Field list for Facebook Ads

49 metrics and 173 dimensions available

CategoryFieldCodeTypeDescription
TIMEYearYeardimYear, e.g. 2017
Year of week (Mon-Sun)YearOfISOweekdim
Year of week (Sun-Sat)Yearofweekdim
Year & monthYearmonthdimYear and month, e.g. 2017|06
Year & week (Mon-Sun)YearweekISOdimYear and week for ISO weeks, e.g. 2017|08
Year & week (Sun-Sat)YearweekdimYear and week for US weeks, e.g. 2017|08
MonthMonthdimMonth, e.g. 6
Week (Mon-Sun)WeekISOdimISO week number, e.g. 51
Week (Sun-Sat)WeekdimUS week number, e.g. 51
Day of weekDayOfWeekdim
DateDatedimDate, e.g. 2017-01-31
Hour (advert account time zone)hourly_stats_aggregated_by_advertiser_time_zonedim
Hour (viewer's time zone)hourly_stats_aggregated_by_audience_time_zonedim
ACCOUNT STRUCTUREAccount nameaccount_namedimThe name of your ad account, which groups your advertising activity.
Account IDaccount_iddimThe ID number of your ad account, which groups your advertising activity.
Campaign namecampaign_group_namedimThe name of the advertising campaign that you're viewing in reporting.
Campaign IDcampaign_group_iddimThe unique ID number of the advertising campaign that you're viewing in reporting.
Ad set namecampaign_namedimThe name of the ad set that you're viewing in reporting.
Ad set IDcampaign_iddimThe unique ID of the ad set you're viewing in reports.
Ad nameadgroup_namedimThe name of the ad that you're viewing in the report.
Ad IDadgroup_iddimThe unique ID of the ad that you're viewing in reporting.
IMPRESSIONImpression deviceimpression_devicedim
Placementplacementdim
Place page IDplace_page_iddim
Publisher platformpublisher_platformdimDistinguishes between platforms like Facebook and Instagram
Platform positionplatform_positiondim
Device platformdevice_platformdim
USERGendergenderdim
Ageagedim
Countrycountrydim
Regionregiondim
DMAdmadimDesignated Market Area
PRODUCTProduct IDproduct_iddim
ACTION/CONVERSIONAction typeActionTypeWithCustomLabelsdimThe kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their label.
Action type (with custom conv. IDs)ActionTypedimThe kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their ID number.
Action target IDActionTargetIDdim
Action deviceActionDevicedim
Canvas component nameActionCanvasComponentNamedim
ACCOUNT DETAILSBusiness namebusiness_namedim
Business countrybusiness_country_codedim
Business citybusiness_citydim
Account statusaccount_statusdim
Account edit linkaccount_edit_linkdimLink to edit the Facebook Ads account.
Account currencycurrencydim
Account timezonetimezone_namedim
Account timezone IDtimezone_iddim
Account timezone offset from UTCtimezone_offset_hours_utcdim
Account usersusersdim
Account spend capspend_capdim
Account amount spentamount_spentdim
Account balancebalancedim
Account funding sourcefunding_sourcedim
CAMPAIGN DETAILSCampaign objectivecampaignobjectivedimThe objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.
Campaign status (effective status)campaignstatusdim
Campaign edit linkcampaign_edit_linkdimLink to edit the campaign in Facebook Ads.
Campaign configured statuscampaignconfigured_statusdim
Campaign buying typecampaignbuyingtypedimThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying.
Campaign spending limitcampaignspend_capdim
Campaign start datecampaign_start_datedim
Campaign end datecampaign_end_datedim
Campaign start date & timecampaign_start_timedim
Campaign end date & timecampaign_end_timedim
Campaign daily budgetcampaign_daily_budgetdim
Campaign lifetime budgetcampaign_lifetime_budgetdim
Campaign budget remainingcampaign_budget_remainingdim
AD SET DETAILSAd set status (effective status)adsetstatusdim
Ad set edit linkad_group_edit_linkdimLink to edit the ad set in Facebook Ads.
Ad set configured statusadsetconfigured_statusdim
Bid typebidtypedim
Bid amountbidamountdim
Ad set bid infobidinfodim
Start dateadsetstart_timedim
End dateadsetend_timedim
Start date & timeadsetstart_time_exactdim
End date & timeadsetend_time_exactdim
Daily budgetadsetdaily_budgetdim
Lifetime budgetadsetlifetime_budgetdim
Lifetime minimum spend targetlifetime_min_spend_targetdimLifetime minimum spend target for an ad set defined in your account currency. You must specify the lifetime budget at the ad campaign level.
Lifetime spend caplifetime_spend_capdimDaily spend cap of the ad set defined in your account currency. You must specify the daily budget in the campaign.
