Metric list for Google Analytics

20 metrics available

CategoryFieldCodeDescription
USER/SESSIONUsersvisitors
SessionsvisitsThe total number of sessions.
New usersnewvisitsThe number of sessions marked as a user's first sessions.
BouncesbouncesThe total number of single page (or single interaction hit) sessions for the property.
PageviewspageviewsThe total number of pageviews for the property.
Total time on site (seconds)sessionDurationTotal duration (in seconds) of users' sessions.
Total time on site (hours)timeonsite_hours
Bounce rateentrancebouncerate_perc
New sessions %percentnewvisits_percThe percentage of sessions by users who had never visited the property before.
Avg. sessions per userAvgVisits
Avg. session length (min)avgtimeonsite_minutes
Avg. session length (h:m:s)avgtimeonsite_hms
Avg. session length (seconds)average_session_length_seconds
Avg. pageviews per sessionpageviewspervisitThe average number of pages viewed during a session, including repeated views of a single page.
HitshitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
1 day active users1dayUsersTotal number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.
7 day active users7dayUsersTotal number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.
14 day active users14dayUsersTotal number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.
30 day active users30dayUsersTotal number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
ECOMMERCETransactionstransactionsThe total number of transactions.
Transaction revenuetransactionrevenueThe total sale revenue (excluding shipping and tax) of the transaction.
Item revenueitemrevenueThe total revenue from purchased product items.
Item quantityitemquantityTotal number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.
Transaction shippingtransactionshippingThe total cost of shipping.
Transaction taxtransactiontaxTotal tax for the transaction.
Unique purchasesuniquepurchasesThe number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.
Avg. revenue per userrevenuePerUserThe total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.
Avg. revenue per itemrevenuePerItemThe average revenue per item.
Avg. revenue per sessiontransactionrevenuepervisitAverage transaction revenue for a session.
Avg. order valuerevenuepertransactionThe average revenue of an ecommerce transaction.
Items per purchaseitemsperpurchaseThe average quantity of this item (or group of items) sold per purchase.
Ecommerce conversion rate % (transactions/sessions)EcommerceConversionRate_perc
Item revenue (local currency)localItemRevenueProduct revenue in local currency.
Transaction revenue (local currency)localTransactionRevenueTransaction revenue in local currency.
Transaction shipping (local currency)localTransactionShippingTransaction shipping cost in local currency.
Transaction tax (local currency)localTransactionTaxTransaction tax in local currency.
Product List ViewsproductListViewsNumber of times the product appeared in a product list (Enhanced Ecommerce).
Product List ClicksproductListClicksNumber of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).
Product List CTRproductListCTR_percThe rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
Product Detail ViewsproductDetailViewsNumber of times users viewed the product-detail page (Enhanced Ecommerce).
Product Adds To CartproductAddsToCartNumber of times the product was added to the shopping cart (Enhanced Ecommerce).
Product Removes From CartproductRemovesFromCartNumber of times the product was removed from the shopping cart (Enhanced Ecommerce).
Product CheckoutsproductCheckoutsNumber of times the product was included in the check-out process (Enhanced Ecommerce).
Product RefundsproductRefundsNumber of times a refund was issued for the product (Enhanced Ecommerce).
Product Refund AmountproductRefundAmountTotal refund amount associated with the product (Enhanced Ecommerce).
Product Revenue per PurchaseproductRevenuePerPurchaseAverage product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).
Cart-to-Detail RatecartToDetailRate_percProduct adds divided by views of product details (Enhanced Ecommerce).
Buy-to-Detail RatebuyToDetailRate_percUnique purchases divided by views of product detail pages (Enhanced Ecommerce).
Quantity Added To CartquantityAddedToCartNumber of product units added to the shopping cart (Enhanced Ecommerce).
Quantity Removed From CartquantityRemovedFromCartNumber of product units removed from a shopping cart (Enhanced Ecommerce).
Quantity Checked OutquantityCheckedOutNumber of product units included in check out (Enhanced Ecommerce).
Quantity RefundedquantityRefundedNumber of product units refunded (Enhanced Ecommerce).
RefundstotalRefundsNumber of refunds that have been issued (Enhanced Ecommerce).
Refund AmountrefundAmountCurrency amount refunded for a transaction (Enhanced Ecommerce).
