Field list for Google Ad Manager

36 metrics and 137 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearYeardimYear, e.g. 2017
MonthmonthdimMonth, e.g. 6.
Year|MonthYearmonthdimYear and month, e.g. 2017|06
Week (Sun-Sat)yearweekdimYear and week for US weeks, e.g. 2017|08
Week (Mon-Sun)yearweekisodimYear and week for ISO weeks, e.g. 2017|08
Week (Mon-Sun, dates)yearweekiso_daterangedim
Day of week (numeric)DayofweekdimDay of week name for ISO weeks, e.g. 1 Sunday
Day of week (name)DayofweekNamedimDay of week name for US weeks, e.g. 0 Sunday
Day of monthdayOfMonthdimDay of month, e.g. 2
DateDatedimDate, e.g. 2017-01-31
HourHourdimBreaks down reporting data by hour of the day in the network time zone.
ACCOUNTAccountAccountdim
Account IDAccountIddim
Activity groupACTIVITY_GROUP_NAMEdimBreaks down reporting data by activity group.
Activity group IDACTIVITY_GROUP_IDdimCorresponds to 'Activity group' in the Ad Manager UI.
ActivityACTIVITY_NAMEdimBreaks down reporting data by activity.
Activity IDACTIVITY_IDdimCorresponds to 'Activity' in the Ad Manager UI.
AdvertiserADVERTISER_NAMEdimBreaks down reporting data by advertising company.
Ad Exchange advertiserAD_EXCHANGE_ADVERTISER_NAMEdimBreaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads. Corresponds to 'Advertisers' in the Ad Manager UI.
Advertiser IDADVERTISER_IDdimBreaks down reporting data by advertising company id.
Ad networkAD_NETWORK_NAMEdimThe name of the network.
Ad network IDAD_NETWORK_IDdimThe network that provided the ad for SDK ad mediation.
Requested typeREQUEST_TYPEdimBreaks down reporting data by request type.
Requested ad size(s)REQUESTED_AD_SIZESdimBreaks down reporting data by requested ad size(s).
ORDEROrderORDER_NAMEdimBreaks down reporting data by order.
Order IDORDER_IDdimBreaks down reporting data by order ID.
Order start dateORDER_START_DATEdimRepresents the start date (in YYYY-MM-DD format) for an order.
Order start date timezoneORDER_START_DATE_TIMEZONEdim
Order end dateORDER_END_DATEdimRepresents the end date (in YYYY-MM-DD format) for an order.
Order end date timezoneORDER_END_DATE_TIMEZONEdim
Order statusORDER_STATUSdimDelivery status of the order.
Programmatic orderORDER_IS_PROGRAMMATICdimWhether order is programmatic or not.
Order is archived?ORDER_IS_ARCHIVEDdim
LINE ITEMSLine itemLINE_ITEM_NAMEdimBreaks down reporting data by line item.
Line item IDLINE_ITEM_IDdimBreaks down reporting data by line item.
Line item typeLINE_ITEM_TYPEdimBreaks down reporting data by line item.
Start dateLINE_ITEM_START_DATEdimRepresents the start date (in YYYY-MM-DD format) for a line item.
End dateLINE_ITEM_END_DATEdimRepresents the end date (in YYYY-MM-DD format) for a line item.
Start date timezoneLINE_ITEM_START_DATE_TIMEZONEdim
End date timezoneLINE_ITEM_END_DATE_TIMEZONEdim
StatusLINE_ITEM_STATUSdim
Is archived?LINE_ITEM_IS_ARCHIVEDdimRepresents archival status for a line item.
PriorityLINE_ITEM_PRIORITYdimRepresents LineItem.priority for a line item.
Target platformLINE_ITEM_TARGET_PLATFORMdim
Environment typeLINE_ITEM_ENVIRONMENT_TYPEdim
Contracted quantityLINE_ITEM_CONTRACTED_QUANTITYdimContracted units bought for a line item.
Goal quantityLINE_ITEM_GOAL_QUANTITYdimThe total number of impressions, clicks or days that is reserved for a line item.
Line item cost typeLINE_ITEM_COST_TYPEdimCost type of line item.
Line item cost per unitLINE_ITEM_COST_PER_UNITdimCost per unit of a line item.
Line item delivery indicatorLINE_ITEM_DELIVERY_INDICATORdimIndicates the progress made for the delivery of the line item.
Line item monthly last reconciliation dateLINE_ITEM_LAST_RECONCILIATION_DATE_TIMEdimRepresents the monthly last reconciliation date time of the line item.
Line item monthly reconciliation statusLINE_ITEM_RECONCILIATION_STATUSdimRepresents the monthly reconciliation status of the line item.
Proposal line item monthly last reconciliation datePROPOSAL_LINE_ITEM_LAST_RECONCILIATION_DATE_TIMEdimRepresents the monthly last reconciliation date time of the proposal line item.
Proposal line item monthly reconciliation statusPROPOSAL_LINE_ITEM_RECONCILIATION_STATUSdimRepresents the monthly reconciliation status of the proposal line item.
CREATIVESCreativeCREATIVE_NAMEdimBreaks down reporting data by creative.
Creative IDCREATIVE_IDdimBreaks down reporting data by creative ID or creative set ID (master's creative ID) if the creative is part of a creative set.
