Field list for Facebook Ads

41 metrics and 150 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearYeardim
Year of week (Mon-Sun)YearOfISOweekdim
Year of week (Sun-Sat)Yearofweekdim
Year & monthYearmonthdim
Year & week (Mon-Sun)YearweekISOdim
Year & week (Sun-Sat)Yearweekdim
MonthMonthdim
Week (Mon-Sun)WeekISOdim
Week (Sun-Sat)Weekdim
Day of weekDayOfWeekdim
DateDatedim
Hour (advert account time zone)hourly_stats_aggregated_by_advertiser_time_zonedim
Hour (viewer's time zone)hourly_stats_aggregated_by_audience_time_zonedim
ACCOUNT STRUCTUREAccount nameaccount_namedim
Account IDaccount_iddim
Campaign namecampaign_group_namedim
Campaign IDcampaign_group_iddim
Ad set namecampaign_namedim
Ad set IDcampaign_iddim
Ad nameadgroup_namedim
Ad IDadgroup_iddim
IMPRESSIONImpression deviceimpression_devicedim
Placementplacementdim
Place page IDplace_page_iddim
Publisher platformpublisher_platformdim
Platform positionplatform_positiondim
Device platformdevice_platformdim
USERGendergenderdim
Ageagedim
Countrycountrydim
Regionregiondim
DMAdmadim
PRODUCTProduct IDproduct_iddim
ACTION/CONVERSIONAction typeActionTypeWithCustomLabelsdim
Action type (with custom conv. IDs)ActionTypedim
Action target IDActionTargetIDdim
Action deviceActionDevicedim
Canvas component nameActionCanvasComponentNamedim
ACCOUNT DETAILSBusiness namebusiness_namedim
Business countrybusiness_country_codedim
Business citybusiness_citydim
Account statusaccount_statusdim
Account currencycurrencydim
Account timezonetimezone_namedim
Account timezone IDtimezone_iddim
Account timezone offset from UTCtimezone_offset_hours_utcdim
Account usersusersdim
Account spend capspend_capdim
Account amount spentamount_spentdim
Account balancebalancedim
Account funding sourcefunding_sourcedim
CAMPAIGN DETAILSCampaign objectivecampaignobjectivedimThe objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.
Campaign status (effective status)campaignstatusdim
Campaign configured statuscampaignconfigured_statusdim
Campaign buying typecampaignbuyingtypedimThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying.
Campaign spending limitcampaignspend_capdim
Campaign start datecampaign_start_datedim
Campaign end datecampaign_end_datedim
Campaign start date & timecampaign_start_timedim
Campaign end date & timecampaign_end_timedim
Campaign daily budgetcampaign_daily_budgetdim
Campaign lifetime budgetcampaign_lifetime_budgetdim
Campaign budget remainingcampaign_budget_remainingdim
AD SET DETAILSAd set status (effective status)adsetstatusdim
Ad set configured statusadsetconfigured_statusdim
Bid typebidtypedim
Bid amountbidamountdim
Ad set bid infobidinfodim
Start dateadsetstart_timedim
End dateadsetend_timedim
Start date & timeadsetstart_time_exactdim
End date & timeadsetend_time_exactdim
Daily budgetadsetdaily_budgetdim
Lifetime budgetadsetlifetime_budgetdim
Budget remainingadsetbudget_remainingdim
Targetingadsettargetingdim
Promoted objectadsetpromoted_objectdim
AD DETAILSAd status (effective status)adstatusdim
Ad configured statusadconfigured_statusdim
Relevance score statusrelevance_statusdim
Relevance score positive feedback (deprecated)relevance_positive_feedbackdim
Relevance score negative feedback (deprecated)relevance_negative_feedbackdim
Ad bid infoadbid_infodim
Ad creative IDcreative_iddim
Ad creative namecreative_namedim
Ad titlecreative_titledim
Ad bodycreative_bodydim