Local Product Refund AmountlocalProductRefundAmountRefund amount in local currency for a given product (Enhanced Ecommerce).
Local Refund AmountlocalRefundAmountTotal refund amount in local currency for the transaction (Enhanced Ecommerce).
Internal Promotion ClicksinternalPromotionClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).
Internal Promotion ViewsinternalPromotionViewsThe number of views of an internal promotion (Enhanced Ecommerce).
Internal Promotion CTRinternalPromotionCTR_percThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
CONTENTPageviewspageviews2The total number of pageviews for the property.
Unique pageviewsuniquepageviewsUnique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
EntrancesentrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.
ExitsexitsThe number of exits from the property.
Total time on page (h:m)timeonpageTime (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.
Avg. time on page (sec)avgtimeonpageThe average time users spent viewing this page or a set of pages.
Exit rateexitrate_percThe percentage of exits from the property that occurred out of the total pageviews.
Page valuepageValueThe average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.
Content group 1 unique viewscontentGroupUniqueViews1
Content group 2 unique viewscontentGroupUniqueViews2
Content group 3 unique viewscontentGroupUniqueViews3
Content group 4 unique viewscontentGroupUniqueViews4
Content group 5 unique viewscontentGroupUniqueViews5
EVENTSTotal eventstotaleventsThe total number of events for the profile, across all categories.
Unique eventsuniqueeventsThe number of unique events. Events in different sessions are counted as separate events.
Unique dimension combinationsuniqueDimensionCombinationsUnique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.
Sessions with eventvisitswitheventThe total number of sessions with events.
Event valueeventvalueTotal value of events for the profile.
Avg. event valueavgeventvalueThe average value of an event.
Avg. events per session with eventeventspervisitwitheventThe average number of events per session with event.
PAID CAMPAIGNSAd ImpressionsimpressionsTotal number of campaign impressions.
Ad clicksadclicksTotal number of times users have clicked on an ad to reach the property.
Ad costadcostDerived cost for the advertising campaign. Its currency is the one you set in the Google Ads account.
CPCcpcCost to advertiser per click.
CPMcpmCost per thousand impressions.
CTRctr
Avg. revenue per ad click (RPC)rpcRPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.
Return on ad spend (ROAS) %roas_percReturn On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.
MULTI CHANNEL FUNNELSTotal conversionsmcf:totalConversions
Total conversion valuemcf:totalConversionValue
Assisted conversionsmcf:assistedConversions
Assisted conversion valuemcf:assistedValue
First interaction conversionsmcf:firstInteractionConversions
First interaction conversion valuemcf:firstInteractionValue
Last interaction conversionsmcf:lastInteractionConversions
Last interaction conversion valuemcf:lastInteractionValue
Assisted/Last click conversions ratiomcf:assistedToLastClickRatio
ADSENSEAdSense ads viewedadsenseAdsViewedThe number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit.
AdSense ad units viewedadsenseAdUnitsViewedThe number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. For details, see https://support.google.com/adsense/answer/32715?hl=en.
AdSense page impressionsadsensePageImpressionsThe number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units.
AdSense clicksadsenseAdsClicksThe number of times AdSense ads on the site were clicked (requires integration with AdSense).
AdSense revenueadsenseRevenueThe total revenue from AdSense ads.
AdSense CTRadsenseCTRThe percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense).
AdSense eCPMadsenseECPMThe estimated cost per thousand page impressions (requires integration with AdSense). It is the AdSense Revenue per 1,000 page impressions.
AdSense exitsadsenseExitsThe number of sessions ended due to a user clicking on an AdSense ad (requires integration with AdSense).
SOCIAL ACTIONSSocial actions (onsite)socialInteractionsThe total number of social interactions.
Unique social actions (onsite)uniqueSocialInteractionsThe number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
INTERNAL SEARCHSearch uniquessearchuniquesTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.
Search sessionssearchvisitsThe total number of sessions that included an internal search.
Search result viewssearchresultviewsThe number of times a search result page was viewed.
Search refinementssearchrefinementsThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
Search exitssearchexitsThe number of exits on the site that occurred following a search result from the site's internal search feature.
Avg. search pageviewsavgsearchresultviews
Avg. search depthavgsearchdepthThe average number of pages people viewed after performing a search.