Creative typeCREATIVE_TYPEdimBreaks down reporting data by creative type.
Creative sizeCREATIVE_SIZEdimBreaks down reporting data by creative size.
Creative billing typeCREATIVE_BILLING_TYPEdimBreaks down reporting data by creative billing type.
Creative size for the adCREATIVE_SIZE_DELIVEREDdimBreaks down reporting data by the creative size the ad was delivered to.
Master and companion creative IDMASTER_COMPANION_CREATIVE_IDdimBreaks down reporting data by creative ID. This includes regular creatives, and master and companions in case of creative sets.
Master and companion creativeMASTER_COMPANION_CREATIVE_NAMEdimBreaks down reporting data by creative. This includes regular creatives, and master and companions in case of creative sets.
DEMAND CHANNELDemand channel IDDEMAND_CHANNEL_IDdimBreaks down reporting data by demand channels.
Demand channelDEMAND_CHANNEL_NAMEdimBreaks down reporting data by demand channel name.
GEOGRAPHYCountryCOUNTRY_NAMEdimBreaks down reporting data by country name.
Country IDCOUNTRY_CRITERIA_IDdimBreaks down reporting data by country criteria ID.
RegionREGION_NAMEdimBreaks down reporting data by region name.
Region IDREGION_CRITERIA_IDdimBreaks down reporting data by region criteria ID.
MetroMETRO_NAMEdimBreaks down reporting data by metro name.
Metro IDMETRO_CRITERIA_IDdimBreaks down reporting data by metro criteria ID.
CityCITY_NAMEdimBreaks down reporting data by city name.
City IDCITY_CRITERIA_IDdimBreaks down reporting data by city criteria ID.
Postal codePOSTAL_CODEdimBreaks down reporting data by postal code.
Postal code IDPOSTAL_CODE_CRITERIA_IDdimBreaks down reporting data by postal code criteria ID.
INVENTORYAd unit IDAD_UNIT_IDdimBreaks down reporting data by ad unit ID.
Ad unitAD_UNIT_NAMEdimBreaks down reporting data by ad unit.
Top level ad unit IDTOP_LEVEL_AD_UNIT_IDdimBreaks down reporting data by ad unit ID.
Top level ad unitTOP_LEVEL_AD_UNIT_NAMEdimBreaks down reporting data by ad unit.
Customised criteria IDCUSTOM_TARGETING_VALUE_IDdimBreaks down reporting data by customised criteria ID.
Customised criteriaCUSTOM_CRITERIAdimBreaks down reporting data by customised criteria ID.
Placement IDPLACEMENT_IDdimBreaks down reporting data by placement ID.
PlacementPLACEMENT_NAMEdimBreaks down reporting data by placement.
TargetingTARGETINGdim
MEDIATIONMediation typemediationTypedimBreaks down reporting data by mediation type. A mediation type can be web, mobile app or video.
TARGETINGAudience segment IDAUDIENCE_SEGMENT_IDdimBreaks down reporting data by billable audience segment ID.
Audience segmentAUDIENCE_SEGMENT_NAMEdimBreaks down reporting data by billable audience segment name.
Audience segment data provider nameAUDIENCE_SEGMENT_DATA_PROVIDER_NAMEdimBreaks down reporting data by audience segment data provider name.
Custom event IDCUSTOM_EVENT_IDdimBreaks down reporting data by custom event ID.
Custom eventCUSTOM_EVENT_NAMEdimBreaks down reporting data by custom event name.
Custom event typeCUSTOM_EVENT_TYPEdimBreaks down reporting data by custom event type.
Device category IDDEVICE_CATEGORY_IDdimThe ID of the device category to which an ad is being targeted.
Device categoryDEVICE_CATEGORY_NAMEdimThe category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted.
USERSAll salespeople IDALL_SALESPEOPLE_IDdimBreaks down reporting data by salesperson user ID, including both salesperson and secondary salespeople.
All salespeopleALL_SALESPEOPLE_NAMEdimBreaks down reporting data by salesperson name, including both salesperson and secondary salespeople.
SALESPERSONSalesperson IDSALESPERSON_IDdimBreaks down reporting data by salesperson user ID.
Salesperson nameSALESPERSON_NAMEdimBreaks down reporting data by salesperson.
Buyer IDBUYER_IDdimThe unique identifier used for an ad network that is associated with the company that the ad is served for.
BuyerBUYER_NAMEdimThe name of the ad network that is associated with the company that the ad is served for.
Programmatic buyer IDPROGRAMMATIC_BUYER_IDdimBreaks down reporting data by programmatic buyer ID.
Programmatic buyerPROGRAMMATIC_BUYER_NAMEdimBreaks down reporting data by programmatic buyer name.
Rate card IDRATE_CARD_IDdim
Rate cardRATE_CARD_NAMEdim
MOBILE & VIDEOMobile appMOBILE_APP_NAMEdimBreaks down reporting data by mobile app name.
Mobile deviceMOBILE_DEVICE_NAMEdimBreaks down reporting data by device name.
Mobile inventory typeMOBILE_INVENTORY_TYPEdimBreaks down reporting data by inventory type.
Fallback positionVIDEO_FALLBACK_POSITIONdimBreaks down reporting data by the fallback position of the video ad, i.e., NON_FALLBACK, FALLBACK_POSITION_1, FALLBACK_POSITION_2, etc.