Ad creative image URLcreative_image_urldim
Object typecreative_object_typedim
Call-to-action typecreative_call_to_action_typedim
Ad creative thumbnail URLcreative_thumbnail_urldim
Ad creative image URLcreative_image_urldim
Destination URLdestinationURLdim
Internal destination URLcreative_link_urldim
External destination URLcreative_object_urldim
URL tagscreative_url_tagsdim
Tracking template URLcreative_template_urldim
Tracking specsadtracking_specsdim
Conversion specsadconversion_specsdim
Review feedbackadreview_feedbackdim
PROMOTED POSTPost IDpromoted_post_iddim
Post Instagram IDpromoted_post_id_igdim
Post typepromoted_post_typedim
Post sourcepromoted_post_sourcedim
Post namepromoted_post_namedim
Post captionpromoted_post_captiondim
Post messagepromoted_post_messagedim
Post storypromoted_post_storydim
Post descriptionpromoted_post_descriptiondim
Post link URLpromoted_post_destination_urldim
Post privacypromoted_post_privacydim
Post privacy descriptionpromoted_post_privacy_descriptiondim
Post iconpromoted_post_icondim
Post thumbnail URLpromoted_post_picturedim
Post image URLpromoted_post_full_picturedim
Post created datepromoted_post_created_timedim
Link to postpromoted_post_permalink_urldim
Link to Instagram postpromoted_post_permalink_url_igdim
LEAD ADSLead form IDlead_form_iddim
Lead createdlead_created_timedim
Lead IDlead_iddim
Lead infolead_infodim
Lead info (JSON)lead_info_jsondim
Lead emaillead_emaildim
Lead phone numberlead_phone_numberdim
Lead full namelead_full_namedim
Lead company namelead_company_namedim
Lead countrylead_countrydim
Lead statelead_statedim
Lead field 1 namelead_name_f1dim
Lead field 2 namelead_name_f2dim
Lead field 3 namelead_name_f3dim
Lead field 4 namelead_name_f4dim
Lead field 5 namelead_name_f5dim
Lead field 6 namelead_name_f6dim
Lead field 1 valuelead_value_f1dim
Lead field 2 valuelead_value_f2dim
Lead field 3 valuelead_value_f3dim
Lead field 4 valuelead_value_f4dim
Lead field 5 valuelead_value_f5dim
Lead field 6 valuelead_value_f6dim
REACH ESTIMATESReach estimate: usersreach_estimate_usersdim
Reach estimate: min bid amountreach_estimate_bid_amount_mindim
Reach estimate: median bid amountreach_estimate_bid_amount_mediandim
Reach estimate: max bid amountreach_estimate_bid_amount_maxdim
Reach estimate: bid estimate curve JSONreach_estimate_bid_curve_jsondim
Reach estimate: bid estimate curve for spendreach_estimate_bid_curve_spenddim
Reach estimate: bid estimate curve for reachreach_estimate_bid_curve_reachdim
Reach estimate: bid estimate curve for impressionsreach_estimate_bid_curve_impressionsdim
Reach estimate: bid estimate curve for actionsreach_estimate_bid_curve_actionsdim
PERFORMANCEReachreachmetThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
FrequencyfrequencymetThe average number of times each person saw your ad.
ImpressionsimpressionsmetThe number of times your ads were on screen
Social reach (deprecated)socialreachmetThe number of people who saw your ad when displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
Social impressions (deprecated)socialimpressionsmetThe number of times your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad.
Actionsactionsmet
People taking actionunique_actionsmetThe number of people who took an action that was attributed to your ads.
Relevance scorerelevance_score_numbermetA rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions.
