Supermetrics brings all your marketing data into Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, Redshift, Azure
| Category | Field | Code | Description |
|---|---|---|---|
| CHANNEL STATISTICS | Channel subscribers count | subscriberCount | |
| Channel video count | videoCount | ||
| VIEWS | Video views | views | |
| Estimated time watched (days) | timeWatched | ||
| Estimated time watched (minutes) | timeWatched_minutes | ||
| Avg. view percentage | averageViewPercentage | ||
| Avg. view duration (min) | avgTimeViewed_minutes | ||
| Avg. view duration (sec) | avgTimeViewed_seconds | ||
| Avg. view duration (h:m:s) | avgTimeViewed_hms | ||
| Viewer percentage | viewerPercentage | ||
| ENGAGEMENT | Comments | comments | |
| Likes | likes | ||
| Dislikes | dislikes | ||
| Shares | shares | ||
| Subscribers gained | subscribersGained | ||
| Subscribers lost | subscribersLost | ||
| AUDIENCE RETENTION | Audience watch ratio | audienceWatchRatio | |
| Relative retention performance | relativeRetentionPerformance | ||
| ADS | Earnings (Google-sold ads) | earnings | |
| Estimated ad revenue | estimatedAdRevenue | The total estimated net revenue from all Google-sold advertising sources for the selected date range and region | |
| Estimated Premium partner ad revenue | estimatedRedPartnerRevenue | The total estimated revenue earned from YouTube Premium subscriptions for the selected report dimensions | |
| Gross revenue (Google-sold & DoubleClick partner-sold ads) | grossRevenue | ||
| Ad impressions | adImpressions | ||
| Monetized playbacks | monetizedPlaybacks | ||
| Gross revenue per 1000 impressions | playbackBasedCpm | ||
| Gross revenue per 1000 playbacks | impressionBasedCpm | ||
| ANNOTATIONS | Annotation impressions | annotationImpressions | |
| Annotation clicks | annotationClicks | ||
| Annotation clickable impressions | annotationClickableImpressions | ||
| Annotation click-through rate (CTR) % | annotationCTR_perc | ||
| Annotation closes | annotationCloses | ||
| Annotation closable impressions | annotationClosableImpressions | ||
| Annotation close rate % | annotationCloseRate_perc | ||
| DEPRECATED | Unique viewers (deprecated by Google, don't use) | uniques | Please note that this field was removed on 2016-09-27 |