Video metadata key IDVIDEO_METADATA_KEY_IDdim
Video metadata key nameVIDEO_METADATA_KEY_NAMEdim
Video redirect third partyVIDEO_REDIRECT_THIRD_PARTYdim
Video vast versionVIDEO_VAST_VERSIONdim
Position of podPOSITION_OF_PODdimBreaks down reporting data by the position of the video ad within the video stream, i.e. ,UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown.
AD EXCHANGEAd Exchange deal IDAD_EXCHANGE_DEAL_IDdim
Ad Exchange dealAD_EXCHANGE_DEAL_NAMEdim
Ad Exchange deal typeAD_EXCHANGE_DEAL_TYPEdim
Ad Exchange pricing rule IDADXpricingRuleIDdim
Ad Exchange pricing ruleADXpricingRuledim
Ad Exchange transaction typeAD_EXCHANGE_TRANSACTION_TYPE_NAMEdim
TEMPLATENative style IDNATIVE_STYLE_IDdimBreaks down reporting data by native style ID.
Native styleNATIVE_STYLE_NAMEdimBreaks down reporting data by native style name.
Native template IDNATIVE_TEMPLATE_IDdimBreaks down reporting data by native template (also known as creative template) ID.
Native templateNATIVE_TEMPLATE_NAMEdimBreaks down reporting data by native template (also known as creative template) name.
PARTNER MANAGEMENTPartnerPARTNER_MANAGEMENT_PARTNER_NAMEdimBreaks down reporting data by partner.
Partner IDPARTNER_MANAGEMENT_PARTNER_IDdimBreaks down reporting data by partner company ID.
Partner labelPARTNER_MANAGEMENT_PARTNER_LABEL_NAMEdimBreaks down reporting data by partner label.
Partner label IDPARTNER_MANAGEMENT_PARTNER_LABEL_IDdimBreaks down reporting data by partner label ID.
Partner assignmentPARTNER_MANAGEMENT_ASSIGNMENT_NAMEdimBreaks down reporting data by partner assignment name.
Partner assignment IDPARTNER_MANAGEMENT_ASSIGNMENT_IDdimBreaks down reporting data by partner assignment ID.
REQUESTRequest typeREQUEST_TYPEdimBreaks down reporting data by request type.
YIELDYield group IDYIELD_GROUP_IDdimBreaks down reporting data by yield group ID.
Yield groupYIELD_GROUP_NAMEdimBreaks down reporting data by yield group name.
Yield partnerYIELD_PARTNERdimBreaks down reporting data by yield partner.
Yield partner tagYIELD_PARTNER_TAGdimBreaks down reporting data by the tag of a yield partner in a yield group.
DEPRECATEDAd request size (deprecated)AD_REQUEST_SIZEdimBreaks down reporting data by the ad unit sizes specified in ad requests.
Mediation group ID (deprecated)mediationGroupIDdimPlease note that this field will be removed on 2019-02-26.
Mediation group (deprecated)mediationGroupNamedimPlease note that this field will be removed on 2019-02-26.
Mediation network (deprecated)mediationNetworkdimPlease note that this field will be removed on 2019-02-26.
Mediation network tag (deprecated)mediationNetworkTagdimPlease note that this field will be removed on 2019-02-26.
TOTALCode served countTOTAL_CODE_SERVED_COUNTmetThe total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.
Total impressionsTOTAL_INVENTORY_LEVEL_IMPRESSIONSmetThe total number of impressions delivered including line item-level dynamic allocation.
Targeted impressionsTOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONSmetThe total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.
Unfilled impressionsTOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONSmetThe total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation.
ClicksTOTAL_INVENTORY_LEVEL_CLICKSmetThe total number of clicks delivered including line item-level dynamic allocation.
Targeted clicksTOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKSmetThe total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting
CTR (%)TOTAL_INVENTORY_LEVEL_CTR_percmetThe ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.
Revenue (excluding CPD)TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUEmetThe total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.
RevenueTOTAL_INVENTORY_LEVEL_ALL_REVENUEmetThe total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation. Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue.
eCPM (without CPD)TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPMmetThe average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.
eCPM (with CPD)TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPMmetThe average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.
SDK mediation creative impressionsSDK_MEDIATION_CREATIVE_IMPRESSIONSmetThe number of impressions for a particular SDK mediation creative.
SDK mediation creative clicksSDK_MEDIATION_CREATIVE_CLICKSmetThe number of clicks for a particular SDK mediation creative.
AD SERVERAd server impressionsAD_SERVER_IMPRESSIONSmetThe number of impressions delivered by the ad server.
Ad server targeted impressionsAD_SERVER_TARGETED_IMPRESSIONSmetThe number of impressions delivered by the ad server by explicit custom criteria targeting.
Ad server clicksAD_SERVER_CLICKSmetThe number of clicks delivered by the ad server.
Ad server targeted clicksAD_SERVER_TARGETED_CLICKSmetThe number of clicks delivered by the ad server by explicit custom criteria targeting.
Ad server CTRAD_SERVER_CTR_percmetThe CTR for an ad delivered by the ad server.
