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names | |
Data source | ga_data_source | dim | The data source of a hit. By default, hits sent from analytics.js are reported as 'web' and hits sent from the mobile SDKs are reported as 'app'. These values can be overridden in the Measurement Protocol | |
DEVICE | Device category | deviceCategory | dim | The type of device: desktop, tablet, or mobile |
Mobile device brand | mobileDeviceBranding | dim | Mobile manufacturer or branded name | |
Mobile device model | mobileDeviceModel | dim | Mobile device model | |
Mobile device model (improved) | mobileDeviceModel_improved | dim | Mobile device model. Improved GA data with iPhone models classified based on screen resolution | |
Mobile device full name | mobileDeviceInfo | dim | The branding, model, and marketing name used to identify the mobile device | |
Mobile device full name (improved) | mobileDeviceInfo_improved | dim | The branding, model, and marketing name used to identify the mobile device. Improved GA data with iPhone models classified based on screen resolution | |
Mobile device marketing name | mobileDeviceMarketingName | dim | The marketing name used for the mobile device | |
Mobile device input mode | mobileInputSelector | dim | Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device | |
EVENTS | Event category | EventCategory | dim | The event category |
Event label | EventLabel | dim | Event label | |
Event action | EventAction | dim | Event action | |
MULTI CHANNEL FUNNELS | Transaction ID | mcf:transactionId | dim | |
MCF channel group | mcf:basicChannelGrouping | dim | ||
MCF channel group path | mcf:basicChannelGroupingPath | dim | ||
1st interaction channel | mcf:interaction1 | dim | ||
2nd interaction channel | mcf:interaction2 | dim | ||
3rd interaction channel | mcf:interaction3 | dim | ||
4th interaction channel | mcf:interaction4 | dim | ||
Source path | mcf:sourcePath | dim | ||
Medium path | mcf:mediumPath | dim | ||
Source/medium path | mcf:sourceMediumPath | dim | ||
Campaign path | mcf:campaignPath | dim | ||
1st interaction campaign | mcf:campaign1 | dim | ||
2nd interaction campaign | mcf:campaign2 | dim | ||
3rd interaction campaign | mcf:campaign3 | dim | ||
4th interaction campaign | mcf:campaign4 | dim | ||
5th interaction campaign | mcf:campaign5 | dim | ||
Keyword path | mcf:keywordPath | dim | ||
Google Ads ad content path | mcf:adwordsAdContentPath | dim | ||
Google Ads ad group ID path | mcf:adwordsAdGroupIDPath | dim | ||
Google Ads ad group path | mcf:adwordsAdGroupPath | dim | ||
Google Ads campaign ID path | mcf:adwordsCampaignIDPath | dim | ||
Google Ads campaign path | mcf:adwordsCampaignPath | dim | ||
Google Ads creative ID path | mcf:adwordsCreativeIDPath | dim | ||
Google Ads criteria ID path | mcf:adwordsCriteriaIDPath | dim | ||
Google Ads destination URL path | mcf:adwordsDestinationUrlPath | dim | ||
Google Ads display URL path | mcf:adwordsDisplayUrlPath | dim | ||
Google Ads keyword path | mcf:adwordsKeywordPath | dim | ||
Google Ads matched search query path | mcf:adwordsMatchedSearchQueryPath | dim | ||
Google Ads placement domain path | mcf:adwordsPlacementDomainPath | dim | ||
Google Ads placement URL path | mcf:adwordsPlacementUrlPath | dim | ||
Conversion type | mcf:conversionType | dim | ||
Conversion goal number | mcf:conversionGoalNumber | dim | ||
Conversion path length (# of interactions) | mcf:pathLengthInInteractionsHistogram | dim | ||
Conversion time lag (days) | mcf:timeLagInDaysHistogram | dim | ||
INTERNAL SEARCH | Search keyword | SearchKeyword | dim | Search term used within the property |
Search category | SearchCategory | dim | The category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing | |
Search used | SearchUsed | dim | A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session | |
Search start page | SearchStartPage | dim | The page where users initiated an internal search | |
Search destination page | SearchDestinationPage | dim | The page users immediately visited after performing an internal search on the site. This is usually the search results page | |
Search keyword refinement | SearchKeywordRefinement | dim | Subsequent keyword search term or string entered by users after a given initial string search | |
ONSITE SOCIAL ACTIONS | Social engagement type | socialEngagementType | dim | Engagement type, either "Socially Engaged" or "Not Socially Engaged" |
Social action type | socialInteractionNetworkAction | dim | For social interactions, this is the concatenation of the socialInteractionNetwork and socialInteractionAction action (e.g., Google: +1) being tracked at this hit level | |
Social action network | socialInteractionNetwork | dim | For social interactions, this represents the social network being tracked | |
Social action target URL | socialInteractionTarget | dim | For social interactions, this is the URL (or resource) which receives the social network action | |
OFFSITE SOCIAL ACTIONS | Offsite social action shared URL | socialActivityContentUrl | dim | For a social data hub activity, this is the URL shared by the associated social network users |
USER/SESSION | Age | userAgeBracket | dim | Age bracket of users |
Gender | userGender | dim | Gender of users | |
Affinity category | interestAffinityCategory | dim | Indicates that users are more likely to be interested in learning about the specified category | |
In-market category | interestInMarketCategory | dim | Indicates that users are more likely to be ready to purchase products or services in the specified category | |
Other category | interestOtherCategory | dim | Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase | |
APP TRACKING | App ID | appId | dim | The application ID |
App name | appName | dim | The application name | |
App version | appVersion | dim | The application version | |
App installer ID | appInstallerId | dim | The ID of the app installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer ID is set by the PackageManager#getInstallerPackageName method | |
Screen name | screenName | dim | The name of the screen | |
Landing screen name | landingScreenName | dim | The name of the first viewed screen | |
Exit screen name | exitScreenName | dim | The name of the screen where users exited the application | |
Screen depth | screenDepth | dim | The number of screenviews (reported as a string) per session, useful for historgrams | |
EXCEPTION TRACKING | Exception Description | exceptionDescription | dim | The description for the exception |
EXPERIMENTS | Experiment ID | experimentID | dim | The user-scoped ID of the content experiment that users were exposed to when the metrics were reported |
Experiment variant | experimentVariant | dim | The user-scoped ID of the particular variant that users were exposed to during a content experiment | |
GOALS | Goal completion page | goalCompletionLocation | dim | The page path or screen name that matched any destination type goal completion |
Goal previous step 1 | goalPreviousStep1 | dim | The page path or screen name that matched any destination type goal, one step prior to the goal completion location | |
