Dimension list for Google Analytics

CategoryFieldCodeDescription
TIMEYearYearThe year of the session, a four-digit year from 2005 to the current year.
Year & monthYearmonthCombined values of ga:year and ga:month.
Year & week (Sun-Sat)yearweekCombined values of ga:year and ga:week.
Year & week (Mon-Sun)yearweekiso
MonthMonthMonth of the session, a two digit integer from 01 to 12.
Week (Sun-Sat)weekThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
Week (Mon-Sun)weekiso
Week (Mon-Sun, dates)yearweekiso_daterange
Day of monthdayOfMonthThe day of the month, a two-digit number from 01 to 31.
Day of weekdayOfWeekWithName
DateDateThe date of the session formatted as YYYYMMDD.
HourHourA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
MinuteMinuteReturns the minutes, between 00 and 59, in the hour.
Nth monthnthMonthThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
Nth week (Sun-Sat)nthWeekThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
Nth daynthDayThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
Nth hournthHour
Nth minutenthMinuteThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
VIEW (PROFILE)View nameprofile
View IDprofileid
SEGMENTSegment namesegmentname
Segment IDsegmentID
TRAFFIC SOURCESourceSource
MediumMediumThe type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For Google Ads autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).
Source / MediumsourceMediumCombined values of ga:source and ga:medium.
Channel groupchannelGroupThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
KeywordKeywordFor manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For Google Ads traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
CampaignCampaignFor manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For Google Ads autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
Campaign codeCampaignCodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.
Ad content (utm_content)adContentFor manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For Google Ads autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the Google Ads content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).
Referral pathReferralPathThe path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.
Full referrerfullReferrerThe full referring URL including the hostname and path.
Social networksocialNetwork
Has social source referralhasSocialSourceReferral
LOCATIONContinentContinentUsers' continent, derived from users' IP addresses or Geographical IDs.
Sub continentSubContinentUsers' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.
CountryCountryUsers' country, derived from their IP addresses or Geographical IDs.
RegionRegionUsers' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.
Region IDRegionIdUsers' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
Region ISO codeRegionIsoCodeUsers' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.
CityCityUsers' city, derived from their IP addresses or Geographical IDs.
Designated Market Area (DMA)MetroThe Designated Market Area (DMA) from where traffic arrived.
LanguageLanguageThe language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.
LatitudeLatitudeThe approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.
LongitudeLongitudeThe approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.
SESSIONUser typeVisitorTypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
Days since last sessionDaysSinceLastVisitThe number of days elapsed since users last visited the property, used to calculate user loyalty.
Session countVisitCountThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
Page depthPageDepthThe number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.
Session length (seconds)visitLengthThe length (returned as a string) of a session measured in seconds and reported in second increments.
ECOMMERCEProduct BrandproductBrandThe brand name under which the product is sold (Enhanced Ecommerce).
Product Category HierarchyproductCategoryHierarchyThe hierarchical category in which the product is classified (Enhanced Ecommerce).
Product Category Level 1productCategoryLevel1
Product Category Level 2productCategoryLevel2
Product Category Level 3productCategoryLevel3
Product Category Level 4productCategoryLevel4
Product Category Level 5productCategoryLevel5
Product category (old ecommerce tracking)ProductCategoryAny product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.
Product nameProductNameThe product name, supplied by the ecommerce tracking application, for purchased items.
Product SKUProductSkuThe product SKU, defined in the ecommerce tracking application, for purchased items.
Product List NameproductListNameThe name of the product list in which the product appears (Enhanced Ecommerce).
Product List PositionproductListPositionThe position of the product in the product list (Enhanced Ecommerce).
Product VariantproductVariantThe specific variation of a product, e.g., XS, S, M, L for size
Internal Promotion CreativeinternalPromotionCreativeThe creative content designed for a promotion (Enhanced Ecommerce).
Internal Promotion IDinternalPromotionIdThe ID of the promotion (Enhanced Ecommerce).
Internal Promotion NameinternalPromotionNameThe name of the promotion (Enhanced Ecommerce).
Internal Promotion PositioninternalPromotionPositionThe position of the promotion on the web page or application screen (Enhanced Ecommerce).