Budget remainingadsetbudget_remainingdim
Targetingadsettargetingdim
Promoted objectadsetpromoted_objectdim
AD DETAILSAd status (effective status)adstatusdim
Ad configured statusadconfigured_statusdim
Relevance score statusrelevance_statusdimRelevance score status
Ad bid infoadbid_infodim
Ad creative IDcreative_iddim
Ad creative namecreative_namedim
Ad titlecreative_titledim
Ad bodycreative_bodydim
Ad creative image URLcreative_image_urldim
Object typecreative_object_typedim
Call-to-action typecreative_call_to_action_typedim
Ad creative thumbnail URLcreative_thumbnail_urldim
Ad creative image URLcreative_image_urldim
Destination URLdestinationURLdim
Internal destination URLcreative_link_urldim
External destination URLcreative_object_urldim
URL tagscreative_url_tagsdim
Tracking template URLcreative_template_urldim
Tracking specsadtracking_specsdim
Conversion specsadconversion_specsdim
Review feedbackadreview_feedbackdim
PROMOTED POSTPost IDpromoted_post_iddim
Post Instagram IDpromoted_post_id_igdim
Post typepromoted_post_typedim
Post sourcepromoted_post_sourcedim
Post namepromoted_post_namedim
Post captionpromoted_post_captiondim
Post messagepromoted_post_messagedim
Post storypromoted_post_storydim
Post descriptionpromoted_post_descriptiondim
Post link URLpromoted_post_destination_urldim
Post privacypromoted_post_privacydim
Post privacy descriptionpromoted_post_privacy_descriptiondim
Post iconpromoted_post_icondim
Post thumbnail URLpromoted_post_picturedim
Post image URLpromoted_post_full_picturedim
Post created datepromoted_post_created_timedim
Link to postpromoted_post_permalink_urldim
Link to Instagram postpromoted_post_permalink_url_igdim
LEAD ADSLead form IDlead_form_iddim
Lead createdlead_created_timedim
Lead IDlead_iddim
Lead infolead_infodim
Lead info (JSON)lead_info_jsondim
Lead emaillead_emaildim
Lead phone numberlead_phone_numberdim
Lead full namelead_full_namedim
Lead company namelead_company_namedim
Lead countrylead_countrydim
Lead statelead_statedim
Lead field 1 namelead_name_f1dim
Lead field 2 namelead_name_f2dim
Lead field 3 namelead_name_f3dim
Lead field 4 namelead_name_f4dim
Lead field 5 namelead_name_f5dim
Lead field 6 namelead_name_f6dim
Lead field 1 valuelead_value_f1dim
Lead field 2 valuelead_value_f2dim
Lead field 3 valuelead_value_f3dim
Lead field 4 valuelead_value_f4dim
Lead field 5 valuelead_value_f5dim
Lead field 6 valuelead_value_f6dim
REACH ESTIMATESReach estimate: usersreach_estimate_usersdim
Reach estimate: min bid amountreach_estimate_bid_amount_mindim
Reach estimate: median bid amountreach_estimate_bid_amount_mediandim
Reach estimate: max bid amountreach_estimate_bid_amount_maxdim
Reach estimate: bid estimate curve JSONreach_estimate_bid_curve_jsondim
Reach estimate: bid estimate curve for spendreach_estimate_bid_curve_spenddim
Reach estimate: bid estimate curve for reachreach_estimate_bid_curve_reachdim
Reach estimate: bid estimate curve for impressionsreach_estimate_bid_curve_impressionsdim
Reach estimate: bid estimate curve for actionsreach_estimate_bid_curve_actionsdim
PERFORMANCEQuality ranking (text)quality_score_organic_textdimAd's perceived quality compared with ads competing for the same audience.
Engagement Rate Ranking (text)quality_score_ectr_textdimAd's expected engagement rate compared with ads competing for the same audience.
Conversion Rate Ranking (text)quality_score_ecvr_textdimAd's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience.
DYNAMIC CREATIVE ADSBody asset IDbody_asset_iddimBody asset ID
Body asset textbody_asset_textdimBody asset text
Description asset IDdescription_asset_iddimDescription asset ID
Description asset textdescription_asset_textdimDescription asset ID
Image asset IDimage_asset_iddimID for an image asset
Image asset nameimage_asset_namedimName for an image asset
Image asset hashimage_asset_hashdimHash for an image asset
Image asset URLimage_asset_urldimURL for an image asset
Title asset IDtitle_asset_iddimTitle asset ID
Title asset texttitle_asset_textdimTitle asset ID
Call to action asset IDcall_to_action_asset_iddimCall to action asset asset ID
Call to action asset namecall_to_action_asset_namedimCall to action asset name
Link asset IDlink_url_asset_iddimLink asset ID
Link asset website URLlink_url_asset_website_urldimWebsite URL for a link URL asset
Link URL asset display URLlink_url_asset_display_urldimLink URL asset display URL
DEPRECATEDRelevance score positive feedback (deprecated)relevance_positive_feedbackdimPlease note that this field will be removed on 2018-07-26.
Relevance score negative feedback (deprecated)relevance_negative_feedbackdimPlease note that this field will be removed on 2018-07-26.
PERFORMANCEReachreachmetThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
FrequencyfrequencymetThe average number of times each person saw your ad.
ImpressionsimpressionsmetThe number of times your ads were on screen
Social reach (deprecated)socialreachmetThe number of people who saw your ad when displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
Social impressions (deprecated)socialimpressionsmetThe number of times your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad.
Actionsactionsmet
People taking action (unique actions)unique_actionsmetThe number of people who took an action that was attributed to your ads.
Relevance scorerelevance_score_numbermetA rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions.
Social spendsocialspendmet
Action rate (%)actionrate_percmet
People taking action rate % (people taking action/reach)uniqueactionrate_percmet
Total action valueaction_valuemet
Return on ad spend (ROAS) %ROAS_percmet
Return on ad spend (ROAS)ROASmet
Quality rankingquality_score_organicmetAd's perceived quality compared with ads competing for the same audience.
Engagement Rate Rankingquality_score_ectrmetAd's expected engagement rate compared with ads competing for the same audience.
Conversion Rate Rankingquality_score_ecvrmetAd's expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience.
COSTAmount spentcostmetAmount spent in your account currency
Amount spent (EUR)cost_eurmetAdvertising cost converted to euros
Amount spent (GBP)cost_gbpmetAdvertising cost in your account currency
Amount spent (USD)cost_usdmetAdvertising cost converted to US dollars
Cost per 1000 people reachedCPPmet
CPMCPMmetThe average cost for 1,000 impressions.
Cost per any actionCPAmet
CLICKSLink clickslink_clicksmet
Unique link clicksunique_action_link_clickmet
Outbound clicksoutbound_clicksmetThe number of clicks on links that take people off Facebook-owned properties.
Unique outbound clicksunique_outbound_clicksmetThe number of people who performed an outbound click.
CTR (link)link_CTR_percmet
Outbound CTR (%)outbound_CTR_percmet
Unique outbound CTR (%)unique_outbound_CTR_percmet
Clicks (all)clicksmet
Unique clicks (all)uniqueclicksmet
CTR (all)CTR_percmet
Unique CTR (all)UCTR_percmet
Social clicks (all) (deprecated)socialclicksmetThe number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
Unique social clicks (all) (deprecated)uniquesocialclicksmetThe number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.
CLICKS COSTCPC (link)CPLCmet
Cost per unique link clickUCPLCmet
Cost per outbound clickCPOCmet
Cost per unique outbound clickUCPOCmet
CPC (all)CPCmet
Cost per unique click (all)UCPCmet
PAGE POST ENGAGEMENTPage engagementspage_engagementmet
Page likeslikemet
Page subscribesaction_subscribemetPage subscribe actions
Page mentions (deprecated)mentionmet
Page tab views (deprecated)tab_viewmet
Post commentscommentmet
Post engagementspost_engagementmet
Post reactionspost_likemet
Post sharespostmet
Photo viewsphoto_viewmet
Event responsesrsvpmet
Offer claimsreceive_offermet
Check-inscheckinmet
PAGE POST ENGAGEMENT COSTCost per page engagementcost_per_page_engagementmet
Cost per page likecost_per_page_likemet
Cost per page mention (deprecated)cost_per_page_mentionmet
Cost per page tab view (deprecated)cost_per_page_tab_viewmet
Cost per post commentcost_per_post_commentmet
Cost per post engagementcost_per_post_engagementmet
Cost per post reactioncost_per_post_reactionmet
Cost per post sharecost_per_post_sharemet
Cost per photo viewcost_per_photo_viewmet
Cost per event responsecost_per_event_responsemet
Cost per offer claimcost_per_offer_claimmet
Cost per check-incost_per_checkinmet
UNIQUE PAGE POST ENGAGEMENTUnique page engagementsunique_action_page_engagementmet
Unique page likesunique_action_likemet
Unique page mentions (deprecated)unique_action_mentionmet
Unique page tab views (deprecated)unique_action_tab_viewmet
Unique post commentsunique_action_commentmet
Unique post engagementsunique_action_post_engagementmet
Unique post reactionsunique_action_post_reactionmet
Unique post sharesunique_action_postmet
Unique photo viewsunique_action_photo_viewmet
Unique event responsesunique_action_rsvpmet
Unique offer claimsunique_action_receive_offermet
Unique check-insunique_action_checkinmet
Unique landing page viewsunique_landing_page_viewmetThe number of unique people who landed on your ad's landing page after clicking a link in your ad.