Goal previous step 2 | goalPreviousStep2 | dim | The page path or screen name that matched any destination type goal, two steps prior to the goal completion location | |
Goal previous step 3 | goalPreviousStep3 | dim | The page path or screen name that matched any destination type goal, three steps prior to the goal completion location | |
USER TIMINGS | Timing category | userTimingCategory | dim | For easier reporting purposes, this is used to categorize all user timing variables into logical groups |
Timing label | userTimingLabel | dim | The name of the resource's action being tracked | |
Timing variable | userTimingVariable | dim | Used to add flexibility to visualize user timings in the reports | |
CUSTOM | UserDefinedValue | UserDefinedValue | dim | The value provided when defining custom user segments for the property |
CustomVarName1 | CustomVarName1 | dim | ||
CustomVarName2 | CustomVarName2 | dim | ||
CustomVarName3 | CustomVarName3 | dim | ||
CustomVarName4 | CustomVarName4 | dim | ||
CustomVarName5 | CustomVarName5 | dim | ||
CustomVarName6 | CustomVarName6 | dim | ||
CustomVarName7 | CustomVarName7 | dim | ||
CustomVarName8 | CustomVarName8 | dim | ||
CustomVarName9 | CustomVarName9 | dim | ||
CustomVarName10 | CustomVarName10 | dim | ||
CustomVarName11 | CustomVarName11 | dim | ||
CustomVarName12 | CustomVarName12 | dim | ||
CustomVarName13 | CustomVarName13 | dim | ||
CustomVarName14 | CustomVarName14 | dim | ||
CustomVarName15 | CustomVarName15 | dim | ||
CustomVarName16 | CustomVarName16 | dim | ||
CustomVarName17 | CustomVarName17 | dim | ||
CustomVarName18 | CustomVarName18 | dim | ||
CustomVarName19 | CustomVarName19 | dim | ||
CustomVarName20 | CustomVarName20 | dim | ||
CustomVarName21 | CustomVarName21 | dim | ||
CustomVarName22 | CustomVarName22 | dim | ||
CustomVarName23 | CustomVarName23 | dim | ||
CustomVarName24 | CustomVarName24 | dim | ||
CustomVarName25 | CustomVarName25 | dim | ||
CustomVarName26 | CustomVarName26 | dim | ||
CustomVarName27 | CustomVarName27 | dim | ||
CustomVarName28 | CustomVarName28 | dim | ||
CustomVarName29 | CustomVarName29 | dim | ||
CustomVarName30 | CustomVarName30 | dim | ||
CustomVarName31 | CustomVarName31 | dim | ||
CustomVarName32 | CustomVarName32 | dim | ||
CustomVarName33 | CustomVarName33 | dim | ||
CustomVarName34 | CustomVarName34 | dim | ||
CustomVarName35 | CustomVarName35 | dim | ||
CustomVarName36 | CustomVarName36 | dim | ||
CustomVarName37 | CustomVarName37 | dim | ||
CustomVarName38 | CustomVarName38 | dim | ||
CustomVarName39 | CustomVarName39 | dim | ||
CustomVarName40 | CustomVarName40 | dim | ||
CustomVarName41 | CustomVarName41 | dim | ||
CustomVarName42 | CustomVarName42 | dim | ||
CustomVarName43 | CustomVarName43 | dim | ||
CustomVarName44 | CustomVarName44 | dim | ||
CustomVarName45 | CustomVarName45 | dim | ||
CustomVarName46 | CustomVarName46 | dim | ||
CustomVarName47 | CustomVarName47 | dim | ||
CustomVarName48 | CustomVarName48 | dim | ||
CustomVarName49 | CustomVarName49 | dim | ||
CustomVarName50 | CustomVarName50 | dim | ||
CustomVarValue1 | CustomVarValue1 | dim | ||
CustomVarValue2 | CustomVarValue2 | dim | ||
CustomVarValue3 | CustomVarValue3 | dim | ||
CustomVarValue4 | CustomVarValue4 | dim | ||
CustomVarValue5 | CustomVarValue5 | dim | ||
CustomVarValue6 | CustomVarValue6 | dim | ||
CustomVarValue7 | CustomVarValue7 | dim | ||
CustomVarValue8 | CustomVarValue8 | dim | ||
CustomVarValue9 | CustomVarValue9 | dim | ||
CustomVarValue10 | CustomVarValue10 | dim | ||
CustomVarValue11 | CustomVarValue11 | dim | ||
CustomVarValue12 | CustomVarValue12 | dim | ||
CustomVarValue13 | CustomVarValue13 | dim | ||
CustomVarValue14 | CustomVarValue14 | dim | ||
CustomVarValue15 | CustomVarValue15 | dim | ||
CustomVarValue16 | CustomVarValue16 | dim | ||
CustomVarValue17 | CustomVarValue17 | dim | ||
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CustomVarValue19 | CustomVarValue19 | dim | ||
CustomVarValue20 | CustomVarValue20 | dim | ||
CustomVarValue21 | CustomVarValue21 | dim | ||
CustomVarValue22 | CustomVarValue22 | dim | ||
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CustomVarValue24 | CustomVarValue24 | dim | ||
CustomVarValue25 | CustomVarValue25 | dim | ||
CustomVarValue26 | CustomVarValue26 | dim | ||
CustomVarValue27 | CustomVarValue27 | dim | ||
CustomVarValue28 | CustomVarValue28 | dim | ||
CustomVarValue29 | CustomVarValue29 | dim | ||
CustomVarValue30 | CustomVarValue30 | dim | ||
CustomVarValue31 | CustomVarValue31 | dim | ||
CustomVarValue32 | CustomVarValue32 | dim | ||
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CustomVarValue46 | CustomVarValue46 | dim | ||
CustomVarValue47 | CustomVarValue47 | dim | ||
CustomVarValue48 | CustomVarValue48 | dim | ||
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CustomVarValue50 | CustomVarValue50 | dim | ||
Custom dimension 1 | dimension1 | dim | ||
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Custom dimension 150 | dimension150 | dim | ||
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Custom dimension 162 | dimension162 | dim | ||
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Custom dimension 186 | dimension186 | dim | ||
Custom dimension 187 | dimension187 | dim | ||
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Custom dimension 190 | dimension190 | dim | ||
Custom dimension 191 | dimension191 | dim | ||
Custom dimension 192 | dimension192 | dim | ||
Custom dimension 193 | dimension193 | dim | ||
Custom dimension 194 | dimension194 | dim | ||
Custom dimension 195 | dimension195 | dim | ||
Custom dimension 196 | dimension196 | dim | ||
Custom dimension 197 | dimension197 | dim | ||
Custom dimension 198 | dimension198 | dim | ||
Custom dimension 199 | dimension199 | dim | ||
Custom dimension 200 | dimension200 | dim | ||
DOUBLECLICK BID MANAGER | DBM Advertiser (GA Model) | dbmClickAdvertiser | dim | DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) |
DBM Advertiser ID (GA Model) | dbmClickAdvertiserId | dim | DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Creative ID (GA Model) | dbmClickCreativeId | dim | DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Exchange (GA Model) | dbmClickExchange | dim | DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Exchange ID (GA Model) | dbmClickExchangeId | dim | DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Insertion Order (GA Model) | dbmClickInsertionOrder | dim | DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Insertion Order ID (GA Model) | dbmClickInsertionOrderId | dim | DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Line Item (GA Model) | dbmClickLineItem | dim | DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Line Item ID (GA Model) | dbmClickLineItemId | dim | DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Site (GA Model) | dbmClickSite | dim | DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Site ID (GA Model) | dbmClickSiteId | dim | DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Advertiser (DCM Model) | dbmLastEventAdvertiser | dim | DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Advertiser ID (DCM Model) | dbmLastEventAdvertiserId | dim | DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Creative ID (DCM Model) | dbmLastEventCreativeId | dim | DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Exchange (DCM Model) | dbmLastEventExchange | dim | DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Exchange ID (DCM Model) | dbmLastEventExchangeId | dim | DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Insertion Order (DCM Model) | dbmLastEventInsertionOrder | dim | DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Insertion Order ID (DCM Model) | dbmLastEventInsertionOrderId | dim | DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Line Item (DCM Model) | dbmLastEventLineItem | dim | DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Line Item ID (DCM Model) | dbmLastEventLineItemId | dim | DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Site (DCM Model) | dbmLastEventSite | dim | DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DBM Last Site ID (DCM Model) | dbmLastEventSiteId | dim | DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM) | |
