Field list for Google Search Ads 360

16 metrics and 107 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearYeardimYear, e.g. 2017
Year & monthYearmonthdimYear and month, e.g. 2017|06
Year & week (Sun-Sat)yearweekdimYear and week for US weeks, e.g. 2017|08
Year & week (Mon-Sun)yearweekisodimYear and week for ISO weeks, e.g. 2017|08
MonthMonthdimMonth, e.g. 6
Week (Sun-Sat)weekdimUS week number, e.g. 51
Week (Mon-Sun)weekisodimISO week number, e.g. 51
Week (Mon-Sun, dates)yearweekiso_daterangedim
Day of monthdayOfMonthdimDay of month, e.g. 2
Day of week (numeric)dayOfWeekNumericdimDay of week name for ISO weeks, e.g. 1 Sunday
Day of week (name)dayOfWeekNamedimDay of week name for US weeks, e.g. 0 Sunday
DateDatedimDate, e.g. 2017-01-31
ACCOUNTAccountaccountdimEngine account name.
Account IDaccountIddimDS engine account ID.
Engine IDaccountEngineIddimID of the account in the external engine account.
Account typeaccountTypedimEngine account type: Google AdWords, Microsoft Advertising, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping.
AgencyagencydimAgency name
Agency IDagencyIddimDS agency ID
AdvertiseradvertiserdimAdvertiser name
Advertiser IDadvertiserIddimDS advertiser ID
CurrencyaccountCurrencyCodedimCurrency code of the engine account in ISO 4217 format.
Time zoneaccountTimeZonedimTime zone of the engine account in IANA Time Zone Database format, such as America/New_York.
StatusstatusdimThe status of the account: Active, Paused, or Removed.
CAMPAIGNCampaigncampaigndimCampaign name.
Campaign IDcampaignIddimDS campaign ID.
Campaign StatuscampaignStatusdimIndicates the type of campaign: Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, or Universal app.
Campaign typecampaignTypedim
Engine IDcampaignEngineIddimID of the campaign in the external engine account.
Daily budgetdailyBudgetdimDaily budget of the campaign.
Monthly budgetmonthlyBudgetdimMonthly budget of the campaign.
Delivery methoddeliveryMethoddimBudget delivery method of the campaign: Standard or Accelerated.
Ad rotationadRotationdimAd serving rotation used by the ad group: Optimize or Rotate indefinitely.
LabelscampaignLabelsdimNames of labels directly assigned to this campaign; inherited labels are not included.
Start datecampaignStartDatedimStart date of the campaign.
End datecampaignEndDatedimEnd date of the campaign.
AD GROUPAd groupadGroupdimAd group name.
Ad group IDadGroupIddimDS ad group ID.
Ad group statusadGroupStatusdimThe status of the ad group: Active, Paused, or Removed.
Ad group labelsadGroupLabelsdimNames of labels directly assigned to this ad group; inherited labels are not included.
Engine IDadGroupEngineIddimID of the ad group in the external engine account.
Start dateadGroupStartDatedimStart date of the ad group.
End dateadGroupEndDatedimEnd date of the ad group.
Search max CPCadGroupSearchMaxCpcdimDefault bid for search keywords in this ad group.
Broad max CPCadGroupBroadMaxCpcdimDefault bid for broad match search keywords in this ad group (Microsoft Advertising only).
Exact max CPCadGroupExactMaxCpcdimDefault bid for exact match keywords in this ad group (Microsoft Advertising only).
Phrase max CPCadGroupPhraseMaxCpcdimDefault bid for phrasematch search keywords in this ad group (Microsoft Advertising only).
Content max CPCadGroupContentMaxCpcdimDefault bid for content keywords in this ad group.
Mobile bid adjustmentadGroupMobileBidAdjustmentdimThe percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
ADAdaddimAd name.
Ad IDadIddimDS ad ID. A value of 0 indicates that the ad is unattributed.
Ad statusadStatusdimThe status of the ad: Active, Paused, or Removed. Note that campaigns, ad groups, keywords, and ads each have their own status. See status.
Ad engine IDadEngineIddimID of the ad in the external engine account.
Ad engine statusadEngineStatusdimAdditional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, creative deleted, creative approved family safe, etc.
Ad headlineadHeadlinedimAd headline.
Ad headline 2adHeadline2dimAd headline 2; not available for some engines.
Ad labelsadLabelsdimNames of labels directly assigned to this ad; inherited labels are not included.
Ad description 1adDescription1dimAd description line 1.
Ad description 2adDescription2dimAd description line 2; not available for some engines.