UNIQUE PAGE POST ENGAGEMENT COSTCost per unique page engagementcost_per_unique_action_page_engagementmet
Cost per unique page likecost_per_unique_page_likemet
Cost per unique page mention (deprecated)cost_per_unique_page_mentionmet
Cost per unique page tab view (deprecated)cost_per_unique_page_tab_viewmet
Cost per unique post commentcost_per_unique_post_commentmet
Cost per unique post engagementcost_per_unique_post_engagementmet
Cost per unique post reactioncost_per_unique_post_reactionmet
Cost per unique post sharecost_per_unique_post_sharemet
Cost per unique photo viewcost_per_unique_photo_viewmet
Cost per unique event responsecost_per_unique_event_responsemet
Cost per unique offer claimcost_per_unique_offer_claimmet
Cost per unique check-incost_per_unique_checkinmet
MESSAGINGNew messaging conversationsnew_messaging_conversationsmet
Messaging conversations startedmessaging_conversations_startedmet
New messaging conversations within 7 daysnew_messaging_conversations_7dmet
Messaging reply ratemessaging_reply_ratemet
Blocked message conversationsblocked_message_conversationsmet
MESSAGING COSTCost per new messaging conversationcost_per_new_messaging_conversationmet
Cost per messaging replycost_per_messaging_replymet
MEDIAThree-second video viewsvideo_viewmet
Unique three-second video viewsunique_action_video_viewmet
Ten-second video viewsvideo_10_sec_watched_actionsmetThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
15-second video views (Deprecated)video_15_sec_watched_actionsmet
30-second video viewsvideo_30_sec_watched_actionsmetThe number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first.
Video watches at 25%video_p25_watched_actionsmetThe number of times your video was watched at 25% of its length, including watches that skipped to this point.
Video watches at 50%video_p50_watched_actionsmetThe number of times your video was watched at 50% of its length, including watches that skipped to this point.
Video watches at 75%video_p75_watched_actionsmetThe number of times your video was watched at 75% of its length, including watches that skipped to this point.
Video watches at 95%video_p95_watched_actionsmetThe number of times your video was watched at 95% of its length, including watches that skipped to this point.
Video watches at 100%video_p100_watched_actionsmetThe number of times your video was watched at 100% of its length, including watches that skipped to this point.
Video average percentage watchedvideo_average_watchedmetThe average percentage of your video that people watched.
Video average watch timevideo_average_watch_timemet
Clicks to play videovideo_playmet
ThruPlay actionsvideo_thruplay_watched_actionsmetThe number of times your video was played to completion, or for at least 15 seconds.
Unique clicks to play videounique_action_video_playmet
Avg. canvas view timecanvas_avg_view_timemetThe average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
Avg. canvas view percentagecanvas_avg_view_percent_percmetThe average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and more.
MEDIA COSTCost per three-second video viewcost_per_3s_video_viewmet
Cost per ten-second video viewcost_per_10s_video_viewmet
Cost per ThruPlaycost_per_thruplaymetThe average cost for each ThruPlay.
AWARENESSEstimated ad recall lift (people)estimated_ad_recallersmetAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness Objective.
Estimated ad recall lift rate (%)estimated_ad_recall_rate_percmetThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand Awareness Objective.
Estimated ad recall lift (lower bound)estimated_ad_recallers_lower_boundmet
Estimated ad recall lift (upper bound)estimated_ad_recallers_upper_boundmet
AWARENESS COSTCost per estimated ad recall lift (people)cost_per_estimated_ad_recallersmetThe average cost for each estimated ad recall lift. This metric is only available for assets in the Brand Awareness Objective.
WEBSITE (FACEBOOK PIXEL)Website conversionsoffsite_conversionmet
Website conversion rate (%)offsite_conversion_rate_percmet
Website adds of payment infooffsite_conversions_fb_pixel_add_payment_infomet
Website adds to wishlistoffsite_conversions_fb_pixel_add_to_wishlistmet
Website registrations completedoffsite_conversions_fb_pixel_complete_registrationmet
Website custom conversionsoffsite_conversions_fb_pixel_custommet
Website checkouts initiatedoffsite_conversions_fb_pixel_initiate_checkoutmet
Website leadsoffsite_conversions_fb_pixel_leadmet
Website purchasesoffsite_conversions_fb_pixel_purchasemet
Website searchesoffsite_conversions_fb_pixel_searchmet
Website content viewsoffsite_conversions_fb_pixel_view_contentmet
Website adds to cartoffsite_conversions_fb_pixel_add_to_cartmet
Landing page viewslanding_page_viewsmet
WEBSITE (FACEBOOK PIXEL) COSTCost per website conversioncost_per_website_conversionmet
Cost per website add of payment infocost_per_website_add_payment_infomet
Cost per website add to cartcost_per_website_add_to_cartmet
Cost per website add to wishlistcost_per_website_add_to_wishlistmet
Cost per website registration completedcost_per_website_complete_registrationmet
Cost per website custom conversioncost_per_website_custom_conversionmet
Cost per website checkout initiatedcost_per_offsite_conversions_fb_pixel_initiate_checkoutmetCost per website checkout initiated.