DOUBLECLICK CAMPAIGN MANAGER | DFA Ad | dcmLastEventAd | dim | DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) |
DFA Ad ID (DFA Model) | dcmLastEventAdId | dim | DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Ad Type (DFA Model) | dcmLastEventAdType | dim | DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Ad Type ID (DFA Model) | dcmLastEventAdTypeId | dim | DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Advertiser (DFA Model) | dcmLastEventAdvertiser | dim | DCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Advertiser ID (DFA Model) | dcmLastEventAdvertiserId | dim | DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Attribution Type (DFA Model) | dcmLastEventAttributionType | dim | There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only) | |
DFA Campaign (DFA Model) | dcmLastEventCampaign | dim | DCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Campaign ID (DFA Model) | dcmLastEventCampaignId | dim | DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative ID (DFA Model) | dcmLastEventCreativeId | dim | DCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative (DFA Model) | dcmLastEventCreative | dim | DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Rendering ID (DFA Model) | dcmLastEventRenderingId | dim | DCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative Type (DFA Model) | dcmLastEventCreativeType | dim | DCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative Type ID (DFA Model) | dcmLastEventCreativeTypeId | dim | DCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Creative Version (DFA Model) | dcmLastEventCreativeVersion | dim | DCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Site (DFA Model) | dcmLastEventSite | dim | Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Site ID (DFA Model) | dcmLastEventSiteId | dim | DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Placement (DFA Model) | dcmLastEventSitePlacement | dim | DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Placement ID (DFA Model) | dcmLastEventSitePlacementId | dim | DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Floodlight Configuration ID (DFA Model) | dcmLastEventSpotId | dim | DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only) | |
DFA Ad (GA Model) | dcmClickAd | dim | DCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Ad ID (GA Model) | dcmClickAdId | dim | DCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Ad Type (GA Model) | dcmClickAdType | dim | DCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Ad Type ID | dcmClickAdTypeId | dim | DCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Advertiser (GA Model) | dcmClickAdvertiser | dim | DCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Advertiser ID (GA Model) | dcmClickAdvertiserId | dim | DCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Campaign (GA Model) | dcmClickCampaign | dim | DCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Campaign ID (GA Model) | dcmClickCampaignId | dim | DCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative ID (GA Model) | dcmClickCreativeId | dim | DCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative (GA Model) | dcmClickCreative | dim | DCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Rendering ID (GA Model) | dcmClickRenderingId | dim | DCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative Type (GA Model) | dcmClickCreativeType | dim | DCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative Type ID (GA Model) | dcmClickCreativeTypeId | dim | DCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Creative Version (GA Model) | dcmClickCreativeVersion | dim | DCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Site (GA Model) | dcmClickSite | dim | Site name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Site ID (GA Model) | dcmClickSiteId | dim | DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Placement (GA Model) | dcmClickSitePlacement | dim | DCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Placement ID (GA Model) | dcmClickSitePlacementId | dim | DCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Floodlight Configuration ID (GA Model) | dcmClickSpotId | dim | DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only) | |
DFA Activity | dcmFloodlightActivity | dim | DCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only) | |
DFA Activity and Group | dcmFloodlightActivityAndGroup | dim | DCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only) | |
DFA Activity Group | dcmFloodlightActivityGroup | dim | DCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only) | |
DFA Activity Group ID | dcmFloodlightActivityGroupId | dim | DCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only) | |
DFA Activity ID | dcmFloodlightActivityId | dim | DCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only) | |
DFA Advertiser ID | dcmFloodlightAdvertiserId | dim | DCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only) | |
DFA Floodlight Configuration ID | dcmFloodlightSpotId | dim | DCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only) | |
DOUBLECLICK SEARCH | SA360 Ad Group | dsAdGroup | dim | DS Ad Group (Analytics 360 only, requires integration with DS) |
SA360 Ad Group ID | dsAdGroupId | dim | DS Ad Group ID (Analytics 360 only, requires integration with DS) | |
SA360 Advertiser | dsAdvertiser | dim | DS Advertiser (Analytics 360 only, requires integration with DS) | |
SA360 Advertiser ID | dsAdvertiserId | dim | DS Advertiser ID (Analytics 360 only, requires integration with DS) | |
SA360 Agency | dsAgency | dim | DS Agency (Analytics 360 only, requires integration with DS) | |
SA360 Agency ID | dsAgencyId | dim | DS Agency ID (Analytics 360 only, requires integration with DS) | |
SA360 Campaign | dsCampaign | dim | DS Campaign (Analytics 360 only, requires integration with DS) | |
SA360 Campaign ID | dsCampaignId | dim | DS Campaign ID (Analytics 360 only, requires integration with DS) | |
SA360 Engine Account | dsEngineAccount | dim | DS Engine Account (Analytics 360 only, requires integration with DS) | |