Order Coupon CodeorderCouponCodeCode for the order-level coupon (Enhanced Ecommerce).
Product Coupon CodeproductCouponCodeCode for the product-level coupon (Enhanced Ecommerce).
Checkout OptionscheckoutOptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options
Shopping StageshoppingStageVarious stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
Days to transactionDaysToTransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.
Sessions to transactionVisitsToTransactionThe number of sessions between users' purchases and the related campaigns that lead to the purchases.
Transaction IDTransactionIDThe transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.
AffiliationAffiliationA product affiliation to designate a supplying company or brick and mortar location.
Currency codeCurrencyCodeThe local currency code (based on ISO 4217 standard) of the transaction.
RELATED PRODUCTSQueried Product IDqueryProductIdThis dimensions is deprecated and will be removed soon.
Queried Product NamequeryProductNameThis dimension is deprecated and will be removed soon.
Queried Product VariationqueryProductVariationThis dimension is deprecated and will be removed soon.
Related Product IDrelatedProductIdThis dimension is deprecated and will be removed soon.
Related Product NamerelatedProductNameThis dimension is deprecated and will be removed soon.
Related Product VariationrelatedProductVariationThis dimension is deprecated and will be removed soon.
Correlation Model IDcorrelationModelIdThis dimension is deprecated and will be removed soon.
CONTENTPage pathPagePathA page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.
Page directory level 1pagePathLevel1This dimension rolls up all the page paths in the first hierarchical level in pagePath.
Page directory level 2pagePathLevel2This dimension rolls up all the page paths in the second hierarchical level in pagePath.
Page directory level 3pagePathLevel3This dimension rolls up all the page paths in the third hierarchical level in pagePath.
Page directory level 4pagePathLevel4This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
Page titlePageTitleThe page's title. Multiple pages might have the same page title.
Landing page pathLandingPagePathThe first page in users' sessions, or the landing page.
Second page pathSecondPagePathThe second page in users' sessions.
Exit page pathExitPagePathThe last page or exit page in users' sessions.
Previous page pathPreviousPagePathA page visited before another page on the same property, typically used with the pagePath dimension.
Next page pathNextPagePath
CONTENT GROUPSContent group 1contentGroup1
Content group 2contentGroup2
Content group 3contentGroup3
Content group 4contentGroup4
Content group 5contentGroup5
Landing content group 1landingContentGroup1
Landing content group 2landingContentGroup2
Landing content group 3landingContentGroup3
Landing content group 4landingContentGroup4
Landing content group 5landingContentGroup5
Previous content group 1previousContentGroup1
Previous content group 2previousContentGroup2
Previous content group 3previousContentGroup3
Previous content group 4previousContentGroup4
Previous content group 5previousContentGroup5
Next content group 1nextContentGroup1
Next content group 2nextContentGroup2
Next content group 3nextContentGroup3
Next content group 4nextContentGroup4
Next content group 5nextContentGroup5
GOOGLE ADSCustomer IDadwordsCustomerIdCustomer's Google Ads ID
Campaign IDadwordsCampaignIdGoogle Ads Campaign ID
Ad group IDadwordsAdGroupIdGoogle Ads Ad group ID
Creative IDadwordsCreativeIdGoogle Ads Ad ID
Criteria IDadwordsCriteriaIdGoogle Ads Criterion ID. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
Ad groupadGroupThe name of the Google Ads ad group.
Ad slotadSlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.
Ad slot positionadSlotPosition
Ad distribution networkadDistributionNetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.
Ad match typeadMatchTypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.
Keyword match typeadKeywordMatchTypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.
Ad matched queryadMatchedQueryThe search query that triggered impressions.
Ad placement domainadPlacementDomainThe domain where the ads on the content network were placed.
Ad placement URLadPlacementUrlThe URL where the ads were placed on the content network.
Ad formatadFormatThe Google Ads ad format (Text, Image, Flash, Video, etc.).
Ad targeting typeadTargetingTypeThis (keyword, placement, or vertical targeting) indicates how the Google Ads ads were targeted.
Ad targeting optionadTargetingOptionIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.
Ad display URLadDisplayUrlThe URL the Google Ads ads displayed.