Cost per website leadcost_per_website_leadmet
Cost per website purchasecost_per_website_purchasemet
Cost per website searchcost_per_website_searchmet
Cost per website content viewscost_per_website_view_contentmet
Cost per landing page viewcost_per_landing_page_viewmet
WEBSITE CONVERSION VALUE (FACEBOOK PIXEL)Website conversion valueoffsite_conversion_valuemet
Website purchase ROAS %website_purchase_roas_percmet
Website purchase ROASwebsite_purchase_roasmet
Website adds of payment info conversion valueoffsite_conversion_value_fb_pixel_add_payment_infomet
Website adds to cart conversion valueoffsite_conversion_value_fb_pixel_add_to_cartmet
Website adds to wishlist conversion valueoffsite_conversion_value_fb_pixel_add_to_wishlistmet
Website registrations completed conversion valueoffsite_conversion_value_fb_pixel_complete_registrationmet
Website custom conversions valueoffsite_conversion_value_fb_pixel_custommet
Website checkouts initiated conversion valueoffsite_conversion_value_fb_pixel_initiate_checkoutmet
Website leads conversion valueoffsite_conversion_value_fb_pixel_leadmet
Website purchases conversion valueoffsite_conversion_value_fb_pixel_purchasemet
Website searches conversion valueoffsite_conversion_value_fb_pixel_searchmet
Website content views conversion valueoffsite_conversion_value_fb_pixel_view_contentmet
MOBILE APP CONVERSION VALUEMobile app adds to cart conversion valueapp_custom_event_fb_mobile_add_to_cartmetThe conversion value of cart adds made on mobile platforms
APP ACTIONSGame playsgames.playsmet
Desktop app engagementsapp_engagementmet
Desktop app installsapp_installmet
Desktop app story engagementsapp_storymet
Desktop app usesapp_usemet
Credit spendscredit_spentmet
Mobile app achievements unlockedapp_custom_event.fb_mobile_achievement_unlockedmet
Mobile app adds of payment infoapp_custom_event.fb_mobile_add_payment_infomet
Mobile app adds to cartapp_custom_event.fb_mobile_add_to_cartmet
Mobile app adds to wishlistapp_custom_event.fb_mobile_add_to_wishlistmet
Mobile app registrations completedapp_custom_event.fb_mobile_complete_registrationmet
Mobile app checkouts initiatedapp_custom_event.fb_mobile_initiated_checkoutmet
Mobile app content viewsapp_custom_event.fb_mobile_content_viewmet
Mobile app credits spentapp_custom_event.fb_mobile_spent_creditsmet
Mobile app installsmobile_app_installmet
Mobile app levels completedapp_custom_event.fb_mobile_level_achievedmet
Mobile app purchasesapp_custom_event.fb_mobile_purchasemet
Mobile app ratings submittedapp_custom_event.fb_mobile_ratemet
Mobile app searchesapp_custom_event.fb_mobile_searchmet
Mobile app sessionsapp_custom_event.fb_mobile_activate_appmet
Mobile app tutorials completedapp_custom_event.fb_mobile_tutorial_completionmet
Other mobile app actionsapp_custom_event.othermet
APP ACTIONS COSTCost per app installcost_per_app_installmet
Cost per game playcost_per_game_playmet
Cost per desktop app engagementcost_per_desktop_app_engagementmet
Cost per desktop app installcost_per_desktop_app_installmet
Cost per desktop app story engagementcost_per_desktop_app_story_engagementmet
Cost per desktop app usecost_per_desktop_app_usemet
Cost per credit spend actioncost_per_credit_spend_actionmet
Cost per mobile app achievement unlockedcost_per_mobile_app_achievement_unlockedmet
Cost per mobile app add to basketcost_per_mobile_app_add_to_basketmet
Cost per mobile app add to wishlistcost_per_mobile_app_add_to_wishlistmet
Cost per mobile app checkout initiatedcost_per_mobile_app_checkout_initiatedmet
Cost per mobile app content viewcost_per_mobile_app_content_viewmet
Cost per mobile app credit spentcost_per_mobile_app_credit_spentmet
Cost per mobile app installcost_per_mobile_app_installmet
Cost per mobile app level completedcost_per_mobile_app_level_completedmet
Cost per mobile app payment info addcost_per_mobile_app_payment_info_addmet
Cost per mobile app purchasecost_per_mobile_app_purchasemet
Cost per mobile app rating submittedcost_per_mobile_app_rating_submittedmet
Cost per mobile app registration completedcost_per_mobile_app_registration_completedmet
Cost per mobile app searchcost_per_mobile_app_searchmet
Cost per mobile app sessioncost_per_mobile_app_sessionmet
Cost per mobile app tutorial completedcost_per_mobile_app_tutorial_completedmet
Cost per other mobile app actioncost_per_other_mobile_app_actionmet
UNIQUE APP ACTIONSUnique page stories engagementsunique_action_page_storymetThe estimated number of people who engaged with page stories
Unique post stories engagementsunique_action_post_storymetThe estimated number of people who engaged with post stories
Unique instagram profile engagementsunique_action_instagram_profile_engagementmetThe estimated number of people who engaged with instagram profile
Unique conversionsunique_action_onsite_conversionmetThe estimated number of people with onsite conversions
Unique adds to cartunique_action_add_to_cartmetThe estimated number of people who added items to their cart
Unique store visits with dwellunique_action_store_visit_with_dwellmetThe estimated number of people visited your stores, attributed to your ads with `Dwell time`
Unique completed registrationsunique_action_complete_registrationmetThe estimated number of people who registered
Unique purchasesunique_action_purchasemetThe estimated number of people who completed at least one purchase
