Dimension list for Google Search Ads 360

107 dimensions available

CategoryFieldCodeDescription
TIMEYearYearYear, e.g. 2017
Year & monthYearmonthYear and month, e.g. 2017|06
Year & week (Sun-Sat)yearweekYear and week for US weeks, e.g. 2017|08
Year & week (Mon-Sun)yearweekisoYear and week for ISO weeks, e.g. 2017|08
MonthMonthMonth, e.g. 6
Week (Sun-Sat)weekUS week number, e.g. 51
Week (Mon-Sun)weekisoISO week number, e.g. 51
Week (Mon-Sun, dates)yearweekiso_daterange
Day of monthdayOfMonthDay of month, e.g. 2
Day of week (numeric)dayOfWeekNumericDay of week name for ISO weeks, e.g. 1 Sunday
Day of week (name)dayOfWeekNameDay of week name for US weeks, e.g. 0 Sunday
DateDateDate, e.g. 2017-01-31
ACCOUNTAccountaccountEngine account name.
Account IDaccountIdDS engine account ID.
Engine IDaccountEngineIdID of the account in the external engine account.
Account typeaccountTypeEngine account type: Google AdWords, Microsoft Advertising, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping.
AgencyagencyAgency name
Agency IDagencyIdDS agency ID
AdvertiseradvertiserAdvertiser name
Advertiser IDadvertiserIdDS advertiser ID
CurrencyaccountCurrencyCodeCurrency code of the engine account in ISO 4217 format.
Time zoneaccountTimeZoneTime zone of the engine account in IANA Time Zone Database format, such as America/New_York.
StatusstatusThe status of the account: Active, Paused, or Removed.
CAMPAIGNCampaigncampaignCampaign name.
Campaign IDcampaignIdDS campaign ID.
Campaign StatuscampaignStatusIndicates the type of campaign: Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, or Universal app.
Campaign typecampaignType
Engine IDcampaignEngineIdID of the campaign in the external engine account.
Daily budgetdailyBudgetDaily budget of the campaign.
Monthly budgetmonthlyBudgetMonthly budget of the campaign.
Delivery methoddeliveryMethodBudget delivery method of the campaign: Standard or Accelerated.
Ad rotationadRotationAd serving rotation used by the ad group: Optimize or Rotate indefinitely.
LabelscampaignLabelsNames of labels directly assigned to this campaign; inherited labels are not included.
Start datecampaignStartDateStart date of the campaign.
End datecampaignEndDateEnd date of the campaign.
AD GROUPAd groupadGroupAd group name.
Ad group IDadGroupIdDS ad group ID.
Ad group statusadGroupStatusThe status of the ad group: Active, Paused, or Removed.
Ad group labelsadGroupLabelsNames of labels directly assigned to this ad group; inherited labels are not included.
Engine IDadGroupEngineIdID of the ad group in the external engine account.
Start dateadGroupStartDateStart date of the ad group.
End dateadGroupEndDateEnd date of the ad group.
Search max CPCadGroupSearchMaxCpcDefault bid for search keywords in this ad group.
Broad max CPCadGroupBroadMaxCpcDefault bid for broad match search keywords in this ad group (Microsoft Advertising only).
Exact max CPCadGroupExactMaxCpcDefault bid for exact match keywords in this ad group (Microsoft Advertising only).
Phrase max CPCadGroupPhraseMaxCpcDefault bid for phrasematch search keywords in this ad group (Microsoft Advertising only).
Content max CPCadGroupContentMaxCpcDefault bid for content keywords in this ad group.
Mobile bid adjustmentadGroupMobileBidAdjustmentThe percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.
ADAdadAd name.
Ad IDadIdDS ad ID. A value of 0 indicates that the ad is unattributed.
Ad statusadStatusThe status of the ad: Active, Paused, or Removed. Note that campaigns, ad groups, keywords, and ads each have their own status. See status.
Ad engine IDadEngineIdID of the ad in the external engine account.
Ad engine statusadEngineStatusAdditional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, creative deleted, creative approved family safe, etc.
Ad headlineadHeadlineAd headline.
Ad headline 2adHeadline2Ad headline 2; not available for some engines.
Ad labelsadLabelsNames of labels directly assigned to this ad; inherited labels are not included.
Ad description 1adDescription1Ad description line 1.
Ad description 2adDescription2Ad description line 2; not available for some engines.
Ad path field 1adPathField1Ad path field 1. Path fields 1 and 2 are combined with ad display URL to form the URL that is shown on an ad.
Ad path field 2adPathField2Ad path field 2. Path fields 1 and 2 are combined with ad display URL to form the URL that is shown on an ad.