Ad destination URLadDestinationUrlThe URL to which the Google Ads ads referred traffic.
Is TrueView video adisTrueViewVideoAdA boolean, Yes or No, indicating whether the ad is an Google Ads TrueView video ad.
Ad query word countadQueryWordCountThe number of words in the search query.
BROWSER & NETWORKBrowserBrowserThe name of users' browsers, for example, Internet Explorer or Firefox.
Browser versionBrowserVersionThe version of users' browsers, for example, 2.0.0.14.
Browser sizeBrowserSizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.
Operating systemOperatingSystemUsers' operating system, for example, Windows, Linux, Macintosh, or iOS.
Operating system versionOperatingSystemVersionThe version of users' operating system, i.e., XP for Windows, PPC for Macintosh.
Screen colorsScreenColorsThe color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.
Screen resolutionScreenResolutionResolution of users' screens, for example, 1024x738.
Java enabledJavaEnabledA boolean, either Yes or No, indicating whether Java is enabled in users' browsers.
Flash versionFlashVersionThe version of Flash, including minor versions, supported by users' browsers.
HostnameHostnameThe hostname from which the tracking request was made.
Network domainNetworkDomainThe domain name of users' ISP, derived from the domain name registered to the ISP's IP address.
Network locationNetworkLocationThe names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.
DEVICEDevice categorydeviceCategoryThe type of device: desktop, tablet, or mobile.
Mobile device brandmobileDeviceBrandingMobile manufacturer or branded name.
Mobile device modelmobileDeviceModelMobile device model.
Mobile device model (improved)mobileDeviceModel_improvedMobile device model. Improved GA data with iPhone models classified based on screen resolution.
Mobile device full namemobileDeviceInfoThe branding, model, and marketing name used to identify the mobile device.
Mobile device full name (improved)mobileDeviceInfo_improvedThe branding, model, and marketing name used to identify the mobile device. Improved GA data with iPhone models classified based on screen resolution.
Mobile device marketing namemobileDeviceMarketingNameThe marketing name used for the mobile device.
Mobile device input modemobileInputSelectorSelector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.
EVENTSEvent categoryEventCategoryThe event category.
Event labelEventLabelEvent label.
Event actionEventActionEvent action.
MULTI CHANNEL FUNNELSTransaction IDmcf:transactionId
Channel groupmcf:basicChannelGrouping
Channel group pathmcf:basicChannelGroupingPath
1st interaction channelmcf:interaction1
2nd interaction channelmcf:interaction2
3rd interaction channelmcf:interaction3
4th interaction channelmcf:interaction4
Source pathmcf:sourcePath
Medium pathmcf:mediumPath
Source/medium pathmcf:sourceMediumPath
Campaign pathmcf:campaignPath
1st interaction campaignmcf:campaign1
2nd interaction campaignmcf:campaign2
3rd interaction campaignmcf:campaign3
4th interaction campaignmcf:campaign4
5th interaction campaignmcf:campaign5
Keyword pathmcf:keywordPath
Google Ads ad content pathmcf:adwordsAdContentPath
Google Ads ad group ID pathmcf:adwordsAdGroupIDPath
Google Ads ad group pathmcf:adwordsAdGroupPath
Google Ads campaign ID pathmcf:adwordsCampaignIDPath
Google Ads campaign pathmcf:adwordsCampaignPath
Google Ads creative ID pathmcf:adwordsCreativeIDPath
Google Ads criteria ID pathmcf:adwordsCriteriaIDPath
Google Ads destination URL pathmcf:adwordsDestinationUrlPath
Google Ads display URL pathmcf:adwordsDisplayUrlPath
Google Ads keyword pathmcf:adwordsKeywordPath
Google Ads matched search query pathmcf:adwordsMatchedSearchQueryPath
Google Ads placement domain pathmcf:adwordsPlacementDomainPath
Google Ads placement URL pathmcf:adwordsPlacementUrlPath
Conversion typemcf:conversionType
Conversion goal numbermcf:conversionGoalNumber
Conversion path length (# of interactions)mcf:pathLengthInInteractionsHistogram
Conversion time lag (days)mcf:timeLagInDaysHistogram
INTERNAL SEARCHSearch keywordSearchKeywordSearch term used within the property.