Social spendsocialspendmet
Action rate (%)actionrate_percmet
People taking action rate % (people taking action/reach)uniqueactionrate_percmet
Total action valueaction_valuemet
Return on ad spend (ROAS) %ROAS_percmet
COSTAmount spentcostmetAmount spent in your account currency
Amount spent (EUR)cost_eurmetAmount spent converted to euros
Amount spent (GBP)cost_gbpmetAmount spent converted to British pounds
Amount spent (USD)cost_usdmetAmount spent converted to US dollars
Cost per 1000 people reachedCPPmet
CPMCPMmetThe average cost for 1,000 impressions.
Cost per any actionCPAmet
CLICKSLink clickslink_clicksmet
Unique link clicksunique_action_link_clickmet
Outbound clicksoutbound_clicksmetThe number of clicks on links that take people off Facebook-owned properties.
Unique outbound clicksunique_outbound_clicksmetThe number of people who performed an outbound click.
CTR (link)link_CTR_percmet
Outbound CTR (%)outbound_CTR_percmet
Unique outbound CTR (%)unique_outbound_CTR_percmet
Clicks (all)clicksmet
Unique clicks (all)uniqueclicksmet
CTR (all)CTR_percmet
Unique CTR (all)UCTR_percmet
Social clicks (all) (deprecated)socialclicksmetThe number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
Unique social clicks (all) (deprecated)uniquesocialclicksmetThe number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
CLICKS COSTCPC (link)CPLCmet
Cost per unique link clickUCPLCmet
Cost per outbound clickCPOCmet
Cost per unique outbound clickUCPOCmet
CPC (all)CPCmet
Cost per unique click (all)UCPCmet
PAGE POST ENGAGEMENTPage engagementspage_engagementmet
Page likeslikemet
Page mentions (deprecated)mentionmet
Page tab views (deprecated)tab_viewmet
Post commentscommentmet
Post engagementspost_engagementmet
Post reactionspost_likemet
Post sharespostmet
Photo viewsphoto_viewmet
Event responsesrsvpmet
Offer claimsreceive_offermet
Check-inscheckinmet
PAGE POST ENGAGEMENT COSTCost per page engagementcost_per_page_engagementmet
Cost per page likecost_per_page_likemet
Cost per page mention (deprecated)cost_per_page_mentionmet
Cost per page tab view (deprecated)cost_per_page_tab_viewmet
Cost per post commentcost_per_post_commentmet
Cost per post engagementcost_per_post_engagementmet
Cost per post reactioncost_per_post_reactionmet
Cost per post sharecost_per_post_sharemet
Cost per photo viewcost_per_photo_viewmet
Cost per event responsecost_per_event_responsemet
Cost per offer claimcost_per_offer_claimmet
Cost per check-incost_per_checkinmet
UNIQUE PAGE POST ENGAGEMENTUnique page engagementsunique_action_page_engagementmet
Unique page likesunique_action_likemet
Unique page mentions (deprecated)unique_action_mentionmet
Unique page tab views (deprecated)unique_action_tab_viewmet
Unique post commentsunique_action_commentmet
Unique post engagementsunique_action_post_engagementmet
Unique post reactionsunique_action_post_reactionmet
Unique post sharesunique_action_postmet
Unique photo viewsunique_action_photo_viewmet
Unique event responsesunique_action_rsvpmet
Unique offer claimsunique_action_receive_offermet
Unique check-insunique_action_checkinmet
UNIQUE PAGE POST ENGAGEMENT COSTCost per unique page engagementcost_per_unique_action_page_engagementmet
Cost per unique page likecost_per_unique_page_likemet
Cost per unique page mention (deprecated)cost_per_unique_page_mentionmet
Cost per unique page tab view (deprecated)cost_per_unique_page_tab_viewmet
Cost per unique post commentcost_per_unique_post_commentmet
Cost per unique post engagementcost_per_unique_post_engagementmet
Cost per unique post reactioncost_per_unique_post_reactionmet
Cost per unique post sharecost_per_unique_post_sharemet
Cost per unique photo viewcost_per_unique_photo_viewmet
Cost per unique event responsecost_per_unique_event_responsemet
Cost per unique offer claimcost_per_unique_offer_claimmet
Cost per unique check-incost_per_unique_checkinmet
MESSAGINGNew messaging conversationsnew_messaging_conversationsmet
Messaging repliesmessaging_repliesmet
Blocked message conversationsblocked_message_conversationsmet
MESSAGING COSTCost per new messaging conversationcost_per_new_messaging_conversationmet
Cost per messaging replycost_per_messaging_replymet
MEDIAThree-second video viewsvideo_viewmet
Unique three-second video viewsunique_action_video_viewmet
Ten-second video viewsvideo_10_sec_watched_actionsmetThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
15-second video views (Deprecated)video_15_sec_watched_actionsmet
30-second video viewsvideo_30_sec_watched_actionsmetThe number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first.
