Field list for Google AdWords

FieldCodeType
 
TIME
YearYeardim
QuarteryearQuarterdim
Year & monthYearmonthdim
Year & week (Mon-Sun)Yearweekdim
MonthMonthdim
Month nameMonthnamedim
Week (Mon-Sun)Weekdim
Week (Mon-Sun, dates)yearweekiso_daterangedim
Week (Sun-Sat)Yearweeksunsatdim
Day of monthdayOfMonthdim
Day of weekDayofweekWithNumdim
DateDatedim
HourHourdim
 
ACCOUNT
Account nameAccountnamedim
Account IDprofileiddim
Company nameClientcompanynamedim
Currency codeCurrencycodedim
Time zoneTimezonedim
 
NETWORK
NetworkNetworkdim
Network (with search partners)Networkwithsearchpartnersdim
 
CAMPAIGN
Campaign nameCampaignnamedim
Campaign IDCampaignIDdim
Campaign statusCampaignstatusdim
Serving statusCampaignServingStatusdim
Advertising channel typeAdvertisingChannelTypedim
Advertising channel sub-typeAdvertisingChannelSubTypedim
Start dateStartDatedim
End dateEndDatedim
Bidding strategyBiddingstrategydim
Bidding strategy IDBiddingstrategyIDdim
Bidding strategy sourceBiddingstrategySourcedim
Bidding strategy typeBiddingstrategyTypedim
Bid modifierBidModifierdim
Desktop bid modifierCampaignDesktopBidModifierdim
Mobile bid modifierCampaignMobileBidModifierdim
Tablet bid modifierCampaignTabletBidModifierdim
Enhanced CPC enabledEnhancedCPCenableddim
 
BUDGET
Budget nameBudgetNamedim
Budget IDBudgetIDdim
Budget statusBudgetStatusdim
Budget periodBudgetPerioddim
Budget delivery methodBudgetDeliveryMethoddim
Is shared budgetIsBudgetExplicitlyShareddim
Number of associated campaignsBudgetReferenceCountdim
Budget-campaign association statusBudgetCampaignAssociationStatusdim
 
AD GROUP
Ad group nameAdgroupnamedim
Ad group IDAdgroupIDdim
Ad group statusAdgroupstatusdim
Enhanced CPC enabledEnhancedCPCenableddim
Max CPAMaxCPAdim
Max CPA (1-per-click)MaxCPA1perclickdim
Max CPC (micro)MaxCPCdim
Max CPC (currency)MaxCPCCurrencydim
Max CPMMaxCPMdim
Desktop bid modifierAdGroupDesktopBidModifierdim
Mobile bid modifierAdGroupMobileBidModifierdim
Tablet bid modifierAdGroupTabletBidModifierdim
 
AD
HeadlineHeadlinedim
Headline part 1HeadlinePart1dim
Headline part 2HeadlinePart2dim
Long headlineLongHeadlinedim
Short headlineShortHeadlinedim
Path 1Path1dim
Path 2Path2dim
DescriptionDescriptiondim
Description 1Description1dim
Description 2Description2dim
Ad IDAdIDdim
Ad typeAdtypedim
Ad statusAdstatusdim
Ad approval statusAdapprovalstatusdim
Destination URLDestinationURLdim
SlotSlotdim
Final URLfinalURLdim
Display URLDisplayURLdim
Final mobile URLFinalMobileUrlsdim
Tracking URL templateTrackingUrlTemplatedim
Custom URL parametersCustomUrlParametersdim
Image ad nameImageadnamedim
Image ad URLImageadURLdim
Image heightImageCreativeImageHeightdim
Image widthImageCreativeImageWidthdim
Creative destination URLCreativedestinationURLdim
Device preferenceDevicePreferencedim
 
AD EXTENSION
Extension typePlaceholderTypedim
Attribute valuesAttributeValuesdim
Action targetisSelfActiondim
Extension statusItemStatusdim
Feed IDFeedIDdim
Feed item IDFeedItemIDdim
 