Search categorySearchCategoryThe category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing.
Search usedSearchUsedA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.
Search start pageSearchStartPageThe page where users initiated an internal search.
Search destination pageSearchDestinationPageThe page users immediately visited after performing an internal search on the site. This is usually the search results page.
Search keyword refinementSearchKeywordRefinementSubsequent keyword search term or string entered by users after a given initial string search.
ONSITE SOCIAL ACTIONSSocial engagement type socialEngagementType
Social action typesocialInteractionNetworkActionFor social interactions, this is the concatenation of the socialInteractionNetwork and socialInteractionAction action (e.g., Google: +1) being tracked at this hit level.
Social action networksocialInteractionNetworkFor social interactions, this represents the social network being tracked.
Social action targer URLsocialInteractionTargetFor social interactions, this is the URL (or resource) which receives the social network action.
OFFSITE SOCIAL ACTIONSOffsite social action typesocialActivityAction
Offsite social action networksocialNetwork
Offsite social action titlesocialActivityDisplayName
Offsite social action URLsocialActivityEndorsingUrl
Offsite social action shared URLsocialActivityContentUrlFor a social data hub activity, this is the URL shared by the associated social network users.
Offsite social action usersocialActivityUserHandle
Offsite social action user profile URLsocialActivityUserProfileUrl
Offsite social action post contentsocialActivityPost
USER/SESSIONAgevisitorAgeBracketAge bracket of users.
GendervisitorGenderGender of users.
Affinity categoryinterestAffinityCategoryIndicates that users are more likely to be interested in learning about the specified category.
In-market categoryinterestInMarketCategoryIndicates that users are more likely to be ready to purchase products or services in the specified category.
Other categoryinterestOtherCategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
APP TRACKINGApp IDappIdThe application ID.
App nameappName
App versionappVersion
App installer IDappInstallerId
Screen namescreenName
Landing screen namelandingScreenNameThe name of the first viewed screen.
Exit screen nameexitScreenNameThe name of the screen where users exited the application.
Screen depthscreenDepthThe number of screenviews (reported as a string) per session, useful for historgrams.
EXCEPTION TRACKINGException DescriptionexceptionDescriptionThe description for the exception.
EXPERIMENTSExperiment IDexperimentIdThe user-scoped ID of the content experiment that users were exposed to when the metrics were reported.
Experiment variantexperimentVariantThe user-scoped ID of the particular variant that users were exposed to during a content experiment.
GOALSGoal completion pagegoalCompletionLocationThe page path or screen name that matched any destination type goal completion.
Goal previous step 1goalPreviousStep1The page path or screen name that matched any destination type goal, one step prior to the goal completion location.
Goal previous step 2goalPreviousStep2The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.
Goal previous step 3goalPreviousStep3The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.
USER TIMINGSTiming category userTimingCategory
Timing labeluserTimingLabel
Timing variableuserTimingVariable
CUSTOMUserDefinedValueUserDefinedValueThe value provided when defining custom user segments for the property.