Video watches at 25%video_p25_watched_actionsmetThe number of times your video was watched at 25% of its length, including watches that skipped to this point.
Video watches at 50%video_p50_watched_actionsmetThe number of times your video was watched at 50% of its length, including watches that skipped to this point.
Video watches at 75%video_p75_watched_actionsmetThe number of times your video was watched at 75% of its length, including watches that skipped to this point.
Video watches at 95%video_p95_watched_actionsmetThe number of times your video was watched at 95% of its length, including watches that skipped to this point.
Video watches at 100%video_p100_watched_actionsmetThe number of times your video was watched at 100% of its length, including watches that skipped to this point.
Video average percentage watchedvideo_average_watchedmetThe average percentage of your video that people watched.
Video average watch timevideo_average_watch_timemet
Clicks to play videovideo_playmet
Unique clicks to play videounique_action_video_playmet
Avg. canvas view timecanvas_avg_view_timemetThe average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
Avg. canvas view percentagecanvas_avg_view_percent_percmetThe average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
MEDIA COSTCost per three-second video viewcost_per_3s_video_viewmet
Cost per ten-second video viewcost_per_10s_video_viewmet
AWARENESSEstimated ad recall lift (people)estimated_ad_recallersmetAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness Objective.
Estimated ad recall lift rate (%)estimated_ad_recall_rate_percmetThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand Awareness Objective.
Estimated ad recall lift (lower bound)estimated_ad_recallers_lower_boundmet
Estimated ad recall lift (upper bound)estimated_ad_recallers_upper_boundmet
AWARENESS COSTCost per estimated ad recall lift (people)cost_per_estimated_ad_recallersmetThe average cost for each estimated ad recall lift. This metric is only available for assets in the Brand Awareness Objective.
WEBSITE (FACEBOOK PIXEL)Website conversionsoffsite_conversionmet
Website conversion rate (%)offsite_conversion_rate_percmet
Website adds of payment infooffsite_conversions_fb_pixel_add_payment_infomet
Website adds to cartoffsite_conversions_fb_pixel_add_to_cartmet
Website adds to wishlistoffsite_conversions_fb_pixel_add_to_wishlistmet
Website registrations completedoffsite_conversions_fb_pixel_complete_registrationmet
Website custom conversionsoffsite_conversions_fb_pixel_custommet
Website checkouts initiatedoffsite_conversions_fb_pixel_initiate_checkoutmet
Website leadsoffsite_conversions_fb_pixel_leadmet
Website purchasesoffsite_conversions_fb_pixel_purchasemet
Website searchesoffsite_conversions_fb_pixel_searchmet
Website content viewsoffsite_conversions_fb_pixel_view_contentmet
Landing page viewslanding_page_viewsmet
Website adds to cart (conversion tracking pixel)offsite_conversion.add_to_cartmet
Website checkouts initiated (conversion tracking pixel)offsite_conversion.checkoutmet
Website key page views (conversion tracking pixel)offsite_conversion.key_page_viewmet
Website leads (conversion tracking pixel)offsite_conversion.leadmet
Website registrations (conversion tracking pixel)offsite_conversion.registrationmet
Other website conversionsoffsite_conversion.othermet
WEBSITE (FACEBOOK PIXEL) COSTCost per website conversioncost_per_website_conversionmet
Cost per website add of payment infocost_per_website_add_payment_infomet
Cost per website add to cartcost_per_website_add_to_cartmet
