Field list for Google Search Ads 360

16 metrics and 108 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearYeardimYear, e.g. 2017
Year & monthYearmonthdimYear and month, e.g. 2017|06
Year & week (Sun-Sat)yearweekdimYear and week for US weeks, e.g. 2017|08
Year & week (Mon-Sun)yearweekisodimYear and week for ISO weeks, e.g. 2017|08
MonthMonthdimMonth, e.g. 6
Week (Sun-Sat)weekdimUS week number, e.g. 51
Week (Mon-Sun)weekisodimISO week number, e.g. 51
Week (Mon-Sun, dates)yearweekiso_daterangedim
Day of monthdayOfMonthdimDay of month, e.g. 2
Day of week (numeric)dayOfWeekNumericdimDay of week name for ISO weeks, e.g. 1 Sunday
Day of week (name)dayOfWeekNamedimDay of week name for US weeks, e.g. 0 Sunday
DateDatedimDate, e.g. 2017-01-31
ACCOUNTAccountaccountdimEngine account name
Account IDaccountIddimDS engine account ID
Engine IDaccountEngineIddimID of the account in the external engine account
Account typeaccountTypedimEngine account type: Google AdWords, Microsoft Advertising, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping
AgencyagencydimAgency name
Agency IDagencyIddimDS agency ID
AdvertiseradvertiserdimAdvertiser name
Advertiser IDadvertiserIddimDS advertiser ID
CurrencyaccountCurrencyCodedimCurrency code of the engine account in ISO 4217 format
Time zoneaccountTimeZonedimTime zone of the engine account in IANA Time Zone Database format, such as America/New_York
StatusstatusdimThe status of the account: Active, Paused, or Removed.
CAMPAIGNCampaigncampaigndimCampaign name
Campaign IDcampaignIddimDS campaign ID
Campaign StatuscampaignStatusdimThe status of the campaign: Active, Paused, or Removed
Campaign typecampaignTypedimIndicates the type of campaign: Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, or Universal app
Engine IDcampaignEngineIddimID of the campaign in the external engine account
Daily budgetdailyBudgetdimDaily budget of the campaign
Monthly budgetmonthlyBudgetdimMonthly budget of the campaign
Delivery methoddeliveryMethoddimBudget delivery method of the campaign: Standard or Accelerated
Ad rotationadRotationdimAd serving rotation used by the ad group: Optimize or Rotate indefinitely
LabelscampaignLabelsdimNames of labels directly assigned to this campaign; inherited labels are not included
Start datecampaignStartDatedimStart date of the campaign
End datecampaignEndDatedimEnd date of the campaign
AD GROUPAd groupadGroupdimAd group name
Ad group IDadGroupIddimDS ad group ID
Ad group statusadGroupStatusdimThe status of the ad group: Active, Paused, or Removed
Ad group labelsadGroupLabelsdimNames of labels directly assigned to this ad group; inherited labels are not included
Engine IDadGroupEngineIddimID of the ad group in the external engine account
Start dateadGroupStartDatedimStart date of the ad group
End dateadGroupEndDatedimEnd date of the ad group
Search max CPCadGroupSearchMaxCpcdimDefault bid for search keywords in this ad group
Broad max CPCadGroupBroadMaxCpcdimDefault bid for broad match search keywords in this ad group (Microsoft Advertising only)
Exact max CPCadGroupExactMaxCpcdimDefault bid for exact match keywords in this ad group (Microsoft Advertising only)
Phrase max CPCadGroupPhraseMaxCpcdimDefault bid for phrasematch search keywords in this ad group (Microsoft Advertising only)
Content max CPCadGroupContentMaxCpcdimDefault bid for content keywords in this ad group
Mobile bid adjustmentadGroupMobileBidAdjustmentdimThe percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine
ADAdaddimAd name
Ad IDadIddimDS ad ID. A value of 0 indicates that the ad is unattributed
Ad statusadStatusdimThe status of the ad: Active, Paused, or Removed. Note that campaigns, ad groups, keywords, and ads each have their own status. See status
Ad engine IDadEngineIddimID of the ad in the external engine account
Ad engine statusadEngineStatusdimAdditional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, creative deleted, creative approved family safe, etc
Ad headlineadHeadlinedimAd headline
Ad headline 2adHeadline2dimAd headline 2; not available for some engines
Ad labelsadLabelsdimNames of labels directly assigned to this ad; inherited labels are not included
Ad description 1adDescription1dimAd description line 1
Ad description 2adDescription2dimAd description line 2; not available for some engines
Ad path field 1adPathField1dimAd path field 1. Path fields 1 and 2 are combined with ad display URL to form the URL that is shown on an ad
Ad path field 2adPathField2dimAd path field 2. Path fields 1 and 2 are combined with ad display URL to form the URL that is shown on an ad
Ad display URLadDisplayUrldimAd display URL
Ad landing pageadLandingPagedimAd landing page. See Landing page and clickserver URLs
Ad typeadTypedimThe type of ad: Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search
Ad promotion lineadPromotionLinedimAd promotion line. A short promotional message for a product ad