Ad server CPM and CPC revenueAD_SERVER_CPM_AND_CPC_REVENUEmetThe CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
Ad server CPD revenueAD_SERVER_CPD_REVENUEmetThe CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
Ad server CPA revenueAD_SERVER_CPA_REVENUEmetThe CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
Ad server revenueAD_SERVER_ALL_REVENUEmetThe CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
Ad server eCPM (without CPD)AD_SERVER_WITHOUT_CPD_AVERAGE_ECPMmetThe average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.
Ad server eCPM (with CPD)AD_SERVER_WITH_CPD_AVERAGE_ECPMmetThe average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.
Ad server impressions %AD_SERVER_INVENTORY_LEVEL_IMPRESSIONSPERCENT_percmetThe ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation.
Ad server clicks %AD_SERVER_INVENTORY_LEVEL_CLICKSPERCENT_percmetThe ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation.
Ad server revenue % (without CPD)AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_REVENUEPERCENT_percmetThe ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation.
Ad server revenue % (with CPD)AD_SERVER_INVENTORY_LEVEL_WITH_CPD_REVENUEPERCENT_percmetThe ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation.
Ad server delivery indicatorAD_SERVER_DELIVERY_INDICATORmetIndicates how well the line item has been performing.
Ad server download impressionsAD_SERVER_DOWNLOADED_IMPRESSIONSmetThe number of downloaded impressions delivered by the ad server.
Ad server unfiltered impressionsAD_SERVER_UNFILTERED_IMPRESSIONSmetThe number of downloaded impressions delivered by the ad server including impressions recognized as spam.
Ad server unfiltered clicksAD_SERVER_UNFILTERED_CLICKSmetThe number of clicks delivered by the ad server including clicks recognized as spam.
Unreconciled volume of the ProposalLineItemUNIFIED_REVENUE_UNRECONCILED_VOLUMEmetThe unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
Forecasted volume of the ProposalLineItemUNIFIED_REVENUE_FORECASTED_VOLUMEmetThe forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
Unified volume of the ProposalLineItemUNIFIED_REVENUE_UNIFIED_VOLUMEmetThe unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.
ADSENSEAdSense impressionsADSENSE_LINE_ITEM_LEVEL_IMPRESSIONSmetThe number of impressions an AdSense ad delivered for line item-level dynamic allocation.
AdSense targeted impressionsADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONSmetThe number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
AdSense clicksADSENSE_LINE_ITEM_LEVEL_CLICKSmetThe number of clicks an AdSense ad delivered for line item-level dynamic allocation.
AdSense targeted clicksADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKSmetThe number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
AdSense CTRADSENSE_LINE_ITEM_LEVEL_CTR_percmetThe ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.
AdSense revenueADSENSE_LINE_ITEM_LEVEL_REVENUEmetRevenue generated from AdSense ads delivered for line item-level dynamic allocation.
AdSense average eCPMADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPMmetThe average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.
AdSense impressions (%)ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONSPERCENTAGE_percmetThe ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation.
AdSense clicks (%)ADSENSE_LINE_ITEM_LEVEL_CLICKSPERCENT_percmetThe ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation.
AdSense revenue without CPD (%)ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_REVENUEPERCENT_percmetThe ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation.
AdSense revenue with CPD (%)ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_REVENUEPERCENT_percmetThe ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation.
VISITOR REACHUnique visitorsREACHmet
Average revenue per visitorREACH_AVERAGE_REVENUEmet
Average impressions per visitorREACH_FREQUENCYmet
AD EXCHANGEAd exchange impressionsAD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONSmetThe number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.
Ad exchange targeted impressionsAD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONSmetThe number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
Ad Exchange clicksAD_EXCHANGE_LINE_ITEM_LEVEL_CLICKSmetThe number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.
Ad Exchange targeted clicksAD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKSmetThe number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
Ad Exchange CTRAD_EXCHANGE_LINE_ITEM_LEVEL_CTR_percmetThe ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.
Ad Exchange impressions %AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONSPERCENT_percmetThe ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation.
Ad Exchange clicks %AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKSPERCENT_percmetThe ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation.
Ad Exchange revenueAD_EXCHANGE_LINE_ITEM_LEVEL_REVENUEmetRevenue generated from Ad Exchange ads delivered for line item-level dynamic allocation.
Ad Exchange revenue % without CPDAD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_REVENUEPERCENT_percmetThe ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation.
Ad Exchange revenue % with CPDAD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_REVENUEPERCENT_percmetThe ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation.
Ad exchange eCPMAD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPMmetThe average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.
AD REQUESTSAd requestsAD_REQUESTSmetThe number of ad requests issued by mapped Ad Exchange properties.
CoverageAD_REQUESTS_COVERAGEmetThe coverage reported by mapped Ad Exchange properties.
Ad request CTRAD_REQUESTS_CTR_percmetThe click-through rate of ad requests issued by mapped Ad Exchange properties.
Ad request eCPMAD_REQUESTS_RPMmetThe average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.
Deals ad requestsDEALS_AD_REQUESTSmetTotal ad requests associated with a given Deal, for mapped Ad Exchange properties.
Matched requestsMATCHED_AD_REQUESTSmetNumber of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties.
Matched CTRMATCHED_AD_REQUESTS_CTR_percmetThe matched queries click-through rate delivered by mapped Ad Exchange properties.
Matched eRPMMATCHED_AD_REQUESTS_RPMmetThe average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.