Cost per website add to wishlistcost_per_website_add_to_wishlistmet
Cost per website registration completedcost_per_website_complete_registrationmet
Cost per website custom conversioncost_per_website_custom_conversionmet
Cost per website checkout initiatedcost_per_website_initiate_checkoutmet
Cost per website leadcost_per_website_leadmet
Cost per website purchasecost_per_website_purchasemet
Cost per website searchcost_per_website_searchmet
Cost per website content viewscost_per_website_view_contentmet
Cost per landing page viewcost_per_landing_page_viewmet
Cost per website add to cart (conversion tracking pixel)cost_per_offsite_conversion_add_to_cartmet
Cost per website checkout initiated (conversion tracking pixel)cost_per_offsite_conversion_checkoutmet
Cost per website key page view (conversion tracking pixel)cost_per_offsite_conversion_key_page_viewmet
Cost per website lead (conversion tracking pixel)cost_per_offsite_conversion_leadmet
Cost per website registration (conversion tracking pixel)cost_per_offsite_conversion_registrationmet
Cost per other website conversioncost_per_offsite_conversion_othermet
WEBSITE CONVERSION VALUE (FACEBOOK PIXEL)Website purchase ROASwebsite_purchase_roas_percmet
Website conversion valueoffsite_conversion_valuemet
Website adds of payment info conversion valueoffsite_conversion_value_fb_pixel_add_payment_infomet
Website adds to cart conversion valueoffsite_conversion_value_fb_pixel_add_to_cartmet
Website adds to wishlist conversion valueoffsite_conversion_value_fb_pixel_add_to_wishlistmet
Website registrations completed conversion valueoffsite_conversion_value_fb_pixel_complete_registrationmet
Website custom conversions valueoffsite_conversion_value_fb_pixel_custommet
Website checkouts initiated conversion valueoffsite_conversion_value_fb_pixel_initiate_checkoutmet
Website leads conversion valueoffsite_conversion_value_fb_pixel_leadmet
Website purchases conversion valueoffsite_conversion_value_fb_pixel_purchasemet
Website searches conversion valueoffsite_conversion_value_fb_pixel_searchmet
Website content views conversion valueoffsite_conversion_value_fb_pixel_view_contentmet
APP ACTIONSGame playsgames.playsmet
Desktop app engagementsapp_engagementmet
Desktop app installsapp_installmet
Desktop app story engagementsapp_storymet
Desktop app usesapp_usemet
Credit spendscredit_spentmet
Mobile app achievements unlockedapp_custom_event.fb_mobile_achievement_unlockedmet
Mobile app actionsapp_custom_eventmet
Mobile app adds of payment infoapp_custom_event.fb_mobile_add_payment_infomet
Mobile app adds to cartapp_custom_event.fb_mobile_add_to_cartmet
Mobile app adds to wishlistapp_custom_event.fb_mobile_add_to_wishlistmet
Mobile app registrations completedapp_custom_event.fb_mobile_complete_registrationmet
Mobile app checkouts initiatedapp_custom_event.fb_mobile_initiated_checkoutmet
Mobile app content viewsapp_custom_event.fb_mobile_content_viewmet
Mobile app credits spentapp_custom_event.fb_mobile_spent_creditsmet
Mobile app installsmobile_app_installmet
Mobile app levels completedapp_custom_event.fb_mobile_level_achievedmet
Mobile app purchasesapp_custom_event.fb_mobile_purchasemet
Mobile app ratings submittedapp_custom_event.fb_mobile_ratemet
Mobile app searchesapp_custom_event.fb_mobile_searchmet
Mobile app sessionsapp_custom_event.fb_mobile_activate_appmet
Mobile app tutorials completedapp_custom_event.fb_mobile_tutorial_completionmet
Other mobile app actionsapp_custom_event.othermet
APP ACTIONS COSTCost per app installcost_per_app_installmet