Avg. search durationavgsearchdurationThe average time (in seconds) users, after searching, spent on the property.
Search exit ratesearchexitrate_percThe percentage of searches that resulted in an immediate exit from the property.
Percent of sessions with searchpercentvisitswithsearch
SITE SPEEDAvg. page load time (sec)avgpageloadtimeThe average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
Avg. domain lookup time (sec)avgdomainlookuptimeThe average time (in seconds) spent in DNS lookup for this page.
Avg. page download time (sec)avgpagedownloadtimeThe average time (in seconds) to download this page.
Avg. redirection time (sec)avgredirectiontimeThe average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.
Avg. server connection time (sec)avgserverconnectiontimeThe average time (in seconds) spent in establishing a TCP connection to this page.
Avg. server response time (sec)avgserverresponsetimeThe average time (in seconds) the site's server takes to respond to users' requests
Sample size used for calculating speed metricsspeedmetricssampleThe sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
DOM content loaded time (ms)domContentLoadedTimeThe time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.
DOM interactive time (ms)domInteractiveTimeThe time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.
Avg. DOM content loaded time (s)avgDomContentLoadedTimeThe average time (in seconds) the browser takes to parse the document.
Avg. DOM interactive time (s)avgDomInteractiveTimeThe average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.
DOM latency metric sampledomLatencyMetricsSampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.
Domain lookup time (ms)domainLookupTimeThe total time (in milliseconds) all samples spent in DNS lookup for this page. Should be divided by the speed metrics sample metric to get the average time.
Page download time (ms)pageDownloadTimeThe total time (in milliseconds) to download this page among all samples. Should be divided by the speed metrics sample metric to get the average time.
Redirection time (ms)redirectionTimeThe total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0. Should be divided by the speed metrics sample metric to get the average time.
Server connection time (ms)serverConnectionTimeTotal time (in milliseconds) all samples spent in establishing a TCP connection to this page. Should be divided by the speed metrics sample metric to get the average time.
Server response time (ms)serverResponseTimeThe total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server. Should be divided by the speed metrics sample metric to get the average time.
APP TRACKINGScreen viewsscreenviewsThe total number of screenviews.
Unique screen viewsuniqueScreenviewsThe number of unique screen views. Screen views in different sessions are counted as separate screen views.
Screen views per sessionavgScreenviewsThe average number of screenviews per session.
Avg. time on screen (sec)avgTimeOnScreenAverage time (in seconds) users spent on a screen.
EXCEPTION TRACKINGExceptionsexceptionsThe number of exceptions sent to Google Analytics.
Fatal exceptionsfatalExceptionsThe number of exceptions where isFatal is set to true.
Exceptions per screenviewexceptionsPerScreenview
Fatal exceptions per screenviewfatalExceptionsPerScreenview
USER TIMINGSAvg. timing value (sec)avgTimingValue
Timing sample sizeuserTimingSampleThe number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable.
CAMPAIGNOrganic searches within a sessionorganicsearchesThe number of organic searches happened in a session. This metric is search engine agnostic.
GOALSGoal starts, all goalsgoalstartsallTotal number of starts for all goals defined in the profile.
Goal completions, all goalsgoalcompletionsallTotal number of completions for all goals defined in the profile.
Goal conversion rate, all goalsgoalconversionrateall_percThe percentage of sessions which resulted in a conversion to at least one of the goals.
Total goal valuegoalvalueallTotal numeric value for all goals defined in the profile.
Total value (goals + ecommerce)totalValueTotal value for the property (including total revenue and total goal value).