KEYWORD
Keyword textKeyworddim
Match typeMatchtypedim
Keyword IDKeywordIDdim
Keyword statusKeywordstatusdim
Keyword destination URLKeyworddestinationURLdim
Quality scoreQualityscoredim
Creative quality scoreCreativeQualityScoredim
Post-click quality scorePostClickQualityScoredim
Search predicted CTRSearchPredictedCtrdim
First page CPCFirstpageCPCdim
Top of page CPCTopOfPageCpcdim
First position CPCFirstPositionCpcdim
Estimated added clicks per week at first position CPCEstimatedAddClicksAtFirstPositionCpcdim
Estimated added cost per week at first position CPCEstimatedAddCostAtFirstPositionCpcdim
Is negativeIsnegativedim
Max CPCMaxCPCdim
Max CPMMaxCPMdim
Preferred positionPreferredpositiondim
Lowest positionLowestpositiondim
Matched search termSearchtermdim
 
ORGANIC
Search result typeSerpTypedim
 
PLACEMENT
Placement URLPlacementURLdim
DomainDomaindim
TopicTopicdim
ExclusionExclusiondim
Quality scoreQualityscore_placementdim
Is negativeIsnegativedim
First page CPCFirstpageCPCdim
Placement statusPlacementstatusdim
Placement destination URLPlacementdestinationURLdim
Max CPCMaxCPCdim
Max CPMMaxCPMdim
Preferred positionPreferredpositiondim
 
LABELS
Campaign labelscampaignlabelsdim
Ad group labelsadgrouplabelsdim
Ad labelsadlabelsdim
Keyword labelskeywordlabelsdim
Labels (level determined automatically)Labelsdim
 
CLICK
Click typeClicktypedim
Google Click ID (GCLID)GclIddim
Google results page #pagedim
 
CONVERSIONS
Conversion categoryConversionCategorydim
Conversion typeConversionTypeNamedim
Conversion tracker IDConversionTrackerIDdim
External conversion sourceExternalConversionSourcedim
 
VIDEO
Video titleVideoTitledim
Link to videoVideoURLdim
Video IDVideoIDdim
Link to channelVideoChannelURLdim
Channel IDVideoChannelIDdim
Video durationVideoDurationdim
 
CALLS
Call statusCallStatusdim
Call sourceCallSourcedim
Call typeCallTypedim
Call durationCallDurationdim
Caller country codeCallerCountryCallingCodedim
Caller area codeCallerNationalDesignatedCodedim
Call start timeCallStartTimedim
Call end timeCallEndTimedim
 
REMARKETING
AudienceAudiencedim
Audience IDAudienceIDdim
Audience statusAudienceStatusdim
 
SHOPPING CAMPAIGNS
BrandBranddim
Store IDStoreIddim
Offer IDOfferIddim
Merchant IDMerchantIddim
Category (1st level)CategoryL1dim
Category (2nd level)CategoryL2dim
Category (3rd level)CategoryL3dim
Category (4th level)CategoryL4dim
Category (5th level)CategoryL5dim
Product type (1st level)ProductTypeL1dim
Product type (2nd level)ProductTypeL2dim
Product type (3rd level)ProductTypeL3dim
Product type (4th level)ProductTypeL4dim
Product type (5th level)ProductTypeL5dim
Product conditionProductConditiondim
Custom label 0CustomAttribute0dim
Custom label 1CustomAttribute1dim
Custom label 2CustomAttribute2dim
Custom label 3CustomAttribute3dim
Custom label 4CustomAttribute4dim
LanguageLanguagedim
 
VISITOR
AgeAgedim
GenderGenderdim
DeviceDevicedim
 
LOCATION
Location typeLocationTypedim
CityCitydim
Metro areaMetroareadim
RegionRegiondim
CountryCountrydim
 
BASIC
ImpressionsImpressionsmet
ClicksClicksmet
CostCostmet
CTRCTR_percmet
Bounce rate (%)BounceRate_percmet
Average pageviewsAveragePageviewsmet
Average time on site (sec)AverageTimeOnSitemet
CPCCPCmet
CPMCPMmet
Average positionAveragepositionmet
BudgetBudgetmet
Daily budgetDailyBudgetmet
Unique cookiesImpressionReachmet
InteractionsInteractionsmet
Interaction rateInteractionRate_percmet
Cost per interactionCostPerInteractionmet
EngagementsEngagementsmet
Engagement rateEngagementRate_percmet
 