SA360 Engine Account ID | dsEngineAccountId | dim | DS Engine Account ID (Analytics 360 only, requires integration with DS) | |
SA360 Keyword | dsKeyword | dim | DS Keyword (Analytics 360 only, requires integration with DS) | |
SA360 Keyword ID | dsKeywordId | dim | DS Keyword ID (Analytics 360 only, requires integration with DS) | |
SAMPLING | Is sampled | isSampled | dim | Has value of TRUE if the data returned by the Google Analytics API has been sampled |
DEPRECATED | Next page path | NextPagePath | dim | Please note that this field will be removed on 2020-05-12. Please note that this field will be removed on 2022-03-01 |
Offsite social action user | socialActivityUserHandle | dim | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Offsite social action user profile URL | socialActivityUserProfileUrl | dim | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Offsite social action title | socialActivityDisplayName | dim | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Offsite social action URL | socialActivityEndorsingUrl | dim | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Correlation Model ID | correlationModelId | dim | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Offsite social action type | socialActivityAction | dim | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Related Product Name | relatedProductName | dim | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Related Product Variation | relatedProductVariation | dim | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Related Product ID | relatedProductId | dim | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Queried Product Variation | queryProductVariation | dim | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Queried Product Name | queryProductName | dim | This dimension is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Queried Product ID | queryProductId | dim | This dimensions is deprecated and will be removed soon. Please note that this field will be removed on 2022-03-01 | |
Offsite social action post content | socialActivityPost | dim | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
USER/SESSION | Users | users | met | |
Sessions | Sessions | met | The total number of sessions | |
New users | newvisits | met | The number of sessions marked as a user's first sessions | |
Bounces | Bounces | met | The total number of single page (or single interaction hit) sessions for the property | |
Pageviews | Pageviews | met | The total number of pageviews for the property | |
Total time on site (seconds) | sessionDuration | met | Total duration (in seconds) of users' sessions | |
Total time on site (hours) | TimeOnSite_hours | met | ||
Bounce rate (%) | entrancebouncerate_perc | met | The percentage of single-page session (i.e., session in which the person left the property from the first page) | |
New sessions (%) | percentnewvisits_perc | met | The percentage of sessions by users who had never visited the property before | |
Avg. sessions per user | AvgVisits | met | ||
Avg. session length (min) | AvgTimeOnSite_minutes | met | ||
Avg. session length (h:m:s) | AvgTimeOnSite_hms | met | ||
Avg. session length (seconds) | average_session_length_seconds | met | ||
Avg. pageviews per session | pageviewspervisit | met | The average number of pages viewed during a session, including repeated views of a single page | |
Hits | hits | met | Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume | |
1 day active users | 1dayUsers | met | Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date | |
7 day active users | 7dayUsers | met | Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date | |
14 day active users | 14dayUsers | met | Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date | |
28 day active users | 28dayUsers | met | Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date | |
30 day active users | 30dayUsers | met | Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date | |
ECOMMERCE | Transactions | Transactions | met | The total number of transactions |
Transaction revenue | TransactionRevenue | met | The total sale revenue (excluding shipping and tax) of the transaction | |
Item revenue | ItemRevenue | met | The total revenue from purchased product items | |
Item quantity | ItemQuantity | met | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7 | |
Transaction shipping | Transactionshipping | met | The total cost of shipping | |
Transaction tax | Transactiontax | met | Total tax for the transaction | |
Unique purchases | Uniquepurchases | met | The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2 | |
Avg. revenue per user | revenuePerUser | met | The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users | |
Avg. revenue per item | revenuePerItem | met | The average revenue per item | |
Avg. revenue per session | transactionrevenuepervisit | met | Average transaction revenue for a session | |
Avg. order value | revenuepertransaction | met | The average revenue of an ecommerce transaction | |
Items per purchase | itemsPerPurchase | met | The average quantity of this item (or group of items) sold per purchase | |
Ecommerce conversion rate (%) | EcommerceConversionRate_perc | met | ||
Item revenue (local currency) | localItemRevenue | met | Product revenue in local currency | |
Transaction revenue (local currency) | localTransactionRevenue | met | Transaction revenue in local currency | |
Transaction shipping (local currency) | localTransactionShipping | met | Transaction shipping cost in local currency | |
Transaction tax (local currency) | localTransactionTax | met | Transaction tax in local currency | |
Product List Views | productListViews | met | Number of times the product appeared in a product list (Enhanced Ecommerce) | |
Product List Clicks | productListClicks | met | Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce) | |
Product List CTR (%) | productListCTR_perc | met | The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce) | |
Product Detail Views | productDetailViews | met | Number of times users viewed the product-detail page (Enhanced Ecommerce) | |
Product Adds To Cart | productAddsToCart | met | Number of times the product was added to the shopping cart (Enhanced Ecommerce) | |
Product Removes From Cart | productRemovesFromCart | met | Number of times the product was removed from the shopping cart (Enhanced Ecommerce) | |
Product Checkouts | productCheckouts | met | Number of times the product was included in the check-out process (Enhanced Ecommerce) | |
Product Refunds | productRefunds | met | Number of times a refund was issued for the product (Enhanced Ecommerce) | |
Product Refund Amount | productRefundAmount | met | Total refund amount associated with the product (Enhanced Ecommerce) | |
Product Revenue per Purchase | productRevenuePerPurchase | met | Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce) | |
Cart-to-Detail Rate (%) | cartToDetailRate_perc | met | Product adds divided by views of product details (Enhanced Ecommerce) | |
Buy-to-Detail Rate (%) | buyToDetailRate_perc | met | Unique purchases divided by views of product detail pages (Enhanced Ecommerce) | |