Avg. goal value per sessiongoalvaluepervisit
Goal 1 completionsgoal1completions
Goal 2 completionsgoal2completions
Goal 3 completionsgoal3completions
Goal 4 completionsgoal4completions
Goal 5 completionsgoal5completions
Goal 6 completionsgoal6completions
Goal 7 completionsgoal7completions
Goal 8 completionsgoal8completions
Goal 9 completionsgoal9completions
Goal 10 completionsgoal10completions
Goal 11 completionsgoal11completions
Goal 12 completionsgoal12completions
Goal 13 completionsgoal13completions
Goal 14 completionsgoal14completions
Goal 15 completionsgoal15completions
Goal 16 completionsgoal16completions
Goal 17 completionsgoal17completions
Goal 18 completionsgoal18completions
Goal 19 completionsgoal19completions
Goal 20 completionsgoal20completions
Goal 1 conversion rategoal1conversionrate_perc
Goal 2 conversion rategoal2conversionrate_perc
Goal 3 conversion rategoal3conversionrate_perc
Goal 4 conversion rategoal4conversionrate_perc
Goal 5 conversion rategoal5conversionrate_perc
Goal 6 conversion rategoal6conversionrate_perc
Goal 7 conversion rategoal7conversionrate_perc
Goal 8 conversion rategoal8conversionrate_perc
Goal 9 conversion rategoal9conversionrate_perc
Goal 10 conversion rategoal10conversionrate_perc
Goal 11 conversion rategoal11conversionrate_perc
Goal 12 conversion rategoal12conversionrate_perc
Goal 13 conversion rategoal13conversionrate_perc
Goal 14 conversion rategoal14conversionrate_perc
Goal 15 conversion rategoal15conversionrate_perc
Goal 16 conversion rategoal16conversionrate_perc
Goal 17 conversion rategoal17conversionrate_perc
Goal 18 conversion rategoal18conversionrate_perc
Goal 19 conversion rategoal19conversionrate_perc
Goal 20 conversion rategoal20conversionrate_perc
Goal 1 funnel abandon rategoal1abandonrate_perc
Goal 2 funnel abandon rategoal2abandonrate_perc
Goal 3 funnel abandon rategoal3abandonrate_perc
Goal 4 funnel abandon rategoal4abandonrate_perc
Goal 5 funnel abandon rategoal5abandonrate_perc
Goal 6 funnel abandon rategoal6abandonrate_perc
Goal 7 funnel abandon rategoal7abandonrate_perc
Goal 8 funnel abandon rategoal8abandonrate_perc
Goal 9 funnel abandon rategoal9abandonrate_perc
Goal 10 funnel abandon rategoal10abandonrate_perc
Goal 11 funnel abandon rategoal11abandonrate_perc
Goal 12 funnel abandon rategoal12abandonrate_perc
Goal 13 funnel abandon rategoal13abandonrate_perc
Goal 14 funnel abandon rategoal14abandonrate_perc
Goal 15 funnel abandon rategoal15abandonrate_perc
Goal 16 funnel abandon rategoal16abandonrate_perc
Goal 17 funnel abandon rategoal17abandonrate_perc
Goal 18 funnel abandon rategoal18abandonrate_perc
Goal 19 funnel abandon rategoal19abandonrate_perc
Goal 20 funnel abandon rategoal20abandonrate_perc
Goal 1 valuegoal1value
Goal 2 valuegoal2value
Goal 3 valuegoal3value
Goal 4 valuegoal4value
Goal 5 valuegoal5value
Goal 6 valuegoal6value
Goal 7 valuegoal7value
Goal 8 valuegoal8value
Goal 9 valuegoal9value
Goal 10 valuegoal10value
Goal 11 valuegoal11value
Goal 12 valuegoal12value
Goal 13 valuegoal13value
Goal 14 valuegoal14value
Goal 15 valuegoal15value
Goal 16 valuegoal16value
Goal 17 valuegoal17value
Goal 18 valuegoal18value
Goal 19 valuegoal19value
Goal 20 valuegoal20value
Goal 1 startsgoal1starts
Goal 2 startsgoal2starts
Goal 3 startsgoal3starts
Goal 4 startsgoal4starts
Goal 5 startsgoal5starts
Goal 6 startsgoal6starts
Goal 7 startsgoal7starts
Goal 8 startsgoal8starts
Goal 9 startsgoal9starts
Goal 10 startsgoal10starts
Goal 11 startsgoal11starts
Goal 12 startsgoal12starts
Goal 13 startsgoal13starts
Goal 14 startsgoal14starts
Goal 15 startsgoal15starts
Goal 16 startsgoal16starts
Goal 17 startsgoal17starts
Goal 18 startsgoal18starts
Goal 19 startsgoal19starts
Goal 20 startsgoal20starts
CUSTOMCustom metric 1metric1
Custom metric 2metric2
Custom metric 3metric3
Custom metric 4metric4
Custom metric 5metric5