Ad path field 1adPathField1dimAd path field 1. Path fields 1 and 2 are combined with ad display URL to form the URL that is shown on an ad.
Ad path field 2adPathField2dimAd path field 2. Path fields 1 and 2 are combined with ad display URL to form the URL that is shown on an ad.
Ad display URLadDisplayUrldimAd display URL.
Ad landing pageadLandingPagedimAd landing page. See Landing page and clickserver URLs.
Ad typeadTypedimThe type of ad: Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search.
Ad promotion lineadPromotionLinedimAd promotion line. A short promotional message for a product ad.
KEYWORDKeywordkeywordTextdimKeyword text.
Keyword IDkeywordIddimDS keyword ID. A value of 0 indicates that the keyword is unattributed.
Keyword statuskeywordStatusdimThe status of the keyword: Active, Paused, or Removed. Note that campaigns, ad groups, keywords, and ads each have their own status. See status.
Keyword engine IDkeywordEngineIddimID of the keyword in the external engine account.
Keyword engine statuskeywordEngineStatusdimAdditional status of the keyword in the external engine account. Possible statuses (depending on the type of external account) include criterion rarely served, criterion below first page bid, criterion low quality score, review, campaign paused, etc.
Match typekeywordMatchTypedimKeyword match type: Broad, Exact, Phrase, or Content.
Max CPCkeywordMaxCpcdimOverrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks an ad for this specific keyword. If this field is empty, the keyword will use the ad group's max CPC.
Max CPC (effective)effectiveKeywordMaxCpcdimThe max CPC (maximum cost-per-click) that is in effect for this keyword. This will be either the same value as the ad group's max CPC or, if the keyword is overriding the ad group's setting, the keyword's own max CPC.
Max bidkeywordMaxBiddimIf this keyword is managed by a DS bid strategy, the bid strategy will never raise bids above this limit.
Min bidkeywordMinBiddimIf this keyword is managed by a DS bid strategy, the bid strategy will never lower bids below this limit.
LabelskeywordLabelsdimNames of labels directly assigned to this keyword; inherited labels are not included.
Landing pagekeywordLandingPagedimThe final URL that a user would visit after clicking on your ad. See Landing page and clickserver URLs.
Is display?isDisplayKeyworddimIndicates whether this is a placeholder keyword that is used for display and placement reporting.
Click server URLkeywordClickserverUrldimThe URL that DS uses to track activity. A user who clicks an ad would visit the clickserver URL first, and then be redirected to the final landing page.
SEARCHSearch querysearchQuerydim
Click typeserpTypedimThe type of search result that Google users clicked.
FLOODLIGHTFloodlight activityfloodlightActivitydimFloodlight activity name.
Floodlight activity IDfloodlightActivityIddimDS Floodlight activity ID.
Floodlight activity tagfloodlightActivityTagdimFloodlight activity tag.
Floodlight groupfloodlightGroupdimFloodlight group name.
Type of conversions generated by Floodlight activitiesfloodlightGroupConversionTypedimThe type of conversions generated by Floodlight activities in this group: Action or Transaction.
Floodlight group IDfloodlightGroupIddimDS Floodlight group ID.
Floodlight group tagfloodlightGroupTagdimFloodlight group tag.
TARGETINGCountrycountryTargetsdimCountry targets included in the campaign.
ProvinceprovinceTargetsdimProvince targets included in the campaign.
MetrometroTargetsdimMetro targets included in the campaign.
CitycityTargetsdimCity targets included in the campaign.
DevicedeviceTargetsdimDevice targets at the campaign level; a combination of Desktop, Mobile, Tablet, or Other.
LanguagelanguageTargetsdimLanguage targets at the campaign level.
Location targetlocationTargetNamedimThe name of the location target.
Location target bid modifierlocationTargetBidModifierdimThe bid adjustment associated with the location target.
Campaign target IDcampaignTargetIddimThe ID DS generated for a campaign target.
Ad group target IDadGroupTargetIddimThe ID DS generated for an ad group target.
Dynamic ad target conditionsdynamicSearchAdsTargetConditionsdimThe criteria the dynamic ad target uses to select pages under the site domain.
Dynamic ad target CPC biddynamicSearchAdsTargetCpcBiddimThe dynamic ad target's max CPC (maximum cost per click) setting.
Dynamic ad target destination URLdynamicSearchAdsTargetLandingPageUrldimThe dynamic ad target's destination URL.
Dynamic ad target coveragedynamicSearchAdsTargetCoveragedimThe percentage of pages on the advertiser's site that the dynamic ad target matches.
Age target rangeageTargetAgeRangedimThe age range of age target.