ACTIVE VIEWTotal active view viewable impressionsTOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSmetThe total number of impressions viewed on the user's screen.
Total active view measurable impressionsTOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSmetThe total number of impressions that were sampled and measured by active view.
Total active view % viewable impressionsTOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATEmetThe percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).
Total active view eligible impressionsTOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSmetTotal number of impressions that were eligible to measure viewability.
Total active view % measurable impressionsTOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATEmetThe percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).
Total active view avg (sec)TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIMEmetActive View total average time in seconds that specific impressions are reported as being viewable.
Total active view revenueTOTAL_ACTIVE_VIEW_REVENUEmetActive View total revenue.
AdSense active view eligible impressionsADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSmetTotal number of impressions delivered by AdSense that were eligible to measure viewability.
AdSense active view viewable impressionsADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSmetThe number of impressions delivered by AdSense viewed on the user's screen.
AdSense active view % viewable impressionsADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATEmetThe percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).
AdSense active view measurable impressionsADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSmetThe number of impressions delivered by AdSense that were sampled, and measurable by active view.
AdSense active view % measurable impressionsADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATEmetThe percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).
AdSense active view avg (sec)ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIMEmetActive View AdSense average time in seconds that specific impressions are reported as being viewable.
AdSense active view revenueADSENSE_ACTIVE_VIEW_REVENUEmetActive View AdSense revenue
Ad server active view eligible impressionsAD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSmetTotal number of impressions delivered by the ad server that were eligible to measure viewability.
Ad server active view viewable impressionsAD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSmetThe number of impressions delivered by the ad server viewed on the user's screen.
Ad server active view % viewable impressionsAD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATEmetThe percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).
Ad server active view measurable impressionsAD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSmetThe number of impressions delivered by the ad server that were sampled, and measurable by active view.
Ad server active view % measurable impressionsAD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATEmetThe percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).
Ad server active view avg (sec)AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIMEmetActive View ad server average time in seconds that specific impressions are reported as being viewable.
Ad server active view revenueAD_SERVER_ACTIVE_VIEW_REVENUEmetActive View ad server revenue.
Ad Exchange active view eligible impressionsAD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSmetTotal number of impressions delivered by Ad Exchange that were eligible to measure viewability.
Ad Exchange estimated % of impressionsAD_EXCHANGE_ACTIVE_VIEW_MEASURABLEmetThe estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.
Ad Exchange % of viewable impressions for measurable impressionsAD_EXCHANGE_ACTIVE_VIEW_VIEWABLEmetThe percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.
Ad Exchange total number of impressionsAD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONSmetTotal number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.
Ad Exchange eligible impressionsAD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONSmetTotal number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.
Ad Exchange total number of active view measurable impressionsAD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONSmetTotal number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.
Ad Exchange active view viewable impressionsAD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSmetThe number of impressions delivered by Ad Exchange viewed on the user's screen,
Ad Exchange active view % viewable impressionsAD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATEmetThe percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).
Ad Exchange active view measurable impressionsAD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSmetThe number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.
Ad Exchange active view % measurable impressionsAD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATEmetThe percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).
AdExchange active view avg (sec)AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIMEmetActive View AdExchange average time in seconds that specific impressions are reported as being viewable.
AdExchange avg time (sec) for an ad impressionAD_EXCHANGE_AVERAGE_VIEWABLE_TIMEmetThe average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.
AdExchange active view revenueAD_EXCHANGE_ACTIVE_VIEW_REVENUEmetActive View AdExchange revenue.
INVOICED IMPRESSIONSInvoiced impressionsINVOICED_IMPRESSIONSmetThe number of invoiced impressions.
Invoiced unfilled impressionsINVOICED_UNFILLED_IMPRESSIONSmetThe number of invoiced unfilled impressions.
DYNAMIC ALLOCATIONImpressions competingDYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTALmetThe number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).
Eligible impressionsDYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTALmetThe number of Ad Exchange / AdSense and Ad Manager impressions.
Impressions not competingDYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTALmetThe difference between eligible impressions and competing impressions in dynamic allocation.
Impressions not competing (%)DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTALPERCENT_percmetThe percentage of eligible impressions that are not competing in dynamic allocation.
Dynamic allocation saturation rateDYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTALmetThe percent of eligible impressions participating in dynamic allocation.
Dynamic allocation match rateDYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTALmetThe percent of total dynamic allocation queries that won.
Unfilled competing impressionsDYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETINGmetThe number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.
Dynamic allocation impressionsDYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONSmetThe number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).
Dynamic allocation clicksDYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKSmetThe number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Dynamic allocation CTRDYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR_percmetThe ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Dynamic allocation revenueDYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUEmetRevenue generated from ads delivered for dynamic allocation when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Dynamic allocation eCPMDYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPMmetThe average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Dynamic allocation impressions %DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONSPERCENT_percmetThe number of impressions a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Dynamic allocation clicks %DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKSPERCENT_percmetThe number of clicks a dynamic allocation ad delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Total dynamic allocation revenue % (without CPD)DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_REVENUEPERCENT_percmetThe ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
Total dynamic allocation revenue %DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_REVENUEPERCENT_percmetThe ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no line item reservation could be found by the ad server for inventory-level dynamic allocation. For Ad Manager 360 networks, this includes line item-level dynamic allocation as well.