KEYWORDKeywordkeywordTextdimKeyword text
Keyword IDkeywordIddimDS keyword ID. A value of 0 indicates that the keyword is unattributed
Keyword statuskeywordStatusdimThe status of the keyword: Active, Paused, or Removed. Note that campaigns, ad groups, keywords, and ads each have their own status. See status
Keyword engine IDkeywordEngineIddimID of the keyword in the external engine account
Keyword engine statuskeywordEngineStatusdimAdditional status of the keyword in the external engine account. Possible statuses (depending on the type of external account) include criterion rarely served, criterion below first page bid, criterion low quality score, review, campaign paused, etc
Match typekeywordMatchTypedimKeyword match type: Broad, Exact, Phrase, or Content
Max CPCkeywordMaxCpcdimOverrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks an ad for this specific keyword. If this field is empty, the keyword will use the ad group's max CPC
Max CPC (effective)effectiveKeywordMaxCpcdimThe max CPC (maximum cost-per-click) that is in effect for this keyword. This will be either the same value as the ad group's max CPC or, if the keyword is overriding the ad group's setting, the keyword's own max CPC
Max bidkeywordMaxBiddimIf this keyword is managed by a DS bid strategy, the bid strategy will never raise bids above this limit
Min bidkeywordMinBiddimIf this keyword is managed by a DS bid strategy, the bid strategy will never lower bids below this limit
LabelskeywordLabelsdimNames of labels directly assigned to this keyword; inherited labels are not included
Landing pagekeywordLandingPagedimThe final URL that a user would visit after clicking on your ad. See Landing page and clickserver URLs
Is display?isDisplayKeyworddimIndicates whether this is a placeholder keyword that is used for display and placement reporting
Click server URLkeywordClickserverUrldimThe URL that DS uses to track activity. A user who clicks an ad would visit the clickserver URL first, and then be redirected to the final landing page
SEARCHSearch querysearchQuerydim
Click typeserpTypedimThe type of search result that Google users clicked
FLOODLIGHTFloodlight activityfloodlightActivitydimFloodlight activity name
Floodlight activity IDfloodlightActivityIddimDS Floodlight activity ID
Floodlight activity tagfloodlightActivityTagdimFloodlight activity tag
Floodlight groupfloodlightGroupdimFloodlight group name
Type of conversions generated by Floodlight activitiesfloodlightGroupConversionTypedimThe type of conversions generated by Floodlight activities in this group: Action or Transaction
Floodlight group IDfloodlightGroupIddimDS Floodlight group ID
Floodlight group tagfloodlightGroupTagdimFloodlight group tag
TARGETINGCountrycountryTargetsdimCountry targets included in the campaign
ProvinceprovinceTargetsdimProvince targets included in the campaign
MetrometroTargetsdimMetro targets included in the campaign
CitycityTargetsdimCity targets included in the campaign
DevicedeviceSegmentdimDevice targets at the campaign level; a combination of Desktop, Mobile, Tablet, or Other
Effective device targetseffectiveDeviceTargetsdimEffective device targets at the campaign level; a combination of Desktop, Mobile, Tablet, or Other.
LanguagelanguageTargetsdimLanguage targets at the campaign level
Location targetlocationTargetNamedimThe name of the location target
Location target bid modifierlocationTargetBidModifierdimThe bid adjustment associated with the location target
Campaign target IDcampaignTargetIddimThe ID DS generated for a campaign target
Ad group target IDadGroupTargetIddimThe ID DS generated for an ad group target
Dynamic ad target conditionsdynamicSearchAdsTargetConditionsdimThe criteria the dynamic ad target uses to select pages under the site domain
Dynamic ad target CPC biddynamicSearchAdsTargetCpcBiddimThe dynamic ad target's max CPC (maximum cost per click) setting
Dynamic ad target destination URLdynamicSearchAdsTargetLandingPageUrldimThe dynamic ad target's destination URL
Dynamic ad target coveragedynamicSearchAdsTargetCoveragedimThe percentage of pages on the advertiser's site that the dynamic ad target matches
Age target rangeageTargetAgeRangedimThe age range of age target
Age target bid modifierageTargetBidModifierdimThe bid adjustment associated with the age target
Gender target typegenderTargetGenderTypedimThe gender type of gender target: Male, Female, Unknown
Gender target bid modifiergenderTargetBidModifierdimThe bid adjustment associated with the gender target
REMARKETINGEngine remarketing listengineRemarketingListdimThe name of the remarketing list associated with the target
Engine remarketing list bid modifierengineRemarketingListBidModifierdimThe bid adjustment associated with the target
ENGINE STATSImpressionsimprmetThe total number of impressions
Average positionavgPosmetAverage position
ClicksclicksmetAggregate clicks
CTR (%)ctr_percmetAverage click-through rate.