CustomVarName1CustomVarName1
CustomVarName2CustomVarName2
CustomVarName3CustomVarName3
CustomVarName4CustomVarName4
CustomVarName5CustomVarName5
CustomVarName6CustomVarName6
CustomVarName7CustomVarName7
CustomVarName8CustomVarName8
CustomVarName9CustomVarName9
CustomVarName10CustomVarName10
CustomVarValue1CustomVarValue1
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CustomVarValue5CustomVarValue5
CustomVarValue6CustomVarValue6
CustomVarValue7CustomVarValue7
CustomVarValue8CustomVarValue8
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CustomVarValue10CustomVarValue10
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DOUBLECLICK BID MANAGERDBM Advertiser (GA Model)dbmClickAdvertiserDBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Advertiser ID (GA Model)dbmClickAdvertiserIdDBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Creative ID (GA Model)dbmClickCreativeIdDBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Exchange (GA Model)dbmClickExchangeDBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Exchange ID (GA Model)dbmClickExchangeIdDBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Insertion Order (GA Model)dbmClickInsertionOrderDBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Insertion Order ID (GA Model)dbmClickInsertionOrderIdDBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Line Item (GA Model)dbmClickLineItemDBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Line Item ID (GA Model)dbmClickLineItemIdDBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Site (GA Model)dbmClickSiteDBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Site ID (GA Model)dbmClickSiteIdDBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Advertiser (DCM Model)dbmLastEventAdvertiserDBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Advertiser ID (DCM Model)dbmLastEventAdvertiserIdDBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Creative ID (DCM Model)dbmLastEventCreativeIdDBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Exchange (DCM Model)dbmLastEventExchangeDBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Exchange ID (DCM Model)dbmLastEventExchangeIdDBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Insertion Order (DCM Model)dbmLastEventInsertionOrderDBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Insertion Order ID (DCM Model)dbmLastEventInsertionOrderIdDBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Line Item (DCM Model)dbmLastEventLineItemDBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Line Item ID (DCM Model)dbmLastEventLineItemIdDBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Site (DCM Model)dbmLastEventSiteDBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DBM Last Site ID (DCM Model)dbmLastEventSiteIdDBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DOUBLECLICK CAMPAIGN MANAGERDFA AddcmLastEventAdDCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Ad ID (DFA Model)dcmLastEventAdIdDCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Ad Type (DFA Model)dcmLastEventAdTypeDCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Ad Type ID (DFA Model)dcmLastEventAdTypeIdDCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Advertiser (DFA Model)dcmLastEventAdvertiserDCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Advertiser ID (DFA Model)dcmLastEventAdvertiserIdDCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Attribution Type (DFA Model)dcmLastEventAttributionTypeThere are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).
DFA Campaign (DFA Model)dcmLastEventCampaignDCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Campaign ID (DFA Model)dcmLastEventCampaignIdDCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Creative ID (DFA Model)dcmLastEventCreativeIdDCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Creative (DFA Model)dcmLastEventCreativeDCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Rendering ID (DFA Model)dcmLastEventRenderingIdDCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Creative Type (DFA Model)dcmLastEventCreativeTypeDCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Creative Type ID (DFA Model)dcmLastEventCreativeTypeIdDCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Creative Version (DFA Model)dcmLastEventCreativeVersionDCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Site (DFA Model)dcmLastEventSiteSite name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Site ID (DFA Model)dcmLastEventSiteIdDCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Placement (DFA Model)dcmLastEventSitePlacementDCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Placement ID (DFA Model)dcmLastEventSitePlacementIdDCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Floodlight Configuration ID (DFA Model)dcmLastEventSpotIdDCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DFA Ad (GA Model)dcmClickAdDCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Ad ID (GA Model)dcmClickAdIdDCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Ad Type (GA Model)dcmClickAdTypeDCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Ad Type IDdcmClickAdTypeIdDCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Advertiser (GA Model)dcmClickAdvertiserDCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Advertiser ID (GA Model)dcmClickAdvertiserIdDCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Campaign (GA Model)dcmClickCampaignDCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Campaign ID (GA Model)dcmClickCampaignIdDCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Creative ID (GA Model)dcmClickCreativeIdDCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Creative (GA Model)dcmClickCreativeDCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Rendering ID (GA Model)dcmClickRenderingIdDCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Creative Type (GA Model)dcmClickCreativeTypeDCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Creative Type ID (GA Model)dcmClickCreativeTypeIdDCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Creative Version (GA Model)dcmClickCreativeVersionDCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Site (GA Model)dcmClickSiteSite name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Site ID (GA Model)dcmClickSiteIdDCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Placement (GA Model)dcmClickSitePlacementDCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Placement ID (GA Model)dcmClickSitePlacementIdDCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA Floodlight Configuration ID (GA Model)dcmClickSpotIdDCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DFA ActivitydcmFloodlightActivityDCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).
DFA Activity and GroupdcmFloodlightActivityAndGroupDCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).
DFA Activity GroupdcmFloodlightActivityGroupDCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).
DFA Activity Group IDdcmFloodlightActivityGroupIdDCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).
DFA Activity IDdcmFloodlightActivityIdDCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).
DFA Advertiser IDdcmFloodlightAdvertiserIdDCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).
DFA Floodlight Configuration IDdcmFloodlightSpotIdDCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).