Metric list for YouTube

6 metrics available

CategoryFieldCodeDescription
VIEWSVideo viewsviews
Estimated time watched (days)timeWatched
Estimated time watched (minutes)timeWatched_minutes
Avg. view percentageaverageViewPercentage
Avg. view duration (min)avgTimeViewed_minutes
Avg. view duration (sec)avgTimeViewed_seconds
Avg. view duration (h:m:s)avgTimeViewed_hms
Viewer percentageviewerPercentage
ENGAGEMENTCommentscomments
Likeslikes
Dislikesdislikes
Sharesshares
Subscribers gainedsubscribersGained
Subscribers lostsubscribersLost
AUDIENCE RETENTIONAudience watch ratioaudienceWatchRatio
Relative retention performancerelativeRetentionPerformance
ADSEarnings (Google-sold ads)earnings
Gross revenue (Google-sold & DoubleClick partner-sold ads)grossRevenue
Ad impressionsadImpressions
Monetized playbacksmonetizedPlaybacks
Gross revenue per 1000 impressionsplaybackBasedCpm
Gross revenue per 1000 playbacksimpressionBasedCpm
ANNOTATIONSAnnotation impressionsannotationImpressions
Annotation clicksannotationClicks
Annotation clickable impressionsannotationClickableImpressions
Annotation click-through rate (CTR) %annotationCTR_perc
Annotation closesannotationCloses
Annotation closable impressionsannotationClosableImpressions
Annotation close rate %annotationCloseRate_perc
DEPRECATEDUnique viewers (deprecated by Google, don't use)uniques