QUALITY SCORE
Historical quality scoreHistoricalQualityScoremet
Historical creative quality scoreHistoricalCreativeQualityScoremet
Historical landing page quality scoreHistoricalLandingPageQualityScoremet
Historical search predicted CTRHistoricalSearchPredictedCtrmet
 
ACTIVE VIEW
Viewable impressionsActiveViewImpressionsmet
Viewable CTRviewableCTR_percmet
Viewable CPMviewableCPMmet
 
ORGANIC
Organic average positionOrganicAveragePositionmet
Organic clicksOrganicClicksmet
Organic clicks per queryOrganicClicksPerQuerymet
Organic impressionsOrganicImpressionsmet
Organic impressions per queryOrganicImpressionsPerQuerymet
Organic queriesOrganicQueriesmet
 
AD & ORGANIC COMBINED
Combined clicksCombinedAdsOrganicClicksmet
Combined queriesCombinedAdsOrganicQueriesmet
Combined clicks per queryCombinedAdsOrganicClicksPerQuerymet
 
CONVERSIONS
ConversionsConversionsmanyperclickmet
Conversion rate %ConversionRateManyPerClick_percmet
Cost per conversionCostPerConversionManyPerClickmet
Value per conversionValuePerConvManyPerClickmet
Conversion valueTotalconversionvaluemet
Return on ad spend (ROAS)ROASmet
View-through conversionsViewthroughconversionsmet
Click assisted conversionsClickAssistedConversionsmet
Click assisted conversion valueClickAssistedConversionValuemet
Impression assisted conversionsImpressionAssistedConversionsmet
Impression assisted conversion valueImpressionAssistedConversionValuemet
All conversionsEstimatedTotalConversionsmet
All conversion valueEstimatedTotalConversionValuemet
Cross-device conversionsEstimatedCrossDeviceConversionsmet
 
VIDEO
Video impressionsVideoImpressionsmet
Video viewsVideoViewsmet
Video watch rate (%)VideoViewRate_percmet
Watch 25% rateVideoQuartile25Rate_percmet
Watch 50% rateVideoQuartile50Rate_percmet
Watch 75% rateVideoQuartile75Rate_percmet
Watch 100% rateVideoQuartile100Rate_percmet
Watch 25% viewsVideoQuartile25Viewsmet
Watch 50% viewsVideoQuartile50Viewsmet
Watch 75% viewsVideoQuartile75Viewsmet
Watch 100% viewsVideoQuartile100Viewsmet
 
CALLS
Call impressionsOfflineInteractionImpressionsmet
CallsCallsmet
Call rate (%)CallRate_percmet
 
GMAIL
Gmail forwardsGmailForwardsmet
Gmail savesGmailSavesmet
Gmail secondary clicksGmailSecondaryClicksmet
 
IMPRESSION SHARE
Search impression shareSearchImpressionSharemet
Search exact match impression shareSearchExactMatchImpressionSharemet
Lost search IS due to budgetSearchBudgetLostImpressionSharemet
Lost search IS due to rankSearchRankLostImpressionSharemet
Content impression shareContentImpressionSharemet
Lost content IS due to budgetContentBudgetLostImpressionSharemet
Lost content IS due to rankContentRankLostImpressionSharemet
Available impressionsAvailableImpressionsmet
Lost impressionsLostImpressionsmet
Lost impressions due to budgetLostImpressionsDueToBudgetmet
Lost impressions due to rankLostImpressionsDueToRankmet
 
OTHER
Free clicksFreeclicksmet
Free click rate %ConversionRate_percmet
Invalid clicksInvalidclicksmet
 
DEPRECATED - DON'T USE
Converted clicks (deprecated)Conversionsmet
Click conversion rate % (deprecated)ConversionRate_percmet
Cost per converted click (deprecated)CostPerConversionmet
Value per converted click (deprecated)ValuePerConvmet