CostcostmetAggregate cost paid to engine account(s)
CPCavgCpcmetAverage cost per click
CPMavgCpmmetAverage cost per thousand impressions
DS VisitsvisitsmetThe total number of DS visits
IMPRESSION SHAREDisplay impression sharedisplayImpressionSharemetAdWords only. The impressions you have received on the Display Network divided by the estimated number of impressions you were eligible to receive
Display lost impression share (budget)displayBudgetLostImpressionSharemetAdWords only. The percentage of time that your ads weren't shown on the Display Network due to insufficient budget
Display lost impression share (rank)displayRankLostImpressionSharemetAdWords only. The percentage of time that your ads werenu2019t shown on the Display Network due to poor Ad Rank
Search impression sharesearchImpressionSharemetAdWords and Microsoft Advertising only. The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive
Search lost impression share (budget)searchBudgetLostImpressionSharemetAdWords and Microsoft Advertising only. The percentage of time that your ads weren't shown on the Search Network due to insufficient budget
Search lost impression share (rank)searchRankLostImpressionSharemetAdWords and Microsoft Advertising only. The percentage of time that your ads werenu2019t shown on the Search Network due to poor Ad Rank
ADWORDSConversionsadWordsConversionValuemetAggregate value of AdWords conversions
One-per-click conversions.adWordsConversionsmetThe data that the advertiser has set up to be reported in the AdWords Conversions column
Many-per-click conversions.adWordsConversionsManyPerClickmet
View-through conversions.adWordsViewThroughConversionsmetThe total number of AdWords view-through conversions
DFAActionsdfaActionsmetThe total number of DFA actions
RevenuedfaRevenuemetAggregate revenue generated by DFA transactions
TransactionsdfaTransactionsmetThe total number of DFA transactions
Weighted actionsdfaWeightedActionsmetWeighted sum of DFA actions
SEARCHPaid impressionspaidImpressionsmetThe number of times an ad has appeared on a search results page or on a website in the Google Network after someone entered the search query
Paid clickspaidClicksmetThe number of times someone clicked an ad after entering the search query
Organic clicksorganicClicksmetThe number of clicks on unpaid search results for your site after someone entered the search query
Paid and organic clickspaidAndOrganicClicksmetThe number of clicks on either one of your ads ad or an unpaid search result for your site after someone entered the search query
Organic queriesorganicQueriesmetThe total number of times users have entered the search query and saw at least one organic search result from your site
Paid and organic queriespaidAndOrganicQueriesmetThe total number of times users have entered the search query and saw at least one of your ads or at least one organic search result from your site
Paid CTRpaidCtrmetThe click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the search query
Organic CTRorganicCtrmetThe rate at which people who see unpaid search results for your site end up clicking an unpaid result and landing on your site
Paid average positionpaidAvgPosmetThe average position in which the ad appears after someone entered the search query
Paid CPCpaidCostPerClickmetThe average cost per click for an ad. This is the average amount you pay each time someone clicks your ad
IBM DIGITAL ANALYTICSProduct viewsibmAnalyticsProductViewsmet
Shopping cart additionsibmAnalyticsCartAdditionsmet
PurchasesibmAnalyticsPurchasesmet
ConversionsibmAnalyticsConversionsmet
OrdersibmAnalyticsOrdersmet
Cart revenueibmAnalyticsCartRevenuemet
Purchased revenueibmAnalyticsPurchasedRevenuemet
Order revenueibmAnalyticsOrderRevenuemet
Items in cartibmAnalyticsItemsInCartmet
Purchased itemsibmAnalyticsPurchasedItemsmet
AdandonmentsibmAnalyticsAbandonmentsmet
Abandoned itemsibmAnalyticsAbandonedItemsmet
Abandoned item revenueibmAnalyticsAbandonedItemRevenuemet