Quantity Added To Cart | quantityAddedToCart | met | Number of product units added to the shopping cart (Enhanced Ecommerce) | |
Quantity Removed From Cart | quantityRemovedFromCart | met | Number of product units removed from a shopping cart (Enhanced Ecommerce) | |
Quantity Checked Out | quantityCheckedOut | met | Number of product units included in check out (Enhanced Ecommerce) | |
Quantity Refunded | quantityRefunded | met | Number of product units refunded (Enhanced Ecommerce) | |
Refunds | totalRefunds | met | Number of refunds that have been issued (Enhanced Ecommerce) | |
Refund Amount | refundAmount | met | Currency amount refunded for a transaction (Enhanced Ecommerce) | |
Local Product Refund Amount | localProductRefundAmount | met | Refund amount in local currency for a given product (Enhanced Ecommerce) | |
Local Refund Amount | localRefundAmount | met | Total refund amount in local currency for the transaction (Enhanced Ecommerce) | |
Internal Promotion Clicks | internalPromotionClicks | met | The number of clicks on an internal promotion (Enhanced Ecommerce) | |
Internal Promotion Views | internalPromotionViews | met | The number of views of an internal promotion (Enhanced Ecommerce) | |
Internal Promotion CTR (%) | internalPromotionCTR_perc | met | The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce) | |
CONTENT | Pageviews | Pageviews2 | met | The total number of pageviews for the property |
Unique pageviews | UniquePageviews | met | Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination | |
Entrances | Entrances | met | The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath | |
Exits | Exits | met | The number of exits from the property | |
Total time on page (sec) | TimeOnPage | met | Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property | |
Avg. time on page (sec) | avgtimeonpage | met | The average time users spent viewing this page or a set of pages | |
Exit rate (%) | exitrate_perc | met | The percentage of exits from the property that occurred out of the total pageviews | |
Page value | pageValue | met | The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews | |
Content group 1 unique views | contentGroupUniqueViews1 | met | ||
Content group 2 unique views | contentGroupUniqueViews2 | met | ||
Content group 3 unique views | contentGroupUniqueViews3 | met | ||
Content group 4 unique views | contentGroupUniqueViews4 | met | ||
Content group 5 unique views | contentGroupUniqueViews5 | met | ||
EVENTS | Total events | TotalEvents | met | The total number of events for the profile, across all categories |
Unique events | UniqueEvents | met | The number of unique events. Events in different sessions are counted as separate events | |
Unique dimension combinations | uniqueDimensionCombinations | met | Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499 | |
Sessions with event | sessionsWithEvent | met | The total number of sessions with events | |
Event value | EventValue | met | Total value of events for the profile | |
Avg. event value | avgeventvalue | met | The average value of an event | |
Avg. events per session with event | eventspervisitwithevent | met | The average number of events per session with event | |
PAID CAMPAIGNS | Ad Impressions | Impressions | met | Total number of campaign impressions |
Ad clicks | AdClicks | met | Total number of times users have clicked on an ad to reach the property | |
Ad cost | AdCost | met | Derived cost for the advertising campaign. Its currency is the one you set in the Google Ads account | |
CPC | cpc | met | Cost to advertiser per click | |
CPM | cpm | met | Cost per thousand impressions | |
CTR | ctr | met | ||
Avg. revenue per ad click (RPC) | rpc | met | RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads | |
Return on ad spend (ROAS) (%) | roas_perc | met | Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost | |
MULTI CHANNEL FUNNELS | Total conversions | mcf:totalConversions | met | |
Total conversion value | mcf:totalConversionValue | met | ||
Assisted conversions | mcf:assistedConversions | met | ||
Assisted conversion value | mcf:assistedValue | met | ||
First interaction conversions | mcf:firstInteractionConversions | met | ||
First interaction conversion value | mcf:firstInteractionValue | met | ||
Last interaction conversions | mcf:lastInteractionConversions | met | ||
Last interaction conversion value | mcf:lastInteractionValue | met | ||
Assisted/Last click conversions ratio | mcf:assistedToLastClickRatio | met | ||
ADSENSE | AdSense ads viewed | adsenseAdsViewed | met | The number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit |
AdSense ad units viewed | adsenseAdUnitsViewed | met | The number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. For details, see https://support.google.com/adsense/answer/32715?hl=en | |
AdSense page impressions | adsensePageImpressions | met | The number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units | |
AdSense clicks | adsenseAdsClicks | met | The number of times AdSense ads on the site were clicked (requires integration with AdSense) | |
AdSense revenue | adsenseRevenue | met | The total revenue from AdSense ads | |
AdSense CTR | adsenseCTR | met | The percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense) | |
AdSense eCPM | adsenseECPM | met | The estimated cost per thousand page impressions (requires integration with AdSense). It is the AdSense Revenue per 1,000 page impressions | |
AdSense exits | adsenseExits | met | The number of sessions ended due to a user clicking on an AdSense ad (requires integration with AdSense) | |
AD EXCHANGE | AdX revenue | adxRevenue | met | The total estimated revenue from Ad Exchange ads |
SOCIAL ACTIONS | Social actions (onsite) | socialInteractions | met | The total number of social interactions |
Unique social actions (onsite) | uniqueSocialInteractions | met | The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget | |
INTERNAL SEARCH | Search uniques | Searchuniques | met | Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once |
Search sessions | searchSessions | met | The total number of sessions that included an internal search | |
Search result views | searchResultViews | met | The number of times a search result page was viewed | |
Search refinements | searchRefinements | met | The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different | |
Search exits | searchExits | met | The number of exits on the site that occurred following a search result from the site's internal search feature | |
Avg. search pageviews | avgsearchresultviews | met | The average number of times people viewed a page as a result of a search | |
Search depth | searchDepth | met | The total number of subsequent page views made after a use of the site's internal search feature | |
Avg. search depth | avgsearchdepth | met | The average number of pages people viewed after performing a search | |
Avg. search duration | avgsearchduration | met | The average time (in seconds) users, after searching, spent on the property | |
Search exit rate (%) | searchexitrate_perc | met | The percentage of searches that resulted in an immediate exit from the property | |