Cost per game playcost_per_game_playmet
Cost per desktop app engagementcost_per_desktop_app_engagementmet
Cost per desktop app installcost_per_desktop_app_installmet
Cost per desktop app story engagementcost_per_desktop_app_story_engagementmet
Cost per desktop app usecost_per_desktop_app_usemet
Cost per credit spend actioncost_per_credit_spend_actionmet
Cost per mobile app achievement unlockedcost_per_mobile_app_achievement_unlockedmet
Cost per mobile app actioncost_per_mobile_app_actionmet
Cost per mobile app add to basketcost_per_mobile_app_add_to_basketmet
Cost per mobile app add to wishlistcost_per_mobile_app_add_to_wishlistmet
Cost per mobile app checkout initiatedcost_per_mobile_app_checkout_initiatedmet
Cost per mobile app content viewcost_per_mobile_app_content_viewmet
Cost per mobile app credit spentcost_per_mobile_app_credit_spentmet
Cost per mobile app installcost_per_mobile_app_installmet
Cost per mobile app level completedcost_per_mobile_app_level_completedmet
Cost per mobile app payment info addcost_per_mobile_app_payment_info_addmet
Cost per mobile app purchasecost_per_mobile_app_purchasemet
Cost per mobile app rating submittedcost_per_mobile_app_rating_submittedmet
Cost per mobile app registration completedcost_per_mobile_app_registration_completedmet
Cost per mobile app searchcost_per_mobile_app_searchmet
Cost per mobile app sessioncost_per_mobile_app_sessionmet
Cost per mobile app tutorial completedcost_per_mobile_app_tutorial_completedmet
Cost per other mobile app actioncost_per_other_mobile_app_actionmet
UNIQUE APP ACTIONSUnique game playsunique_action_games.playsmet
Unique desktop app engagementsunique_action_app_engagementmet
Unique desktop app installsunique_action_app_installmet
Unique desktop app story engagementsunique_action_app_storymet
Unique desktop app usesunique_action_app_usemet
Unique credit spendsunique_action_credit_spentmet
Unique mobile app achievements unlockedunique_action_app_custom_event.fb_mobile_achievement_unlockedmet
Unique mobile app actionsunique_action_app_custom_eventmet
Unique mobile app adds of payment infounique_action_app_custom_event.fb_mobile_add_payment_infomet
Unique mobile app adds to cartunique_action_app_custom_event.fb_mobile_add_to_cartmet
Unique mobile app adds to wishlistunique_action_app_custom_event.fb_mobile_add_to_wishlistmet
Unique mobile app registrations completedunique_action_app_custom_event.fb_mobile_complete_registrationmet
Unique mobile app checkouts initiatedunique_action_app_custom_event.fb_mobile_initiated_checkoutmet
Unique mobile app content viewsunique_action_app_custom_event.fb_mobile_content_viewmet
Unique mobile app credits spentunique_action_app_custom_event.fb_mobile_spent_creditsmet
Unique mobile app installsunique_action_mobile_app_installmet
Unique mobile app levels completedunique_action_app_custom_event.fb_mobile_level_achievedmet
Unique mobile app purchasesunique_action_app_custom_event.fb_mobile_purchasemet
Unique mobile app ratings submittedunique_action_app_custom_event.fb_mobile_ratemet
Unique mobile app registrations completedunique_action_app_custom_event.fb_mobile_complete_registrationmet
Unique mobile app searchesunique_action_app_custom_event.fb_mobile_searchmet
Unique mobile app sessionsunique_action_app_custom_event.fb_mobile_activate_appmet
Unique mobile app tutorials completedunique_action_app_custom_event.fb_mobile_tutorial_completionmet
Other unique mobile app actionsunique_action_app_custom_event.othermet
UNIQUE APP ACTIONS COSTCost per unique game playcost_per_unique_game_playmet