Custom metric 6metric6
Custom metric 7metric7
Custom metric 8metric8
Custom metric 9metric9
Custom metric 10metric10
Custom metric 11metric11
Custom metric 12metric12
Custom metric 13metric13
Custom metric 14metric14
Custom metric 15metric15
Custom metric 16metric16
Custom metric 17metric17
Custom metric 18metric18
Custom metric 19metric19
Custom metric 20metric20
Custom metric 21metric21
Custom metric 22metric22
Custom metric 23metric23
Custom metric 24metric24
Custom metric 25metric25
Custom metric 26metric26
Custom metric 27metric27
Custom metric 28metric28
Custom metric 29metric29
Custom metric 30metric30
Custom metric 31metric31
Custom metric 32metric32
Custom metric 33metric33
Custom metric 34metric34
Custom metric 35metric35
Custom metric 36metric36
Custom metric 37metric37
Custom metric 38metric38
Custom metric 39metric39
Custom metric 40metric40
Custom metric 41metric41
Custom metric 42metric42
Custom metric 43metric43
Custom metric 44metric44
Custom metric 45metric45
Custom metric 46metric46
Custom metric 47metric47
Custom metric 48metric48
Custom metric 49metric49
Custom metric 50metric50
Custom metric 51metric51
Custom metric 52metric52
Custom metric 53metric53
Custom metric 54metric54
Custom metric 55metric55
Custom metric 56metric56
Custom metric 57metric57
Custom metric 58metric58
Custom metric 59metric59
Custom metric 60metric60
Custom metric 61metric61
Custom metric 62metric62
Custom metric 63metric63
Custom metric 64metric64
Custom metric 65metric65
Custom metric 66metric66
Custom metric 67metric67
Custom metric 68metric68
Custom metric 69metric69
Custom metric 70metric70
Custom metric 71metric71
Custom metric 72metric72
Custom metric 73metric73
Custom metric 74metric74
Custom metric 75metric75
Custom metric 76metric76
Custom metric 77metric77
Custom metric 78metric78
Custom metric 79metric79
Custom metric 80metric80
Custom metric 81metric81
Custom metric 82metric82
Custom metric 83metric83
Custom metric 84metric84
Custom metric 85metric85
Custom metric 86metric86
Custom metric 87metric87
Custom metric 88metric88
Custom metric 89metric89
Custom metric 90metric90
Custom metric 91metric91
Custom metric 92metric92
Custom metric 93metric93
Custom metric 94metric94
Custom metric 95metric95
Custom metric 96metric96
Custom metric 97metric97
Custom metric 98metric98
Custom metric 99metric99
Custom metric 100metric100
Custom metric 101metric101
Custom metric 102metric102
Custom metric 103metric103
Custom metric 104metric104
Custom metric 105metric105
Custom metric 106metric106
Custom metric 107metric107
Custom metric 108metric108
Custom metric 109metric109
Custom metric 110metric110
Custom metric 111metric111
Custom metric 112metric112
Custom metric 113metric113
Custom metric 114metric114
Custom metric 115metric115
Custom metric 116metric116
Custom metric 117metric117
Custom metric 118metric118
Custom metric 119metric119
Custom metric 120metric120
Custom metric 121metric121
Custom metric 122metric122
Custom metric 123metric123
Custom metric 124metric124
Custom metric 125metric125
Custom metric 126metric126
Custom metric 127metric127
Custom metric 128metric128
Custom metric 129metric129
Custom metric 130metric130
Custom metric 131metric131
Custom metric 132metric132
Custom metric 133metric133
Custom metric 134metric134
Custom metric 135metric135
Custom metric 136metric136
Custom metric 137metric137
Custom metric 138metric138
Custom metric 139metric139
Custom metric 140metric140
Custom metric 141metric141
Custom metric 142metric142
Custom metric 143metric143
Custom metric 144metric144
Custom metric 145metric145
Custom metric 146metric146
Custom metric 147metric147
Custom metric 148metric148
Custom metric 149metric149
Custom metric 150metric150
Custom metric 151metric151
Custom metric 152metric152
Custom metric 153metric153
Custom metric 154metric154
Custom metric 155metric155