Unique searchesunique_action_searchmetThe estimated number of people who searched
Unique content viewsunique_action_view_contentmetThe estimated number of people who viewed content
Unique initiated checkoutsunique_action_initiate_checkoutmetThe estimated number of people who initiated checkouts
Unique payment info addsunique_action_add_payment_infometThe estimated number of people who submitted payment info
Unique adds to wishlistunique_action_add_to_wishlistmetThe estimated number of people who added items to their wishlist
Unique leadsunique_action_leadmetThe estimated number of people with lead events
Unique subscribesunique_action_subscribemetThe estimated number of people with subscribe events
Unique credit spendsunique_action_credit_spentmetThe estimated number of people who spent credits
Unique game playsunique_action_games.playsmet
Unique desktop app engagementsunique_action_app_engagementmet
Unique desktop app installsunique_action_app_installmet
Unique desktop app story engagementsunique_action_app_storymet
Unique desktop app usesunique_action_app_usemet
Unique desktop adds to cartunique_action_onsite_app_add_to_cartmetThe estimated number of people who added items to their cart on desktop app
Unique desktop content viewsunique_action_onsite_app_view_contentmetThe estimated number of people who viewed content on desktop app
Unique desktop purchasesunique_action_onsite_app_purchasemetThe estimated number of people who completed at least one purchase on desktop app
Unique website conversionsunique_action_offsite_conversionmetThe estimated number of people with offsite conversions
Unique website engagementsunique_action_offsite_engagementmetThe estimated number of people with offsite engagements
Unique mobile app achievements unlockedunique_action_app_custom_event.fb_mobile_achievement_unlockedmet
Unique mobile app actionsunique_action_app_custom_eventmet
Unique mobile app adds of payment infounique_action_app_custom_event.fb_mobile_add_payment_infomet
Unique mobile app adds to cartunique_action_app_custom_event.fb_mobile_add_to_cartmet
Unique mobile app adds to wishlistunique_action_app_custom_event.fb_mobile_add_to_wishlistmet
Unique mobile app registrations completedunique_action_app_custom_event.fb_mobile_complete_registrationmet
Unique mobile app checkouts initiatedunique_action_app_custom_event.fb_mobile_initiated_checkoutmet
Unique mobile app content viewsunique_action_app_custom_event.fb_mobile_content_viewmet
Unique mobile app credits spentunique_action_app_custom_event.fb_mobile_spent_creditsmet
Unique mobile app installsunique_action_mobile_app_installmet
Unique mobile app levels completedunique_action_app_custom_event.fb_mobile_level_achievedmet
Unique mobile app purchasesunique_action_app_custom_event.fb_mobile_purchasemet
Unique mobile app ratings submittedunique_action_app_custom_event.fb_mobile_ratemet
Unique mobile app registrations completedunique_action_app_custom_event.fb_mobile_complete_registrationmet
Unique mobile app searchesunique_action_app_custom_event.fb_mobile_searchmet
Unique mobile app sessionsunique_action_app_custom_event.fb_mobile_activate_appmet
Unique mobile app tutorials completedunique_action_app_custom_event.fb_mobile_tutorial_completionmet
Unique mobile app retentionsunique_action_mobile_app_retentionmetThe estimated number of people who performed mobile app retention
Unique mobile app ROASunique_action_mobile_app_roasmetThe estimated number of people who generated mobile app purchase ROAS
Other unique mobile app actionsunique_action_app_custom_event.othermet
Unique web app eventsunique_action_onsite_web_app_eventmetThe estimated number of people who engaged on web app
Unique web app adds to cartunique_action_onsite_web_app_add_to_cartmetThe estimated number of people who added items to their cart on web app
Unique web app content viewsunique_action_onsite_web_app_view_contentmetThe estimated number of people who viewed content on web app
Unique web app purchasesunique_action_onsite_web_app_purchasemetThe estimated number of people who completed at least one purchase on web app
Unique web adds to cartunique_action_onsite_web_add_to_cartmetThe estimated number of people who added items to their cart on web
Unique web content viewsunique_action_onsite_web_view_contentmetThe estimated number of people who viewed content on web
Unique web purchasesunique_action_onsite_web_purchasemetThe estimated number of people who completed at least one purchase on web
Unique Omni app installsunique_action_omni_app_installmetThe estimated number of people who completed app installs across all channels
Unique Omni purchasesunique_action_omni_purchasemetThe estimated number of people who completed at least one purchase across all channels
Unique Omni adds to cartunique_action_omni_add_to_cartmetThe estimated number of people who added items to their cart across all channels
Unique Omni completed registrationsunique_action_omni_complete_registrationmetThe estimated number of people who completed registration across all channels
Unique Omni content viewsunique_action_omni_view_contentmetThe estimated number of people who viewed content across all channels
Unique Omni searchesunique_action_omni_searchmetThe estimated number of people who searched across all channels
Unique Omni initiated checkoutsunique_action_omni_initiated_checkoutmetThe estimated number of people who initiated checkout across all channels
