Field list for Google Search Ads 360

15 metrics and 88 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearYeardim
Year & monthYearmonthdim
Year & week (Sun-Sat)yearweekdim
Year & week (Mon-Sun)yearweekisodim
MonthMonthdim
Week (Sun-Sat)weekdim
Week (Mon-Sun)weekisodim
Week (Mon-Sun, dates)yearweekiso_daterangedim
Day of monthdayOfMonthdim
Day of week (numeric)dayOfWeekNumericdim
Day of week (name)dayOfWeekNamedim
DateDatedim
ACCOUNTAccountaccountdim
Account IDaccountIddim
Engine IDaccountEngineIddim
Account typeaccountTypedim
CurrencyaccountCurrencyCodedim
Time zoneaccountTimeZonedim
Statusstatusdim
CAMPAIGNCampaigncampaigndim
Campaign IDcampaignIddim
Campaign StatuscampaignStatusdim
Campaign typecampaignTypedim
Engine IDcampaignEngineIddim
Daily budgetdailyBudgetdim
Monthly budgetmonthlyBudgetdim
Delivery methoddeliveryMethoddim
Ad rotationadRotationdim
LabelscampaignLabelsdim
Start datecampaignStartDatedim
End datecampaignEndDatedim
AD GROUPAd groupadGroupdim
Ad group IDadGroupIddim
Ad group labelsadGroupLabelsdim
Engine IDadGroupEngineIddim
Start dateadGroupStartDatedim
End dateadGroupEndDatedim
Search max CPCadGroupSearchMaxCpcdim
Broad max CPCadGroupBroadMaxCpcdim
Exact max CPCadGroupExactMaxCpcdim
Phrase max CPCadGroupPhraseMaxCpcdim
Content max CPCadGroupContentMaxCpcdim
Mobile bid adjustmentadGroupMobileBidAdjustmentdim
ADAdaddim
Ad IDadIddim
Ad statusadStatusdim
Ad engine IDadEngineIddim
Ad engine statusadEngineStatusdim
Ad headlineadHeadlinedim
Ad headline 2adHeadline2dim
Ad labelsadLabelsdim
Ad description 1adDescription1dim
Ad description 2adDescription2dim
Ad path field 1adPathField1dim
Ad path field 2adPathField2dim
Ad display URLadDisplayUrldim
Ad landing pageadLandingPagedim
Ad typeadTypedim
Ad promotion lineadPromotionLinedim
KEYWORDKeywordkeywordTextdim
Keyword IDkeywordIddim
Keyword statuskeywordStatusdim
Keyword engine IDkeywordEngineIddim
Keyword engine statuskeywordEngineStatusdim
Match typekeywordMatchTypedim
Max CPCkeywordMaxCpcdim
Max CPC (effective)effectiveKeywordMaxCpcdim
Max bidkeywordMaxBiddim
Min bidkeywordMinBiddim
LabelskeywordLabelsdim
Landing pagekeywordLandingPagedim
Is display?isDisplayKeyworddim
Click server URLkeywordClickserverUrldim
SEARCHSearch querysearchQuerydim
Click typeserpTypedim
FLOODLIGHTFloodlight activityfloodlightActivitydim
Floodlight activity IDfloodlightActivityIddim
Floodlight activity tagfloodlightActivityTagdim
Floodlight groupfloodlightGroupdim
Type of conversions generated by Floodlight activitiesfloodlightGroupConversionTypedim
Floodlight group IDfloodlightGroupIddim
Floodlight group tagfloodlightGroupTagdim
TARGETINGCountrycountryTargetsdim
ProvinceprovinceTargetsdim
MetrometroTargetsdim
CitycityTargetsdim
DevicedeviceTargetsdim
LanguagelanguageTargetsdim
ENGINE STATSImpressionsimprmet
Average positionavgPosmet
Clicksclicksmet
CTR (%)ctr_percmet
Costcostmet
CPCavgCpcmet
CPMavgCpmmet
DS Visitsvisitsmet
IMPRESSION SHAREDisplay impression sharedisplayImpressionSharemet
Display lost impression share (budget)displayBudgetLostImpressionSharemet
Display lost impression share (rank)displayRankLostImpressionSharemet
Search impression sharesearchImpressionSharemet
Search lost impression share (budget)searchBudgetLostImpressionSharemet
Search lost impression share (rank)searchRankLostImpressionSharemet
ADWORDSConversionsadWordsConversionValuemet
One-per-click conversions.adWordsConversionsmet
Many-per-click conversions.adWordsConversionsManyPerClickmet
View-through conversions.adWordsViewThroughConversionsmet
DFAActionsdfaActionsmet
RevenuedfaRevenuemet
TransactionsdfaTransactionsmet
Weighted actionsdfaWeightedActionsmet
SEARCHPaid impressionspaidImpressionsmet
Paid clickspaidClicksmet
Organic clicksorganicClicksmet
Paid and organic clickspaidAndOrganicClicksmet
Organic queriesorganicQueriesmet
Paid and organic queriespaidAndOrganicQueriesmet
Paid CTRpaidCtrmet
Organic CTRorganicCtrmet
Paid average positionpaidAvgPosmet
Paid CPCpaidCostPerClickmet
IBM DIGITAL ANALYTICSProduct viewsibmAnalyticsProductViewsmet
Shopping cart additionsibmAnalyticsCartAdditionsmet
PurchasesibmAnalyticsPurchasesmet
ConversionsibmAnalyticsConversionsmet
OrdersibmAnalyticsOrdersmet
Cart revenueibmAnalyticsCartRevenuemet
Purchased revenueibmAnalyticsPurchasedRevenuemet
Order revenueibmAnalyticsOrderRevenuemet
Items in cartibmAnalyticsItemsInCartmet
Purchased itemsibmAnalyticsPurchasedItemsmet
AdandonmentsibmAnalyticsAbandonmentsmet
Abandoned itemsibmAnalyticsAbandonedItemsmet
Abandoned item revenueibmAnalyticsAbandonedItemRevenuemet