RICH MEDIABackup images displayedRICH_MEDIA_BACKUP_IMAGESmetThe total number of times a backup image is served in place of a rich media ad.
Total display timeRICH_MEDIA_DISPLAY_TIMEmetThe amount of time (seconds) that each rich media ad is displayed to users.
Average display timeRICH_MEDIA_AVERAGE_DISPLAY_TIMEmetThe average amount of time (seconds) that each rich media ad is displayed to users.
Total expansionsRICH_MEDIA_EXPANSIONSmetThe number of times an expanding ad was expanded.
Average expanding timeRICH_MEDIA_EXPANDING_TIMEmetThe average amount of time (seconds) that an expanding ad is viewed in an expanded state.
Total interactionsRICH_MEDIA_INTERACTION_COUNTmetThe number of times that a user interacts with a rich media ad.
Interaction timeRICH_MEDIA_INTERACTION_TIMEmetThe average amount of time (seconds) that a user interacts with a rich media ad.
Interaction rateRICH_MEDIA_INTERACTION_RATEmetThe ratio of rich media ad interactions to the number of times the ad was displayed.
Average interaction timeRICH_MEDIA_AVERAGE_INTERACTION_TIMEmetThe average amount of time (seconds) that a user interacts with a rich media ad.
Interactive impressionsRICH_MEDIA_INTERACTION_IMPRESSIONSmetThe number of impressions where a user interacted with a rich media ad.
Manual closesRICH_MEDIA_MANUAL_CLOSESmetThe number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.
Full-screen impressionsRICH_MEDIA_FULL_SCREEN_IMPRESSIONSmetA metric that measures an impression only once when a user opens an ad in full screen mode.
Video interactionsRICH_MEDIA_VIDEO_INTERACTIONSmetThe number of times a user clicked on the graphical controls of a video player.
Video interaction rateRICH_MEDIA_VIDEO_INTERACTION_RATEmetThe ratio of video interactions to video plays.
Video mutesRICH_MEDIA_VIDEO_MUTESmetThe number of times a rich media video was muted.
Video pausesRICH_MEDIA_VIDEO_PAUSESmetThe number of times a rich media video was paused.
Video playsRICH_MEDIA_VIDEO_PLAYESmetThe number of times a rich media video was played.
Video midpointsRICH_MEDIA_VIDEO_MIDPOINTSmetThe number of times a rich media video was played upto midpoint.
Video completesRICH_MEDIA_VIDEO_COMPLETESmetThe number of times a rich media video was fully played.
Video replaysRICH_MEDIA_VIDEO_REPLAYSmetThe number of times a rich media video was restarted.
Video stopsRICH_MEDIA_VIDEO_STOPSmetThe number of times a rich media video was stopped.
Video unmutesRICH_MEDIA_VIDEO_UNMUTESmetThe number of times a rich media video was unmuted.
Video average view timeRICH_MEDIA_VIDEO_VIEW_TIMEmetThe average amount of time (seconds) that a rich media video was viewed per view.
Video view rateRICH_MEDIA_VIDEO_VIEW_RATEmetThe percentage of a video watched by a user.
Custom event - timeRICH_MEDIA_CUSTOM_EVENT_TIMEmetThe amount of time (seconds) that a user interacts with a rich media ad.
Custom event - countRICH_MEDIA_CUSTOM_EVENT_COUNTmetThe number of times a user views and interacts with a specified part of a rich media ad.
VIDEO VIEWERSHIPVideo ad startsVIDEO_VIEWERSHIP_STARTmetThe number of impressions where the video was played.
Video ad 1st quartile completesVIDEO_VIEWERSHIP_FIRST_QUARTILEmetThe number of times the video played to 25% of its length.
Number of control startsVIDEO_OPTIMIZATION_CONTROL_STARTSmetThe number of control starts.
Number of optimized startsVIDEO_OPTIMIZATION_OPTIMIZED_STARTSmetThe number of optimized starts.
Video ad mid-point completesVIDEO_VIEWERSHIP_MIDPOINTmetThe number of times the video reached its midpoint during play.
Video ad 3rd quartile completesVIDEO_VIEWERSHIP_THIRD_QUARTILEmetThe number of times the video played to 75% of its length.
Video ad completesVIDEO_VIEWERSHIP_COMPLETEmetThe number of times the video played to completion.
Video ad average viewing rateVIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE_percmetAverage percentage of the video watched by users.
Video ad average viewing timeVIDEO_VIEWERSHIP_AVERAGE_VIEW_TIMEmetAverage time (seconds) users watched the video.
Video ad completion rateVIDEO_VIEWERSHIP_COMPLETION_RATE_percmetPercentage of times the video played to the end.
Video ad error rateVIDEO_VIEWERSHIP_TOTAL_ERROR_COUNTmetThe number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.
Video ad lengthVIDEO_VIEWERSHIP_VIDEO_LENGTHmetDuration of the video creative.
Video ad auto-playsVIDEO_VIEWERSHIP_AUTO_PLAYSmetNumber of times that the publisher specified a video ad played automatically.
Video ad click-to-playsVIDEO_VIEWERSHIP_CLICK_TO_PLAYSmetNumber of times that the publisher specified a video ad was clicked to play.