Unique Omni achievement unlocksunique_action_omni_achievement_unlockedmetThe estimated number of people who unlocked achievement across all channels
Unique Omni app activationsunique_action_omni_activate_appmetThe estimated number of people who activated app across all channels
Unique Omni level completedunique_action_omni_level_achievedmetThe estimated number of people who completed level across all channels
Unique Omni ratesunique_action_omni_ratemetThe estimated number of people who rated across all channels
Unique Omni credit spendsunique_action_omni_spend_creditsmetThe estimated number of people who spent credits across all channels
Unique Omni completed tutorialsunique_action_omni_tutorial_completionmetThe estimated number of people who completed tutorials across all channels
Unique Omni custom actionsunique_action_omni_custommetThe estimated number of people who performed custom actions across all channels
UNIQUE APP ACTIONS COSTCost per unique game playcost_per_unique_game_playmet
Cost per unique mobile app actioncost_per_unique_mobile_app_actionmet
Cost per unique desktop app engagementcost_per_unique_desktop_app_engagementmet
Cost per unique desktop app installcost_per_unique_desktop_app_installmet
Cost per unique desktop app story engagementcost_per_unique_desktop_app_story_engagementmet
Cost per unique desktop app usecost_per_unique_desktop_app_usemet
Cost per unique credit spend actioncost_per_unique_credit_spend_actionmet
Cost per unique mobile app achievement unlockedcost_per_unique_mobile_app_achievement_unlockedmet
Cost per unique mobile app add to basketcost_per_unique_mobile_app_add_to_basketmet
Cost per unique mobile app add to wishlistcost_per_unique_mobile_app_add_to_wishlistmet
Cost per unique mobile app checkout initiatedcost_per_unique_mobile_app_checkout_initiatedmet
Cost per unique mobile app content viewcost_per_unique_mobile_app_content_viewmet
Cost per unique mobile app credit spentcost_per_unique_mobile_app_credit_spentmet
Cost per unique mobile app installcost_per_unique_mobile_app_installmet
Cost per unique mobile app level completedcost_per_unique_mobile_app_level_completedmet
Cost per unique mobile app payment info addcost_per_unique_mobile_app_payment_info_addmet
Cost per unique mobile app purchasecost_per_unique_mobile_app_purchasemet
Cost per unique mobile app rating submittedcost_per_unique_mobile_app_rating_submittedmet
Cost per unique mobile app registration completedcost_per_unique_mobile_app_registration_completedmet
Cost per unique mobile app searchcost_per_unique_mobile_app_searchmet
Cost per unique mobile app sessioncost_per_unique_mobile_app_sessionmet
Cost per unique mobile app tutorial completedcost_per_unique_mobile_app_tutorial_completedmet
Cost per other unique mobile app actioncost_per_other_unique_mobile_app_actionmet
APP CONVERSION VALUEMobile app credits spent conversion valueaction_value_app_custom_event.fb_mobile_spent_creditsmet
Mobile app purchases conversion valueaction_value_app_custom_event.fb_mobile_purchasemet
Mobile app checkouts conversion valueaction_value_app_custom_event.fb_mobile_initiated_checkoutmet
Credits spent conversion valueaction_value.credit_spentmet
CONVERSIONS BY CONVERSION WINDOWConversions within 1 day of viewactions_1d_viewmet
Conversions within 7 days of viewactions_7d_viewmet
Conversions within 28 days of viewactions_28d_viewmet
Conversions within 1 day of clickactions_1d_clickmet
Conversions within 7 days of clickactions_7d_clickmet
Conversions within 28 days of clickactions_28d_clickmet
Unique conversions within 1 day of viewunique_actions_1d_viewmet
Unique conversions within 7 days of viewunique_actions_7d_viewmet
Unique conversions within 28 days of viewunique_actions_28d_viewmet
Unique conversions within 1 day of clickunique_actions_1d_clickmet
Unique conversions within 7 days of clickunique_actions_7d_clickmet
Unique conversions within 28 days of clickunique_actions_28d_clickmet
Conversion value within 1 day of viewaction_values_1d_viewmet
Conversion value within 7 days of viewaction_values_7d_viewmet
Conversion value within 28 days of viewaction_values_28d_viewmet
Conversion value within 1 day of clickaction_values_1d_clickmet
Conversion value within 7 days of clickaction_values_7d_clickmet
Conversion value within 28 days of clickaction_values_28d_clickmet
ON FACEBOOKOn-Facebook purchaseson_facebook_purchasesmet
On-Facebook workflow completionon_facebook_workflow_completionmet
Leads (form)action_leadgen.othermet
Unique leads (form)unique_action_leadgen.othermet
ON FACEBOOK COSTCost per on-Facebook purchasecost_per_on_facebook_purchasemet
Cost per workflow completion on Facebookcost_per_on_facebook_workflow_completionmet
Cost per lead (form)cost_per_lead_formmet
ON FACEBOOK CONVERSION VALUEConversion value of purchase on Facebookon_facebook_purchase_conversion_valuemet
Conversion value of workflow completion on Facebookon_facebook_workflow_completion_conversion_valuemet
STORE VISITSCost per store visitcost_per_store_visitmet
Store visits point estimatestore_visits_point_estimatemet
Store visits high estimatestore_visits_high_estimatemet
Store visits low estimatestore_visits_low_estimatemet
OTHERDeeplink clicksdeeplink_clicksmet
App store clicksapp_store_clicksmet
Call-to-action clicks (deprecated)call_to_action_clicksmetThe number of times people clicked the call-to-action button on your ad.