Percent of sessions with search | percentvisitswithsearch | met | The percentage of sessions with search | |
SITE SPEED | Avg. page load time (sec) | avgpageloadtime | met | The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser |
Avg. domain lookup time (sec) | avgdomainlookuptime | met | The average time (in seconds) spent in DNS lookup for this page | |
Avg. page download time (sec) | avgpagedownloadtime | met | The average time (in seconds) to download this page | |
Avg. redirection time (sec) | avgredirectiontime | met | The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0 | |
Avg. server connection time (sec) | avgserverconnectiontime | met | The average time (in seconds) spent in establishing a TCP connection to this page | |
Avg. server response time (sec) | avgserverresponsetime | met | The average time (in seconds) the site's server takes to respond to users' requests | |
Page load sample | pageLoadSample | met | The sample set (or count) of pageviews used to calculate the average page load time | |
Sample size used for calculating speed metrics | speedMetricsSample | met | The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime | |
DOM content loaded time (ms) | domContentLoadedTime | met | The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback | |
DOM interactive time (ms) | domInteractiveTime | met | The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded | |
Avg. DOM content loaded time (s) | avgdomContentLoadedTime | met | The average time (in seconds) the browser takes to parse the document | |
Avg. DOM interactive time (s) | avgDomInteractiveTime | met | The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts | |
DOM latency metric sample | domLatencyMetricsSample | met | Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime | |
Page load time (ms) | pageLoadTime | met | Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load. Should be divided by the page load sample metric to get the average time | |
Domain lookup time (ms) | domainLookupTime | met | The total time (in milliseconds) all samples spent in DNS lookup for this page. Should be divided by the speed metrics sample metric to get the average time | |
Page download time (ms) | pageDownloadTime | met | The total time (in milliseconds) to download this page among all samples. Should be divided by the speed metrics sample metric to get the average time | |
Redirection time (ms) | redirectionTime | met | The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0. Should be divided by the speed metrics sample metric to get the average time | |
Server connection time (ms) | serverConnectionTime | met | Total time (in milliseconds) all samples spent in establishing a TCP connection to this page. Should be divided by the speed metrics sample metric to get the average time | |
Server response time (ms) | serverResponseTime | met | The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server. Should be divided by the speed metrics sample metric to get the average time | |
APP TRACKING | Screen views | screenviews | met | The total number of screenviews |
Unique screen views | uniqueScreenviews | met | The number of unique screen views. Screen views in different sessions are counted as separate screen views | |
Screen views per session | screenviewsPerSession | met | The average number of screenviews per session | |
Avg. time on screen (sec) | avgScreenviewDuration | met | Average time (in seconds) users spent on a screen | |
EXCEPTION TRACKING | Exceptions | exceptions | met | The number of exceptions sent to Google Analytics |
Fatal exceptions | fatalExceptions | met | The number of exceptions where isFatal is set to true | |
Exceptions per screenview | exceptionsPerScreenview | met | The number of exceptions thrown divided by the number of screenviews | |
Fatal exceptions per screenview | fatalExceptionsPerScreenview | met | The number of fatal exceptions thrown divided by the number of screenviews | |
USER TIMINGS | Avg. timing value (sec) | avgTimingValue | met | |
Timing sample size | userTimingSample | met | The number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable | |
CAMPAIGN | Organic searches within a session | organicSearches | met | The number of organic searches happened in a session. This metric is search engine agnostic |
GOALS | Goal starts, all goals | goalStartsAll | met | Total number of starts for all goals defined in the profile |
Goal completions, all goals | goalCompletionsAll | met | Total number of completions for all goals defined in the profile | |
Goal conversion rate, all goals (%) | goalconversionrateall_perc | met | The percentage of sessions which resulted in a conversion to at least one of the goals | |
Total goal value | GoalValueAll | met | Total numeric value for all goals defined in the profile | |
Total value (goals + ecommerce) | totalValue | met | Total value for the property (including total revenue and total goal value) | |
Avg. goal value per session | goalvaluepervisit | met | The average goal value of a session | |
Goal 1 completions | goal1completions | met | ||
Goal 2 completions | goal2completions | met | ||
Goal 3 completions | goal3completions | met | ||
Goal 4 completions | goal4completions | met | ||
Goal 5 completions | goal5completions | met | ||
Goal 6 completions | goal6completions | met | ||
Goal 7 completions | goal7completions | met | ||
Goal 8 completions | goal8completions | met | ||
Goal 9 completions | goal9completions | met | ||
Goal 10 completions | goal10completions | met | ||
Goal 11 completions | goal11completions | met | ||
Goal 12 completions | goal12completions | met | ||
Goal 13 completions | goal13completions | met | ||
Goal 14 completions | goal14completions | met | ||
Goal 15 completions | goal15completions | met | ||
Goal 16 completions | goal16completions | met | ||
Goal 17 completions | goal17completions | met | ||
Goal 18 completions | goal18completions | met | ||
Goal 19 completions | goal19completions | met | ||
Goal 20 completions | goal20completions | met | ||
Goal 1 conversion rate (%) | goal1conversionrate_perc | met | ||
Goal 2 conversion rate (%) | goal2conversionrate_perc | met | ||
Goal 3 conversion rate (%) | goal3conversionrate_perc | met | ||
Goal 4 conversion rate (%) | goal4conversionrate_perc | met | ||
Goal 5 conversion rate (%) | goal5conversionrate_perc | met | ||
Goal 6 conversion rate (%) | goal6conversionrate_perc | met | ||
Goal 7 conversion rate (%) | goal7conversionrate_perc | met | ||
Goal 8 conversion rate (%) | goal8conversionrate_perc | met | ||
Goal 9 conversion rate (%) | goal9conversionrate_perc | met | ||
Goal 10 conversion rate (%) | goal10conversionrate_perc | met | ||
Goal 11 conversion rate (%) | goal11conversionrate_perc | met | ||
Goal 12 conversion rate (%) | goal12conversionrate_perc | met | ||
Goal 13 conversion rate (%) | goal13conversionrate_perc | met | ||
Goal 14 conversion rate (%) | goal14conversionrate_perc | met | ||
Goal 15 conversion rate (%) | goal15conversionrate_perc | met | ||
Goal 16 conversion rate (%) | goal16conversionrate_perc | met | ||