Cost per unique desktop app engagementcost_per_unique_desktop_app_engagementmet
Cost per unique desktop app installcost_per_unique_desktop_app_installmet
Cost per unique desktop app story engagementcost_per_unique_desktop_app_story_engagementmet
Cost per unique desktop app usecost_per_unique_desktop_app_usemet
Cost per unique credit spend actioncost_per_unique_credit_spend_actionmet
Cost per unique mobile app achievement unlockedcost_per_unique_mobile_app_achievement_unlockedmet
Cost per unique mobile app actioncost_per_unique_mobile_app_actionmet
Cost per unique mobile app add to basketcost_per_unique_mobile_app_add_to_basketmet
Cost per unique mobile app add to wishlistcost_per_unique_mobile_app_add_to_wishlistmet
Cost per unique mobile app checkout initiatedcost_per_unique_mobile_app_checkout_initiatedmet
Cost per unique mobile app content viewcost_per_unique_mobile_app_content_viewmet
Cost per unique mobile app credit spentcost_per_unique_mobile_app_credit_spentmet
Cost per unique mobile app installcost_per_unique_mobile_app_installmet
Cost per unique mobile app level completedcost_per_unique_mobile_app_level_completedmet
Cost per unique mobile app payment info addcost_per_unique_mobile_app_payment_info_addmet
Cost per unique mobile app purchasecost_per_unique_mobile_app_purchasemet
Cost per unique mobile app rating submittedcost_per_unique_mobile_app_rating_submittedmet
Cost per unique mobile app registration completedcost_per_unique_mobile_app_registration_completedmet
Cost per unique mobile app searchcost_per_unique_mobile_app_searchmet
Cost per unique mobile app sessioncost_per_unique_mobile_app_sessionmet
Cost per unique mobile app tutorial completedcost_per_unique_mobile_app_tutorial_completedmet
Cost per other unique mobile app actioncost_per_other_unique_mobile_app_actionmet
APP CONVERSION VALUEMobile app credits spent conversion valueaction_value_app_custom_event.fb_mobile_spent_creditsmet
Mobile app purchases conversion valueaction_value_app_custom_event.fb_mobile_purchasemet
ON FACEBOOKOn-Facebook purchaseson_facebook_purchasesmet
On-Facebook workflow completionon_facebook_workflow_completionmet
Leads (form)action_leadgen.othermet
Unique leads (form)unique_action_leadgen.othermet
ON FACEBOOK COSTCost per on-Facebook purchasecost_per_on_facebook_purchasemet
Cost per workflow completion on Facebookcost_per_on_facebook_workflow_completionmet
Cost per lead (form)cost_per_lead_formmet
ON FACEBOOK CONVERSION VALUEConversion value of purchase on Facebookon_facebook_purchase_conversion_valuemet
Conversion value of workflow completion on Facebookon_facebook_workflow_completion_conversion_valuemet
STORE VISITSCost per store visitcost_per_store_visitmet
Store visits point estimatestore_visits_point_estimatemet
Store visits high estimatestore_visits_high_estimatemet
Store visits low estimatestore_visits_low_estimatemet
OTHERDeeplink clicksdeeplink_clicksmet
App store clicksapp_store_clicksmet
Call-to-action clicks (deprecated)call_to_action_clicksmetThe number of times people clicked the call-to-action button on your ad.
Inline link clicksinline_link_clicksmetThe number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
Unique inline link clicksunique_inline_link_clicksmetThe number of people who performed an inline link click.
Inline post engagementinline_post_engagementmetThe total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
Card viewscard_viewsmet
OFFLINEOffline leadsoffline_conversions_leadsmet
Offline purchasesoffline_conversion_purchasemet
Offline other conversionsoffline_other_conversionmet