VIDEO ERRORSTotal errorsVIDEO_VIEWERSHIP_TOTAL_ERROR_RATE_percmetError rate is the percentage of video error count from (error count + total impressions).
VAST3 error 100 countVIDEO_ERRORS_VAST_3_ERROR_100_COUNTmetNumber of VAST video errors of type 100 (XML parsing error).
VAST3 error 101 countVIDEO_ERRORS_VAST_3_ERROR_101_COUNTmetNumber of VAST video errors of type 101 (schema validation error).
VAST3 error 102 countVIDEO_ERRORS_VAST_3_ERROR_102_COUNTmetNumber of VAST video errors of type 102 (response version not supported).
VAST3 error 200 countVIDEO_ERRORS_VAST_3_ERROR_200_COUNTmetNumber of VAST video errors of type 200 (video player expected different ad type).
VAST3 error 201 countVIDEO_ERRORS_VAST_3_ERROR_201_COUNTmetNumber of VAST video errors of type 201 (video player expected different linearity).
VAST3 error 202 countVIDEO_ERRORS_VAST_3_ERROR_202_COUNTmetNumber of VAST video errors of type 202 (video player expected different duration).
VAST3 error 203 countVIDEO_ERRORS_VAST_3_ERROR_203_COUNTmetNumber of VAST video errors of type 203 (video player expected different size).
VAST3 error 300 countVIDEO_ERRORS_VAST_3_ERROR_300_COUNTmetNumber of VAST video errors of type 300 (wrapper error).
VAST3 error 301 countVIDEO_ERRORS_VAST_3_ERROR_301_COUNTmetNumber of VAST video errors of type 301 (VAST redirect timeout reached).
VAST3 error 302 countVIDEO_ERRORS_VAST_3_ERROR_302_COUNTmetNumber of VAST video errors of type 302 (wrapper limit reached).
VAST3 error 303 countVIDEO_ERRORS_VAST_3_ERROR_303_COUNTmetNumber of VAST video errors of type 303 (empty VAST response returned).
VAST3 error 400 countVIDEO_ERRORS_VAST_3_ERROR_400_COUNTmetNumber of VAST video errors of type 400 (general linear error).
VAST3 error 401 countVIDEO_ERRORS_VAST_3_ERROR_401_COUNTmetNumber of VAST video errors of type 401 (MediaFile not found).
VAST3 error 402 countVIDEO_ERRORS_VAST_3_ERROR_402_COUNTmetNumber of VAST video errors of type 402 (unable to download or timeout of MediaFile URI).
VAST3 error 403 countVIDEO_ERRORS_VAST_3_ERROR_403_COUNTmetNumber of VAST video errors of type 403 (VAST response declared unsupported MIME types for all MediaFiles).
VAST3 error 405 countVIDEO_ERRORS_VAST_3_ERROR_405_COUNTmetNumber of VAST video errors of type 405 (MediaFile display error).
VAST3 error 500 countVIDEO_ERRORS_VAST_3_ERROR_500_COUNTmetNumber of VAST video errors of type 500 (general NonLinearAds error).
VAST3 error 501 countVIDEO_ERRORS_VAST_3_ERROR_501_COUNTmetNumber of VAST video errors of type 501 (non-linear ad creative dimensions do not align with the creative display area).
VAST3 error 502 countVIDEO_ERRORS_VAST_3_ERROR_502_COUNTmetNumber of VAST video errors of type 502 (unable to fetch NonLinearAds/NonLinear resource).
VAST3 error 503 countVIDEO_ERRORS_VAST_3_ERROR_503_COUNTmetNumber of VAST video errors of type 503 (could not find NonLinear resource with supported type).
VAST3 error 600 countVIDEO_ERRORS_VAST_3_ERROR_600_COUNTmetNumber of VAST video errors of type 600 (general CompanionAds error).
VAST3 error 601 countVIDEO_ERRORS_VAST_3_ERROR_601_COUNTmetNumber of VAST video errors of type 601 (companion creative dimensions did not align with companion display area).
VAST3 error 602 countVIDEO_ERRORS_VAST_3_ERROR_602_COUNTmetNumber of VAST video errors of type 602 (unable to display required companion).
VAST3 error 603 countVIDEO_ERRORS_VAST_3_ERROR_603_COUNTmetNumber of VAST video errors of type 603 (unable to fetch CompanionAds/Companion resource).
VAST3 error 604 countVIDEO_ERRORS_VAST_3_ERROR_604_COUNTmetNumber of VAST video errors of type 604 (could not find Companion resource with supported type).
VAST3 error 900 countVIDEO_ERRORS_VAST_3_ERROR_900_COUNTmetNumber of VAST video errors of type 900 (undefined VAST 2 error).
VAST3 error 901 countVIDEO_ERRORS_VAST_3_ERROR_901_COUNTmetNumber of VAST video errors of type 901 (general VPAID error).
OPTIMIZATIONControl impressionsOPTIMIZATION_CONTROL_IMPRESSIONSmetThe number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled.
Control clicksOPTIMIZATION_CONTROL_CLICKSmetNumber of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
Control CTR (%)OPTIMIZATION_CONTROL_CTR_percmetThe CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.
Optimized impressionsOPTIMIZATION_OPTIMIZED_IMPRESSIONSmetNumber of optimized impressions delivered for an ad for which the optimization feature has been enabled.