Ad display URLadDisplayUrlAd display URL.
Ad landing pageadLandingPageAd landing page. See Landing page and clickserver URLs.
Ad typeadTypeThe type of ad: Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search.
Ad promotion lineadPromotionLineAd promotion line. A short promotional message for a product ad.
KEYWORDKeywordkeywordTextKeyword text.
Keyword IDkeywordIdDS keyword ID. A value of 0 indicates that the keyword is unattributed.
Keyword statuskeywordStatusThe status of the keyword: Active, Paused, or Removed. Note that campaigns, ad groups, keywords, and ads each have their own status. See status.
Keyword engine IDkeywordEngineIdID of the keyword in the external engine account.
Keyword engine statuskeywordEngineStatusAdditional status of the keyword in the external engine account. Possible statuses (depending on the type of external account) include criterion rarely served, criterion below first page bid, criterion low quality score, review, campaign paused, etc.
Match typekeywordMatchTypeKeyword match type: Broad, Exact, Phrase, or Content.
Max CPCkeywordMaxCpcOverrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks an ad for this specific keyword. If this field is empty, the keyword will use the ad group's max CPC.
Max CPC (effective)effectiveKeywordMaxCpcThe max CPC (maximum cost-per-click) that is in effect for this keyword. This will be either the same value as the ad group's max CPC or, if the keyword is overriding the ad group's setting, the keyword's own max CPC.
Max bidkeywordMaxBidIf this keyword is managed by a DS bid strategy, the bid strategy will never raise bids above this limit.
Min bidkeywordMinBidIf this keyword is managed by a DS bid strategy, the bid strategy will never lower bids below this limit.
LabelskeywordLabelsNames of labels directly assigned to this keyword; inherited labels are not included.
Landing pagekeywordLandingPageThe final URL that a user would visit after clicking on your ad. See Landing page and clickserver URLs.
Is display?isDisplayKeywordIndicates whether this is a placeholder keyword that is used for display and placement reporting.
Click server URLkeywordClickserverUrlThe URL that DS uses to track activity. A user who clicks an ad would visit the clickserver URL first, and then be redirected to the final landing page.
SEARCHSearch querysearchQuery
Click typeserpTypeThe type of search result that Google users clicked.
FLOODLIGHTFloodlight activityfloodlightActivityFloodlight activity name.
Floodlight activity IDfloodlightActivityIdDS Floodlight activity ID.
Floodlight activity tagfloodlightActivityTagFloodlight activity tag.
Floodlight groupfloodlightGroupFloodlight group name.
Type of conversions generated by Floodlight activitiesfloodlightGroupConversionTypeThe type of conversions generated by Floodlight activities in this group: Action or Transaction.
Floodlight group IDfloodlightGroupIdDS Floodlight group ID.
Floodlight group tagfloodlightGroupTagFloodlight group tag.
TARGETINGCountrycountryTargetsCountry targets included in the campaign.
ProvinceprovinceTargetsProvince targets included in the campaign.
MetrometroTargetsMetro targets included in the campaign.
CitycityTargetsCity targets included in the campaign.
DevicedeviceTargetsDevice targets at the campaign level; a combination of Desktop, Mobile, Tablet, or Other.
LanguagelanguageTargetsLanguage targets at the campaign level.
Location targetlocationTargetNameThe name of the location target.
Location target bid modifierlocationTargetBidModifierThe bid adjustment associated with the location target.
Campaign target IDcampaignTargetIdThe ID DS generated for a campaign target.
Ad group target IDadGroupTargetIdThe ID DS generated for an ad group target.
Dynamic ad target conditionsdynamicSearchAdsTargetConditionsThe criteria the dynamic ad target uses to select pages under the site domain.
Dynamic ad target CPC biddynamicSearchAdsTargetCpcBidThe dynamic ad target's max CPC (maximum cost per click) setting.
Dynamic ad target destination URLdynamicSearchAdsTargetLandingPageUrlThe dynamic ad target's destination URL.
Dynamic ad target coveragedynamicSearchAdsTargetCoverageThe percentage of pages on the advertiser's site that the dynamic ad target matches.
Age target rangeageTargetAgeRangeThe age range of age target.
Age target bid modifierageTargetBidModifierThe bid adjustment associated with the age target.
Gender target typegenderTargetGenderTypeThe gender type of gender target: Male, Female, Unknown.
Gender target bid modifiergenderTargetBidModifierThe bid adjustment associated with the gender target.
REMARKETINGEngine remarketing listengineRemarketingListThe name of the remarketing list associated with the target.
Engine remarketing list bid modifierengineRemarketingListBidModifierThe bid adjustment associated with the target.