Goal 17 conversion rate (%) | goal17conversionrate_perc | met | ||
Goal 18 conversion rate (%) | goal18conversionrate_perc | met | ||
Goal 19 conversion rate (%) | goal19conversionrate_perc | met | ||
Goal 20 conversion rate (%) | goal20conversionrate_perc | met | ||
Goal 1 funnel abandon rate (%) | goal1abandonrate_perc | met | ||
Goal 2 funnel abandon rate (%) | goal2abandonrate_perc | met | ||
Goal 3 funnel abandon rate (%) | goal3abandonrate_perc | met | ||
Goal 4 funnel abandon rate (%) | goal4abandonrate_perc | met | ||
Goal 5 funnel abandon rate (%) | goal5abandonrate_perc | met | ||
Goal 6 funnel abandon rate (%) | goal6abandonrate_perc | met | ||
Goal 7 funnel abandon rate (%) | goal7abandonrate_perc | met | ||
Goal 8 funnel abandon rate (%) | goal8abandonrate_perc | met | ||
Goal 9 funnel abandon rate (%) | goal9abandonrate_perc | met | ||
Goal 10 funnel abandon rate (%) | goal10abandonrate_perc | met | ||
Goal 11 funnel abandon rate (%) | goal11abandonrate_perc | met | ||
Goal 12 funnel abandon rate (%) | goal12abandonrate_perc | met | ||
Goal 13 funnel abandon rate (%) | goal13abandonrate_perc | met | ||
Goal 14 funnel abandon rate (%) | goal14abandonrate_perc | met | ||
Goal 15 funnel abandon rate (%) | goal15abandonrate_perc | met | ||
Goal 16 funnel abandon rate (%) | goal16abandonrate_perc | met | ||
Goal 17 funnel abandon rate (%) | goal17abandonrate_perc | met | ||
Goal 18 funnel abandon rate (%) | goal18abandonrate_perc | met | ||
Goal 19 funnel abandon rate (%) | goal19abandonrate_perc | met | ||
Goal 20 funnel abandon rate (%) | goal20abandonrate_perc | met | ||
Goal 1 value | goal1value | met | ||
Goal 2 value | goal2value | met | ||
Goal 3 value | goal3value | met | ||
Goal 4 value | goal4value | met | ||
Goal 5 value | goal5value | met | ||
Goal 6 value | goal6value | met | ||
Goal 7 value | goal7value | met | ||
Goal 8 value | goal8value | met | ||
Goal 9 value | goal9value | met | ||
Goal 10 value | goal10value | met | ||
Goal 11 value | goal11value | met | ||
Goal 12 value | goal12value | met | ||
Goal 13 value | goal13value | met | ||
Goal 14 value | goal14value | met | ||
Goal 15 value | goal15value | met | ||
Goal 16 value | goal16value | met | ||
Goal 17 value | goal17value | met | ||
Goal 18 value | goal18value | met | ||
Goal 19 value | goal19value | met | ||
Goal 20 value | goal20value | met | ||
Goal 1 starts | goal1starts | met | ||
Goal 2 starts | goal2starts | met | ||
Goal 3 starts | goal3starts | met | ||
Goal 4 starts | goal4starts | met | ||
Goal 5 starts | goal5starts | met | ||
Goal 6 starts | goal6starts | met | ||
Goal 7 starts | goal7starts | met | ||
Goal 8 starts | goal8starts | met | ||
Goal 9 starts | goal9starts | met | ||
Goal 10 starts | goal10starts | met | ||
Goal 11 starts | goal11starts | met | ||
Goal 12 starts | goal12starts | met | ||
Goal 13 starts | goal13starts | met | ||
Goal 14 starts | goal14starts | met | ||
Goal 15 starts | goal15starts | met | ||
Goal 16 starts | goal16starts | met | ||
Goal 17 starts | goal17starts | met | ||
Goal 18 starts | goal18starts | met | ||
Goal 19 starts | goal19starts | met | ||
Goal 20 starts | goal20starts | met | ||
DOUBLECLICK BID MANAGER | DBM Impressions | dbmImpressions | met | DBM Total Impressions (Analytics 360 only, requires integration with DBM) |
DBM Clicks | dbmClicks | met | DBM Total Clicks (Analytics 360 only, requires integration with DBM) | |
DBM Cost | dbmCost | met | DBM Cost (Analytics 360 only, requires integration with DBM) | |
DBM CPA | dbmCPA | met | DBM Revenue eCPA (Analytics 360 only, requires integration with DBM) | |
DBM CPM | dbmCPM | met | DBM Revenue eCPM (Analytics 360 only, requires integration with DBM) | |
DBM CTR (%) | dbmCTR_perc | met | DBM CTR (Analytics 360 only, requires integration with DBM) | |
DBM CPC | dbmCPC | met | DBM Revenue eCPC (Analytics 360 only, requires integration with DBM) | |
DBM Conversions | dbmConversions | met | DBM Total Conversions (Analytics 360 only, requires integration with DBM) | |
DBM Return on ad spend (ROAS) (%) | dbmROAS_perc | met | DBM ROAS (Analytics 360 only, requires integration with DBM) | |
DOUBLECLICK CAMPAIGN MANAGER | DFA Impressions | dcmImpressions | met | DCM Total Impressions (Analytics 360 only) |
DFA Clicks | dcmClicks | met | DCM Total Clicks (Analytics 360 only) | |
DFA Cost | dcmCost | met | DCM Total Cost (Analytics 360 only) | |
DFA CTR (%) | dcmCTR_perc | met | DCM Click Through Rate (Analytics 360 only) | |
DFA CPC | dcmCPC | met | DCM Cost Per Click (Analytics 360 only) | |
DFA Conversions | dcmFloodlightQuantity | met | The number of DCM Floodlight conversions (Analytics 360 only) | |
DFA Revenue | dcmFloodlightRevenue | met | DCM Floodlight revenue (Analytics 360 only) | |
DFA ROI (%) | dcmROI_perc | met | ||
DOUBLECLICK SEARCH | SA360 Clicks | dsClicks | met | DS Clicks (Analytics 360 only, requires integration with DS) |
SA360 Cost | dsCost | met | DS Cost (Analytics 360 only, requires integration with DS) | |
SA360 Impressions | dsImpressions | met | DS Impressions (Analytics 360 only, requires integration with DS) | |
SA360 CPC | dsCPC | met | DS Cost to advertiser per click (Analytics 360 only, requires integration with DS) | |
SA360 CTR | dsCTR | met | DS Click Through Rate (Analytics 360 only, requires integration with DS) | |
SA360 Profit | dsProfit | met | DS Profit (Analytics 360 only, requires integration with DS) | |
SA360 ROAS | dsReturnOnAdSpend | met | DS Return On Ad Spend (Analytics 360 only, requires integration with DS) | |
SA360 RPC | dsRevenuePerClick | met | DS Revenue Per Click (Analytics 360 only, requires integration with DS) | |
CUSTOM | Custom metric 1 | metric1 | met | |
Custom metric 2 | metric2 | met | ||
Custom metric 3 | metric3 | met | ||
Custom metric 4 | metric4 | met | ||
Custom metric 5 | metric5 | met | ||
Custom metric 6 | metric6 | met | ||
Custom metric 7 | metric7 | met | ||
Custom metric 8 | metric8 | met | ||
Custom metric 9 | metric9 | met | ||
Custom metric 10 | metric10 | met | ||
Custom metric 11 | metric11 | met | ||
Custom metric 12 | metric12 | met | ||
Custom metric 13 | metric13 | met | ||
Custom metric 14 | metric14 | met | ||
Custom metric 15 | metric15 | met | ||
Custom metric 16 | metric16 | met | ||
Custom metric 17 | metric17 | met | ||
Custom metric 18 | metric18 | met | ||
Custom metric 19 | metric19 | met | ||
Custom metric 20 | metric20 | met | ||
Custom metric 21 | metric21 | met | ||
Custom metric 22 | metric22 | met | ||
Custom metric 23 | metric23 | met | ||
Custom metric 24 | metric24 | met | ||
Custom metric 25 | metric25 | met | ||
Custom metric 26 | metric26 | met | ||
Custom metric 27 | metric27 | met | ||
Custom metric 28 | metric28 | met | ||
Custom metric 29 | metric29 | met | ||
Custom metric 30 | metric30 | met | ||
Custom metric 31 | metric31 | met | ||
Custom metric 32 | metric32 | met | ||
Custom metric 33 | metric33 | met | ||
Custom metric 34 | metric34 | met | ||
Custom metric 35 | metric35 | met | ||
Custom metric 36 | metric36 | met | ||
Custom metric 37 | metric37 | met | ||
Custom metric 38 | metric38 | met | ||
Custom metric 39 | metric39 | met | ||
Custom metric 40 | metric40 | met | ||