Custom metric 156metric156
Custom metric 157metric157
Custom metric 158metric158
Custom metric 159metric159
Custom metric 160metric160
Custom metric 161metric161
Custom metric 162metric162
Custom metric 163metric163
Custom metric 164metric164
Custom metric 165metric165
Custom metric 166metric166
Custom metric 167metric167
Custom metric 168metric168
Custom metric 169metric169
Custom metric 170metric170
Custom metric 171metric171
Custom metric 172metric172
Custom metric 173metric173
Custom metric 174metric174
Custom metric 175metric175
Custom metric 176metric176
Custom metric 177metric177
Custom metric 178metric178
Custom metric 179metric179
Custom metric 180metric180
Custom metric 181metric181
Custom metric 182metric182
Custom metric 183metric183
Custom metric 184metric184
Custom metric 185metric185
Custom metric 186metric186
Custom metric 187metric187
Custom metric 188metric188
Custom metric 189metric189
Custom metric 190metric190
Custom metric 191metric191
Custom metric 192metric192
Custom metric 193metric193
Custom metric 194metric194
Custom metric 195metric195
Custom metric 196metric196
Custom metric 197metric197
Custom metric 198metric198
Custom metric 199metric199
Custom metric 200metric200
DOUBLECLICK BID MANAGERDBM ImpressionsdbmImpressionsDBM Total Impressions (Analytics 360 only, requires integration with DBM).
DBM ClicksdbmClicksDBM Total Clicks (Analytics 360 only, requires integration with DBM).
DBM CostdbmCostDBM Cost (Analytics 360 only, requires integration with DBM).
DBM CPAdbmCPADBM Revenue eCPA (Analytics 360 only, requires integration with DBM).
DBM CPMdbmCPMDBM Revenue eCPM (Analytics 360 only, requires integration with DBM).
DBM CTRdbmCTR_percDBM CTR (Analytics 360 only, requires integration with DBM).
DBM CPCdbmCPCDBM Revenue eCPC (Analytics 360 only, requires integration with DBM).
DBM ConversionsdbmConversionsDBM Total Conversions (Analytics 360 only, requires integration with DBM).
DBM Return on ad spend (ROAS)dbmROAS_percDBM ROAS (Analytics 360 only, requires integration with DBM).
DOUBLECLICK CAMPAIGN MANAGERDFA ImpressionsdcmImpressionsDCM Total Impressions (Analytics 360 only).
DFA ClicksdcmClicksDCM Total Clicks (Analytics 360 only).
DFA CostdcmCostDCM Total Cost (Analytics 360 only).
DFA CTRdcmCTR_percDCM Click Through Rate (Analytics 360 only).
DFA CPCdcmCPCDCM Cost Per Click (Analytics 360 only).
DFA ConversionsdcmFloodlightQuantityThe number of DCM Floodlight conversions (Analytics 360 only).
DFA RevenuedcmFloodlightRevenueDCM Floodlight revenue (Analytics 360 only).
DFA ROIdcmROI_perc
DOUBLECLICK SEARCHSA360 ClicksdsClicksDS Clicks (Analytics 360 only, requires integration with DS).
SA360 CostdsCostDS Cost (Analytics 360 only, requires integration with DS).
SA360 ImpressionsdsImpressionsDS Impressions (Analytics 360 only, requires integration with DS).
SA360 CPCdsCPCDS Cost to advertiser per click (Analytics 360 only, requires integration with DS).
SA360 CTRdsCTRDS Click Through Rate (Analytics 360 only, requires integration with DS).
SA360 ProfitdsProfitDS Profit (Analytics 360 only, requires integration with DS).
SA360 ROASdsReturnOnAdSpendDS Return On Ad Spend (Analytics 360 only, requires integration with DS).
SA360 RPCdsRevenuePerClickDS Revenue Per Click (Analytics 360 only, requires integration with DS).
DEPRECATEDSocial actions (offsite)socialActivitiesPlease note that this field will be removed on 2017-04-11.
Queried Product QuantityqueryProductQuantityPlease note that this field will be removed on 2017-06-02.
Related Product QuantityrelatedProductQuantityPlease note that this field will be removed on 2017-06-02.
Correlation ScorecorrelationScorePlease note that this field will be removed on 2017-06-02.
Unique eventsuniqueeventsnewThe number of unique events. Events in different sessions are counted as separate events.