Inline link clicksinline_link_clicksmetThe number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
Unique inline link clicksunique_inline_link_clicksmetThe number of people who performed an inline link click.
Inline post engagementinline_post_engagementmetThe total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
Card viewscard_viewsmet
OFFLINEOffline leadsoffline_conversions_leadsmet
Offline purchasesoffline_conversion_purchasemet
Offline other conversionsoffline_other_conversionmet
Offline adds of payment infooffline_conversion_add_payment_infomet
Offline adds to cartoffline_conversion_add_to_cartmet
Offline adds to wishlistoffline_conversion_add_to_wishlistmet
Offline registrations completedoffline_conversion_complete_registrationmet
Offline checkouts initiatedoffline_conversion_initiate_checkoutmet
Offline searchesoffline_conversion_searchmet
Offline content viewsoffline_conversion_view_contentmet
OFFLINE CONVERSION VALUEOffline adds of payment info conversion valueoffline_conversion_add_payment_info_action_valuemet
Offline adds to cart conversion valueoffline_conversion_add_to_cart_action_valuemet
Offline adds to wishlist conversion valueoffline_conversion_add_to_wishlist_action_valuemet
Offline registrations completed conversion valueoffline_conversion_complete_registration_action_valuemet
Offline checkouts initiated conversion valueoffline_conversion_initiate_checkout_action_valuemet
Offline leads conversion valueoffline_conversion_lead_action_valuemet
Offline other conversion valueoffline_conversion_other_action_valuemet
Offline purchases conversion valueoffline_conversion_purchase_action_valuemet
Offline searches conversion valueoffline_conversion_search_action_valuemet
Offline content views conversion valueoffline_conversion_view_content_action_valuemet
OMNI CONVERSION VALUEPurchase conversion valuepurchase_conversion_valuemetThe combined conversion value from all sources
DEPRECATEDWebsite adds to cart (conversion tracking pixel) (deprecated)offsite_conversion.add_to_cartmetPlease note that this field will be removed on 2019-05-13.
Mobile app actions (deprecated)app_custom_eventmetPlease note that this field will be removed on 2019-05-13.
Website key page views (conversion tracking pixel) (deprecated)offsite_conversion.key_page_viewmetPlease note that this field will be removed on 2019-05-13.
Website leads (conversion tracking pixel) (deprecated)offsite_conversion.leadmetPlease note that this field will be removed on 2019-05-13.
Other website conversions (deprecated)offsite_conversion.othermetPlease note that this field will be removed on 2019-05-13.
Website registrations (conversion tracking pixel) (deprecated)offsite_conversion.registrationmetPlease note that this field will be removed on 2019-05-13.
Cost per website add to cart (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_add_to_cartmetPlease note that this field will be removed on 2019-05-13.
Website checkouts initiated (conversion tracking pixel) (deprecated)offsite_conversion.checkoutmetPlease note that this field will be removed on 2019-05-13.
Cost per website key page view (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_key_page_viewmetPlease note that this field will be removed on 2019-05-13.
Cost per website lead (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_leadmetPlease note that this field will be removed on 2019-05-13.
Cost per other website conversion (deprecated)cost_per_offsite_conversion_othermetPlease note that this field will be removed on 2019-05-13.
Cost per website registration (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_registrationmetPlease note that this field will be removed on 2019-05-13.
Cost per website checkout initiated (conversion tracking pixel) (deprecated)cost_per_offsite_conversion_checkoutmetPlease note that this field will be removed on 2019-05-13.
Cost per mobile app action (deprecated)cost_per_mobile_app_actionmetPlease note that this field will be removed on 2019-05-13.
Messaging repliesmessaging_repliesmetPlease note that this field will be removed on 2019-08-08.