Custom metric 41 | metric41 | met | ||
Custom metric 42 | metric42 | met | ||
Custom metric 43 | metric43 | met | ||
Custom metric 44 | metric44 | met | ||
Custom metric 45 | metric45 | met | ||
Custom metric 46 | metric46 | met | ||
Custom metric 47 | metric47 | met | ||
Custom metric 48 | metric48 | met | ||
Custom metric 49 | metric49 | met | ||
Custom metric 50 | metric50 | met | ||
Custom metric 51 | metric51 | met | ||
Custom metric 52 | metric52 | met | ||
Custom metric 53 | metric53 | met | ||
Custom metric 54 | metric54 | met | ||
Custom metric 55 | metric55 | met | ||
Custom metric 56 | metric56 | met | ||
Custom metric 57 | metric57 | met | ||
Custom metric 58 | metric58 | met | ||
Custom metric 59 | metric59 | met | ||
Custom metric 60 | metric60 | met | ||
Custom metric 61 | metric61 | met | ||
Custom metric 62 | metric62 | met | ||
Custom metric 63 | metric63 | met | ||
Custom metric 64 | metric64 | met | ||
Custom metric 65 | metric65 | met | ||
Custom metric 66 | metric66 | met | ||
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Custom metric 68 | metric68 | met | ||
Custom metric 69 | metric69 | met | ||
Custom metric 70 | metric70 | met | ||
Custom metric 71 | metric71 | met | ||
Custom metric 72 | metric72 | met | ||
Custom metric 73 | metric73 | met | ||
Custom metric 74 | metric74 | met | ||
Custom metric 75 | metric75 | met | ||
Custom metric 76 | metric76 | met | ||
Custom metric 77 | metric77 | met | ||
Custom metric 78 | metric78 | met | ||
Custom metric 79 | metric79 | met | ||
Custom metric 80 | metric80 | met | ||
Custom metric 81 | metric81 | met | ||
Custom metric 82 | metric82 | met | ||
Custom metric 83 | metric83 | met | ||
Custom metric 84 | metric84 | met | ||
Custom metric 85 | metric85 | met | ||
Custom metric 86 | metric86 | met | ||
Custom metric 87 | metric87 | met | ||
Custom metric 88 | metric88 | met | ||
Custom metric 89 | metric89 | met | ||
Custom metric 90 | metric90 | met | ||
Custom metric 91 | metric91 | met | ||
Custom metric 92 | metric92 | met | ||
Custom metric 93 | metric93 | met | ||
Custom metric 94 | metric94 | met | ||
Custom metric 95 | metric95 | met | ||
Custom metric 96 | metric96 | met | ||
Custom metric 97 | metric97 | met | ||
Custom metric 98 | metric98 | met | ||
Custom metric 99 | metric99 | met | ||
Custom metric 100 | metric100 | met | ||
Custom metric 101 | metric101 | met | ||
Custom metric 102 | metric102 | met | ||
Custom metric 103 | metric103 | met | ||
Custom metric 104 | metric104 | met | ||
Custom metric 105 | metric105 | met | ||
Custom metric 106 | metric106 | met | ||
Custom metric 107 | metric107 | met | ||
Custom metric 108 | metric108 | met | ||
Custom metric 109 | metric109 | met | ||
Custom metric 110 | metric110 | met | ||
Custom metric 111 | metric111 | met | ||
Custom metric 112 | metric112 | met | ||
Custom metric 113 | metric113 | met | ||
Custom metric 114 | metric114 | met | ||
Custom metric 115 | metric115 | met | ||
Custom metric 116 | metric116 | met | ||
Custom metric 117 | metric117 | met | ||
Custom metric 118 | metric118 | met | ||
Custom metric 119 | metric119 | met | ||
Custom metric 120 | metric120 | met | ||
Custom metric 121 | metric121 | met | ||
Custom metric 122 | metric122 | met | ||
Custom metric 123 | metric123 | met | ||
Custom metric 124 | metric124 | met | ||
Custom metric 125 | metric125 | met | ||
Custom metric 126 | metric126 | met | ||
Custom metric 127 | metric127 | met | ||
Custom metric 128 | metric128 | met | ||
Custom metric 129 | metric129 | met | ||
Custom metric 130 | metric130 | met | ||
Custom metric 131 | metric131 | met | ||
Custom metric 132 | metric132 | met | ||
Custom metric 133 | metric133 | met | ||
Custom metric 134 | metric134 | met | ||
Custom metric 135 | metric135 | met | ||
Custom metric 136 | metric136 | met | ||
Custom metric 137 | metric137 | met | ||
Custom metric 138 | metric138 | met | ||
Custom metric 139 | metric139 | met | ||
Custom metric 140 | metric140 | met | ||
Custom metric 141 | metric141 | met | ||
Custom metric 142 | metric142 | met | ||
Custom metric 143 | metric143 | met | ||
Custom metric 144 | metric144 | met | ||
Custom metric 145 | metric145 | met | ||
Custom metric 146 | metric146 | met | ||
Custom metric 147 | metric147 | met | ||
Custom metric 148 | metric148 | met | ||
Custom metric 149 | metric149 | met | ||
Custom metric 150 | metric150 | met | ||
Custom metric 151 | metric151 | met | ||
Custom metric 152 | metric152 | met | ||
Custom metric 153 | metric153 | met | ||
Custom metric 154 | metric154 | met | ||
Custom metric 155 | metric155 | met | ||
Custom metric 156 | metric156 | met | ||
Custom metric 157 | metric157 | met | ||
Custom metric 158 | metric158 | met | ||
Custom metric 159 | metric159 | met | ||
Custom metric 160 | metric160 | met | ||
Custom metric 161 | metric161 | met | ||
Custom metric 162 | metric162 | met | ||
Custom metric 163 | metric163 | met | ||
Custom metric 164 | metric164 | met | ||
Custom metric 165 | metric165 | met | ||
Custom metric 166 | metric166 | met | ||
Custom metric 167 | metric167 | met | ||
Custom metric 168 | metric168 | met | ||
Custom metric 169 | metric169 | met | ||
Custom metric 170 | metric170 | met | ||
Custom metric 171 | metric171 | met | ||
Custom metric 172 | metric172 | met | ||
Custom metric 173 | metric173 | met | ||
Custom metric 174 | metric174 | met | ||
Custom metric 175 | metric175 | met | ||
Custom metric 176 | metric176 | met | ||
Custom metric 177 | metric177 | met | ||
Custom metric 178 | metric178 | met | ||
Custom metric 179 | metric179 | met | ||
Custom metric 180 | metric180 | met | ||
Custom metric 181 | metric181 | met | ||
Custom metric 182 | metric182 | met | ||
Custom metric 183 | metric183 | met | ||
Custom metric 184 | metric184 | met | ||
Custom metric 185 | metric185 | met | ||
Custom metric 186 | metric186 | met | ||
Custom metric 187 | metric187 | met | ||
Custom metric 188 | metric188 | met | ||
Custom metric 189 | metric189 | met | ||
Custom metric 190 | metric190 | met | ||
Custom metric 191 | metric191 | met | ||
Custom metric 192 | metric192 | met | ||
Custom metric 193 | metric193 | met | ||
Custom metric 194 | metric194 | met | ||
Custom metric 195 | metric195 | met | ||
Custom metric 196 | metric196 | met | ||
Custom metric 197 | metric197 | met | ||
Custom metric 198 | metric198 | met | ||
Custom metric 199 | metric199 | met | ||
Custom metric 200 | metric200 | met | ||
DEPRECATED | Correlation Score | correlationScore | met | Please note that this field will be removed on 2017-06-02. Please note that this field will be removed on 2022-03-01 |
Social actions (offsite) | socialActivities | met | Please note that this field will be removed on 2017-04-11. Please note that this field will be removed on 2022-03-01 | |
Queried Product Quantity | queryProductQuantity | met | Please note that this field will be removed on 2017-06-02. Please note that this field will be removed on 2022-03-01 | |
Related Product Quantity | relatedProductQuantity | met | Please note that this field will be removed on 2017-06-02. Please note that this field will be removed on 2022-03-01 |