Age target bid modifierageTargetBidModifierdimThe bid adjustment associated with the age target.
Gender target typegenderTargetGenderTypedimThe gender type of gender target: Male, Female, Unknown.
Gender target bid modifiergenderTargetBidModifierdimThe bid adjustment associated with the gender target.
REMARKETINGEngine remarketing listengineRemarketingListdimThe name of the remarketing list associated with the target.
Engine remarketing list bid modifierengineRemarketingListBidModifierdimThe bid adjustment associated with the target.
ENGINE STATSImpressionsimprmetThe total number of impressions.
Average positionavgPosmetAverage position.
ClicksclicksmetAggregate clicks.
CTR (%)ctr_percmetAverage click-through rate.
CostcostmetAggregate cost paid to engine account(s).
CPCavgCpcmetAverage cost per click.
CPMavgCpmmetAverage cost per thousand impressions.
DS VisitsvisitsmetThe total number of DS visits.
IMPRESSION SHAREDisplay impression sharedisplayImpressionSharemetAdWords only. The impressions you have received on the Display Network divided by the estimated number of impressions you were eligible to receive.
Display lost impression share (budget)displayBudgetLostImpressionSharemetAdWords only. The percentage of time that your ads weren't shown on the Display Network due to insufficient budget.
Display lost impression share (rank)displayRankLostImpressionSharemetAdWords only. The percentage of time that your ads werenu2019t shown on the Display Network due to poor Ad Rank.
Search impression sharesearchImpressionSharemetAdWords and Microsoft Advertising only. The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive.
Search lost impression share (budget)searchBudgetLostImpressionSharemetAdWords and Microsoft Advertising only. The percentage of time that your ads weren't shown on the Search Network due to insufficient budget.
Search lost impression share (rank)searchRankLostImpressionSharemetAdWords and Microsoft Advertising only. The percentage of time that your ads werenu2019t shown on the Search Network due to poor Ad Rank.
ADWORDSConversionsadWordsConversionValuemetAggregate value of AdWords conversions.
One-per-click conversions.adWordsConversionsmetThe data that the advertiser has set up to be reported in the AdWords Conversions column.
Many-per-click conversions.adWordsConversionsManyPerClickmet
View-through conversions.adWordsViewThroughConversionsmetThe total number of AdWords view-through conversions.
DFAActionsdfaActionsmetThe total number of DFA actions.
RevenuedfaRevenuemetAggregate revenue generated by DFA transactions.
TransactionsdfaTransactionsmetThe total number of DFA transactions.
Weighted actionsdfaWeightedActionsmetWeighted sum of DFA actions.
SEARCHPaid impressionspaidImpressionsmetThe number of times an ad has appeared on a search results page or on a website in the Google Network after someone entered the search query.
Paid clickspaidClicksmetThe number of times someone clicked an ad after entering the search query.
Organic clicksorganicClicksmetThe number of clicks on unpaid search results for your site after someone entered the search query.
Paid and organic clickspaidAndOrganicClicksmetThe number of clicks on either one of your ads ad or an unpaid search result for your site after someone entered the search query.
Organic queriesorganicQueriesmetThe total number of times users have entered the search query and saw at least one organic search result from your site.
Paid and organic queriespaidAndOrganicQueriesmetThe total number of times users have entered the search query and saw at least one of your ads or at least one organic search result from your site.
Paid CTRpaidCtrmetThe click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the search query.
Organic CTRorganicCtrmetThe rate at which people who see unpaid search results for your site end up clicking an unpaid result and landing on your site.
Paid average positionpaidAvgPosmetThe average position in which the ad appears after someone entered the search query.
Paid CPCpaidCostPerClickmetThe average cost per click for an ad. This is the average amount you pay each time someone clicks your ad.
IBM DIGITAL ANALYTICSProduct viewsibmAnalyticsProductViewsmet
Shopping cart additionsibmAnalyticsCartAdditionsmet
PurchasesibmAnalyticsPurchasesmet
ConversionsibmAnalyticsConversionsmet
OrdersibmAnalyticsOrdersmet
Cart revenueibmAnalyticsCartRevenuemet
Purchased revenueibmAnalyticsPurchasedRevenuemet
Order revenueibmAnalyticsOrderRevenuemet
Items in cartibmAnalyticsItemsInCartmet
Purchased itemsibmAnalyticsPurchasedItemsmet
AdandonmentsibmAnalyticsAbandonmentsmet
Abandoned itemsibmAnalyticsAbandonedItemsmet
Abandoned item revenueibmAnalyticsAbandonedItemRevenuemet