Optimized clicksOPTIMIZATION_OPTIMIZED_CLICKSmetNumber of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
Non-optimized impressionsOPTIMIZATION_NON_OPTIMIZED_IMPRESSIONSmetNumber of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.
Non-optimized clicksOPTIMIZATION_NON_OPTIMIZED_CLICKSmetNumber of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.
Extra clicksOPTIMIZATION_EXTRA_CLICKSmetNumber of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled
Optimized CTR (%)OPTIMIZATION_OPTIMIZED_CTR_percmetThe CTR for optimized impressions for an ad for which the optimization feature has been enabled.
LiftOPTIMIZATION_LIFTmetThe percentage by which optimized CTRs are greater than the unoptimized CTRs.
Percent optimizedOPTIMIZATION_COVERAGEmetThe line item coverage measures how often the traffic was sent for optimization.
Impressions behind scheduleOPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONSmetThe number of impressions that were behind schedule at the time of their delivery.
Impressions with no clicks recordedOPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONSmetThe number of impressions that did not have any clicks recorded in the recent past.
Sponsorship impressionsOPTIMIZATION_SPONSORSHIP_IMPRESSIONSmetThe number of impressions that were delivered as sponsorship items.
Impressions serving as fast as possibleOPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONSmetThe number of impressions that were set to deliver as fast as possible.
Impressions with no lifetime goalOPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONSmetThe number of impressions that have no absolute lifetime delivery goals.
Control revenueOPTIMIZATION_CONTROL_REVENUEmetTotal revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
Optimized revenueOPTIMIZATION_OPTIMIZED_REVENUEmetTotal revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
Control eCPMOPTIMIZATION_CONTROL_ECPMmetEstimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
Optimized eCPMOPTIMIZATION_OPTIMIZED_ECPMmetEstimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.
Freed-up impressionsOPTIMIZATION_FREED_UP_IMPRESSIONSmetFreed-up impressions as a result of optimization.
Optimization eCPM liftOPTIMIZATION_ECPM_LIFTmetRelative change in eCPM as a result of optimization.
CONVERSIONSView-through conversionsVIEW_THROUGH_CONVERSIONSmetNumber of view-through conversions.
Conversions per thousand impressionsCONVERSIONS_PER_THOUSAND_IMPRESSIONSmetNumber of view-through conversions per thousand impressions.
Click-through conversionsCLICK_THROUGH_CONVERSIONSmetNumber of click-through conversions.
Conversions per clickCONVERSIONS_PER_CLICK_percmetNumber of click-through conversions per click.
View-through conversions revenueVIEW_THROUGH_REVENUEmetRevenue for view-through conversions.
Click-through conversions revenueCLICK_THROUGH_REVENUEmetRevenue for click-through conversions.
Total conversionsTOTAL_CONVERSIONSmetTotal number of conversions.
Total conversions revenueTOTAL_CONVERSION_REVENUEmetTotal revenue for conversions.
PARTNER MANAGEMENTHost impressionsPARTNER_MANAGEMENT_HOST_IMPRESSIONSmetThe host impressions in the partner management.
Host clicksPARTNER_MANAGEMENT_HOST_CLICKSmetThe host clicks in the partner management.
Host CTRPARTNER_MANAGEMENT_HOST_CTR_percmetThe host CTR in the partner management.
Unfilled impressionsPARTNER_MANAGEMENT_UNFILLED_IMPRESSIONSmetThe unfilled impressions in the partner management.
Partner impressionsPARTNER_MANAGEMENT_PARTNER_IMPRESSIONSmetThe partner impressions in the partner management.
Partner clicksPARTNER_MANAGEMENT_PARTNER_CLICKSmetThe partner clicks in the partner management.
Partner CTRPARTNER_MANAGEMENT_PARTNER_CTR_percmetThe partner CTR in the partner management.
Gross revenuePARTNER_MANAGEMENT_GROSS_REVENUEmetThe gross revenue in the partner management.
Host impressions (partner finance)PARTNER_FINANCE_HOST_IMPRESSIONSmetMonthly host impressions for partner finance reports.
Host revenue (partner finance)PARTNER_FINANCE_HOST_REVENUEmetMonthly host revenue for partner finance reports.
Host eCPM (partner finance)PARTNER_FINANCE_HOST_ECPMmetMonthly host eCPM for partner finance reports.
Revenue (partner finance)PARTNER_FINANCE_PARTNER_REVENUEmetMonthly partner revenue for partner finance reports.
eCPM (partner finance)PARTNER_FINANCE_PARTNER_ECPMmetMonthly partner eCPM for partner finance reports.
Gross revenue (partner finance)PARTNER_FINANCE_GROSS_REVENUEmetMonthly gross revenue for partner finance reports.
DEPRECATEDAd server code served count (deprecated)AD_SERVER_CODE_SERVED_COUNTmetThe total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.
Mediation Impressions (deprecated)mediationImpressionsmetPlease note that this field will be removed on 2019-02-26.
Mediation Estimated Revenue (deprecated)mediationEstimatedRevenuemetPlease note that this field will be removed on 2019-02-26.
Mediation eCPM (deprecated)mediationCPMmetPlease note that this field will be removed on 2019-02-26.